Salesforce for Marketing Overview Deck
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Salesforce for Marketing Overview Deck
27 de Jul de 2017•0 gostou•2,332 visualizações
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Salesforce for Marketing Overview Deck
Sylvia Wong ☁Seguir
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Salesforce for Marketing Overview Deck
- 1. Salesforce for Marketing The Smartest CRM for 1-to-1 Customer Journeys Sylvia Wong Enterprise Business Development
- 2. Forward-Looking Statements Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
- 3. Together, We’re Building a Path Forward 2009 • 2010 • 2011 2012 • 2013 • 2014 2015 • 2016 September 2016 2011 • 2012 • 2013 2014 • 2015 • 2016 The world’s most innovative companies in GDP impact by 2020* $389B $2.04B FY17Q2 revenue 24K employees “Innovator of the Decade” IDC White Paper, sponsored by Salesforce, "The Salesforce Economy," August 2016 2M jobs created by 2020
- 4. 8 industry leading apps. 1 marketing platform. App Cloud Community Cloud Marketing Cloud Service Cloud Sales Cloud Commerce Cloud A Global CRM Leader Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. The Gartner documents are available upon request from Salesforce. 8 industry leading apps. 1 marketing platform. A Magic Quadrant Leader for Sales Force Automation Gartner, “Magic Quadrant for Sales Force Automation,” Tad Travis et al 8/10/16 A Magic Quadrant Leader for the CRM Customer Engagement Center Gartner, "Magic Quadrant for the CRM Engagement Center," Michael Maoz, Brian Manusama, 5/4/16 A Magic Quadrant Leader in Social Software in the Workplace Gartner, "Magic Quadrant for Social Software in the Workplace,” Mike Gotta et al 10/26/15 A Magic Quadrant Leader for Enterprise Application Platform as a Service, Worldwide Gartner, "Magic Quadrant for Enterprise Application Platform as a Service, Worldwide" Paul Vincent, et al 3/24/16 A Magic Quadrant Leader for Digital Marketing Hubs Gartner, “Magic Quadrant for Digital Marketing Hubs,” Andrew Frank et al 1/5/16 A Magic Quadrant Leader for Digital Commerce Gartner, "Magic Quadrant for Digital Commerce,” Chris Fletcher et al 3/9/16
- 5. Our Customer Trailblazers are Supercharging Success +43% Marketing ROI +35% Customer Satisfaction +34% Customer Engagement +15% Revenue Growth
- 6. Marketing Continues to Evolve The customer experience is more than marketing Broadcast Marketing Digital Marketing 1-to-1 Customer Journeys AI IoT Mobile Social Cloud
- 7. The Customer Experience Gap Your Customers Siloed Data Siloed Channels Siloed Departments Your Marketing Team 77% of customers are not engaged with companies
- 8. Salesforce for Marketing The smartest CRM for 1-to-1 customer journeys Unify your business to deliver one customer experience Connect every channel & device Help marketing teams move more quickly Personalize every interaction with artificial intelligence
- 9. Marketers Play a Special Role The customer experience is more than marketing Email & Mobile Messaging Advertising Social Media Sales Reps Digital Commerce Mobile Apps Connected Products Communities Support Agents Awareness & Acquisition Retention & Advocacy Onboarding & Engagement
- 10. Ad Targeting with CRM Data Securely use your customer data to drive all your display, search, and social advertising Connected to the Journey Use Journey Builder to connect your advertising to the rest of marketing and sales teams Integrated Lead Generation Drive powerful lead generation and customer acquisition campaigns across Facebook’s network and capture leads directly into Salesforce Bring CRM to Adtech Use Advertising Studio to connect Salesforce to Krux and other partners to reach your customers and new prospects in Display Advertising: Smarter Targeting to Drive Awareness and Acquisition 47% higher ad engagement when digital ads are powered by customer data Salesforce Advertising Index Marketing Cloud | Advertising Studio
- 11. Sales Reps: Marketing That Helps Sales Teams Sell Grow Pipeline Generate quality leads for sales Accelerate Sales Cycles Make every interaction count with messages and tactics personalized for each prospect Focus on the Right Leads Enable sales to engage prospects with the right message at the right time Measure Marketing ROI Understand marketing influence on revenue and performance of each campaign 30% faster sales cycles Salesforce Customer Relationship Study Pardot | Engagement Studio
- 12. Digital Commerce: Deliver Unified Shopping Experiences Commerce Cloud Digital Coordinate experiences and transactions across digital channels Commerce Cloud Store Execute store transactions and manage store operations Embedded Predictive Intelligence Analytics driven personalization woven into the commerce experience Commerce Services Retail practice, customer success, certified partner network, rich community of users faster growth for customers that use Commerce Cloud Commerce Cloud Earnings Reports and Industry Sources2x Commerce Cloud
