1. 01
THE VIEW
Bishal K. Chalise
- Aman Chitrakar-Prajol Joshi
Sushanta Khanal
Tula Raj Basyal

2. 01

3. 01

4. the view 04
I congratulate the students and all others contributing to bringing
out this 2013 issue of the College magazine The View. I commend
the painstaking efforts and devotion of the editorial team which
made such an impressive publication possible in a very short time.
This magazine has proved a remarkable platform for sharing talent,
creativity, views, ideas, and opinions among the students, faculty,
outside experts, and other stakeholders. The scholarly, informative,
and entertaining materials that represent varied tastes, talents,
and outlooks have transformed The View into a lively spectrum of
inspiring excellence. The width, depth, and diversity of the creative
talent and expressions that The View encapsulates demonstrate the
promises that all our young contributors so abundantly possess.
I believe that The View 2013 will serve as the effective forum for
unearthing talents and sharing them across the stakeholders as a
process of contributing to knowledge creation and its dissemination,
especially focusing on the students’ overall capacity development
that has remained the unique NCM tradition since its inception.
………………………….......................
(Kshetra Pratap Adhikary)
Chairperson
From the
Chairman’s Desk
This magazine has proved
a remarkable platform for
sharing talent, creativity,
views, ideas, and opinions
among the students,
faculty, outside experts,
and other stakeholders.

5. the view05
Principal’s Message
Congratulations to the NCM Students’ Council for taking initiative
and making arrangements for bringing out The View which
incorporates much valuable diverse outputs from students and
other members of the NCM family. My heartfelt thanks and
praises for those students who worked hard with drive, devotion,
and perseverance for compiling, editing, and performing all other
necessary work so as to deliver the Magazine in this wonderful form
in time. Their untiring effort symbolizes their high commitment and
sincerity of purpose in the field of educational service in general and
knowledge creation and dissemination in particular. All those who
contributed to The View by sending their writings, extending words
of best wishes, helping financially through advertisements, and
providing other numerous forms of assistance deserve our sincere
thanks and gratitude.
In addition to the educational and illuminating value, the Magazine
serves as the social forum uniting all the NCM family members and
the well-wishers. The ideas, opinions, and views expressed through
the Magazine symbolize the token of creativity, talent, vision, and
thought of the respective contributor. The View 2013 has essentially
served as the medium for the expression of ones view, with the
collection of all the views incorporated in the Magazine embodying A
vision of excellence representing the NCM family as a whole.
Let The View become grand, more splendid, breath-taking, and
spectacular and let the vision become excellent as the NCM family
has always been striving for to cater to its motto. Let the endeavors
of the NCM students and the NCM as an institution bloom by leaps
and bounds, radiating the fragrance of educational excellence
throughout every nook and corner of the societies. Let the track
record of the NCM’s educational journey guide and inspire the
generations, both the current and those to come. Let The View foster
the vision of continued success and excellence for all the friends,
well-wishers and other stakeholders of the NCM.
With best wishes,
---------------------------
(Tula Raj Basyal)
Principal
In addition to the
educational and
illuminating value,
the Magazine
serves as the
social forum
uniting all the
NCM family
members and the
well-wishers.

6. the view 06
From Programme
Coordinator (BBA)
Welcome to the Nepal College of Management.
As the program coordinator of the college, I would like to
congratulate the team for coming up with the third edition of “The
View”. I would like to use this platform to introduce our readers to
Nepal College of Management (NCM).
The college has built a vital and evolving foundation for
undergraduate education. We connect students with our programs
through traditional classroom and practical experiences and through
innovative educational approaches. Our programs are supported by
active faculty members who bring their knowledge and expertise to
our classrooms.
In Nepal College of Management, we nurture the fresh insights of
our student-citizens through their courses of study and through
unique programs that foster interdisciplinary discovery. The college’s
Undergraduate programs offer our students their own unique
intellectual, professional, and volunteer experiences, respectively, to
round out the academic experiences in the classroom. The college
offers educational and professional opportunities for our students,
preparing the next generation of managers and leaders to contribute
to their communities.
As NCM grows, we invite you to join us in the growth, participate in
the college’s many activities, and explore with us. Once again I would
like to congratulate the team of “The View’ for coming up with an
excellent edition and setting foundation for generations to come.
Sincerely,
---------------------------
(Kanishka Shakya )
Programme Coordinator (BBA)
we nurture the
fresh insights
of our student-
citizens through
their courses
of study and
through unique
programs
that foster
interdisciplinary
discovery.

