Museums & the Web is an international conference dedicated to the relationship between museums and digital culture, meaning openness to web and social media, as well as mobile and new technologies. The Florence edition was about “Open Museums and Smartcities: Storytelling and Connected Culture – strategies, tools, best practices for connecting cultural heritage with the communities of the ‘smartcities’ of the future”. We took part in the Social Media Best Practice Parade and Francesca had the opportunity to recount the first months of our project.

1. Italian museums online
communication
MWF2014: Museums and the Web Florence 2014
@svegliamuseo @thePorden
#!☺

2. 2
Efficient project = skilfull team + noble mission

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Has an idea Loves museums Loves social media Loves good stories

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What are we doing?
1. Asking foreign museums for advice

5. 2. Matching them with volunteering Italian
museums

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• Mart – Museum of Modern Art
of Rovereto
!
• Muse – Science Museum of
Trento
!
• Leonardo da Vinci – Science
Museum of Milan
!
• Triennale – Design Museum of
Milan
3. Interviewing ‘best
online’ Italian museums

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4. Writing articles about museums, social
media and digital tools

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People have been our most important discovery

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• A Facebook group of more than 700 people
• Sharing news, links & comments every day
!
• Communication professionals
• Museums professionals
• People keen on museums
This is where
they can meet!
Let me introduce you to the museum lovers
community

10. 10
Museums are joining in,
presenting themselves and
asking for advice.
!
Some of them didn't even have
a social profile until a few
weeks ago!
What’s happening?

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Museum professionals are
starting to find out new
possibilities, initiatives,
channels and ways to engage
new followers.
!
i.e. #followamuseum day
What’s happening?

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People with different
backgrounds are confronting
each other & discussing
museum-related topics.
!
i.e. permission to photograph
What’s happening?

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Museums are asking for advice
straight to the community.
!
i.e. Facebook page VS private
profile
What’s happening?
This got 74 comments!
People actually CARE
about museums

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What will happen?
We’re planning to give museums some useful tools to help them find
their way through online communication: they need to reach their
audience!
!
• e-book
• workshops
• museum case history

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But most of all
We’ll keep talking with
people: they are the most
important resource, both for us
and for museums!

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Thank you!