The document summarizes a spring study tour hosted by swissnex San Francisco from March 18-23, 2012. Over the course of the week, participants learned about various tools for online education including iTunesU, social media strategies from universities like UC Berkeley, and heard from speakers from Stanford, YouTube, Facebook, and LinkedIn. The document recaps the key takeaways and topics covered each day of the tour. It provides resources for participants to continue learning about social media and encourages them to formalize plans to apply what they learned and share their new knowledge with colleagues back home.

1. Spring Study
Tour
Mar 18-23, 2012
Initiative of the State Secretariat for Education and Research SER Annex of the Consulate General.
Swiss Knowledge Network with outposts in Boston, San Francisco, Shanghai and Singapore #springstudytour

2. Friday, March 23, 2012
Week in review
Key takeaways – day by day
Tools introduced/mentioned
Your expectations
Resources
Reports
Library
News/trends
What’s next?
Going back home
Keeping the spirit alive
Follow up
Survey time!
2

3. Week in review – We hope that you…
Learned how others are doing things
Learned about new tools
Thought and worked about your own
situation & plans
Made new connections with peers at U.S.
institutions
Made new connections with peers at other
Swiss universities
3

4. Week in review - Sunday
Introductions
swissnex San Francisco
Participants
Declaration of intention/purpose
We will review those at the end of this session
4

5. Week in review - Monday
Chuck Darrah – Professor @ San Jose State
University
Apple’s iTunesU
UC Berkeley
Christina Sponselli – Social Media Director
Ram Kapoor
5

6. Week in review - Tuesday Define, plan, monitor, and reassess!
Twitter: Thomas Arendt
Stanford:
John Stafford and team
Adam Miller & Amy Wolf – Stanford Alumni
Association
Andy Myers, Staci Baird - Stanford’s School of
Engineering
6

7. Week in review- Wednesday Adapt quickly to trends to survive and
compete!
YouTube: EDU Program
EDU Program application: http://www.youtube.com/partners
Facebook: A glimpse into Silicon Valley
LinkedIn: Christina Allen, Carmen
Roman, Stefani Grothe, Maria
Albanese, Maella B.
Learning center: http://learn.linkedin.com/
7

8. Week in review - Thurs You don’t have to have a big team to
use social media successfully!
Michael Stoner workshop
Mstonerblog.com – A facebook page is not a strategy!
Presentation in our library
California Academy of Sciences
Amie Wong
Importance of having clear objectives
Importance of measuring
8

9. Week in review - Friday Define your goals, measure, lookout
to new trends, and stay current!
David Harris workshop
Formalize your goals, define your audience, measure impact
Presentation in our library (site)
Blackboard
Growing importance of mobile
9

10. Soundbites
Tell a story: would I want to read this?
Ask what they want to hear
Embracing super fans
Get your fans to provide content
Empower others in your organization
Get allies and supporters higher up in the
organization
Test and evaluate
Just be there!
10

11. Your expectations - Discussion
11

12. Resources
Our program’s site
Library of social media policies, guidelines, etc.
Reports: Radian6 and Presence reports:
Do you know what your reports look like, how you can use them?
Radian6: identify influencers, see where your audience is hanging out
Make a point of staying up with trends:
Mashable news
Follow interesting people that share relevant information: Staci Baird, Lena
Shaw, etc.
Mstonerblog.com
EnlightenedPIO.com
12

13. Back in CH: Now what?
13

14. Keeping the spirit alive
Formalize what you will do upon return:
What you want to achieve (goals)
How you will transfer the knowledge to others in your team
Make a presentation to your team?
Set up a group of communicators on campus and meet regularly
Share the videos, blog posts.
Something new you will try to incorporate (tactic, tool, etc.) that you
learned during the study tour
Getting allies within your organization: Name them
14

15. Keeping the spirit alive
Join our LinkedIn subgroup
Private space to share questions regarding our trip etc.
Set a date for a follow up call/webmeeting
April 2012
15

16. THANK YOU!
16

17. Tell us what you think!
http://www.surveymonkey.co
m/s/fallstudytour
17