7. the view07
From Programme
Coordinator (BHTM)
I extend my heartfelt greetings to all those who have directly or
indirectly supported to bring out this college magazine. I can’t stop
myself from admiring those noble ideas behind the accomplishment
of such stupendous magazine.
The issue 2013 of the college magazine entitled “THE VIEW” has
been nucleus of overall worth recalling activities, students’ vision,
creativity and much more that came into being in the sacred premise
of NCM. The magazine is known for its legacy of extra ordinary
features.
I would like to appreciate the responsibility that has been shouldered
upon by the members the publication team of students’ magazine.
I do believe that the letters being printed in the magazine are not
merely the dead letters but they do have meticulous lives. Such
creation often plays crucial role for the symphony of different jingling
tunes of our lives.
I am assured that the vision that our students have proceed ahead
along with this magazine will ensure a sort of platform for creativity,
art, culture and talent being sprout.
It’s a matter of extreme pleasure for me to be a part of NCM and to
be among such hard working and responsible students who leave
no stone unturned in their efforts. Such hard working results in
establishing such a forum in the form of magazine where different
perspectives are inter-mingled and integrated to shape the core
spirit of liberalism in the arena of academic world.
Lets this magazine be a sort of bowl of salad where different
voices, views and issues could be accommodated with spirit of all
inclusiveness.
I believe that no institution can ever feel itself complete unless it
is backed up by such creative steps. All those associated with the
magazine are praise worthy of appreciation for their diligent work.
Lastly, I would like to congratulate the publication team of students’
magazine for their untiring efforts in molding the magazine the way
it is. And may this magazine reside in everyone’s heart and create
lasting impression.
Wish you all the best.
---------------------
(Anup Karki)
Programme Coordinator (BHTM)
this magazine
be a sort of bowl
of salad where
different voices,
views and
issues could be
accommodated
with spirit of all
inclusiveness.

8. the view 08
How to be Financially secure? 11
National Tourism Fair 2013
held at Bhrikuti Mandap
Exhibition Hall 16
Five Powerful Women of 2013 17
Interview: Indra Khadka 19
Being real as you say 21
How to Write a Research
Proposal 22
Role of private sector
and state in making Nepal
prosperous country 26
“Business Process Reengineering”
Buzz Word Today 27
Subliminal Messages 28
How brands got their names? 30
Untitled 34
“I have a dream” 36
What a Comeback! 37
“What does Nepal have to sell
being a WTO Member” 40
Interview: Dr. Nara Hari Khanal 41
Extended Producer
Responsibility(EPR) 43
Dealing with Stress During
College life. 45
Students! Apply Management
Knowledge in Your Study. 46
Interview: Bishnu Nisthuri 51

9. the view09
Editorial
The objective underlying the
publication of “The View” is to
provide a founding forum so that
students build capacities to express
their ideas, talents, and creativity
in the form of articles and other
written expressions. We would be
very pleased if the Magazine could
help the students to crystallize their
latent potentialities and prospects,
especially through motivating them
to bring out their best faculties in
creative writing, observational and
analytical skills, research-based
aptitude, and critical reasoning.
We are confident that NCM students
possess enormous talents to observe
things scientifically, measure the
economic and business-related
phenomena objectively, analyze
the interrelationships among the
phenomena systematically, and arrive
at verifiable and credible conclusions
on any matter of research and writing
professionally. However, despite of
their quality, the creations received
from all the students could not be
accommodated in "The View" 2013
due to space limitations.
We express heartfelt thanks and
gratitude to all the contributors
whose paramount role to bring The
View 2013 into the current form
has, we believe, not only added
golden feathers to the glorious
tradition of this publication but also
demonstrated the magnificence and
brilliance of the NCM family as a
whole.
Editorial Team, The View 2013
Anjali Bhattarai
Arvind Karki
Ayushma K.C.
Nitish Panthee
Rachana Luitel
Shuvam Dotel
Designby:AmuseCommunication,(www.behance.net/amusecommunication)