- 13. Rapid Campaign Execution Use powerful tools to build great emails quickly. Smarter Email Messages Leverage machine learning in each email to create 1-to-1 journeys Mobile-First Emails Build emails that look great on every device Built to Scale Send millions of messages in minutes and collaborate across the organization Email Messaging: Personalization That Delivers Results return for every dollar spent on email marketing VentureBeat Survey38x Marketing Cloud | Email Studio
- 14. Mobile Messaging: Real-time Alerts with SMS, Push, and Group Messaging Cross-Channel Marketing Send SMS, MMS, push, and group messages alongside other channels like email and social Time-Sensitive Marketing Deliver personalized reminders and alerts App Engagement Marketing Keep your customers coming back with push notifications Location-Based Marketing Target customers with geo-fencing technology 90% of all SMS is read within 3 minutes Conversational Advertising Marketing Cloud | Mobile Studio
- 15. Mobile Apps: Build Engaging Apps Faster Manage Apps on a Cloud Platform Build, deliver, monitor, and scale apps Drive Loyalty and Commerce Increase engagement with apps that reward customers for purchases Deepen Personalization Leverage core Salesforce data to customize app experiences 70% faster time to market IDC Study App Cloud | Heroku
- 16. Employee Apps: Make Marketers Faster and More Productive Increase Employee Collaboration Use out-of-the-box apps such as group, chat, docs, spreadsheets, and file sharing. Boost Productivity with AppExchange Install and configure thousands of apps from the #1 business app marketplace. Build Custom Apps with Clicks or Code Create, manage, deploy, and optimize apps with ease for budgeting, events, PR, and campaigns. Run Marketing from Anywhere Take actions within campaigns, from anywhere, such as pause, resume, cancel, approve, and send. 29% faster time to information Salesforce Customer Relationship Survey App Cloud | Force.com
- 17. Connected Products: Transform Products Into Customer Experiences Connect to Any Data Source Capture billions of events from any connected product, device, or app Create Customer Journeys Build real-time logic to create journeys that cross sales, service, and marketing Transform the Way You Engage Send proactive, personalized messages to every customer at the perfect moment higher click-through rates for triggered messages compared to 'business as usual' marketing messages Q3 2014 Email Trends and Benchmarks 152% IoT Cloud
- 18. Social Media: Turn Every Customer Into an Advocate Complete Social Listening Platform Powerful marketing on a single platform for social analytics, publishing, and engagement. Connected Social Trigger 1-to-1 journeys based on social insights and connect social to service and sales Mobile-First Social Manage social campaigns on the go with the Social Studio Mobile App. 360 Degree Engagement Display and analyze all of your digital interactions across email, social, customer care, and more. of consumers have used a company's social media page for customer support J.D. Power and Associates 2013 Social Media Benchmark Study 67% Marketing Cloud | Social Studio
- 19. Communities: Reimagine Customer Engagement Engage Anywhere Launch and evolve a mobile engagement hub at the speed of business Develop Advocates Recognize and reward your most valuable members with badges and leaderboards Increase Retention Deliver personalized content, products, and services in a branded environment Provide Stellar Service Intelligently guide customers to the experts, articles, and support they need 45% increase in Customer Satisfaction Salesforce Customer Relationship Survey Community Cloud
- 20. Support Agents: Turn Every Service Interaction Into a Reason to Love Your Brand Access a Single View Store all marketing, sales, and service data in the contact record Trigger Journeys Listen for service activities, then follow-up with the right message across channels Incorporate Service into the Journey Automatically open or close service cases based on the customer’s behavior Suppress Marketing when Appropriate Ensure unsatisfied customers are not receiving marketing messages until their cases are resolved 20% increase in overall customer satisfaction for companies that manage the journey across departments McKinsey & Company Service Cloud
- 21. Build 1-to-1 customer journeys across the entire lifecycle Marketing Cloud
- 22. Customer Journey Management: Build 1-to-1 Journeys Listen for Customer Cues Meet the customer where they are in their journey by anticipating – and reacting to – events in real time. Connect the Entire Experience Connect marketing, sales, and service to onboard, engage, re-engage, sell and support. Automate Interactions Build it once, then offer a unique customer journey for every individual, at massive scale. Analyze to Offer the Best Experience Remain agile in your marketing by understanding what’s working and what’s not, and pivot easily. 73% of high-performing marketers say journeys positively increase customer engagement Salesforce State Of Marketing Marketing Cloud | Journey Builder
