Digital Marketing Portfolio, Case Studies & Digital Strategy by Syed Waqas Saghir

SYED
WAQAS
SAGHIR
AN INBOUND DIGITAL
MARKETER, E-COMMERCE SEO
SPECIALIST, DIGITAL
STRATEGIST & AN ARTIST
Digital Marketing Portfolio
Linkedin.com/in/syedwaqassaghir
Behance.net/syedwaqassaghir
http://www.waqastheseo.com

ABOUT ME
WHO IS SYED WAQAS SAGHIR?
This is Syed Waqas Saghir, Self-driven,
competitive, and dynamic individual
known for achieving results beyond
expectations. Multi-skilled, creative,
hard-working, enthusiastic, goal
oriented, disciplined and able to work in
a team oriented environment.
» I have 10 Years’ Experience in
Project/Brand Management, Internet
Marketing, Search Engine Optimization
(SEO), and Specialization in E-
commerce B2B/B2C SEO, Social Media
Marketing (SMM), Social Media
Optimization (SMO), Product
Development, and Key Account
Management.
MY SERVICES
FINISHED PROJECTS
SOME FACTS
400
HAPPY CUSTOMERS
250
WORKING HOURS
19K
Linkedin.com/in/syedwaqassaghir Behance.net/syedwaqassaghir www.waqastheseo.com
Digital Strategies
Website Strategy
Content Creation and Optimization
SMM/SMO
Social Media Management
Social Media Marketing Campaigns
SEO
Online Reputation Management (ORM)
Ecommerce SEO
B2B/ B2C SEO
Branding Elements

MY SKILLS
DIGITAL MARKETING SKILLS
Digital Strategies
SMM/SMO
SEO
Online Reputation Management (ORM)
Market Research
Research & Development
Product Development
Project/Brand Management
INTERPERSONAL SKILLS
Creativity
Leadership & People Management
Communication
Critical Thinking
Flexibility
SKILLS OF AN ARTIST
Realistic drawing
Constructive Drawing
Fantasy Art
Digital Art & Illustration
Charcoal, Lead & Graphite Pencil Drawing

MY SKILLS
CERTIFICATIONS
Hubspot Inbound Certification
Internet History, Technology, and
Security Certification from University of
Michigan
MBTI Certification
SEO Certification
ADDITIONAL SCHOOLING AWARDS
Best Debate
Highest Percentage
Obedient, Well Mannered & Cleanliness
Most Regular
Securing Positions
HIGHLIGHTED ACHIEVEMENT
Event Participation & Logo Design for the
4th CEO, CFO, CIO Conference &
Corporate Leadership Awards 2014 by
Mass Human Resource Services, Karachi

MY WORK
CLIENTS, BRANDS & COMPANIES
I HAVE WORKED WITH

MY WORK
BRANDING & LOGO DESIGN

MY WORK
CLIENT: HEEL SHOES
BLUETOOTH SMART
AUGMENTED REALITY
SOCIAL MEDIA
DIGITAL SIGNAGE

MY WORK
CLIENT: YOUNG MEMON
BLUETOOTH SMART DIGITAL SIGNAGE

MY WORK
SOCIAL MEDIA | SMM & SMO

MY WORK
REALISTIC/ CONSTRUCTIVE DRAWING,
FANTASY ART & DIGITAL ILLUSTRATION

CASE STUDIES
SOCIAL MEDIA CASE STUDY #1
Supply Grocery is a new online grocery
service in town and its partners with
multiple suppliers to cater to all the
needs and wants of the local market
and households.
CLIENT OVERVIEW
Being a new brand in the market, the
objective of Supply Grocery Facebook
campaign was to:
Boost brand activation
Increase brand engagement
Build brand following and network
Generate new business leads
CAMPAIGN OBJECTIVES
Use the Facebook paid campaign
feature to achieve the core campaign
objectives with the target audience of
urban cities, between the ages of 18 and
60.
SOCIAL STRATEGY

CASE STUDIES
An informative and engaging ad banner
Facebook Campaign running on and off
from May 2017 to September 2017.
Multiple designs, banners, and content
variations.
EXECUTION
AD BANNER
POSTS WITH MAXIMUM ENGAGEMENT
Supply Grocery Facebook Page
Total Likes Gained: 9,791
Total Reach: 66,892
Total Views: 47,000
Total Shares: 30+
Cost Per Result: PKR 3
Total Amount Spent: Rs. 29,914
RESULTS