10. the view 10
“NCM MARATHON 2013”:
Dare to say NOagainst women violence
N
epal College of
Management in
collaboration with
Leo Club of Bagmati
organized its first annual one
day marathon on 16th March
2013. The main aim behind
the one day marathon was to
celebrate “Women’s Day” by
spreading awareness against the
current burning issue related to
women violence. The marathon
was a huge success by the
overwhelming huge number of
participants, support from various
individuals and organizations.
All the young participants,
enthusiastic enough to share
their time, mobilized their efforts
towards raising public awareness
and gaining general will against
all forms of violence against
women. This event specifically
focused on bringing the local and
wider community to participate
for the tagline of the event – “Dare
to say no.”
The marathon started from Patan
Durbar Square heading towards
Pulchowk, Jawalakhel, Patan
hospital, Mahalaxmisthan and
finally ended on NCM premises.
The six km race was run for the
cause which grabbed a huge
public attention towards this
volatile subject. The race ended
formally in the premises of NCM
where the chief guest Mohana
Ansari, member secretary of
National Women’s Council,
congratulated all the participants
for being part of such noble
cause. The winners were awarded
with medals, certificates and cash
prize. Anne Kuzmaki grabbed the
first prize from girls and Sanjay
Shrestha from boys. Both the
winners were rewarded with cash
prize of Rs.10000 each. The first
runner ups received cash prize
of Rs.5000 each and the second
runners up received Rs.2500
each. In addition to this, all the
participants and volunteers were
awarded with certificates. The
race successfully attracted about
500 participants running together
for a same cause. This massive
participation was featured and
recognized by a number of media.
Himalayan Television was the
official media partner of “NCM
Marathon 2013”. The event was
huge successful by the support
and help of our sponsors. The
sponsors included School Of
Banking and Business Research
(SBBR), Sunrise Bank, Gorkha
Brewery, Everest Bank, Global
IME, Citizen Investment Trust.
“Sparrow SMS” supported SMS
registration and placed itself as
the official SMS partner. The event
gained a continuous support from
“Yatra”, NCM Faculty and the
students. The event was featured
by Sagarmatha FM, Nepal
Samacharpatra, Kantipur daily,
The Kathmandu Post and TGIF of
The Himalayan Times.
The six km race was run for the cause which
grabbed a huge public attention

11. the view11
The basic elements of financial security are:
• Being debt free. This includes owning a home without
debt as well as having no credit card or store card debt.
• Having enough money in reserve to cover unexpected
expenses or unexpected loss of income. A basic rule of
thumb is to have the equivalent of at least three months
living expenses in reserve.
• Having a secure income that is sufficient to maintain
your desired standard of living. Securing your income
requires keeping your skills up to date, maintaining
good health and a good relationship with your partner or
finding ways to generate passive income
Achieving financial security is an aim that most people aspire to.
Worrying about money causes stress, loss of enjoyment of life, and is
often linked to relationship problems. It goes without saying then, that
being financially secure can make you happier. The definition of financial
security is a very personal thing and depends to some degree on what
you consider to be a minimum standard of living. At the very least,
everyone needs a place to live, the basic necessities of life such as food,
clothing and heating, and sufficient resources to be able to enjoy life.
financial security is an aim
• Having sufficient assets and investments to provide for
your future needs. This includes your long term goals as well
as your retirement needs.
• Being protected from financial risk through having
adequate insurance cover, a diversified investment portfolio,
and a means of protecting your assets in the event of
business or relationship failure
Achieving financial security is difficult for those on low
incomes. However, there are many instances where those
on good incomes fail to put in place the basic elements of
financial security and suffer badly when they have a sudden
in change in their circumstances.
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12. the view 01
O
ne of the most overlooked aspects of the world financial
crisis that has grappled the economies of United States,
Europe and the world beyond is the level of financial
literacy among the consumers of financial products and
services. Although there are several causes to the crisis, the
uninformed choices made by individuals regarding their finances
left thousands of households homeless. It happened like this;
during first half of the last decade, home prices in the US were
booming. Banks and mortgage lenders started giving loans to
virtually everyone who wanted to have a new house or refinance
the existing one without properly assessing the creditworthiness
of the borrower. They seemingly violated the basic norms of
lending in temptation to earning higher service fees in fiercely
competitive mortgage market. On the other hand, with the rising
property prices, people began to feel rich and they continued
financing and refinancing against their mortgages. They were
in fact lured by delusive schemes often with complex terms and
conditions designed and marketed by the banks and mortgage
Financial
Literacy-Bishal K. Chalise

