Axle acquires Adgregate\'s assets Axle Digital, agile commerce, social commerce, facebook, mobile, e-commerce, adgregate, adgregate markets, syd dufton, acquisition

1. Axle Digital Acquires Assets of Social
Commerce Market Leader Adgregate
Markets
Axle Digital Emerges as the Premier Social/Mobile
Commerce Solution Provider
New York, NY and San Francisco, CA (PRWEB) April 25, 2012
Axle Digital firmly established its position as a major player in the rapidly growing social/mobile
solutions market today when it announced that is has acquired the assets of Sausalito-based
Adgregate Markets. A TechCrunch50 finalist and winner of the OnMedia 100 award for three
years running, Adgregate was frequently cited as a trailblazer, investing millions in the
development of the industry’s first comprehensive, social and mobile network enabled multi-
channel platform for hosting robust distributed commerce solutions. In partnership with leading
security providers McAfee, Symantec and TRUSTe, Adgregate introduced large retailers such as
Old Navy, Banana Republic, Nordstrom and GameStop to the potential of social commerce.
The acquisition of Adgregate, best known for its highly integrated ShopFans storefront solution
for Facebook, further accelerates Axle Digital’s emergence as key provider of the services
companies need to drive multi-dimensional ecommerce initiatives. Drawing on the combined
strengths of social and mobile communities, Axle effectively delivers engaging commerce

2. opportunities across a wide range of consumer touchpoints, including Facebook, mobile, tablet,
Internet TV, in-store, etc.
“In a world where consumers are interacting with brands across multiple devices, it’s becoming
increasingly clear that the success or failure of those brands will be determined by how well the
brand engages with consumers across numerous devices,” commented Christopher Williams,
Axle’s Chairman. “Talking about multi-touchpoint engagement is one thing, making it happen is
another...Axle Digital makes it happen.”
With this acquisition Axle is gaining both a strong foothold in the market and innovative
technology that will enhance the company’s already robust mobile and social commerce
platforms. "We are continually expanding our platform to meet the needs of our clients, enabling
them to effectively develop and launch fully integrated, feature-rich, consumer shopping
experiences across all consumer touchpoints,” said Aaron Knoll, Axle’s Chief Technology
Officer. Axle expects to announce the launch of several commerce solutions with top retailers in
the coming months.
About Axle Digital
Axle Digital’s mission is to provide retailers with a centralized approach to delivering truly
unique and engaging experiences to any customer, any place, any time. Axle Digital’s Platform
as a Service (PaaS) supports a wide variety of consumer touchpoints, including online social and
mobile networks, smartphones, tablets, Internet TV, in-store display, kiosks, and more. Axle
Digital provides everything from turnkey ecommerce solutions to custom development of unique
solutions fully integrated with our client’s existing ecommerce systems.
For additional information on Axle Digital, please visit http://www.axledigital.com
Axle Media Contact:
Erica Terrell
press(at)axledigital(dot)com
1(855) GET-AXLE Ext.106
(438-2953)
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