- 23. Marketing is Smarter with Einstein Discover why customers are engaging Predict the audience, content, & send-time for every interaction Recommend content, products, & offers at an individual level Automate decisions, taking the guesswork out of marketing
- 24. Marketing is Smarter with Einstein predictive scores per month 6B Predictive Recommendations Send-Time Optimization Wave for B2B Marketing
- 25. 10X Average return on investment for Krux licensees in their first year. Capture Data from Any Source & Device Unify, segment, & activate audiences to increase customer engagement Leverage AI to Find New Audiences Use machine learning on billions of profiles & trillions of events to discover high value segments 1-to-1 Ad Targeting on Any Device Drive more relevant & valuable customer experiences Bring CRM to Krux Identity Bring customer data securely across marketing, sales and service using Advertising Studio to Krux to enhance digital identity and increase ROI DMP: Embrace the power of people data with enterprise-strength data management with Krux Marketing Cloud | Krux
- 26. World’s Most Trusted Enterprise Cloud Five Elements of Trust Trusted Security Always-on Availability Performance at Scale Global Data Centers Enterprise Compliance 2.3B Emails sent on Cyber Monday 99.98% FY16 Availability 9 Global Data Centers 270B Q4 Transactions 4B Transactions/Day
- 27. Thank Y u
Notas do Editor
- Talk Track: Hi Everyone, my name is ___________ and I’m a ___________ at Salesforce. Today I’d like to talk about Salesforce for Marketing. Technology has created new and exciting opportunities for marketers. It’s also brought with it new challenges. Today we’re going to explore how the modern marketer can solves today’s toughest challenges with the smartest CRM for 1-to-1 Customer Journeys.
- Talk Track We're thrilled with the success we've achieved together with our customers, partners, and success community. We're proud to be called “Innovator of the Decade” and humbled to be named one Fortune’s “Best Place to Work” eight years in a row. But what we're most proud of is how our customers are innovating – they're disrupting markets, transforming industries, developing new business models and much, much more. Together, we've built an amazing company and community that will contribute almost 400B in GDP impact and create 2M jobs by 2020. Key Message Our success is a reflection of our customers' success. We couldn't have achieved any of this without them. Customers don't just buy Salesforce. They join the Salesforce Ohana. Customers take our platform and make amazing things happen everyday – This is an opportunity to thank them again. Pro Tips Be humble!
- Key Takeaways: Salesforce is a Global CRM Leader 8 industry leading apps Talk Track: Salesforce is the global CRM leader with industry leadership across the Customer Success Platform both in terms of market share and customer success.
- Key Takeaways: Customer Trailblazers are supercharging success Companies of all sizes and industries are experiencing success with Salesforce Talk Track:
- Key Takeaways: Technology is creating opportunities for marketers Cloud, Mobile, Social, AI are the new world order Talk Track: Let’s first talk about how customer expectations have changed and why marketing continues to evolve. Just as Radio and TV provided new ways for marketers to broadcast their messages, and then email and the internet provided new ways to connect to customers digitally, today, there are four revolutionary advances in technology that are helping marketers create 1-to-1 journeys: cloud computing, mobile marketing, social media, and artificial intelligence. You can spin up campaigns in a matter of seconds at massive scale, you can engage with customers wherever they are, you can connect with customers in new ways through identify based social networks, and with AI, you can now automate and predict best content, time, and place for your marketing messages and campaigns. Customers now expect 1-to-1 experiences from the companies they do business with. Which means physical, digital, and even departmental lines are blurring. Customers don’t care if they’re opening an email, engaging with a product, or talking to a sales rep or service agent, they want experiences that are relevant and consistent. And companies agree. 89% of companies compete primarily on the basis of customer experience. It’s now ahead of price and product in terms of competitive differentiation. Customer Experiences is the new competitive battlefield. In the Age of the Customer, great marketing is about combining your products, your marketing, your sales, your service and your physical locations into amazing 1-to-1 journeys. Companies like Philips, Uber, fitbit and Amazon are leading the way.