13. the view13
lenders. Some schemes offered
loan at zero or low interest rate
for the first couple of years subject
to revision to higher interest rate
afterwards. These sorts of terms
were generally concealed from
the borrower. As these schemes
were sold to poor sub-prime
class of people having no regular
income over long term, they didn’t
understand the product properly
and eventually lost their house as
well as little savings they had put
as down payment.
While we learnt that financial
illiteracy is pervasive in otherwise
highly literate country like US,
it is not surprising to know the
problem is prevalent in countries
like Nepal as well. One example
we can contemplate is the
reckless usage of remittance
money and the missed
opportunities the country is
having from it. As per latest
macroeconomic data released
by Nepal Rastra Bank (NRB),
country is receiving more than Rs.
320 billion annually in remittance
income. It constitutes more than
21 percent of the country’s GDP.
The hard earned money sent by
around 2 million Nepali workers
abroad is not only helping the
country to pile-up foreign currency
reserve and to maintain positive
balance of payment, but also
contributing to the well-being
of the members of around 34%
of the families now receiving
the remittance. The overall
quality of life of the recipients of
remittance has been significantly
increased. However, worrisome
fact is the money so received is
being squandered by spending
in unproductive sectors and
consumer durables. An estimated
remittance consumption
expenditure figure easily goes
up to 90% of the total remittance
received. People are building
new houses, replacing their cell
phones and Television sets, buying
gold and ornaments and lot more.
Very few people are utilizing
money by investing in business
or other entrepreneurial ventures
that have greater multiplier effect
to the economy and its growth.
The reason, understandably, is
the lack of awareness among
people about their finances. They
do not realize that the flow of
money they are receiving is not
permanent and that they need to
spend their pecuniary resources
wisely for their secured future.
They are little aware about how
much to spend and how much to
save. They don’t know what it is to
invest productively, let alone how
to do it. For example, many people
are investing in shares, and more
recently in derivatives market
instruments, without realizing and
understanding the inherent risk
associated with them.
In both the above examples of
the US and Nepal, we saw that
not giving a proper financial
education to the citizenries is not
only detrimental to their lives but
it may also result in disastrous
consequences to the economy
of the country as a whole. And
surprisingly no one is helping
them. Before expatiating how
the level of financial awareness
among the consumers can be
raised, it’s worthwhile to see
the significance of spreading
financial education. Financial
education can broadly be defined
as the capacity to have familiarity
with and understanding of the
financial market products,
especially rewards and risks in
order to make informed choices
(Chakrabarti 2009). It is the basic
knowledge required to manage
financial matters or resources.
It creates the Win-Win situation
for consumer and financial
service providers like banks.
Consumer can better understand
their financial needs and can
choose the product and services
that best match their needs.
Similarly, banks can design and
sell new products and shall not
necessarily base their unique
selling proposition on price only. It
also brings financial and banking
sector stability by dragging
fraudulent players and unhealthy
practitioner out of the market. The
phenomenon basically nurtures
innovation in financial sector with
more sophisticated products and
fosters financial inclusion which in
turn helps inclusive growth in the
real economy as well.
But how we can promote financial
literacy?
In short term, financial service
providers should take charge
on making their customer
understand various aspects of
their products and services.
They should provide fair
counseling about product
suitability to customers’ need and
consequences of consuming the
product. They should also clearly
display and explain immediate
and semi-permanent pricing
and other terms of the services.
Financial institutions should
encourage clients to read and
understand information, especially
when related to long-term
commitments or financial services
with potentially significant
financial consequences. (OECD’s
Financial Education Program)
However, longer term solution
to the financial illiteracy would
be to embed the issue within
the country’s educational
framework. In other words, the
financial education should be
institutionalized by integrating
it into the school curricula.
Today, in academia, we impart
the knowledge about health and
hygiene, behavioral and moral
education, sports etc. They have
become integral parts of regular
academic endeavors. Likewise, we
can teach children about what is
bank account? How interest rates
are calculated? What are benefits
of planning? How to plan income
and expenditure? etc. so that they
learn and start thinking about it
from very early age. The children
not only limit the knowledge about
these things among themselves,
but are very likely to go back home
and make the elderly learn about
it too. So, schools are excellent
starting points on making our
citizen financially literate.

