This document discusses store layout strategies and merchandising techniques. It explains that the entrance, interior, and checkout area should tell a story to guide customers through their shopping experience. Various fixture and display options are described that can be used to attract customers, organize merchandise, and influence purchasing behaviors in a way that is consistent with the retailer's branding. Considerations like traffic flow, browsing opportunities, and space utilization are important factors in layout design.

2.  Opportunity for competitive
advantage and increased sales
 Store as a “good story” – a beginning,
middle, end
 Entrance sets up the story – creates
expectations, contains promises, entices,
hints, teases
 Inside the store is the middle of the story
 should start slow (uncluttered) to allow
consumers to orient themselves
 should lead customers on a journey of
discovery, using layout, lighting, visuals, other
atmospherics
 Checkout area is the store’s climactic
ending

3.  In 2005, marketing trends in
retail environments will continue
to focus on point-of-purchase
displays for attracting new and
expanding existing markets. – 2005
POP Trends Report; In-Store Marketer

4. Consistent with retailer’s image, positioning, strategy
Positive influence on purchase behavior
Cost effective – space productivity
Sales-per-square-foot (most common, racetrack and boutique layout)
Flexible

5. • Ease of locating merchandise for planned
purchases
• Aesthetics, space to shop comfortably
• Relaxed environment
• Exploration of store, impulse purchases
• Productivity of space
• Energy, excitement

6. • Best used in retail environments in which
majority of customers shop the entire store
• Can be confusing and frustrating because
it is difficult to see over the fixtures to other
merchandise
• Should be employed carefully; forcing
customers to back of large store may
frustrate and cause them to look elsewhere
• Most familiar examples for supermarkets
and drugstores

7. + Aesthetically pleasing,
relaxing, asymmetrical, invites
browsing
- Less efficient, more costly,
more sales assistance needed,
more theft
Fixtures
• Bulk-of-stock - straight racks, gondolas, rounders
(very flexible)
• Feature – glass cases, 4-way, free-standing, custom-
built fixtures
Feature areas
Windows, walls, feature fixtures, point-of-sale
Storage, Receiving, MarkingStorage, Receiving, Marking
JeansCasualWearStockings
PantsAccessories
Checkout
Clearance
Items
Feature
TopsTops
SkirtsandDressesHatsandHandbags

8.  Straight Rack – long pipe suspended with supports to
the floor or attached to a wall
 Gondola – large base with a vertical spine or wall
fitted with sockets or notches into which a variety of
shelves, peghooks, bins, baskets and other hardware
can be inserted.
 Four-way Fixture – two crossbars that sit
perpendicular to each other on a pedestal
 Round Rack – round fixture that sits on pedestal
 Other common fixtures: tables, large bins, flat-based
decks

9. Shelving – flexible, easy to maintain
Hanging
Pegging – small rods inserted into gondolas or wall systems – can be labor intensive to display/maintain
but gives neat/orderly appearance
Folding – for softlines can be folded and stacked on shelves or tables - creates high fashion image
Stacking – for large hardlines can be stacked on shelves, base decks of gondolas or flats – easy to
maintain and gives image of high volume and low price
Dumping – large quantities of small merchandise can be dumped into baskets or bins – highly effective
for softlines (socks, wash cloths) or hardlines (batteries, candy, grocery products) – creates high volume,
low cost image

10.  Window Displays
 Interior Window Displays
 Wall Assortment Displays
 Focal Point/Aisle End Displays

11.  Closed Back Window
 Open Back Window
 Straight Front Window
 Angled Front Window
 Arcade Front Window
 Corner Window

12.  Interior Windows--create a
scene inside the store by
grouping mannequins, props etc.
 Wall Cabinets--create
“windows” by showing
merchandise on top.
 End of Aisle--displays
assortment of merchandise
together for sale.

13.  One Item Display
 Line of Goods Display
 Related Merchandise Display
 Variety or Assortment Display

14.  Realistic
 Environmental
 Vignette/Semi realistic
 Fantasy
 Abstract

15.  Large space, short-time frame,
little back-room storage and small
budget were our building blocks
here. Within three weeks, we had
an affordable layout and sturdy
options for this cycle supply center.
Stock wall standards, sturdy
shelves, and grid create style for a
storage/showroom combination.

16. THANK YOU