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Approved by AICTE | Affiliated to Bengaluru City University | Recognized by Govt. of Karnataka
No: 26, Yelahanka New Town, Bengaluru – 560064-Email: info@simsblr.ac.in | Website: www.simsblr.ac.in
SPANDANA
GLOBAL PARTNERS
SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES
2021
If You Can Dream It, You Can Do It..
We have a unique combination of faculty, striking a good balance between rich experience in teaching and good exposure to
industry, they have an academic and research enthusiasm, which results in innovative teaching practices. This helps the students to
have both strong theoretical foundations and practical application abilities Right from the first semester, amorous certification
programs are conducted to deliver domain specific skills to future managers.
Programs in SAP. Advanced Excel Aptitude Training. Communication Skills, Digital Marketing. Human Resources, Business Data
Analytics, etc. strive to make the management graduates industry ready, Frequent and well-planned campus recruitment drives are
organized to facilitate placements. SIMS aims for holistic development of students. Lot of gateways is created towards co-curricular
and extra-curricular activities throughout their course, Student diversity in terms of educational background and regions of origin
enables multicultural learning environment and brings a wholesome understanding of personnel dynamics during the course tenor
Our students have been placed in a wide range of corporate companies as Managers and have grown to senior management levels
over the years. Some of them have been successful in their own business ventures too. This has led to a strong alumni network at
SIMS, making it a strong rooted institution, it is my privilege to welcome the MBA aspirants aboard SIMS. Together we can aim
high and reach greater heights in the area of management
Best Wishes and Warm Regards
Dr. Vatsala G
Seshadripuram institute of management studies [SIMS] and Seshadripuram Academy for
Global Excellence [SAGE] are flagship management institute under the aegis of Seshadripuram
educational trust [SET] which has been a symbol of quality education accessible by people
hailing from different social economic strata, in the state of Karnataka for almost nine decades
now.
Our management institutions have upheld the highest standards of academic delivery to students
while being adaptive to the dynamic higher education eco system of our country. In its two
decades of operation, SIMS have produced finest management graduates who are currently
occupying prestigious positions in organizations across the world. The diversity of student’s
studying in the institute provides for a healthy learning atmosphere which has been revered by
the parents of our candidates. Leaning beyond classroom is a daily affair at SIMS were students
are given opportunities to hone their management skills to active participants at seminars,
workshops, conferences and skill development events across the country. Students are
encouraged to work has part time interns in industries throughout their MBA program which
gives them the problem solving and team playing skills that the world is looking for, in
management graduate today.
SIMS is bestowed with rich legacy of eighteen years in the field of MBA education. We are
one of the pioneers in management education in the city and stand today as a top B- School
in Bangalore. Situated amidst lush greenery in Yelahanka New Town, we are a flagship
institution of the legendary Seshadripuram Educational Trust. SIMS campus is endowed
with state of the art facilities with an endeavor to deliver quality education
Management education today has the challenge of matching the expectations of the ever-
changing corporate work. We, at SIMS make sincere efforts to nurture budding Managers
and Entrepreneurs with knowledge, skills and attitude. Industry-academia collaboration is
done on a continuous basis to understand the needs of the corporate world and imbibe it in
our curriculum.
SECRETARY’S MESSAGE
To render a global exposure to students, Seshadripuram academy for global excellence [SAGE] was established by SET were
students pursue collaborative master degree programs in management, computer science and law with universities at United States
of America. SAGE has been operational from ten years now and has an alumina strength of well over 150 all of whom look back
at SAGE asthe institution which open the doors of global opportunities to them.
Our management programs at both SIMS and SAGE have been tailor made to not only rendered the student as employable work
force of our country but as responsible citizens of our great nation with the strong foundation of cultural and values. Our pursuit
of achieving the right balance between academic development and personality development of our students have held us in
developing a rational working modeling our management institute were members of the faculty double up has life coaches and
mentors for the candidates. With the right amount of mentoring and personal training we continue to be a premium conglomerate
of institutions which students look up to as avenues of hope, growth and success.
DIRECTOR’S MESSAGE
Nadoja Dr. Wooday P
Krishna
TECHNOCRAT,
EDUCATIONIST & SOCIAL
ACTIVIST
Greetings from Seshadripuram Institute of Management Studies. It gives us great pleasure to present to you the latest issue of our
newsletter Spandana - 2021. A few highlights from this issue include the Installation of Rotaract Chapter of SIMS, Swachhta
Pakhwada Week as well as Central Vigilance Awareness Week. This also includes other activities like Sports Day, Industrial Visit.
Management Fest and Value Add courses and other workshops as per the AICTE requirement as an academic empowerment of the
students. With joy and satisfaction it's our immense pleasure to introduce our magazine Spandana 2021 which has an insight of all
the above events and activities of the institution which has been collectively contributed by dedicated students and faculties.
Prof. Karan Ashok Shetty Prof. Divya H N
EDITORIAL BOARD AND MEMBERS
Data Collection
Sharath Kumar
Ishwariya
Vineeth Kumar
Rakshitha H V
Vaishnavi S K
Designers, Printing & Distribution
Writers & Readers
Gowri Shankari S
Sharanya K N
Ramanatha Velpula
Sampath Kumar S
INDUCTION PROGRAM AND INAUGURATION OF BATCH 2020-22
Seshadripuram Institute of Management Studies organized the Induction Week for the incoming MBA Batch of
2020-22 from 18th
January 2021 onwards. The first day involved the Director welcoming the students to the
department and speaking to the students about their journey ahead at SIMS. This was followed by all the faculty
members briefing the students about their respective areas and how the students can contribute and be a part of it.
The second day began with a session on the Art of Story Telling in Management piloted by Prof. Thamarai Selvi
who gave the students an idea on how story telling can be blended in with management in the most creative manner.
The next session was by Dr. Netravathi, Founder, and Beyond & Intelligence who addressed the students on why it
is important for the students to be unique and be themselves. She also taught the students some exercises related to
their mind and which side of their brain they tend to use more often.
The next day, a session on Value and Ethics was delivered by Sri Villach Chaitanya Dasa who is currently working
as Youth Guide at The Akshaya Patra Foundation (TAPF) & also as a Digital Marketer in FOLK Bangalore which
is a Youth Wing of ISKCON. He explained to the students why possessing value and ethics is an integral part of a
human being’s life and how the smallest things have a huge impact on these values. The following session was done
by Mr. Pavan Makam, Managing Director, dot Events, who divided the students into teams and indulged them in a
variety of activities making them understand the spirit of team building and how important it is in an organization.
The final day of the Induction Week began with a session by Mr. Gopalakrishna Shetty, CEO, Swathi Hospitality
Services Pvt. Ltd. who spoke about entrepreneurship and shared with the students his journey on how he started off
and built his business and what are the things which are important for an MBA student to start off their own enterprise.
The students also participated in an essay writing competition to commemorate Netaji Subhas Chandra Bose’s birthday
where the students had a remarkable showing.
The students were also given a Bridge Course on Accounts and Statistics daily by Dr. Vinay S and Prof. Bharath M
respectively throughout the entire week followed by which an assessment was held for the same.
WORKSHOP, NIPM EVENT AND FDP
Seshadripuram Institute of Management Studies and IQAC in association with National Institute of Personal
Management-Karnataka Chapter had organized Panel Discussion on “Changing Business Paradigm: Rethink and
Rebuild HR” on 21st
Jan 2021 at College Sabangana.
The Program started with formal introduction of Guest to the gathering. Later on Panel Discussion started where
Panelist Mr. Glen D’Souza started to talk about how the technology is being combined with HR on order to increase
the productivity and efficiency in the organization and how human resources in the company should be innovative in
order to diversify the product range to meet the needs, taste and preferences of Customer.
To Continue the discussion Panelist Mr. Ajay MS who is Vice President of ABBS India explained how is their
industry performing with fully automated services and robotics and how they are capable of performing the various
operation in HR and how they are replacing the physical employees of the company and he intimated that future HR
Process will be fully automated with technology.
Later at the end of the Panel Discussion student asked few questions to the Panelist where they interacted with Students
regarding the future HR Trends and innovation and technology, how should they prepare for the future needs and HR
World?
The Program ended with Vote of Thanks by Dr. Amrutha N Coordinator for the Panel Discussion
NIPM PANEL DICUSSION
21-JANUARY-2021
WEBINAR’S
DISSERTATION SIMPLIFIED – WEBINAR BY DR. D K MURTHY
The final semester thesis work plays a crucial role in adding invaluable credibility
to the MBA degree that students would be completing at the end of a two-year course
time. In order to orient the students regarding the methodology to be adopted whilst
working on the thesis, Seshadripuram Institute of Management Studies organized a
webinar on 13th
May 2020 under the title “Dissertation Simplified” and the
resource person identified for the same was Dr. D K Murthy, Former Professor of
Bangalore University. Dr. Murthy has been the guiding light to several masters’ level
and doctoral studies and is known to be a perfectionist at work. Dr. Murthy planned
the webinar in two separate parts where the introduction to the project work was
given to the students in the first part and the statistical tools for analysis were covered
in the second part.