14. the view 14
All of my days are spent with the
future, and the future, of course,
is hospitality business students.
I have been in the hospitality
industry since 2000.During my
long tenure as an educator I
come to realize that a hospitality
education is essential in today’s
industry. I see hospitality as a
special type of business that has
lodging components, food service
components, and some private
club components. I strongly
believe that Hospitality is based
on the principle AtithiDevoBhava,
meaning “the guest is God.”
Tradition teaches that, no matter
how poor one is, one should always
offer three items: sweet words, a
sitting place, and refreshments
(at least a glass of water). A guest
is literally a god who rewards the
provider of hospitality. From this
stems the Hinduism approach of
graciousness towards guests at
home, and in all social situations.
Hospitality is the relationship
between the guest and the
host, or the act or practice of
being hospitable. Specifically,
this includes the reception and
entertainment of guests, visitors,
or strangers. It’s no secret that
today’s hospitality industry is vastly
different than days gone by. What
have also grown in modern times
are the educational opportunities
available to train and prepare
future generations of industry
leaders. Today, hospitality students
aren’t simply seeking an education
that trains them to run a hotel.
They are interested in high finance
and the global nature of the
industry. And the nation’s major
hospitality schools have morphed
to reflect the changing nature
of the industry. The hospitality
industry has certainly gone through
a lot of change, not just here but
globally. We have to continually
look at how we’re educating and
how we’re providing research for
the hospitality industry. Clearly, we
have to be in position to change
and adjust, and to a certain extent,
lead in that regard.
Every city in the world partakes
in the hospitality industry. Sure,
some more than others. But you
will find restaurants and hotels
pretty much anywhere you want to
go. Hospitality gives you a chance
to travel, meet wonderful people,
explore new cultures, and best of
all explore and find yourself. There
truly isn’t a better school than the
school of life. You can only learn so
much from other people, what you
experience on your own and teach
yourself is what shapes you into
who you are.
Today’s hospitality students
benefit from an extensive use
of internships to get real-world
work experience. Internships
have become a vital part of most
hospitality school programs not
only for their benefits in teaching,
but also to aid students in making
valuable connections for their
futures. Internships are designed
to expose student to different
aspects of the industry.I have
HOSPITALITY
INDUSTRYSakundaraj Aryal
Chairperson
Ananda Events & meetings Pvt.Ltd.
Baneshwor-34,ktm,Nepal.

