The Details Of Adoption and Diffusion of a Product and its CAUSE???

1. INNOVATION-ADOPTION AND DIFFUSION PROCESS
CASE OF MICROMAX

2. INTRODUCTION TO THE TOPICINTRODUCTION TO THE TOPIC
Well Diffusion of adoption process are both Macro and Micro Process for
the Marketing Organization. Now a days Marketing means not only satisfy
the needs but change everyday perception of the customer to retain with
the brand for life time.
CHALLENGES FOR DIFUSION OF ADOPTION PROCESS
Change in Media Planning.
Hike of Social Media.
Y-Generation Perception has been Changed.
Consumer Behavior Of New Millennium.
Everyday New Products.
Branding Strategy has been changed

3. ORGANIZATION FOCUS WHEN LUNCHING
ITS NEW PRODUCT
ORGANIZATION FOCUS WHEN LUNCHING
ITS NEW PRODUCT
When the Organization lunched the new Product in the market the objective
is always two Dimensional
One is Quality of the Product which enhance to purchase the Products
Second the Communication or Awareness to make interest the customer to
purchase the Products
NEW PRODUCT
COMMERCIALIZATION
MASS
COMMUNICATION
THROUGH MEDIA
QUALITY THAN
COMPETITORS

4. DIFFUSION OF ADOPTION PROCESSDIFFUSION OF ADOPTION PROCESS
According to the theory its MACRO Process because to aware the Customers about the new
product availiabity in market and make a difference so that the Customers are not only
attracted for the Product but accept that product which is MICRO in Nature that is Adoption
Process.
WELL NOW THE BOTH PROCESS AND MACRO AND MICRO AS WELL.
DIFFUSION PROCESS –THE SPREAD OF NEW PRODUCT
INNOVATION
CHANNEL OF
COMMUNICATION
SOCIAL CHANGES
TIME

5. IS ALL THE NEW
PRODUCTS IN MARKET
SUCCESS FULLY
SPREAD???

6. SUCCESS STORY OF MICROMAX MOBILES IN MAKING
MOBILE INNOVATION

7. INNOVATION-
The Product Mobile is innovated by Micromax in
DESSI Style and the Peoples are like the mobile
phone as its so close to the Market Leader of the
Millennium SAMSUNG Mobiles
Well The Second Innovation is the Sound Quality
is So good and Asssoseries are also Available
Third Innovation is the Company Lunched the
Mobile Phones in Large Segmentation all over in
India
COMMUNICATION-
Making the Action Star Akshya Kumar the Brand
Promoter for Mcromax the Organization make different
Campaigning planning and Media Planning in all over
India which provides great deal of Success to Micromax
Mobiles Phones.

8. Social Chhange
Micromax Mobile is the Great leader of Social change, He
adopts only one thing that is Providing the Android phone
or Smarts Phones with Minimum Prices to the Young
Generation and college Users Against the leaders.
Again the Micromax adopt the new change in Society that
is Music and Message, The Both types of Mobiles are
Provided by Micromax against the Leaders.
TIME
Micromax lunching the product in India during the Price
war between the Mobile Phones, The Organization Target
the Rural and Urban Market by Quality Product and right
Lunching Time

9. MICROMAX MOBILES SALES GRAPHMICROMAX MOBILES SALES GRAPH
Micromax sells around 1.3 million mobiles handsets every
month, with a presence in more than 500 districts
through 100,000 retail outlets in India.

10. PUSH THE TV THROUGH THE MOBILESPUSH THE TV THROUGH THE MOBILES
MICROMAX ENTERED TO THE LED TV MAREKT
WITH SAME MOTHER BRAND NAME
THEY MAKE A PUSH STRATEGY OF LED TV
THROUGH THE SUCCESS OF MOBILE PHONES
THEY ARE TARGETING THE CUSTOMERS WHO
ARE ALREADY AWARE ABOUT MICROMAX
THEYLUNCHED UT WHEN,MICROMAX BRAND IS
TRULY FAMOUSED IN INDIAN MARKET
MICROMAX IS THE LEADING COMPETITOR IN
INAIAN TELECOM MARKETS.SO LED ALSO MAKE A
SUCCESS STORY.

11.  Micromax come in television market with
the launch of LED TV 24-inch to 55-inch
range.
 Micromax has set up a one lakh square feet
manufacturing.
 It has production capacity of 2,000 LED per
day.
 Led TV of 24 inch from Micromax market
price Rs.15,990 and full HD smart TV 55
inch Rs. 1,29,990

12. WHAT IS THE POINT OF FAILURE OF LED IN
MARKET
WHAT IS THE POINT OF FAILURE OF LED IN
MARKET
INNOVATION-
Micromax providing the same resolution like Sony and
Samsung in market ,The design and the Facility is Almost
same to the competitors Products.
Micromax has only aim on Technical Revolution but the
other facility ,Music,Audio,Visuals are remain Same like
Competitors
COMMUNICATION-
The Media Communication is too Poor, Organization
wants to Push the Product in the ways of mobile
There is No Brand Promoters for the Led TV
The Organization has Less Brand Promotion and Sales
Promotion Strategy in Market

13. WHAT IS THE POINT OF FAILURE OF LED IN
MARKET
WHAT IS THE POINT OF FAILURE OF LED IN
MARKET
SOCIAL CHANGES
Present Market of LED is Price War and Nothing
Micromax Price is Almost same to Sony and Samsung
Social Adoption is Poor Because the Mobile and Tabs are
Available
Time-
The Lunching of the LED TV in wrong time because the
ERA is for TABS AND MOBILES
Second the Growth of Led is not so high, Because Global
Competitors are available

14. WHAT IS RIGHT MARKETING STRATEGY FOR THIS
PROCESS
WHAT IS RIGHT MARKETING STRATEGY FOR THIS
PROCESS
Micromax have to change the strategy of
marketing campaign and must make a brand
Promoters to the LED Products
Micromax should provides some seasonal offers or
Sales Promotion for the Products
Micromax should adopt the Price Penetration for
initial Step in Market
Micromax should provides some Social Marketing
Process and Advertise the Products there