WEBINAR ON BASIC CONCEPTS OF STATISTICS FOR RESEARCH AND BUSINESS
ACCEPT, EQUIP AND EMERGE – WEBINAR ON OPPORTUNITIES FOR GRADUATES POST COVID19
The COVID19 pandemic has left the world population in an abyss. People are
unsure of what lies ahead of them as the pandemic has thrown all our personal
and professional life goals out of gear. In order to clear some of this uncertainty
especially among the fresh graduates, Seshadripuram Institute of Management
Studies organized a webinar on 23rd
May 2020 which was piloted by Mr. Vinod
Tantri, Founder of Knowledge Bell and a renowned career coach. Mr. Tantri
threw light on the plethora of opportunities that have risen up due to the
pandemic which young graduates can exploit in order to shape their careers
ahead. Digital skills have become indispensable today for all organizations who
treat that as a mandatory requirement whilst recruiting their workforce.
Statistics in Research is very integral to help with the Data Analysis as well as the
interpretation. For a business, Statistics is a way to showcase itself as a commanding force
in the market. With respect to this, Seshadripuram Institute of Management organized a
webinar on the topic “Basic Concepts of Statistics for Research and Business” on 24th
June 2020 which was piloted by Dr. M S Sridhar, Retired, and Library &
Documentation Division of ISRO Satellite Centered. Sridhar commenced the session by
explaining the need for statistics and how important it is to make power packed statements
by the use of Statistics.
Mr. Vinod
Tantri
Dr. Murthy had made precise presentations which were used as teaching aids during the session and the students were
also given ample time to ask questions on the topic. The webinar was received well by all the students who reverted
with a positive feedback post the sessions and the entire webinar content has been made available in the YouTube
channel of the institution.
He also spoke about the role Statistics plays in decision making and how Statistics acts like a double-edged tool. He
threw light on the use of Data Analytics and the Business Dashboard in Statistics. Dr. Sridhar also explained the types
of statistics in detail and shared how these techniques will be useful for the management graduates while pursuing a
research project. He hosted a Q&A session at the end of the webinar where he answered the numerous questions that
were asked by the students with respect to their dissertation as well as data analysis. The webinar was positively being
received by the students since the topics discussed in the webinar would be useful to them while pursuing their
Dissertation Project.
Mr. Tantri gave a wonderful illustration of the same and also hosted a very interactive Q&A session at the end of the
webinar where he answered the numerous questions that were left by the participants in the webinar chat. Overall, the
webinar was received well by all the participants who reverted with a positive feedback post the session.
Dr. D K Murthy
Dr. M S Sridhar
Mr. Vinod Tantri
FUTURE OF ANALYTICS IN MANAGEMENT – GUEST LECTURE
In recent times, the field of Analytics has seen a boom and with this the subject of
Business Analytics has become an integral part of the student’s curriculum in the
second semester of their MBA program. Therefore, in order to provide greater
clarity on the usage and the future of Analytics in Management, Seshadripuram
Institute of Management Studies organized a guest lecture on 18th July 2020
which was delivered by Mr. Bharath Rajanna, Founder and CEO, Edu pinnacle.
Mr. Bharath threw light on how data quality management had become more prominent in recent times. Data Scientists
are the future of Business Analytics and augmented analytics will take the center stage in the business analytics trends.
Mr. Bharath explained how data management security and accessibility will be scaled up and how important it will be
for any business. He illustrated the concepts of Data Quality Management with various examples which proved to be
greatly insightful for all the members of the audience.
WEBINAR ON THE TOPIC – SETBACK TO COMEBACK
The COVID 19 Pandemic has had a negative impact on not only the physical health of the people but also the mental
and emotional health of individuals. An online session was held for the students of III Semester MBA on 7th
October
2020 to motivate them and provide them with a positive outlook on the future that’s to come. The speaker for the event
was Sri Rama Sevaka Dasa, who is a personality trainer and has successfully completed training sessions at various
esteemed institutions across South India.
The session began with the speaker explaining to the students about internal perceptions and emotions and its
relationship with external perceptions and emotions of people. He spoke about Srila Prabhupada’s Hare Krishna way
of his life. He explained about the way of business and how it should be built and the way to lead and build the
personality at all times and how to overcome hardships. The webinar was received well by all the students who reverted
with a positive feedback post the session.
REPORT ON SPECIAL ORIENTATION PROGRAM ON USAGE OF J-GATE
Seshadripurm institute of management studies had organized a special program on “usage of J-Gate on Thursday 8th
October, 2020 at 11.30 am. The resource person was Mr. Ravi Shankar, Trainer Informatics Publishing, and Bengaluru.
The speaker in course of his lecture dealt with the subject on Usage of Journals. Using J-Gate database, journals can be
searched with key words through the basic and advanced search options. At the same time using Boolean Operators
“and, or, not”. With the registered E-mail ID, the user can open the J-Gate database for search of Journals. Finally, the
speaker shared essential search techniques to open the Journal titles for their reading and to know the nascent information
in their respective subjects. The participants were much benefited by this highly informative program.
Mr. Bharath Rajanna
HUMAN RESOURCE MANAGEMENT IN INTERNATIONAL BUSINESS ECOSYSTEM
GUEST LECTURE
International Business Dynamics continues to be a key subject that students study in the
fourth semester of their MBA program which contributes to their career planning process
as the subject is a congregation of various disciplines of management. Seshadripuram
Institute of Management Studies organized a Guest Lecture on 29th
July 2020 which was
delivered by Prof. Girinarayan G, Senior Partner at Your HR Buddy and Director of
Human Resources at Corporate Cognition India. Prof. Girinarayan threw light on the
plethora of opportunities that have risen up due to the pandemic in the international
business domain with special focus on the HR sector.
He also gave a wonderful illustration of the same and gave real life experiences in the international personnel
management business which proved to be greatly insightful for all the members of the audience. Prof. Girinarayan threw
light on the plethora of opportunities that have risen up due to the pandemic in the international business domain with
special focus on the HR sector. He also gave a wonderful illustration of the same and gave real life experiences in the
international personnel management business which proved to be greatly insightful for all the members of the audience.
Prof. Girinarayan
GUEST LECTURE ON MANAGING PEOPLE IN ORGANIZATIONS
Seshadripuram Institute of Management Studies organized a Guest Lecture on 10th August 2020 which was delivered
by Prof. Kiran Mai Yanamala, Adjunct faculty, Freelance Trainer for Corporate, HR Guest Speaker involved with
Medical, Dental, Management Schools and Engineering College. Prof. Kiran Mai spoke on the differences between the
IQ and EQ and threw light on why individuals working in corporates must have a combination of both in them. She
explained the importance of Emotional Intelligence for people working in an organization and why is it so integral
especially for HR Personnel who are in-charge of the employees working in the organization. Prof. Kiran Mai gave the
students a test with various cases to understand their ability of emotional intelligence. This test proved to be an eye
opener for the participants who understood the importance of having a blend of both IQ and EQ when managing people
in an organization.
GUEST LECTURE ON HEDGING IN INDIAN MARKET
The Institute on 12th of August 2020 arranged a webinar on the concept of Hedging. The
speaker for the day was Mr. Rahul Singh who is a co-founder of Tycho Investments. The
students were asked to understand the theoretical concepts very well that will enable them to
create a better pathway in the field of securities trading and investing. The speaker also
advised the students to take up certification courses like NISM that will help getting into a
trading firm and will have a hedge to get into trading practices. The speaker rightly stated
that trading in derivative is not an easy task and to learn it there shall be small goals or targets
that must be kept and achieved on timely basis so that the learners are cautious when trading
in derivative and are protected from any default. The speaker also encouraged the students to
be a part of stock exchange or stock market so as to get updated with what is happening at
present in the economy and thereby learning how stock market works.
Mr. Rahul Singh
ONE DAY FACULTY DEVELOPMENT PROGRAMME ON ARTIFICIAL INTELLIGENCE IN
RECRUITMENT.
GUEST LECTURE ON BRAND MANAGEMENT – WEAVING IT ACROSS
TRADITIONAL AND DIGITAL MEDIA
Seshadripuram Institute of Management Studies organized a Guest Lecture on 13th
August 2020 which was delivered
by Prof. Suparna Ghosal, Adjunct professor of Marketing, Centre for Management Studies, Jain (Deemed to be)
University. Prof. Suparna shared her knowledge and highlighted the challenges and opportunities in brand management
and convergence of traditional media encompassing of television, newspaper, radio, and magazine ads and new digital
media. It was an interactive session where students showed keen interest in learning marketing concepts. She explained
how branding an effect on emotions and feelings that are associated with brands has. She even presented few real-time
examples of brands like Maggie, Coca-Cola and Vicks with playing the video clips of ads to explain the strategies that
the companies adopt for building a successful brand and how few brands are executing taboo themes in advertisements
that evoke a socially prohibited behavioral or verbal act that are unrelated to the product or the brand.