- Key Takeaways: Marketers struggle to meet customer expectations Siloed data, siloed departments, and siloed channels are keeping customers away from companies Talk Track: But despite their intent, marketing struggles to deliver the experiences that customer expect. Marketers must search across disconnected data sources and departments to get a complete picture of the customer, and navigate disparate tools to execute multi-channel campaigns. And these issues are causing customers to think twice when engaging with customers. In fact, 77% of customers are not engaged with companies. So the question is, how do marketers connect their data, departments, and channels to deliver the 1-to-1 journeys and experiences that customers expect and grow their business?
- Key Takeaways: Salesforce for Marketing delivers the smartest CRM for 1-to-1 customer journeys. Talk Track: Salesforce for Marketing, unlike any other solution, is the Smartest CRM for 1-to-1 Customer Journeys. It’s a complete CRM for sales, service, marketing, and apps. Marketers can use journey mapping and real-time marketing to build 1-to-1 journeys across the entire customer lifecycle from awareness and acquisition to retention and advocacy. Connect with customers on every channel and any device including email, mobile apps and messaging, social media, ads, websites, IoT, in-store, sales and service reps, and communities. Make your marketing teams faster, smarter, and more productive with integrated data, tools, and ecosystem. And because Salesforce for Marketing is built on the Customer Success Platform you can trust that your customer data is secure, scalable, and available 100% of the time. The Smartest CRM for 1-to-1 Customer Journeys. That’s Salesforce for Marketing.
- Key Takeaways: Salesforce for Marketing helps build 1-to-1 customer journeys across the entire lifecycle. Talk Track: At the center of Salesforce for Marketing is the Customer Success Platform which includes: sales cloud, service cloud, marketing cloud, commerce cloud, community cloud, analysts cloud, app cloud and IoT. We help marketers manage every stage of the customer journey, from awareness and acquisition to engagement and on-boarding to retention and advocacy. We do this by giving marketers the tools they need to manage advertising, sales reps, digital commerce, email and mobile messaging, mobile apps, connected products, social media, communities and support agents.
- Key Takeaways; Smarter targeting to drive awareness and acquisition Talk Track: Capital One, a top 10 US bank, and a company that is the same age as Amazon, has always been innovative with their digital strategy and marketing. They were founded as the Internet was beginning to take off with consumers and have always had a deep analytical and data-first approach to their initiatives and that includes new customer awareness and acquisition. They know that the best way to find your next great small business customers is starting with what you know about your best small business customers today. So Capital one created seed audiences of their best customers in Marketing Cloud and securely synced these to the biggest digital advertising channels like Facebook and Google. Combining what they know with the rich data of channels like Facebook, they were able to create loo Capital One: Journey Builder, Mobile, Ads, Sales Cloud How Capital One gets new customers: Targeting & reach Small business is the US Engine of Growth, contributing to 42% of non-agricultural GDP and 50% of total US employment. SMBs also make up 99.7% of all US enterprises! Capital One realized this was a huge opportunity for their market and knew they had to target this massive group of people the smart way to better find, understand, and target audiences and get the most out of their marketing dollars. - the answer was using first-party CRM data combined with identity-based advertising networks - target known audiences - expand reach with lookalike audiences
- Key Takeaways: Only Salesforce delivers true sales and marketing alignment with marketing automation and CRM unified on a single platform. Salesforce makes marketers and sales reps more successful by delivering the capabilities they need to engage prospects in personalized ways throughout the buying cycle. Talk Track: Pardot and Salesforce work seamlessly to create a strong partnership between marketing and sales. Customers use our solutions to fill their pipeline with more high quality leads, to improve engagement with prospects and customers pre and post sales, and to accurately measure results in real-time. We help customers drive a higher volume of high quality leads through the top of the funnel. We make it simple to capture customer information at the point of engagement, segment your customers based on what you know about them, optimize your content for your audience, and deliver the most relevant content to the target buyer. We can grade and score your customers based on how they interact with your content, and deliver them to sales at the exact moment in the