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SOCIAL MEDIA IN THE
RESEARCH IDEA FLOW
    PDW at AoM 2012, Boston
                   Darja Gutnick
     University of Groningen, The Netherlands
social media tools
virtual collaboration tools
Nathan, R. N., 2009
PERCEPTION
idea                 idea
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        article
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              article
idea
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               article
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               article
CONCEPTION
idea
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              idea                 idea

              idea      idea
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         idea


               article
idea
idea      idea
                                   idea
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                     idea

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               article
idea
idea      idea                            idea

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          idea idea

               article
idea
idea      idea                            idea

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          idea idea

               article
REPRESENTATION
idea
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          idea idea

               article
email: darja.gutnick@gmail.com
twitter: @sweetdakini
www.sweetdakini.com
www.facebook.com/thesweetdakini

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Use of social media in idea generation for research