15. the view15
been involved with hospitality
education for a long time and
have seen many students
come through hospitality
background. I find today’s
students to be more focused
than they were even five years
ago. Today’s students want
a return on their education
investment. Many of today’s
students are working to put
themselves through school
as compared to students
in the past. I’ve had more
students recently describe
to me their dream of being an
entrepreneur, they realize that you
don’t just leave school and become
an entrepreneur, but you go to
work for a company that has a
strong focus on the owner and you
learn to think like an owner. More
students today enter hospitality
schools with the idea of owning
their own hotels, rather than
simply running a hotel or working
in an executive position at a brand.
In hospitality, you are always
creating a product. A dish, a drink,
an experience. You can always
try to find new ways of making
something more enjoyable for your
customers. In fact, you’re always
encouraged to do so. It gives a
great sense of accomplishment
and pride to know that something
you thought of turned into
something positive for someone
else. For some, it is what fuels
them to continue every day.
Whether you are a receptionist,
a waiter, or a spa therapist,
every time you have a moment of
truth, you have the opportunity
to make someone happy. It could
be something very small and
seemingly insignificant, or it can
be big. Either way, your job is a
people’s job and you are a people’s
person. Your job isn’t about
spreadsheet or stuffing envelopes,
nor is it to greet people at stores;
it is to do whatever you can to
make people happy. Is there a
better calling in life? It is all about
giving constantly your warmth at
any time. If that doesn’t sound
like your particular cup of tea, I’m
sorry to say you are in the wrong
industry. There is a lot of variety in
hospitality. Every day is a new day
and all the hours you put in are
different. Sure, the hours might
be borderline crazy some days,
but that only happens when you’re
busy. And everyone knows that
a busy hotel has this incredible
energy about it; working in teams,
achieving common goals, pleasing
guests. You blink and next thing
you know your 16 hour shift is over.
You finally get off your feet, take a
seat, have a refreshing beverage
and just enjoy the moment. Enjoy
what you and your colleagues just
went through. It’s a really good
feeling knowing you worked hard
and earned your pay. It truly is.
Service is extremely important
in a restaurant. I always say that
people will come to the restaurant
for food, but they’ll come back
for service. The number one
reason someone comes back to a
restaurant is recognition. And so
I think that service can be broken
down into two things. There’s
service, which is about clearing
and serving from the right side
of the guest, making sure wine’s
filled at the proper level, water’s
filled at the proper level, wine at
the proper time, making sure that
silverware is on the table for the
correct course. Those are all the
mechanics of service. But then
there’s the other side of it, and
that’s the hospitality side of it.
And I think most of the time when
people mention service, they’re
talking about hospitality. I’ve
been to restaurants where
the service has been excellent
and the hospitality is terrible.
And you may look at that and
go, “I didn’t like the service.
It was stuffy,” or whatever. It’s
the hospitality that they’re
not getting. And I think that
when a restaurant gets it
right, they’re doing all those
steps correctly plus they have
the hospitality down. And I
think the hospitality side of it
is the way that you’re treated,
the way that you’re welcomed
to a restaurant, the way you’re
said goodbye to at a restaurant.
It is that added value. It’s the
reason why you’re going to make
a decision to come back to this
restaurant and spend your money
again. Because you felt good
about the experience. You were
happy when you left. That usually
happens through great hospitality.
Sure, it’s a terrible cliché to say
something like “your destiny is in
your hands.” But well, it couldn’t
be truer than in hospitality. If you
are really motivated, get all your
qualifications, get along very well
with your guests and colleagues,
you’ll find yourself in supervisory
and management roles in no time.
But it’s all up to you. Anyone can
go to hotel school, study hard and
get a degree or diploma. But what
really counts is you’re on the job
performance. If guests love you, be
sure that your boss and his or her
boss most certainly will too.
In the rush of today’s modern
lifestyle, hospitality is often one
of the last things on our list of
priorities. To offer hospitality
means sacrificing time, family,
possessions, home, finances and
our privacy. The rewards though
are lasting and far reaching. The
simple act of hospitality can offer
friendship, acceptance, fellowship,
refreshment, comfort and love
in one of the richest and deepest
ways possible for humans to
understand.