selling cycle when they are most likely to buy. And finally, if you are managing your customer lifecycle in Salesforce from lead generation to closed-won deal, you will be able understand the impact of every marketing dollar spent. Never before have sales and marketing been able to work so closely to get deals closed! Together, those teams will drive more revenue than ever before! About Stanley Black and Decker $11B manufacturer of tools and storage solutions You’ve surely seen their tools at Home Depot or have maybe used them for some projects in your home. But Stanley B&D is not just a provider of tools to consumers. They also have a B2B division that does 2 things: 1) sells tools and storage solutions to commercial businesses and 2) sells franchises so individuals can set up their own businesses selling Stanley B&D products. Business Challenges: With a diverse set of customers and solutions, Stanley needed: A way to understand each prospective customer – what they care about, what problems they’re trying to solve, where they are in the sales cycle A way to use that insight to tailor the marketing content and messages each prospect receives to their specific needs and interests And importantly, a way to know when a lead is sales-ready so they can pass it to the right sales rep at the right time The Pardot Solution Stanley B&D chose Pardot because it was both intuitive to use and would allow their marketing team to get up to speed quickly, and offered a depth of functionality that would allow them to run their entire B2B business on the platform. They use Pardot segmentation rules to group prospects by interest and stage Each prospect is added to a nurture program tailored to their interests And because they’re measuring all prospect activities and interactions (website visits, page views, email clicks and opens, etc.) they know when a prospect is engaged enough to be “sales ready” and they pass leads to sales only at that time. That allows their sales reps, a valuable resource, to focus on the most qualified leads that have the highest chance of turning into sales. Results: Reduced the sales cycle for industrial storage and automotive by 30% in the first year of Pardot implementation, and another 25% in 2nd year Majority of leads (60%) determined not to be sales-ready so sent to nurture instead. Only passed when they score high enough. Allows sales to focus on the leads they can close.
- Key Takeaways Salesforce Commerce Cloud is the #1 enterprise commerce cloud platform Salesforce Commerce Cloud empowers retailers to unify the shopping experience for customers across all channels - web, mobile, social, and in-store - and deliver a 1-to-1 experience to the customer anywhere, and anytime. Talk Track: Digital empowers retailers to transform the digital consumer experience across all digital channels including web, in-store, mobile and social. Digital provides a rich set of capabilities – including marketing, merchandising, content, promotions, customer service, fulfillment and predictive intelligence —built to engage and convert shoppers across every digital channel. An open development environment enables retailers to easily customize or extend commerce anywhere, from buy buttons and branded mobile applications to in-store endless aisle and clienteling applications. Convenient shopping options, including reserve, buy, pay, fulfill and service anywhere are easily enabled with the Digital solution. Store delivers point-of-sale and store operations capabilities enabling retailers to execute real-time transactions and manage in-store operations. With our Store solution retailers can perform transactions, sales, returns and exchanges without fear of losing connectivity because our resiliency capability means the POS is still running even in the event of a lost connection. Commerce Cloud Store is seamlessly upgraded multiple times per year, delivering a steady stream of innovation without disrupting day-to-day retail operations. Predictive intelligence driven personalization is part of the Commerce Cloud, allowing retailers to weave personalization into the fabric of the unified commerce experience through predictive recommendations on the Web and email. The Retail Practice team provides strategic and tactical guidance post-launch, helping to drive shopper engagement and conversion. The Customer Success team monitors client deployments and identifies ways to improve day-to-day business operations. Furthermore, beyond these services, retailers can expect top-caliber technical and operational support. Salesforce users are part of a large community of peers they can turn for the ideas, insights and inspiration to help them keep up with consumer expectations and ahead of the competition. Since every client and every partner works with the same version of the software – the current version – the community shares actionable insights that are useful to others. All of this helps leading brands like Adidas, Carter’s and L’Oreal deliver an engaging, personalized shopping experience for their customers.