SPECIAL LECTURE TITLED MAP YOUR MBA
Seshadripuram Institute of Management Studies organized a Special Lecture on 14th
August 2020 which was piloted by
Prof. Linda Ann John, Coach, Trainer and an Educator. Prof. Linda began her session by explaining what the students
today have been going through with the pandemic and why is it important for the student to adapt and become dynamic
at this occasion. She spoke about the various specializations that the students can pursue when they enter their II Year
such as Finance, Human Resources, Marketing, Business Analytics, Productions and Operations and Entrepreneurships
and also the various job opportunities available under these specializations. She also threw light on the current trends that
are happening in the market because of the pandemic. She answered a lot of questions posed by the students on various
issues in a detailed manner.
Seshadripuram Institute of Management Studies in association National Institute
of Personnel Management and MHRD’s Innovation Cell organized a webinar
on 24th
June 2020 which was piloted by Mr. Avinash S G, HR and Admin at Werth
Electronic India Pvt. Ltd. Mr. Avinash explained to the participants the history of
Artificial Intelligence and the need for AI. He threw light on the use of Artificial
Intelligence in various areas of HR and Recruitment such as Talent Acquisition,
Employee Engagement, Learning & Development, etc. Overall, the webinar was
received well by all the participants who reverted with a positive feedback post the
session.
Mr. Avinash S G
FIVE DAY LECTURE SERIES ON IMPORTANCE OF ENTREPRENEURSHIP ECOSYSTEM FOR
ECONOMIC GROWTH
Prof. Vindhya Shree Prof. Prakash Nimbalkar Mr. Rajesh Chakravarty Mr. Bharath Rajanna
The Institution Innovation Council of Seshadripuram Institute of Management Studies organized a Five Day Lecture
Series on the Importance of Entrepreneurship Ecosystem for Economic Growth between 21st
July 2020 and
25th
July 2020 on the Zoom Application. The Lecture Series was organized with the motive to explain the importance
of entrepreneurship in recent times and how various startups and new ventures have been integral for the economic
growth of the country. The Lecture Series included topics such as Design Thinking, Brand Building and Digital
Marketing, Career Opportunities in Entrepreneurship and Innovation as well as Product Development Phases
and also a motivational talk on the life of an innovator.
The first session was piloted by Prof. Vindhya Shree, Head, Innov Smart & Faculty at Jain School of Design spoke
to the participants about design thinking. She explained how Design thinking is not just for designers but can also be
used by employees, freelancers, and leaders who seek to infuse design thinking into every level of an organization,
product or service in order to drive new alternatives for business and society.
Prof. Prakash Nimbalkar, Visiting Faculty, Trainer and Marketing Consultant was the speaker for the second
session who enlightened the guest about Brand Building and Digital Marketing, He explained why it was very
important for organizations to innovate and adapt to new strategies when building their brand online and what are the
important factors to look forward to when promoting products through the digital media.
The next two sessions were taken over by Mr. Rajesh Chakravarty, Director at Enleanytics Ltd. and Associate
Professor who delved into the topics Career Opportunities in Entreneurship and Innovation as well as Product Phases.
He also explained the various phases involved in the development of a product beginning from discovering a problem
and idea generation up to launching the product into the market. The sessions also gave the participants an opportunity
for the participants to interact with Mr. Rajesh who answered the participant’s questions graciously.
The final session was delivered by Mr. Bharath Rajanna, Founder and CEO, Edu pinnacle Ltd. who spoke about
how he started off his journey to building a successful company and what are the struggles he faced and how he
overcame them. The participants were motivated by his talk and the session came to a close with a Q&A Session
where Mr. Bharath answered questions asked by the participants.
The Five Day Lecture Series was received with positive response from the participants on the basis of the feedback
received by them.
IIC WRITEUPS
1. On 11/12/2020, a Session by Dr. Ramakanth Desai, Ex. Senior VP (Strategic Deals), Wipro Technologies addressed
the students on Innovation and Research for New Gen Entrepreneurs in light of NEP 2020.
2. On 14/12/2020, Meghana S Belavadi, Founder CEO of Samvida Communications gave orientation on National
Innovation and Start-up Policy.
3. On 17/12/2020, A lecture on Motivational and Determination for Successful Life was conducted by Dr. Amitabh
Anand from Academy of Digitalizing at SKEMA Business School, France.
4. Orientation program on ‘Waste Management’ in association with Peenya Industrial Association on 31/12/2020 was
conducted. Mr. Prakash, President of Peenya Industrial addressed the students.
5. On 16/01/2021, Panel discussion on Atmanirbhar Bharat – Vocal for Local and Make in India was conducted. The
panellists were, Dr. Puchapalli Mitra, Chairmen and MD, Geneva Biotech, Hyderabad and Mr. Somashekar A G,
Proprietor of Dhanalakshmi Enterprises, Bengaluru. The session was moderated by Rtn. Brij Mohan, President, Rotary
Club, Yelahanka.
6. On 19/01/2020, Webinar on “Idea Generation and Creativity” was conducted. The resource person was, Dr. Vikram
V, Assistant Professor, JNNCE, Shivamogga.
7. On 21/01/2021, a webinar on “The Art of Writing a Research Paper” was conducted by Dr. Savita Lakkol, Associate
Professor, JSS Centre for Management Studies, JSS Science and Technology University.
The purpose of Vigilance Awareness Week is to generate awareness in the public at large about the ill effects
of corruption. It is very important that the public be sensitized and motivated towards the efforts for weeding
out corruption. Central Vigilance Commission decided that this year Vigilance Awareness Week would be
observed from 27th October 2020 to 2nd November, 2020 with the theme “Vigilant India, Prosperous
India”. With respect to this, Seshadripuram Institute of Management Studies organized an Oath Taking Pledge
for the students on 4th November 2020.
The Students were called on campus and the observance of the Vigilant India, Prosperous India 2020 was
commenced with the Integrity Pledge administered was administered by Prof. Bharath M in the presence of
all the Faculty Members where a pledge was taken by the students to be vigilant as well as eliminate
corruption from public life.
REPORT ON OATH TAKING CEREMONY HELD TO COMMEMORATE CENTRAL VIGILANCE
AWARENESS WEEK
ROTARACT CLUB AT SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES
2ND INSTALLATION OF ROTARACT CHAPTER AND OFFICE BEARERS FOR THE ROTARY YEAR
2020-21
The Rotaract Club of Seshadripuram Institute of Management Studies had an election for the new Board members who
would take the reins of the Club for the Rota Year 2020-21. An Installation Ceremony was held on 22nd
December
2020 to induct the President as well as the Office Bearers into the Club. The Chief Guest for the Event was Rtn. Brij
Mohan, President, Rotary Club, Yelahanka who inducted Rtr. Skanda Kumar K N as the President of the Rotaract
Club of SIMS. The other board members were inducted by the Chief Guest as well as the Guest of Honor, Rtr. Raj
Vamshi K B, DRR, Rotaract District 3190 into the Rotaract Club of SIMS. All the members were badged and they took
the oath to perform their roles and responsibilities in the best of their capacity. The Immediate Past President, Rtr.
Midhuna S congratulated the new members of the Rotaract Club of SIMS, and the Immediate Past Secretary, Rtr.
Madhumallika U gave a brief summary of the events conducted by the Rotaract Club in the past year. The Chief Guest
interacted with the students on how Rotaract is a way of life and how all the students are a member of the Rotaract Club.
Rtr. Raj Vamshi then explained to the students about how the club works and gave a brief view on all the members'
responsibilities and wished the Club luck for the coming year. The event came to a close with the vote of thanks
delivered by the Joint Secretary of the Rotaract Club of SIMS.
Seshadripuram Institute of Management Studies and IQAC in association with Rotaract Club of SIMS had organized an
event on account of “World Cancer Day”, on 4th February 2021 in Sabhangana. The program started with a formal
introduction of guest to the gathering. The guest for the day was Mr. Suresh Ramu, Co-Founder and CEO, Cytecare
Hospitals. The speaker began with the tagline; “Fight life because you are better than cancer”. He spoke about the
initiatives which Cytecare Hospital has been doing for the fight against cancer. He also spoke about the disease itself
and what are the precautions that need to be taken against the same and the myths and false information regarding cancer.
He also spoke about the various personalities who fought this disease and overcame it. This was followed by a Q&A
session where the speaker answered a variety of questions and also encouraged the students on how they can contribute
in the fight against cancer.
A skit was performed by the students of the department, which addressed the causes and effects of cancer. The
performance was highly appreciated by the guests. The Program ended with vote of thanks by Rtr. Skanda Kumar,
President, Rotaract Club of SIMS.