CASE STUDIES
Grab Sawari is the new online
transportation network brand that helps
order a ride instantly and/or earn
money by driving.
CLIENT OVERVIEW
To build a stronger brand network and
create brand awareness.
To produce interactive content, and
boost brand engagement and brand
activation.
To build the brand following and
generate more business leads.
CAMPAIGN OBJECTIVES
Achieve campaign objectives by running
paid banner ads on Facebook with the target
audience of people between the ages of 18
and 60, with behavioral interest categories
including taxicab, transport, Uber, carpool,
and more.
SOCIAL STRATEGY

CASE STUDIES
Informative, engaging and result-driven
Facebook banner ads were run for the
duration of May 2017 and September
2017 and for the target audience of
people between the ages of 18 to 60.
Through the art of captivating designs,
and interactive and participative
graphics.
EXECUTION
AD BANNER
POSTS WITH MAXIMUM ENGAGEMENT
Grab Sawari Facebook Page
Total Likes Gained: 20,914
Total Reach: 206,505
Total Comments: 540
Total Shares: 218
Cost Per Result: PKR 1.43
Total Amount Spent: Rs. 29,920.7
RESULTS

CASE STUDIES
CydoMedia is a digital agency that helps
build your brand with innovative and
result-driven logo designs, web designs,
brand identity, animated videos, and
digital marketing services.
CLIENT OVERVIEW
Engage local, national, and international
businesses and startups seeking design and
Effectively design and run a Facebook campaign
to boost brand activation, create brand
awareness and generate brand leads
Position CydoMedia as a digital agency that
understands branding and designing better than
competitors.
CAMPAIGN OBJECTIVES
Use the Facebook paid ad feature to achieve
campaign values and objectives with the
target audience of enterprises and startups in
Canada and the United States.
SOCIAL STRATEGY

CASE STUDIES
An interactive and engaging Facebook
banner ad was run for the duration of 3
days, with optimized ad delivery for lead
generation.
The ad sets were based on behavioral
filters of small to medium business
owners from diverse industries
including food and restaurants,
healthcare, beauty, travel and tourism,
and others.
EXECUTION
AD BANNER
CAPTURED LEADS (3) DETAIL
CydoMedia Facebook Page
Total Reach: 2,358
Total Impressions: 2,566
Total Leads: 3
Total Allocated Budget: $100
Total Expense: $81.93
Cost Per Result: $11.97
One Lead for Digital Marketing One Lead for Animation One Lead for Logo Design
RESULTS

CASE STUDIES
CydoMedia is a digital agency that helps
build your brand with innovative and
result-driven logo designs, web designs,
brand identity, animated videos, and
CLIENT OVERVIEW
To engage the target audience into learning
about services and availing the Black Friday
discount.
To effectively establish the dexterity of
CydoMedia for their offerings and generate new
leads.
To position CydoMedia ad as one of the great
Black Friday Deals of 2018.
CAMPAIGN OBJECTIVES
Drive results to meet campaign objectives
with the help of captivating banners that
highlight the amazing opportunities and
discounts offered this Black Friday season.
SOCIAL STRATEGY

CASE STUDIES
An alluring and result-oriented
Facebook banner ad was run for 2 days,
optimized to bring link clicks and
generate leads. The ad was launched
with the target audience of small
business owners, self-employed
individuals, entrepreneurs, and
Facebook page admins for a wide range
of industries like food and restaurant,
health and beauty, etc.
EXECUTION
AD BANNER
CAPTURED LEADS (3) DETAIL
CydoMedia Facebook Page
Total Reach: 16,748
Total Impression: 17,216
Total Clicks: 68
Total Leads: 6
Total Budget: $50
Cost Per Result: $0.74
Relevant Leads Generated: 2 Ir-Relevant Leads Generated: 1
RESULTS

CASE STUDIES
SEO CASE STUDY #1
Oz Leasing aims to revolutionize car
shopping with its innovative all-online
leasing process, it is virtual showroom
where customers receive personal
attention without the stress and
pressure of the traditional dealership
experience.
https://ozleasing.com
CLIENT OVERVIEW
COMPANY LOGO COMPANY WEBSITE
To increase keyword ranking and rank in top 10
Google pages.
To bring more traffic to the website
SEO OBJECTIVES
Find and fix technical and performance
issues with client website with the help of
SEO audit.
Achieve client's objectives and improve
keyword ranking with the help of off-site and
on-site SEO tools.
SEO STRATEGY