- Key Takeaways; Salesforce is a leader in email Salesforce allows customers to execute intelligent campaigns faster, across any device, at massive scale Talk Track: Salesforce is the leader in email, delivering over 370 billion messages a year. The platform is sophisticated enough to execute highly personalized campaigns at massive scale, for the largest B2C marketers in the world, while being intuitive enough for every marketers to create personalized campaigns, using predictive and dynamic content blocks for effective emails, all without the need to code. We make the simple thing simple and the complex things possible.
- Key Takeaways: Mobile Marketing delivers a unique touch point with your customers and complements other channels like email, web and social Delivers time-sensitive messages such as reminders and alerts keeping your brand top of mind Drive app engagement to keep customers coming back Targets customers with location based marketing to surprise and delight Talk Track: Salesforce powers mobile marketing to reach customers wherever they are on the world’s most unified device. Connecting the physical and digital worlds with SMS/MMS, push notifications, and group messaging to ensure your brand is always top of mind. Delivering real-time alerts using personalized data stored on the customer success platform to have a single view of the customer. Bottom line is, mobile marketing is the closest customer touch point to have 100% reach.
- Key Takeaways; Salesforce is the leading platform for building engaging customer applications. Salesforce empowers developers to rapidly release and iterate on rich customer engagement via web and mobile applications that are tightly connected to their systems of record. Talk Track: Salesforce is the leading cloud application platform, and is a leader in the Gartner Magic Quadrants for application PaaS and Mobile Application Development Platforms. With Salesforce, customers can build rich, engaging experiences that are delivered as mobile and web apps, unlocking customer value and empowering direct and personal experiences that bring customers back again and again.
- Key Takeaways: Make Marketers faster and more product with employee apps like Quip, Chatter, AppExchange, Force.com, Salesforce1 Mobile App, and the Marketing Cloud Mobile App. Talk Track: Dunkin’ Brands has earned the No. 1 ranking for customer loyalty in its category for nine years running, and it’s out to make the guest experience even better. Technology has transformed the way Dunkin’s customers interact with it, and the marketing team knows that customer expectations are higher than ever. The team at Dunkin’ knew that improving the customer experience needed to start internally. Dunkin' began by building an internal franchise approval process on Salesforce and has grown into multiple other applications built on the Customer Success Platform, including apps for their media buying team and legal team. Plus, Dunkin’ has transformed the process for someone signing up as a franchise owner. The application
- Key Takeaways; Data from connected products can enhance customer experience Salesforce is uniquely positioned at the intersection of devices and customers Our mission is to make complicated IoT processes easy and accessible to marketers Talk Track:
- Key Takeaways: Listen, analyze, publish, and engage with your customers on social media. Single platform to manage all social interactions and natively connected to the Salesforce platform for marketing, sales and service. Mobile app to manage campaigns on the go. Over 1500 customers use Social Studio. Talk Track: Companies such as Nestle Waters use Salesforce Social Studio to manage their global social campaigns and presence. Social studio offers: Social Listening Analyze social conversations from millions of different sources with social media monitoring software. Discover what customers are saying about their brand, products, and competitors. Social Publishing Plan, schedule, publish and promote social posts across multiple accounts and networks. Create and approve content, route for approval, and publish relevant messages at the right moment. Social Engagement Respond to social posts, connect with prospects and customers, and measure social activity. Customers use workflow and social automation to drive efficiency. Marketing Command Center Create company wide awareness around customer experience, brand and campaigns with multiscreen displays of customer feedback, social conversations, and digital marketing activity. Customers choose Social Studio because: Adoption Focus: Drive enterprise wide adoption with a complete suite that is easy to deploy, easy to use, and mobile first Connected: Extend social with native Salesforce social features and integration to third party apps. Efficient: Leverage automation and intelligence to maximize the people investment in social Secure: Trust an enterprise solution from the leading cloud platform to manage social accounts. Nestle Waters: Nestle uses Social Studio globally to manage millions of social interactions across 100s of brands in dozens of companies. Nestle Waters uses social studio to manage their content marketing efforts, drive traffic and leads to their ecommerce business and create amazing customer experiences through social engagement. They also have a Command Center that tracks their brands, customer interactions and campaigns. They use this Command Center to create alignment across their teams and collaborate with their retail partners on campaigns,
- Key Takeaways: Build and launch a mobile engagement hub in days. Create a community of action by intelligently guiding customers to the experts, articles, and support they need to increase customer satisfaction. Develop advocates by highlighting and rewarding your most active members. Personalize content, products, and services to improve retention. Talk Track: Communities have become a business differentiator and one of the most important channels for marketers. Companies like Sea Ray recognize that connecting their system of record to system of engagement to provide customers with an immersive experience with their products and brand is key to improving customer satisfaction and retention. Community Cloud helps marketers meet today’s customer expectations, by: Providing stellar service. Intelligently guide customers to the experts, articles, and support they need to increase customer satisfaction. Developing advocates. Recognize and reward you most valuable members with customizable badges and leaderboards. Increase retention. Deliver personalized content, products, and services in a visually stunning, branded environment. Marketers must be able to do all this from any device to keep pace with today’s mobile customers. When done effectively, businesses can drive engagement and increased sales from their current customer base.
