2. Advertising is a form of
communication used
to persuade an
audience ( viewer,
reader or listener) to
take some action with
respect to products,
ideas or services .
4. Advertising creativity is growing day by day.
Considering Pakistan we can observe different forms of
medium that most companies are using .
Shopping malls
Marketing Vans
5. To a certain extent advertising has both positive and negative
effects on society.
Advertisements promote prosperity and also is propaganda.
6. PUBLIC SERVICE ADVERTISEMENTS :
Public service advertisements are often the first things considered
when people discuss the positives of advertisements.
Many public service
announcements run messages
about health, safety and national
security through ads.
8. ECONOMIC BENEFITS:
According to the International Advertising Association,
advertising can encourage companies to compete and provide
new products.
This encourages more consumers to buy because these products
meet their needs and wants.
9. CHOICE:
In addition encouraging the consumer for choosing the best
products , advertising, at least in democratic nations, allows
individuals to learn about political choices available to
them.
10. HIDDEN COSTS
We know that advertising costs lots
of money and that money comes
from our pockets - the consumer.
When we buy a product, we not
only pay for the product itself,
but for its advertising as well.
11. LYING TO CUSTOMERS:
Company can exaggerate certain
features of their products or they can
make vague and ambiguous claims that
sound good.
Of course any negative features of the
product won’t be mentioned.
12. CENSORSHIP
Advertisers want their ads shown on certain stations or websites
that have certain content, because they want to attract a certain
audience.
This leaves a negative impact on children and youth.
13. DEGRADATION OF ART
The last negative effect of advertising is the complete
degradation of some forms of art.
Everything you see or hear on
TV is now meant to be sold to
you.
Actors present you new
products you should buy.
Models look more beautiful and younger with new makeup that
you should – guess – “WHAT” to buy.
14. It can be concluded that advertisers lost their compass long time
ago. Money from consumers pockets, who are attracted to shiny
goods, keeps them breathing.
Next time you go shopping, or see an advertisement, ask yourself
if you really need that product
And does it really costs its worth.