CASE STUDIES
SEO CASE STUDY #1
Fix broken links and other website
technical errors and improve page
loading time by minifying HTML, CSS,
compressing images and other ways.
Work with on-site SEO tools like Alt
Tags, Meta Tags, on-site blogs, and re-
optimize web copies, and off-site SEO
tools like article submission and guest
posts, to improve the ranking of the
targeted keywords.
Keyword: Cheap Car Leasing
Monthly Search Volume: 14,800
Before: Not in top 100 position
After: 31th Position (4th Page)
Keyword: Best Car Lease Deals
Keyword: Best New Car Deals
Monthly Search Volume:4,400
Keyword: BMW Lease Fort Lauderdale
After: 21st Position (3rd Page)
Keyword: Audi A3 Lease
After: 16th Position (2nd Page)
EXECUTION
RESULTS

CASE STUDIES
SEO CASE STUDY #2
PLAY is an entertainment and lifestyle
channel geared towards the youth of
today. It allows users to watch
entertaining programs that engage
audiences, challenges norms, shares
new perceptive and inspires change.
http://playentertainment.tv/
CLIENT OVERVIEW
COMPANY LOGO COMPANY WEBSITE
To improve the client's weak online reputation
on Google.
To improve the ranking of the targeted keywords
and increase website traffic.
SEO OBJECTIVES
Achieve client's objectives by fixing technical
and performance errors, and improve
keyword ranking.
SEO STRATEGY

CASE STUDIES
SEO CASE STUDY #1
Re-design client's website to meet web
standards and fix all web technical
errors to optimize the website.
Improve online reputation and brand
credibility on Google S.E.R.P, create
backlinks and social channels.
Improve keyword ranking and increase
website traffic using on-page and off-
page SEO activities.
As a result, majority of the keywords that weren't on top 10 pages are now on
top 3 pages.
Biggest changes (improvement) including Average time spent on site by
users.
Also observed that Page Views has been improved as well.
EXECUTION
RESULTS

TESTIMONIALS
WHAT MY CLIENTS SAY ABOUT ME
Syed is a great Internet Marketing Expert who has an excellent Research &
Development Skills & always comes up with new Creative Product
Development Ideas.
He is really doing a great job while managing complete Digital Marketing
Division of United Nations Association of Pakistan.
Thanks to Syed, my Social Media Channels are now performing excellently.
He did well specially for the brand awareness and designed excellent social
media creatives.
Working with Syed is really amazing. He delivered on deadlines very well.
I had an opportunity to met Syed in a joint venture and his ability as a digital
lead is second to none. His ability to see critical points of a business situation,
his drive, and his motivation are excellent. I salute his drive and business
acumen. You do not meet many professionals with Syed's can do attitude
these days.
Gregory A. Boris - Olympic Properties, Inc.
Supply Grocery
United Nations Association of Pakistan
Grab Sawari

TESTIMONIALS
WHAT MY CLIENTS SAY ABOUT ME
Waqas is a great professional and has in depth knowledge about the industry
of Marketing & Information Technology. He is very dedicated to his work and
is meticulous in his dealings. I wish him all the success in his future endeavors.
Waqas is ambitious person with boundless energy..His profile speaks for itself,
simply he is an expert in his field.
Syed Waqas is a creative, Hardworking, with strategic mind and always works
with full motivation, dedication, enthusiasm & he comes up with new creative
ideas specially when it comes with IT including web development, SEO, Social
Media. He is one of the best Social Media Evangelist . I wish him best of luck
for his very bright future.
Syed Waqas Saghir is a very creative and a passionate personality , his kind
nature and speaking abilities are rare to find these days, I had a pleasure to do
volunteer work with him for United Nations association of Pakistan, and I
found him to be a very passionate person, who indulges himself with utmost
sincerity in what ever work he does.
Sarfaraz A Khan, CEO and Founder | Zegatron, Inc.
WebBizSol Creative Solutions
Ammar Ahmed, Founder at Four Designers
Salman Latif, Sr.Media Planner at Synchronize Carat

GET IN TOUCH
CONTACT DETAILS
+92-333-2316441 syed.waqas.saghir
syedwaqassaghir@gmail.com syedwaqassaghir@hotmail.com
Linkedin.com/in/syedwaqassaghir Behance.net/syedwaqassaghir
http://www.waqastheseo.com Etsy.com/shop/ArtBySyed
/WaqasTheSEO /syedwaqassaghir
+SyedWaqasSaghir /syedwaqassaghir
/syedwaqassaghir /syedwaqassaghir

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