- Key Takeaways: The lines are blurring between marketing, sales and service. To be competitive in today’s world, you have to be able to build seamless customer experiences, across every touchpoint with your brand. With the Salesforce Customer Success Platform, you have the power to easily connect experiences across Marketing, Sales, Service and beyond. Talk Track: Service has been referred to as the new marketing. By breaking down the silos and driving customer success journeys, you have the ability to differentiate your brand, increasing customer satisfaction, and developing customer advocates. Customer satisfaction — historically, the domain of service teams — is the number one success metric for marketers today. This is further evidence of the blurring lines between marketing, customer service, and sales. Marketing is more about building and sustaining customer relationships than merely lling the funnel. Personalize every interaction with real-time knowledge of each customer. Cultivate 1-to-1 relationships at scale and provide seamless experiences. Monitor customer activity throughout the lifecycle and automatically respond with highly customized communications based on each customer’s history, preferences, location and actions and phase in the lifecycle. American Express Story: https://www.salesforce.com/customers/stories/amex.jsp https://www.salesforce.com/video/240827/ Focus on the customer and be a customer centric company. Today, American Express is transforming service for the Digital Age, with Salesforce as a key partner. “American Express wants to take service into the 21st century by redefining what it means,” said Susan Sobbott, president of Global Corporate Payments. “The way we redefine it is by being so real time and so in the know, that we can actually anticipate what customers need.” For the Digital Age, that means using data to help customers solve problems and make key business decisions. “The power for us is the information we have, the trust we have with our customers, and our employees’ ability to deliver on that,” said Greg Keeley, EVP of Global Corporate Payments. “Salesforce enables us to connect these dots.”
- Key Takeaways: Salesforce for Marketing delivers a wide spectrum of integrated data and tools for marketing Talk Track:
- Key Takeaways: Gartner says that 89% of companies plan to compete on customer experience. This means that companies can no longer be delivering siloed customer interactions. Brands need to make sure they’re delivering seamless customer experiences across channels and across areas of their business. They need to ensure the customer is receiving relevant, personalized experiences, whether they’re opening an email, seeing an ad or on the phone with a customer service representative. Adopting a customer journey mentality is the way to do this. And Journey Builder from Salesforce is the platform to deliver these experiences. Talk Track: There are four key components to delivering relevant, personalized customer journeys. First, we need to put the customer at the center of everything we’re doing by listening to what they’re telling us by their behavior. Journey Builder listens for key customer events - like abandoned carts, form completes, purchases, and channel engagement - and then allows the marketer to react in real-time. The second piece is connecting the experience. With Journey Builder, marketers can present customers the information they need in the channel they prefer. They can connect the experiences across email, Web, ad and mobile. In addition, with natively integrated Sales and Service Cloud activities, brands can incorporate interactions across their business into the journey. For example, brands can listen for a case being closed in the Service Cloud and send a follow-up survey. If the response to the survey is negative, Journey Builder can automatically re-open the case, so the customer receives a follow-up phone call. Listening to how customers are interacting with your brand and offering these connected experiences across channels is the ideal state - and it needs to be done at massive scale, for every single customer. With Journey Builder, brands create these interactions and then the platform does the heavy lifting. Marketers are able to react to customer engagement or lack of engagement, test to see which channels perform the best and route customers down different paths in the journey based on their data - automatically. The last piece is analysis. Marketers must constantly be assessing what is working and then have the ability to change their strategy to meet customer needs. Journey Builder allows marketers to set a goal and monitor how customers are progressing toward that goal and also see in-line engagement metrics to understand what channels and content are