SKIT ON CANCER AWARENESS
AWARENESS PROGRAMME ON CANCER PREVENTION AND CARE ON THE OCCASION OF WORLD
CANCER DAY
WEBINAR ON EVERYDAY RESILIENCY IN THE TIMES OF UNCERTAINTY.
The Rotaract Club of Seshadripuram Institute of Management Studies in Association with
the Rotaract Club of Yelahanka organized a Webinar titled “Everyday Resiliency in the
Times of Uncertainty” which was held on 2nd
July 2020. The motive behind this webinar
was to discuss the present issue that is revolving in everyone’s life. The talk was focused
on who to turn our lockdown time more productively rather than stressing too much with
respect to pandemic outbreak.
The speaker for the webinar Ms. Rachel Jayaseelan addressed the gathering as to how one must move his/ her focus
from an area of worry, anxiety and stress to channelize their focus on more productive fields such learning new skills,
allocating time effectively for family and for work, as most of the employees are currently working from home. The
speaker introduced the gathering as to how Rotaract works and their emergence and the achievement made across the
globe. Shreekara also addressed how they used this lockdown times to conduct meetings with other club present in
various countries so as to discuss how those clubs are dealing with the issues there.
Ms. Rachel Jayaseelan
COMPUTER AWARENESS WEEK – 2020-21
To educate the Non-Teaching Staff on the usage of Computers, Seshadripuram Institute of Management Studies
organized a training program on Computer Awareness between 9th
July 2020 and 24th
July 2020 piloted by Ms.
Rashmi U, the in-house Computer Programmer, who trained the staff on the basics of Computers. The Sessions were
conducted on a daily basis for an hour each.
She introduced the Non-Teaching Staff to the Hardware and Software of Computers as well as usage of pen drives
and how to scan documents. She also trained them on Basics of Microsoft Word, Excel as well as Paint.
The Non-Teaching Staff went through an assessment which was evaluated by Ms. Rashmi in which they fared well.
The Training Program was a huge success as it helped the staff get a basic knowledge on Computer Usage and how
to operate computers at any time.
The COVID19 pandemic has brought things to a standstill and education has taken a major hit and faculties have
turned towards online classes to keep things running. Students have also been affected with them sitting at home all
day, attending the classes online and not being able to develop creatively. With respect to this, an event was organized
from Vision Tribe- the Management Forum for the students of II Semester MBA where students had to pick a
book of their choice and present on the same to the students. This was done with an intention to inculcate a habit of
reading books among the students which would help the students develop in their communication skills. All the
students participated in the event and the students with the best presentations presented the books to the students.
Evaluation was done based on the presentation as well as the learning and conclusion presented by the student.
Results of Events:
Section A:
 I Prize: Farhaan Javeed
 II Prize: Darshan T R
Section B:
 I Prize: Rakshitha H V
 II Prize: Shivaranjini P
VISION TRIBE- MANAGEMENT FORUM- BOOK TALKS
NATIONAL YOUTH DAY CELEBRATIONS
Seshadripuram Institute of Management Studies in Association with Disha Bharat celebrated the 158th Birth Anniversary
of Swami Vivekananda on 12th January 2020 at 2:00 PM in College Seminar Hall. The session started with an invocation
song by students and the welcome address was given by Dr. Vinay S, Associate Professor, SIMS followed by Speech on
Swamiji by the students.
The Chief Guest of the Program Smt. Sneha Damle started her Address to the Students with the Quote “Arise, Awake,
and Stop not till the Goal is reached”. Through these words she created a vibe of enthusiasm among the students. She
gave examples about Bhagat Singh, Subhas Chandra Bhose, Anna Hazare, and Sister Nivedita who were inspired by
Swami Vivekananda. She spoke about various things on Swami Vivekananda’s Values, achievements and his speech at
Chicago and His views towards India and the Youth which inspired and motivated to all the students. Later she made
the students realize that Swamiji has not left us instead he is staying within all of them. The program ended with the vote
of thanks.
INTERNATIONAL YOGA DAY - 2020
To commemorate International Yoga Day – 2020, Seshadripuram Institute of Management
Studies organized a webinar piloted by Prof. Rajeshwari Mysore, Visiting Professor, Yoga
Centre, Bangalore University, on 21st
June 2020. Prof. Rajeshwari began the session by
demonstrating Surya Namaskaras. She explained the importance of performing Surya
Namaskaras, especially because of the Solar Eclipse which was happening on the same day.
She also demonstrated some standing postures (Asanas) and showed the students on how to
practice Pranayama. She threw light on why it was so important to maintain the health and
develop immunity during this ongoing pandemic. The trainer also instructed the students to
practice Yoga on a daily basis and not stop since International Yoga Day is over. The Webinar
was well received by the students based on the feedbacks provided by them.
An online quiz based on Google Forms was organized by Seshadripuram Institute of
Management Studies aimed at students of graduation and post-graduation courses. The
motto of the quiz was to celebrate Kargil Vijay Diwas 2020 and pay our respects to the
armed forces of the nation. Total Points for the Quiz – 15. Total Participants – 78. Average
Score – 11.5. Participants scoring above 75 percentages – 52. The quiz received positive
feedback from all the participants and e-certificates for the top scorers were issued at the
end of the event.
The COVID19 pandemic has thrown life out of gear all over the world and the education sector is one of its major
victims. As faculty and students race against time in order to equip themselves with the relevant skills and facilities to
complete syllabus online, the fate of offline classes and normalcy in institutions is staring at a horizon of uncertainty.
Keeping this at the core, an event from Vision Tribe- The Management Forum was organized for the students of II
Semester MBA who were asked to work in teams and come up with strategies that can be adopted by the institutions all
over the state as they slowly open up for regular contact classes. Students were given a week’s time to prepare and present
the same over videoconference. 13 teams participated in the event who proposed ideas including but not limited to
dedicated application support from the universities to the affiliated colleges, uploading recorded sessions of subjects on
YouTube, hybrid model of education where there would be a combination of online and offline classes post the pandemic.
Evaluation was done based on the presentation as well as the strategy document submitted by the teams.
VISION TRIBE- MANAGEMENT FORUM- STRATEGY FORMULATION
RESULTS:
 I Prize: Brunda & Team
 II Prize: Varsha M & Team
 III Prize: Vaishnavi S K & Team
ONLINE QUIZ CELEBRATING KARGIL VIJAY DIWAS 2020
ACHIEVEMENT’S
Netball is one of the fastest growing participation sports in the world. Adapted from
basketball, it was once known as ‘women’s basketball’ and was brought to England from
America in the early 1900s. The game was first played outdoors by women on grass, and was
essentially the game we now recognize as netball. In this game it’s our pride to express our
first year student from Seshadripuram institute of management studies RAMYA S 1ST
YEAR MBA has participated and secured 2nd
place in the year 2015 and she also has
participated in NATIONAL LEVEL THUG OF WAR CHAMPIONSHIP in the year
2017 and in BANGALORE UNIVERSITY INTER-COLLEGIATE THROW BALL
COMPETITION and won 2nd
Place in the year 2018.
RAHUL 1ST
YEAR MBA “This design refers to “The subject of management is man the object of management is
moving of man’s mind will an imagination.” This concept was designed by the young man off our institution and
showed how actually it indicated towards the management from the above topic we can see that.
All India Inter University Competition
MANAGEMENT ART WORK
BHARATH KUMAR K S 1st
YEAR MBA in the year 2018-2019 and in the year 2019-2020 has represented for all
India- inter university 2times in AMERICAN FOOTBALL MEN for the BANGALORE UNIVERSITY.
RAHUL
BHARATH KUMAR K S
NETBALL
RAMYA S
PLACEMENT CELL
Any and every student entering a master graduation in management considers placement as the next leg of journey post
their tenure in the institution. Keeping this mind, the placement cell of the institution constantly strives in order to deliver
the most relevant of courses and programs that aid in the easy transmission of students from the classroom to the board
room. During the academic year 2020-21, students of MBA were offered certificate courses in Advanced Microsoft
Office, Aptitude Capital Marketing, Payroll Management and Product Positioning. Organizations including but not
limited to Bayers, KPMG, Fidelity, Amazon, Vee Technologies, Aptus Labs etc. visited the campus to conduct
recruitment drives and hire fresh MBA graduates for various portfolios in their branches across the country.
For the upcoming academic year, the placement cell of Seshadripuram Institute of Management Studies has Data
Analytics courses in the pipeline for certification programs along with visits from numerous other organizations for
recruitment drives. Keeping up the mantra of "quality before quantity", the cell aims to render responsible corporate
citizens to the society of the country.
