1. Territory Development Executive
Nestle Waters
Public Company; 5001-10,000 employees; NESN.VX; Food & Beverages industry
September 2002 – June 2003 (10 months)
Managing One of four territories in Lahore HOD business.♣
Management of One water shop.♣
Implementation and Execution of company decisions and policies from direct reportees
and distribution staff.♣
New Business development and business growth in defined territory.♣
Increase in productivity and van efficiency.♣
Dual Responsibility of Retail 3 gallon operation as well.♣
HOD Area Sales Manager
Nestle Waters
Public Company; 5001-10,000 employees; NESN.VX; Food & Beverages industry
January 2012 – Present (7 months) Egypt
• Manage the business of Nestle at the distribution's setup and ensure profitable gains for
the company.
• Manage the achievement of the monthly team target for Cairo & Giza area.
• Coordinate between the Contact Center Department and the Distribution Department.
• Ensure that all road blocks are cleared and solved in order to make suitable environment
for the sales team.
Run monthly sales reports to check target achievement and compare it with the same
month in the previous year.
• Monitor the new accounts generated by the sales team and give the approval for the
codes.
• Prepare monthly & yearly appraisal and develop the weakness points for every sales
representative.
• Channel wise planning and implementation of Trade schemes throughout the month
keeping in mind the budget constraints and capitalize on evolving opportunities.
• Focus on market penetration and develop new channels and markets to increase the
numeric coverage and reach of Nestle products.
• Keep the team focused and motivated toward achieving the stated objectives.
• Prepare monthly commission scheme for all sales representatives.
• Set & execute Training programs for sales team in (selling skills, time management,
supervision skills & how to manage sales force.
• Distribute Monthly quota and budget & Designing routes.
• Lead the sales team (3 supervisors, 14 sales representatives).

2. • Ensure the development of new sales strategies driving towards Sales growth and
revenue generation.
• Regularly provides management with reports describing work
• Flow & feedback on assigned tasks and submits weekly, Monthly reports.
• Lead and engage Sales people providing them with personal input, feedback, opinion &
suggesting appropriate marketing &Sales strategies.
• Supervise BARAKA sales team in Mansoura & prepare a weekly visit to achieve-
company goals.
• Assist in preparing and planning the marketing initiative with channel team for
continuous growth of market share of our products