performing best. Berkshire Hathaway Story •Use Marketing cloud to recruit and onboard third-party sales reps •When a potential sales reps visits the website and signs up to learn more, Journey Builder triggers an email outlining various Berkshire Hathaway benefits •Once they sign up to sell Berkshire Hathaway products, onboarding kicks in with by keeping the reps up with new products and training Sales Process Simplify •Onboarding 14k Agents through automation series •FOR ONBOARDING, WE SEE A 300-400% IMPROVEMENT Company Profile A while back we realized something. Somewhere between the carbon copy and the fax machine, travel insurance had given up. It stopped looking for new ways to make giving and getting help easier. Worse, it forgot that helping people is what travel insurance is all about. Confusion and inconvenience are no ways to make a buck. Berkshire Hathaway Travel Protection is different. Our proactive claims processing is revolutionary in the industry. And we’re determined to give travelers the coverage they need in simpler and smarter ways than ever before. We can’t ignore how technology and travel have changed each other. Why would we want to? Together, they make the world a bigger place. Use Case Employee recruiting and onboarding: Berkshire Hathaway uses Journey Builder to: recruit sales reps as soon as they show interest, onboard them to get them up and running as soon as possible and engage them to stay top of mind. When a potential sales reps visits the website and signs up to learn more, Journey Builder triggers an email outlining various Berkshire Hathaway benefits. When the recruit interacts with the email, a Sales Cloud opportunity is opened and the individual receives a personal phone call from Berkshire Hathaway to discuss the benefits of selling their products. Once the sale reps joins the team, the onboarding process begins. Because these reps sell many different products, Berkshire Hathaway stays top of mind by sending regular emails and SMS messages about new products and training opportunities. Berkshire Hathaway also continues to stay engaged with new hires, by sending status updates, on what they are accomplishing and how well they are performing against their goals Sales Process: This was an entirely manual process. The Sales Cloud integration with Marketing Cloud allows them to automate this process by pulling records from Sales Cloud and putting them into journey’s using Marketing. BHTP has contact data for 1500-2000 individuals; they set up journey’s to break up the contact records into 10% increments so reps don't get hit by everyone responding at once. The biggest impact is efficiency, and that helps them and their customers. They are saving months of phone calls for our sales team. Unfortunately, insurance gets complicated. They try and eliminate the complexities, but getting an agent registered and licensed to sell insurance took us time and lots of manpower. With the automation series FOR ONBOARDING, WE SEE A 300-400% IMPROVEMENT….the amount of agencies that our entire sales team can do in one entire week. There are roughly 14K travel agents in just the United States. They would never be able to call upon all those in one year. And those are never a one-touch call resolution. It requires several calls and exchanges of emails to get all the information collected before they can start selling. What they demonstrated using Journey Builder, DocuSign, and Salesforce will save over 2-3 months of effort for our sales-team. Signing on hundreds of agents at one time. “With Salesforce, we are connecting sales, service and marketing interactions to create a cohesive and differentiated experience for each customer, based on how they're interacting with the brand,” Brad Rutta, VP of Marketing. Results Berkshire Hathaway is taking sales reps on a journey that connects human resources, sales and marketing. Berkshire Hathaway is not only increasing its number of sales reps, but also taking these employee down a journey to build a long-term, successful relationship.
- Key Takeaways: Trust is our number one value All customers benefit from a shared investment in speed, security and reliability We are enterprise grade Talk Track: We are the worlds most trusted enterprise cloud focused on these five elements of trust. Trusted security, availability, performance, a global presence and enterprise compliance. We’ve seen just staggering growth rates as customers continue to succeed using our platform. Look at some of these numbers: 79% increase in transactions and now consistently averaging over 3.5B transactions a day across a growing, global presence of data centers. This is the technology model we have strived for, and is the foundation of our new Business model, a business model focused on one thing, your success.