PLACEMENT INTERNSHIP
VALUE ADDED COURSES
MBA 1 SEMESTER
MBA 2 SEMESTER
MBA 3 SEMESTER
MBA 4 SEMESTER
ADVANCE MS EXCEL
APTITUDE
Finance: Stock Market
HR: Compensation Management
Marketing: Customer Relationship Management
Finance: GST Certification
HR: HR Analytics
Marketing: Digital Marketing
Approved by AICTE | Affiliated to Bengaluru City University | Recognized by Govt. of Karnataka
No: 26, Yelahanka New Town, Bengaluru – 560064-Email: info@simsblr.ac.in | Website:
www.simsblr.ac.in
SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES
Nothing Is Impossible For Believers

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Spandana 2021

  • 1. Approved by AICTE | Affiliated to Bengaluru City University | Recognized by Govt. of Karnataka No: 26, Yelahanka New Town, Bengaluru – 560064-Email: info@simsblr.ac.in | Website: www.simsblr.ac.in SPANDANA GLOBAL PARTNERS SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES 2021
  • 2. If You Can Dream It, You Can Do It..
  • 3. We have a unique combination of faculty, striking a good balance between rich experience in teaching and good exposure to industry, they have an academic and research enthusiasm, which results in innovative teaching practices. This helps the students to have both strong theoretical foundations and practical application abilities Right from the first semester, amorous certification programs are conducted to deliver domain specific skills to future managers. Programs in SAP. Advanced Excel Aptitude Training. Communication Skills, Digital Marketing. Human Resources, Business Data Analytics, etc. strive to make the management graduates industry ready, Frequent and well-planned campus recruitment drives are organized to facilitate placements. SIMS aims for holistic development of students. Lot of gateways is created towards co-curricular and extra-curricular activities throughout their course, Student diversity in terms of educational background and regions of origin enables multicultural learning environment and brings a wholesome understanding of personnel dynamics during the course tenor Our students have been placed in a wide range of corporate companies as Managers and have grown to senior management levels over the years. Some of them have been successful in their own business ventures too. This has led to a strong alumni network at SIMS, making it a strong rooted institution, it is my privilege to welcome the MBA aspirants aboard SIMS. Together we can aim high and reach greater heights in the area of management Best Wishes and Warm Regards Dr. Vatsala G Seshadripuram institute of management studies [SIMS] and Seshadripuram Academy for Global Excellence [SAGE] are flagship management institute under the aegis of Seshadripuram educational trust [SET] which has been a symbol of quality education accessible by people hailing from different social economic strata, in the state of Karnataka for almost nine decades now. Our management institutions have upheld the highest standards of academic delivery to students while being adaptive to the dynamic higher education eco system of our country. In its two decades of operation, SIMS have produced finest management graduates who are currently occupying prestigious positions in organizations across the world. The diversity of student’s studying in the institute provides for a healthy learning atmosphere which has been revered by the parents of our candidates. Leaning beyond classroom is a daily affair at SIMS were students are given opportunities to hone their management skills to active participants at seminars, workshops, conferences and skill development events across the country. Students are encouraged to work has part time interns in industries throughout their MBA program which gives them the problem solving and team playing skills that the world is looking for, in management graduate today. SIMS is bestowed with rich legacy of eighteen years in the field of MBA education. We are one of the pioneers in management education in the city and stand today as a top B- School in Bangalore. Situated amidst lush greenery in Yelahanka New Town, we are a flagship institution of the legendary Seshadripuram Educational Trust. SIMS campus is endowed with state of the art facilities with an endeavor to deliver quality education Management education today has the challenge of matching the expectations of the ever- changing corporate work. We, at SIMS make sincere efforts to nurture budding Managers and Entrepreneurs with knowledge, skills and attitude. Industry-academia collaboration is done on a continuous basis to understand the needs of the corporate world and imbibe it in our curriculum. SECRETARY’S MESSAGE To render a global exposure to students, Seshadripuram academy for global excellence [SAGE] was established by SET were students pursue collaborative master degree programs in management, computer science and law with universities at United States of America. SAGE has been operational from ten years now and has an alumina strength of well over 150 all of whom look back at SAGE asthe institution which open the doors of global opportunities to them. Our management programs at both SIMS and SAGE have been tailor made to not only rendered the student as employable work force of our country but as responsible citizens of our great nation with the strong foundation of cultural and values. Our pursuit of achieving the right balance between academic development and personality development of our students have held us in developing a rational working modeling our management institute were members of the faculty double up has life coaches and mentors for the candidates. With the right amount of mentoring and personal training we continue to be a premium conglomerate of institutions which students look up to as avenues of hope, growth and success. DIRECTOR’S MESSAGE Nadoja Dr. Wooday P Krishna TECHNOCRAT, EDUCATIONIST & SOCIAL ACTIVIST
  • 4. Greetings from Seshadripuram Institute of Management Studies. It gives us great pleasure to present to you the latest issue of our newsletter Spandana - 2021. A few highlights from this issue include the Installation of Rotaract Chapter of SIMS, Swachhta Pakhwada Week as well as Central Vigilance Awareness Week. This also includes other activities like Sports Day, Industrial Visit. Management Fest and Value Add courses and other workshops as per the AICTE requirement as an academic empowerment of the students. With joy and satisfaction it's our immense pleasure to introduce our magazine Spandana 2021 which has an insight of all the above events and activities of the institution which has been collectively contributed by dedicated students and faculties. Prof. Karan Ashok Shetty Prof. Divya H N EDITORIAL BOARD AND MEMBERS Data Collection Sharath Kumar Ishwariya Vineeth Kumar Rakshitha H V Vaishnavi S K Designers, Printing & Distribution Writers & Readers Gowri Shankari S Sharanya K N Ramanatha Velpula Sampath Kumar S
  • 5. INDUCTION PROGRAM AND INAUGURATION OF BATCH 2020-22 Seshadripuram Institute of Management Studies organized the Induction Week for the incoming MBA Batch of 2020-22 from 18th January 2021 onwards. The first day involved the Director welcoming the students to the department and speaking to the students about their journey ahead at SIMS. This was followed by all the faculty members briefing the students about their respective areas and how the students can contribute and be a part of it. The second day began with a session on the Art of Story Telling in Management piloted by Prof. Thamarai Selvi who gave the students an idea on how story telling can be blended in with management in the most creative manner. The next session was by Dr. Netravathi, Founder, and Beyond & Intelligence who addressed the students on why it is important for the students to be unique and be themselves. She also taught the students some exercises related to their mind and which side of their brain they tend to use more often. The next day, a session on Value and Ethics was delivered by Sri Villach Chaitanya Dasa who is currently working as Youth Guide at The Akshaya Patra Foundation (TAPF) & also as a Digital Marketer in FOLK Bangalore which is a Youth Wing of ISKCON. He explained to the students why possessing value and ethics is an integral part of a human being’s life and how the smallest things have a huge impact on these values. The following session was done by Mr. Pavan Makam, Managing Director, dot Events, who divided the students into teams and indulged them in a variety of activities making them understand the spirit of team building and how important it is in an organization. The final day of the Induction Week began with a session by Mr. Gopalakrishna Shetty, CEO, Swathi Hospitality Services Pvt. Ltd. who spoke about entrepreneurship and shared with the students his journey on how he started off and built his business and what are the things which are important for an MBA student to start off their own enterprise. The students also participated in an essay writing competition to commemorate Netaji Subhas Chandra Bose’s birthday where the students had a remarkable showing. The students were also given a Bridge Course on Accounts and Statistics daily by Dr. Vinay S and Prof. Bharath M respectively throughout the entire week followed by which an assessment was held for the same.
