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Group 3 final mallpresentation
1. The Mall of the Future
By: Samantha Zastrow, Lauren Basler,
Hannah Gargulak, Courtney, Froelich, and
Dave Lawrence
2. What will our Malls Look Like in the Future?
• According to Lisa Davis, an author in HousingWire
Magazine, 19 percent of our country’s some 2000
+ malls are classified as “Greyfields”—so called
for acres of undeveloped parking lots and piles of
underutilized concrete.
3. To Make it in the
Future
• Trends for both the construction of new malls and the
renovation of old malls have been moving towards a
mall layout called a “Lifestyle Center”.
• Anita Kramer, senior director for retail development at
the Urban Land Institute claims, “This is not just a fad,
this is the wave of the future.”
• Malls are going to need to be more than just a place to
shop, if they are to survive.
• Jane Lee of News.com, believes that malls need to
become a place where one can, “Eat, work, live, play,
(and shop)”.
6. • Malls are ever-changing in these
The Changing
technological times.
• Large shopping centers are trying
to include everything that would
Diversity of Shops
ever be needed for any shopping
trip, including a place to live.
• The Mall of America:
One of the largest malls existing
today, The Mall of America is
known for having a vast variety
of stores. Along with it’s 4th
floor cinema and large indoor
amusement part, the mall has
recently added a Mayo Health
Clinic interactive “store.” The
shop includes touch screen
monitors to help the customer
achieve what they want
through the clinic and their
health/wellness needs.
7. Mall of the Emirates (Dubai):
• Largest indoor skiing attraction
• Looks to achieve customer’s needs in
“leisure and entertainment”
• Has the largest indoor family
entertainment center in the world.
• Will be including 2 5-star hotels
attached to the mall
West Edmonton Mall (Canada):
• Known for being the largest mall in the
world
• Has “themed areas” depending which
part of the mall you are visiting
• Indoor Water Parks
• Largest Parking Structure in world
8. Some extensive shops included in
the Rundle Mall in South
Australia: Expanding ideas
• 700+ retail shops with 300
service “stores” for shops
• Examples:
-Eye Doctors/Surgeons/Podiatrists
-Dentist/Salons
-Lawyers/Banks/Tax
Services/Insurance
-Gyms
-Nurseries/Dry Cleaners
-Places to take classes/earn
degrees
-Apartments attached
-Restaurants
9. Food Court 10 years ago
• Not many places
• Not very expensive
• Not as flashy and colorful
• More like a sit down
restaurant
10. Food Court Now
• Very flashy
• All of the restaurants are in
one area.
• All of the people sit very close
to each other and in the open.
• There are TV's all over.
• Most have something that
children can play on.
11. Food Court 20 Years From Now
• Many of the restaurants
are going to be spread out
all over the mall.
• There going to be separate
buildings within the
shopping mall.
• There is going to be even
more of a variety.
• Many of the restaurants
are going to look more
elegant.
12. 20 Years From Now
• The restaurants are
going to be more
appealing.
• They want the malls to
be more indoor and
outdoor.
• They plan on putting
higher end restaurants
in the anchors.
13. Technology
Technology has been changing a lot which in
effect is changing how people want to shop. As
technology enhances so will the future of the
mall.
• Today we use technology to locate our cars by
adding an application to our cell phones that
enables us to select a button when we are by
our phones and when we want to return the
application will guide us to our cars.
• Today we use phone applications to receive
discounts with stores and to even purchase
items online.
14. Technology
Technology in the future
• The full body scanner-assesses the
body and determines the right fit of
clothing or what make-up should be
worn.
• Geo-location-this is like the car finding
application but instead of finding a car
this application is used to locate
stores in a mall from where you are
and give you directions to them.
• In a TIMES article there was
discussion on using cell phone signals
to and from the cell phone towers to
track how many people are in a store
at any given time. In doing so would
help in gathering evidence to extend
shopping hours on a given day .
15. Teenagers
• Andrea Garner (of marketplace.publicradio.org) writes “A
recent study found that 15 percent of teen purchases are
designer goods, a number that continues to climb”.
• Susannah Edelbaum (from thehighlow.com) writes that “top-
tier malls (which sell more luxury goods) actually saw
vacancies drop to 7% or lower”
o She compares this to the continuous new vacancies of existing malls
• Teens will want to shop at the newer malls in order to “fit in”
16. Teenagers and Cell Phones
• Stefanie Olsen, from cnet.com writes that “20 percent of
teens currently own a smartphone such as the iPhone” (in
2008)
o Advertisers are promoting these for teen audiences
• Cell phones are the future of shopping in the mall:
o “Uses of mobile devices will expand to include all kinds of bar code
applications and prepaid debit card payment methods”
• Teenagers will be excluded from the mall LESS because they
will own the technology to shop there
o This boosts local economy
17. Senior Citizens
• Senior Citizens will still be able to walk at new malls
o Morgan Greenseth, from worldchanging.com, writes about “New
Urbanism”, which “promote*s+ the creation of human-scale, walkable
communities…*with+ emphasized access to public transit, and public
spaces designed to invite and benefit the community.”
o Even in these futuristic malls, seniors will be able to utilize the free,
indoor walking space
• Technology:
o Example from working at Kohl’s
o Tim Stevens, from switched.com, writes a “US-based survey [found]
that only 35-percent of seniors are online” (in 2008)
o In 15 years, more seniors will be online, but what about new
technology?
18. Conclusion
“Lifestyle Centers”
• Places where people will be able to, “Eat, work,
live, play, (and shop)”.
• Incorporating living quarters, daycares, higher end
stores and restaurants, as well as, modern
technologies that may be usable by people of all
ages.
• A mall setup like this would not only be convenient
for people, it would also be very environmentally
friendly, both by reducing fossil fuel consumption,
and the continuing problem with urban sprawl.
19. Who Knows?
• Who knows though, with the success of Supercenter Big Box Stores like
Wal-Mart and Target, where you can do or get just about anything.
• Will they become our malls?
• Will they turn into, “Lifestyle Centers” themselves?
They plan to incorporate places for people to live, like apartments and condos both above the shopping center and around it’s fringes. Floors of offices, and daycares within the complex will facilitate the residents to work right where they live. They will also include higher end stores, restaurants, and places of live entertainments to keep the masses coming.
In Montreal, Canada, we can already see a similar idea with the Underground City, which has some 20 miles of underground tunnels below many office and apartment buildings, that are connected to the mass transit systems like the subway and city bus. Within the tunnels are shopping stores, restaurants, and many other forms of entertainment and technologies.
Who Knows though, with the success of Supercenter Big Box Stores Like Wal-Mart and Target, where you can do or get just about anything. Will they become are malls? Will they turn into, “lifestyle Centers” themselves?
