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Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science
Dmz presentation seo, conversion, brain science

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Dmz presentation seo, conversion, brain science

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Dmz presentation seo, conversion, brain science

  1. Video, SEO and Conversion, Brain Science
  2. Who is Switch?
  3. SEO and Conversion
  4. Video and SEO
  5. Video and time on site
  6. Video and conversion rates
  7. Video and conversion rates
  8. Salesforce Rypple www.Rypple.com
  9. The Brain Science
  10. Why keep it simple?
  11. Working Memory
  12. Keep it simple
  13. Not Simple
  14. Why use visuals AND audio?
  15. Dual Coding Theory
  16. Auditory Sense READING LISTENING 10%
  17. Auditory and Visual Senses 68% DOG
  18. Why use metaphors?
  19. Build on Prior Knowledge https://www.dropbox.com/
  20. Build on Prior Knowledge http://www.youtube.com/watch?v=wKJ9KzGQq0w
  21. Dropbox Numbers 10% increase in conversion rates. The math is really, really compelling. 50 million customers 10% increase in number of customers (5 million customers!) $240 million in revenue $4.80 of revenue / customer $24 million of revenue in 2011 Cost of video = $50,000
  22. Review - Longer time on site. - More conversions - 20% more conversions for Salesforce Rypple - Why should your video be simple? - Why should you use visuals and voice over together? - Why should you use metaphor?
  23. Questions? andrew@switchvideo.com 1-888-501-3105 x 706
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