  • 6. WORKSHOP, NIPM EVENT AND FDP Seshadripuram Institute of Management Studies and IQAC in association with National Institute of Personal Management-Karnataka Chapter had organized Panel Discussion on “Changing Business Paradigm: Rethink and Rebuild HR” on 21st Jan 2021 at College Sabangana. The Program started with formal introduction of Guest to the gathering. Later on Panel Discussion started where Panelist Mr. Glen D’Souza started to talk about how the technology is being combined with HR on order to increase the productivity and efficiency in the organization and how human resources in the company should be innovative in order to diversify the product range to meet the needs, taste and preferences of Customer. To Continue the discussion Panelist Mr. Ajay MS who is Vice President of ABBS India explained how is their industry performing with fully automated services and robotics and how they are capable of performing the various operation in HR and how they are replacing the physical employees of the company and he intimated that future HR Process will be fully automated with technology. Later at the end of the Panel Discussion student asked few questions to the Panelist where they interacted with Students regarding the future HR Trends and innovation and technology, how should they prepare for the future needs and HR World? The Program ended with Vote of Thanks by Dr. Amrutha N Coordinator for the Panel Discussion NIPM PANEL DICUSSION 21-JANUARY-2021
  • 7. WEBINAR’S DISSERTATION SIMPLIFIED – WEBINAR BY DR. D K MURTHY The final semester thesis work plays a crucial role in adding invaluable credibility to the MBA degree that students would be completing at the end of a two-year course time. In order to orient the students regarding the methodology to be adopted whilst working on the thesis, Seshadripuram Institute of Management Studies organized a webinar on 13th May 2020 under the title “Dissertation Simplified” and the resource person identified for the same was Dr. D K Murthy, Former Professor of Bangalore University. Dr. Murthy has been the guiding light to several masters’ level and doctoral studies and is known to be a perfectionist at work. Dr. Murthy planned the webinar in two separate parts where the introduction to the project work was given to the students in the first part and the statistical tools for analysis were covered in the second part. WEBINAR ON BASIC CONCEPTS OF STATISTICS FOR RESEARCH AND BUSINESS ACCEPT, EQUIP AND EMERGE – WEBINAR ON OPPORTUNITIES FOR GRADUATES POST COVID19 The COVID19 pandemic has left the world population in an abyss. People are unsure of what lies ahead of them as the pandemic has thrown all our personal and professional life goals out of gear. In order to clear some of this uncertainty especially among the fresh graduates, Seshadripuram Institute of Management Studies organized a webinar on 23rd May 2020 which was piloted by Mr. Vinod Tantri, Founder of Knowledge Bell and a renowned career coach. Mr. Tantri threw light on the plethora of opportunities that have risen up due to the pandemic which young graduates can exploit in order to shape their careers ahead. Digital skills have become indispensable today for all organizations who treat that as a mandatory requirement whilst recruiting their workforce. Statistics in Research is very integral to help with the Data Analysis as well as the interpretation. For a business, Statistics is a way to showcase itself as a commanding force in the market. With respect to this, Seshadripuram Institute of Management organized a webinar on the topic “Basic Concepts of Statistics for Research and Business” on 24th June 2020 which was piloted by Dr. M S Sridhar, Retired, and Library & Documentation Division of ISRO Satellite Centered. Sridhar commenced the session by explaining the need for statistics and how important it is to make power packed statements by the use of Statistics. Mr. Vinod Tantri Dr. Murthy had made precise presentations which were used as teaching aids during the session and the students were also given ample time to ask questions on the topic. The webinar was received well by all the students who reverted with a positive feedback post the sessions and the entire webinar content has been made available in the YouTube channel of the institution. He also spoke about the role Statistics plays in decision making and how Statistics acts like a double-edged tool. He threw light on the use of Data Analytics and the Business Dashboard in Statistics. Dr. Sridhar also explained the types of statistics in detail and shared how these techniques will be useful for the management graduates while pursuing a research project. He hosted a Q&A session at the end of the webinar where he answered the numerous questions that were asked by the students with respect to their dissertation as well as data analysis. The webinar was positively being received by the students since the topics discussed in the webinar would be useful to them while pursuing their Dissertation Project. Mr. Tantri gave a wonderful illustration of the same and also hosted a very interactive Q&A session at the end of the webinar where he answered the numerous questions that were left by the participants in the webinar chat. Overall, the webinar was received well by all the participants who reverted with a positive feedback post the session. Dr. D K Murthy Dr. M S Sridhar Mr. Vinod Tantri
  • 8. FUTURE OF ANALYTICS IN MANAGEMENT – GUEST LECTURE In recent times, the field of Analytics has seen a boom and with this the subject of Business Analytics has become an integral part of the student’s curriculum in the second semester of their MBA program. Therefore, in order to provide greater clarity on the usage and the future of Analytics in Management, Seshadripuram Institute of Management Studies organized a guest lecture on 18th July 2020 which was delivered by Mr. Bharath Rajanna, Founder and CEO, Edu pinnacle. Mr. Bharath threw light on how data quality management had become more prominent in recent times. Data Scientists are the future of Business Analytics and augmented analytics will take the center stage in the business analytics trends. Mr. Bharath explained how data management security and accessibility will be scaled up and how important it will be for any business. He illustrated the concepts of Data Quality Management with various examples which proved to be greatly insightful for all the members of the audience. WEBINAR ON THE TOPIC – SETBACK TO COMEBACK The COVID 19 Pandemic has had a negative impact on not only the physical health of the people but also the mental and emotional health of individuals. An online session was held for the students of III Semester MBA on 7th October 2020 to motivate them and provide them with a positive outlook on the future that’s to come. The speaker for the event was Sri Rama Sevaka Dasa, who is a personality trainer and has successfully completed training sessions at various esteemed institutions across South India. The session began with the speaker explaining to the students about internal perceptions and emotions and its relationship with external perceptions and emotions of people. He spoke about Srila Prabhupada’s Hare Krishna way of his life. He explained about the way of business and how it should be built and the way to lead and build the personality at all times and how to overcome hardships. The webinar was received well by all the students who reverted with a positive feedback post the session. REPORT ON SPECIAL ORIENTATION PROGRAM ON USAGE OF J-GATE Seshadripurm institute of management studies had organized a special program on “usage of J-Gate on Thursday 8th October, 2020 at 11.30 am. The resource person was Mr. Ravi Shankar, Trainer Informatics Publishing, and Bengaluru. The speaker in course of his lecture dealt with the subject on Usage of Journals. Using J-Gate database, journals can be searched with key words through the basic and advanced search options. At the same time using Boolean Operators “and, or, not”. With the registered E-mail ID, the user can open the J-Gate database for search of Journals. Finally, the speaker shared essential search techniques to open the Journal titles for their reading and to know the nascent information in their respective subjects. The participants were much benefited by this highly informative program. Mr. Bharath Rajanna
  • 9. HUMAN RESOURCE MANAGEMENT IN INTERNATIONAL BUSINESS ECOSYSTEM GUEST LECTURE International Business Dynamics continues to be a key subject that students study in the fourth semester of their MBA program which contributes to their career planning process as the subject is a congregation of various disciplines of management. Seshadripuram Institute of Management Studies organized a Guest Lecture on 29th July 2020 which was delivered by Prof. Girinarayan G, Senior Partner at Your HR Buddy and Director of Human Resources at Corporate Cognition India. Prof. Girinarayan threw light on the plethora of opportunities that have risen up due to the pandemic in the international business domain with special focus on the HR sector. He also gave a wonderful illustration of the same and gave real life experiences in the international personnel management business which proved to be greatly insightful for all the members of the audience. Prof. Girinarayan threw light on the plethora of opportunities that have risen up due to the pandemic in the international business domain with special focus on the HR sector. He also gave a wonderful illustration of the same and gave real life experiences in the international personnel management business which proved to be greatly insightful for all the members of the audience. Prof. Girinarayan GUEST LECTURE ON MANAGING PEOPLE IN ORGANIZATIONS Seshadripuram Institute of Management Studies organized a Guest Lecture on 10th August 2020 which was delivered by Prof. Kiran Mai Yanamala, Adjunct faculty, Freelance Trainer for Corporate, HR Guest Speaker involved with Medical, Dental, Management Schools and Engineering College. Prof. Kiran Mai spoke on the differences between the IQ and EQ and threw light on why individuals working in corporates must have a combination of both in them. She explained the importance of Emotional Intelligence for people working in an organization and why is it so integral especially for HR Personnel who are in-charge of the employees working in the organization. Prof. Kiran Mai gave the students a test with various cases to understand their ability of emotional intelligence. This test proved to be an eye opener for the participants who understood the importance of having a blend of both IQ and EQ when managing people in an organization. GUEST LECTURE ON HEDGING IN INDIAN MARKET The Institute on 12th of August 2020 arranged a webinar on the concept of Hedging. The speaker for the day was Mr. Rahul Singh who is a co-founder of Tycho Investments. The students were asked to understand the theoretical concepts very well that will enable them to create a better pathway in the field of securities trading and investing. The speaker also advised the students to take up certification courses like NISM that will help getting into a trading firm and will have a hedge to get into trading practices. The speaker rightly stated that trading in derivative is not an easy task and to learn it there shall be small goals or targets that must be kept and achieved on timely basis so that the learners are cautious when trading in derivative and are protected from any default. The speaker also encouraged the students to be a part of stock exchange or stock market so as to get updated with what is happening at present in the economy and thereby learning how stock market works. Mr. Rahul Singh
