Mobile Health Services- a breakthrough model for serving rural populations.

1. Piramal Swasthya
The evolution of a breakthrough approach to solve the
rural healthcare delivery problem in India

2. Piramal eSwasthya is a break-through attempt
first made at Rajasthan, aimed at
democratizing healthcare in India that has now
spread across 7 states.
Using innovative and cost effective technology,
Piramal Swasthya is aimed especially at the
vulnerable sections and seeks to bridge the
access and delivery gap in healthcare.

3. 104 Health information
Helpline
Mobile Health
services
Telemedicine
services
eSwasthya
• Healthcare to
vulnerable groups in
difficult to reach remote
areas
• Access to specialist
care
• Drug prescription
• Local literate women
(Pirama Swasthya
Sahayikas - PSS) trained
and given medical kit and
mobile phone
• Screening and diagnostic
data shared with central
call centre
• Prescription validated by
a doctor shared
Piramal Swasthya - augmenting and supplementing public healthcare system to
address availability, accessibility and affordability issues
• 24 x 7 x 365
healthcare information
access
• Patient tracking
system
• Credible advice on
acute minor conditions
• Healthcare predictive
analytics
• Screening and diagnosis
of chronic conditions
• Promotive care
• Drug dispensation
• Patient tracking
3

4. The beginning- training primary health care workers
A local literate women from village is short-listed and trained for 21 days to work as Piramal Swasthya
Sahayika (PSS). PSS is trained to collect simple diagnostic information like temperature, blood pressure
etc.
In addition, she learns about preventive medicine, first-aid and customer service. PSS is given a medical kit
and marketing material.

5. Proudly wearing the colours of health and training to be a
primary health care worker
The initial model of e-swasthya changed and improved over time.

6. Villagers, who fall ill, visit the centre for consultation & treatment.
Piramal eSwasthya Centre

7. Riding on India’s telecom penetration to consult a doctor remotely

8. Primary health workers making notes on the health issues

9. Learning to diagnose basic health problems

10. Process Flow of eSwasthya

11. Assam Health Helpline Call Center
104 Call Centers offering healthcare services
Piramal Swasthya - using telecom to bring health information to remote areas

12. Assam
Rajasthan
Karnataka
Maharashtra

13. Mobile Health Services in Rural Areas
Rajasthan

14. Mobile Health Services in Assam
Village outreach in Telangana
Mobile Health Services in Andhra Pradesh
Mobile Health Services in Rajasthan

15. Telemedicine - Access to specialist through Technology

16. Mother & Child health monitoring in remote villages affected by security issues
(terrorist and/or others) or where there are no doctors.

17. Piramal Swasthya has served 43.7 million beneficiaries till today.
Female beneficiaries including female children
(January 2014 to February 2015)
S.No. Service Area
Total
Number of Female
beneficiaries
0 to 14 years
(Female)
1 Health Helpline – Call Centers 10,60,596 3,17,056
2. Mobile Health Services 5,81,517 5,886
3. Tele Medicine Centers 7,825 1,278
Total female beneficiaries 1 year 16,49,938 3,24,220