  • 10. ONE DAY FACULTY DEVELOPMENT PROGRAMME ON ARTIFICIAL INTELLIGENCE IN RECRUITMENT. GUEST LECTURE ON BRAND MANAGEMENT – WEAVING IT ACROSS TRADITIONAL AND DIGITAL MEDIA Seshadripuram Institute of Management Studies organized a Guest Lecture on 13th August 2020 which was delivered by Prof. Suparna Ghosal, Adjunct professor of Marketing, Centre for Management Studies, Jain (Deemed to be) University. Prof. Suparna shared her knowledge and highlighted the challenges and opportunities in brand management and convergence of traditional media encompassing of television, newspaper, radio, and magazine ads and new digital media. It was an interactive session where students showed keen interest in learning marketing concepts. She explained how branding an effect on emotions and feelings that are associated with brands has. She even presented few real-time examples of brands like Maggie, Coca-Cola and Vicks with playing the video clips of ads to explain the strategies that the companies adopt for building a successful brand and how few brands are executing taboo themes in advertisements that evoke a socially prohibited behavioral or verbal act that are unrelated to the product or the brand. SPECIAL LECTURE TITLED MAP YOUR MBA Seshadripuram Institute of Management Studies organized a Special Lecture on 14th August 2020 which was piloted by Prof. Linda Ann John, Coach, Trainer and an Educator. Prof. Linda began her session by explaining what the students today have been going through with the pandemic and why is it important for the student to adapt and become dynamic at this occasion. She spoke about the various specializations that the students can pursue when they enter their II Year such as Finance, Human Resources, Marketing, Business Analytics, Productions and Operations and Entrepreneurships and also the various job opportunities available under these specializations. She also threw light on the current trends that are happening in the market because of the pandemic. She answered a lot of questions posed by the students on various issues in a detailed manner. Seshadripuram Institute of Management Studies in association National Institute of Personnel Management and MHRD’s Innovation Cell organized a webinar on 24th June 2020 which was piloted by Mr. Avinash S G, HR and Admin at Werth Electronic India Pvt. Ltd. Mr. Avinash explained to the participants the history of Artificial Intelligence and the need for AI. He threw light on the use of Artificial Intelligence in various areas of HR and Recruitment such as Talent Acquisition, Employee Engagement, Learning & Development, etc. Overall, the webinar was received well by all the participants who reverted with a positive feedback post the session. Mr. Avinash S G
  • 11. FIVE DAY LECTURE SERIES ON IMPORTANCE OF ENTREPRENEURSHIP ECOSYSTEM FOR ECONOMIC GROWTH Prof. Vindhya Shree Prof. Prakash Nimbalkar Mr. Rajesh Chakravarty Mr. Bharath Rajanna The Institution Innovation Council of Seshadripuram Institute of Management Studies organized a Five Day Lecture Series on the Importance of Entrepreneurship Ecosystem for Economic Growth between 21st July 2020 and 25th July 2020 on the Zoom Application. The Lecture Series was organized with the motive to explain the importance of entrepreneurship in recent times and how various startups and new ventures have been integral for the economic growth of the country. The Lecture Series included topics such as Design Thinking, Brand Building and Digital Marketing, Career Opportunities in Entrepreneurship and Innovation as well as Product Development Phases and also a motivational talk on the life of an innovator. The first session was piloted by Prof. Vindhya Shree, Head, Innov Smart & Faculty at Jain School of Design spoke to the participants about design thinking. She explained how Design thinking is not just for designers but can also be used by employees, freelancers, and leaders who seek to infuse design thinking into every level of an organization, product or service in order to drive new alternatives for business and society. Prof. Prakash Nimbalkar, Visiting Faculty, Trainer and Marketing Consultant was the speaker for the second session who enlightened the guest about Brand Building and Digital Marketing, He explained why it was very important for organizations to innovate and adapt to new strategies when building their brand online and what are the important factors to look forward to when promoting products through the digital media. The next two sessions were taken over by Mr. Rajesh Chakravarty, Director at Enleanytics Ltd. and Associate Professor who delved into the topics Career Opportunities in Entreneurship and Innovation as well as Product Phases. He also explained the various phases involved in the development of a product beginning from discovering a problem and idea generation up to launching the product into the market. The sessions also gave the participants an opportunity for the participants to interact with Mr. Rajesh who answered the participant’s questions graciously. The final session was delivered by Mr. Bharath Rajanna, Founder and CEO, Edu pinnacle Ltd. who spoke about how he started off his journey to building a successful company and what are the struggles he faced and how he overcame them. The participants were motivated by his talk and the session came to a close with a Q&A Session where Mr. Bharath answered questions asked by the participants. The Five Day Lecture Series was received with positive response from the participants on the basis of the feedback received by them.
  • 12. IIC WRITEUPS 1. On 11/12/2020, a Session by Dr. Ramakanth Desai, Ex. Senior VP (Strategic Deals), Wipro Technologies addressed the students on Innovation and Research for New Gen Entrepreneurs in light of NEP 2020. 2. On 14/12/2020, Meghana S Belavadi, Founder CEO of Samvida Communications gave orientation on National Innovation and Start-up Policy. 3. On 17/12/2020, A lecture on Motivational and Determination for Successful Life was conducted by Dr. Amitabh Anand from Academy of Digitalizing at SKEMA Business School, France. 4. Orientation program on ‘Waste Management’ in association with Peenya Industrial Association on 31/12/2020 was conducted. Mr. Prakash, President of Peenya Industrial addressed the students. 5. On 16/01/2021, Panel discussion on Atmanirbhar Bharat – Vocal for Local and Make in India was conducted. The panellists were, Dr. Puchapalli Mitra, Chairmen and MD, Geneva Biotech, Hyderabad and Mr. Somashekar A G, Proprietor of Dhanalakshmi Enterprises, Bengaluru. The session was moderated by Rtn. Brij Mohan, President, Rotary Club, Yelahanka. 6. On 19/01/2020, Webinar on “Idea Generation and Creativity” was conducted. The resource person was, Dr. Vikram V, Assistant Professor, JNNCE, Shivamogga. 7. On 21/01/2021, a webinar on “The Art of Writing a Research Paper” was conducted by Dr. Savita Lakkol, Associate Professor, JSS Centre for Management Studies, JSS Science and Technology University.
  • 13. The purpose of Vigilance Awareness Week is to generate awareness in the public at large about the ill effects of corruption. It is very important that the public be sensitized and motivated towards the efforts for weeding out corruption. Central Vigilance Commission decided that this year Vigilance Awareness Week would be observed from 27th October 2020 to 2nd November, 2020 with the theme “Vigilant India, Prosperous India”. With respect to this, Seshadripuram Institute of Management Studies organized an Oath Taking Pledge for the students on 4th November 2020. The Students were called on campus and the observance of the Vigilant India, Prosperous India 2020 was commenced with the Integrity Pledge administered was administered by Prof. Bharath M in the presence of all the Faculty Members where a pledge was taken by the students to be vigilant as well as eliminate corruption from public life. REPORT ON OATH TAKING CEREMONY HELD TO COMMEMORATE CENTRAL VIGILANCE AWARENESS WEEK
  • 14. ROTARACT CLUB AT SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES 2ND INSTALLATION OF ROTARACT CHAPTER AND OFFICE BEARERS FOR THE ROTARY YEAR 2020-21 The Rotaract Club of Seshadripuram Institute of Management Studies had an election for the new Board members who would take the reins of the Club for the Rota Year 2020-21. An Installation Ceremony was held on 22nd December 2020 to induct the President as well as the Office Bearers into the Club. The Chief Guest for the Event was Rtn. Brij Mohan, President, Rotary Club, Yelahanka who inducted Rtr. Skanda Kumar K N as the President of the Rotaract Club of SIMS. The other board members were inducted by the Chief Guest as well as the Guest of Honor, Rtr. Raj Vamshi K B, DRR, Rotaract District 3190 into the Rotaract Club of SIMS. All the members were badged and they took the oath to perform their roles and responsibilities in the best of their capacity. The Immediate Past President, Rtr. Midhuna S congratulated the new members of the Rotaract Club of SIMS, and the Immediate Past Secretary, Rtr. Madhumallika U gave a brief summary of the events conducted by the Rotaract Club in the past year. The Chief Guest interacted with the students on how Rotaract is a way of life and how all the students are a member of the Rotaract Club. Rtr. Raj Vamshi then explained to the students about how the club works and gave a brief view on all the members' responsibilities and wished the Club luck for the coming year. The event came to a close with the vote of thanks delivered by the Joint Secretary of the Rotaract Club of SIMS.
  • 15. Seshadripuram Institute of Management Studies and IQAC in association with Rotaract Club of SIMS had organized an event on account of “World Cancer Day”, on 4th February 2021 in Sabhangana. The program started with a formal introduction of guest to the gathering. The guest for the day was Mr. Suresh Ramu, Co-Founder and CEO, Cytecare Hospitals. The speaker began with the tagline; “Fight life because you are better than cancer”. He spoke about the initiatives which Cytecare Hospital has been doing for the fight against cancer. He also spoke about the disease itself and what are the precautions that need to be taken against the same and the myths and false information regarding cancer. He also spoke about the various personalities who fought this disease and overcame it. This was followed by a Q&A session where the speaker answered a variety of questions and also encouraged the students on how they can contribute in the fight against cancer. A skit was performed by the students of the department, which addressed the causes and effects of cancer. The performance was highly appreciated by the guests. The Program ended with vote of thanks by Rtr. Skanda Kumar, President, Rotaract Club of SIMS. SKIT ON CANCER AWARENESS AWARENESS PROGRAMME ON CANCER PREVENTION AND CARE ON THE OCCASION OF WORLD CANCER DAY
  • 16. WEBINAR ON EVERYDAY RESILIENCY IN THE TIMES OF UNCERTAINTY. The Rotaract Club of Seshadripuram Institute of Management Studies in Association with the Rotaract Club of Yelahanka organized a Webinar titled “Everyday Resiliency in the Times of Uncertainty” which was held on 2nd July 2020. The motive behind this webinar was to discuss the present issue that is revolving in everyone’s life. The talk was focused on who to turn our lockdown time more productively rather than stressing too much with respect to pandemic outbreak. The speaker for the webinar Ms. Rachel Jayaseelan addressed the gathering as to how one must move his/ her focus from an area of worry, anxiety and stress to channelize their focus on more productive fields such learning new skills, allocating time effectively for family and for work, as most of the employees are currently working from home. The speaker introduced the gathering as to how Rotaract works and their emergence and the achievement made across the globe. Shreekara also addressed how they used this lockdown times to conduct meetings with other club present in various countries so as to discuss how those clubs are dealing with the issues there. Ms. Rachel Jayaseelan COMPUTER AWARENESS WEEK – 2020-21 To educate the Non-Teaching Staff on the usage of Computers, Seshadripuram Institute of Management Studies organized a training program on Computer Awareness between 9th July 2020 and 24th July 2020 piloted by Ms. Rashmi U, the in-house Computer Programmer, who trained the staff on the basics of Computers. The Sessions were conducted on a daily basis for an hour each. She introduced the Non-Teaching Staff to the Hardware and Software of Computers as well as usage of pen drives and how to scan documents. She also trained them on Basics of Microsoft Word, Excel as well as Paint. The Non-Teaching Staff went through an assessment which was evaluated by Ms. Rashmi in which they fared well. The Training Program was a huge success as it helped the staff get a basic knowledge on Computer Usage and how to operate computers at any time.
  • 17. The COVID19 pandemic has brought things to a standstill and education has taken a major hit and faculties have turned towards online classes to keep things running. Students have also been affected with them sitting at home all day, attending the classes online and not being able to develop creatively. With respect to this, an event was organized from Vision Tribe- the Management Forum for the students of II Semester MBA where students had to pick a book of their choice and present on the same to the students. This was done with an intention to inculcate a habit of reading books among the students which would help the students develop in their communication skills. All the students participated in the event and the students with the best presentations presented the books to the students. Evaluation was done based on the presentation as well as the learning and conclusion presented by the student. Results of Events: Section A:  I Prize: Farhaan Javeed  II Prize: Darshan T R Section B:  I Prize: Rakshitha H V  II Prize: Shivaranjini P VISION TRIBE- MANAGEMENT FORUM- BOOK TALKS NATIONAL YOUTH DAY CELEBRATIONS Seshadripuram Institute of Management Studies in Association with Disha Bharat celebrated the 158th Birth Anniversary of Swami Vivekananda on 12th January 2020 at 2:00 PM in College Seminar Hall. The session started with an invocation song by students and the welcome address was given by Dr. Vinay S, Associate Professor, SIMS followed by Speech on Swamiji by the students. The Chief Guest of the Program Smt. Sneha Damle started her Address to the Students with the Quote “Arise, Awake, and Stop not till the Goal is reached”. Through these words she created a vibe of enthusiasm among the students. She gave examples about Bhagat Singh, Subhas Chandra Bhose, Anna Hazare, and Sister Nivedita who were inspired by Swami Vivekananda. She spoke about various things on Swami Vivekananda’s Values, achievements and his speech at Chicago and His views towards India and the Youth which inspired and motivated to all the students. Later she made the students realize that Swamiji has not left us instead he is staying within all of them. The program ended with the vote of thanks.
  • 18. INTERNATIONAL YOGA DAY - 2020 To commemorate International Yoga Day – 2020, Seshadripuram Institute of Management Studies organized a webinar piloted by Prof. Rajeshwari Mysore, Visiting Professor, Yoga Centre, Bangalore University, on 21st June 2020. Prof. Rajeshwari began the session by demonstrating Surya Namaskaras. She explained the importance of performing Surya Namaskaras, especially because of the Solar Eclipse which was happening on the same day. She also demonstrated some standing postures (Asanas) and showed the students on how to practice Pranayama. She threw light on why it was so important to maintain the health and develop immunity during this ongoing pandemic. The trainer also instructed the students to practice Yoga on a daily basis and not stop since International Yoga Day is over. The Webinar was well received by the students based on the feedbacks provided by them. An online quiz based on Google Forms was organized by Seshadripuram Institute of Management Studies aimed at students of graduation and post-graduation courses. The motto of the quiz was to celebrate Kargil Vijay Diwas 2020 and pay our respects to the armed forces of the nation. Total Points for the Quiz – 15. Total Participants – 78. Average Score – 11.5. Participants scoring above 75 percentages – 52. The quiz received positive feedback from all the participants and e-certificates for the top scorers were issued at the end of the event. The COVID19 pandemic has thrown life out of gear all over the world and the education sector is one of its major victims. As faculty and students race against time in order to equip themselves with the relevant skills and facilities to complete syllabus online, the fate of offline classes and normalcy in institutions is staring at a horizon of uncertainty. Keeping this at the core, an event from Vision Tribe- The Management Forum was organized for the students of II Semester MBA who were asked to work in teams and come up with strategies that can be adopted by the institutions all over the state as they slowly open up for regular contact classes. Students were given a week’s time to prepare and present the same over videoconference. 13 teams participated in the event who proposed ideas including but not limited to dedicated application support from the universities to the affiliated colleges, uploading recorded sessions of subjects on YouTube, hybrid model of education where there would be a combination of online and offline classes post the pandemic. Evaluation was done based on the presentation as well as the strategy document submitted by the teams. VISION TRIBE- MANAGEMENT FORUM- STRATEGY FORMULATION RESULTS:  I Prize: Brunda & Team  II Prize: Varsha M & Team  III Prize: Vaishnavi S K & Team ONLINE QUIZ CELEBRATING KARGIL VIJAY DIWAS 2020
  • 19. ACHIEVEMENT’S Netball is one of the fastest growing participation sports in the world. Adapted from basketball, it was once known as ‘women’s basketball’ and was brought to England from America in the early 1900s. The game was first played outdoors by women on grass, and was essentially the game we now recognize as netball. In this game it’s our pride to express our first year student from Seshadripuram institute of management studies RAMYA S 1ST YEAR MBA has participated and secured 2nd place in the year 2015 and she also has participated in NATIONAL LEVEL THUG OF WAR CHAMPIONSHIP in the year 2017 and in BANGALORE UNIVERSITY INTER-COLLEGIATE THROW BALL COMPETITION and won 2nd Place in the year 2018. RAHUL 1ST YEAR MBA “This design refers to “The subject of management is man the object of management is moving of man’s mind will an imagination.” This concept was designed by the young man off our institution and showed how actually it indicated towards the management from the above topic we can see that. All India Inter University Competition MANAGEMENT ART WORK BHARATH KUMAR K S 1st YEAR MBA in the year 2018-2019 and in the year 2019-2020 has represented for all India- inter university 2times in AMERICAN FOOTBALL MEN for the BANGALORE UNIVERSITY. RAHUL BHARATH KUMAR K S NETBALL RAMYA S
  • 20. PLACEMENT CELL Any and every student entering a master graduation in management considers placement as the next leg of journey post their tenure in the institution. Keeping this mind, the placement cell of the institution constantly strives in order to deliver the most relevant of courses and programs that aid in the easy transmission of students from the classroom to the board room. During the academic year 2020-21, students of MBA were offered certificate courses in Advanced Microsoft Office, Aptitude Capital Marketing, Payroll Management and Product Positioning. Organizations including but not limited to Bayers, KPMG, Fidelity, Amazon, Vee Technologies, Aptus Labs etc. visited the campus to conduct recruitment drives and hire fresh MBA graduates for various portfolios in their branches across the country. For the upcoming academic year, the placement cell of Seshadripuram Institute of Management Studies has Data Analytics courses in the pipeline for certification programs along with visits from numerous other organizations for recruitment drives. Keeping up the mantra of "quality before quantity", the cell aims to render responsible corporate citizens to the society of the country. PLACEMENT INTERNSHIP
  • 21. VALUE ADDED COURSES MBA 1 SEMESTER MBA 2 SEMESTER MBA 3 SEMESTER MBA 4 SEMESTER ADVANCE MS EXCEL APTITUDE Finance: Stock Market HR: Compensation Management Marketing: Customer Relationship Management Finance: GST Certification HR: HR Analytics Marketing: Digital Marketing
  • 22. Approved by AICTE | Affiliated to Bengaluru City University | Recognized by Govt. of Karnataka No: 26, Yelahanka New Town, Bengaluru – 560064-Email: info@simsblr.ac.in | Website: www.simsblr.ac.in SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES Nothing Is Impossible For Believers