16. the view 16
T
he 5th National Tourism Fair 2013 was held at
Bhrikuti Mandap Exhibition Hall from 10th to
12th May. Nepal Tourism Board (NTB) organized
the three-day event to promote domestic tourism
and disseminate information regarding Nepali tourism
industry to general public. On this regard, being the
student of Hospitality and Tourism Management, we
also went to be a part of Program on 11th May, 2013.
A total of 110 stalls from different districts, tourism
colleges and hospitality institutions, government and
non-government organizations, tourism development
committees, trusts and development committees,
tourism publications, and associations among others
are participating in the fair.
Representatives of different districts and other
stakeholders participated in the fair to promote their
products and services. Moreover, students from
different colleges and schools actively participated in
the program. The program was successful to deliver
the information that it targeted. The major attraction in
the event was Allo products of Sankhuwasabha, Mithila
art of Dhanusha, Bamboo products from Sindhuli,
Nepali paper products from Kavrepalanchowk, ceramics
and pottery from Bhaktapur, wetland products from
Kapilbastu and mats from Sunsari. These attractions
served as the major crowd pullers at the event. This
represents the potential of Nepali products as well as
their indigenous skills and knowledge.
Inaugurating the fair, Minister for Culture, Tourism
and Civil Aviation Ram Kumar Shrestha said that
Nepal should focus on tourism for overall economic
development of the country. “The government is
committed to support the private sector for the
development of tourism sector,” said Shrestha.
He pointed out lack of effective marketing and air
connectivity, and absence of CEO at NTB as the
hindrances in the development of tourism sector.
According to the organizers, information regarding
various home-stays operating in different areas of
the country, visual information about the established
and new tourism destinations, documentary shows of
tourism destinations and cultural demonstrations of
various ethnic communities was the major attraction of
the event.
The fair served as a common platform for everybody
involved in the tourism sector, tourism organizations
and institutions to interact with each other and promote
their business. Fifty districts in the country promoted
their tourism products and services at the fair. Similarly,
the fair also had participations from 19 tourism related
organizations and institutions, 13 homes stay service
providers, 4 educational institutions and 2 food stalls.
Subash Niroula, officiating CEO of NTB, said that
the private and public sector need to work together
to develop tourism friendly environment, promote
domestic tourism and explore new tourist destinations.
-Smarika Lamsal
3rd year BHTM
National Tourism Fair 2013 held at Bhrikuti Mandap
Exhibition Hall
Koshi Tours & Travel Pvt. Ltd.
GPO Box # 4623, Kathmandu Nepal.
E-MAIL: koshitours@mail.com.np
Tel : +977-1-4416304/4413147
Koshi Tours & Travel is a travel agency that specializes in
adventure tourism and travel. It will provide consulting and
custom travel arrangements and packages. Our mission is
to become the foremost provider of adventure travel to the
people of the world.
Getsomeadventure.Getsomeadventure.

17. the view01
2013
FIVE POWERFUL
WOMEN OF
Angela Merkel
Dilma Rousseff
Melinda Gates
Michelle Obama
Hillary Clinton
Reference: forbes.com

18. the view 18
Hillary Clinton
She is the only first lady to become a U.S. senator
turned viable presidential candidate turned secretary
of state. Now a private citizen, she holds her position
as one of the most powerful women on the planet
with all bets on that she will be the 2016 Democratic
presidential candidate and likely next leader of the
free world. The polls don’t lie. Sixty-five percent of
Democratic say they’ll vote Team Hillary, while another
poll has her beating the two Republican forerunners
by 52%. Her only speed bump now is the Benghazi
controversy. And while Bill Clinton calls speculation
about his wife’s intention to run as “the worst
expenditure of our time,” she’s done little to quiet the
chatter, including hitting the speaking circuit last month
at an estimated $200,000 fee per event and inking a
reported $14 million book deal. Super PAC Ready for
Hillary, launched in April, has nearly 150,000 Facebook
likes, over 60,000 Twitter followers and more than 1,000
financial contributions.
Melinda Gates
Melinda Gates is co chair at Bill & Melinda Gates
foundation. The primary goals for the Bill and Melinda
Gates Foundation this year have been to eradicate polio
worldwide by 2018 and get modern contraceptives to
another 120 million women by 2020; the Foundation has
committed $140 million annually to this cause. In 2012
a particular emphasis was placed on devising tools for
quantifying the success of initiatives as governments
increasingly look for proof of the efficacy of the programs
they pay for. “Some of the projects we fund will fail,” the
Gates say on the Foundation website of their own financial
commitments. “We not only accept that, we expect it
because we think an essential role of philanthropy is to
make bets on promising solutions that governments and
businesses can’t afford to make.” Gates Foundation gave
away $3.4 billion last year, the vast majority to global health
programs, and has made more than $26 billion in grant
commitments since the Foundation’s 2000 founding.
Angela Merkel
Angela Merkel is the backbone of
the 27-member European Union
and carries the fate of the euro
on her shoulders. Merkel's hard-
line austerity prescription for
easing the European debt crisis
has been challenged by both
hard-hit southern countries and
the more affluent north, most
particularly French President
Francois Hollande. Merkel has
served as -chancellor since 2005,
the first woman in the position, but
her biggest challenge may still lie
ahead: she is running for a third
term this fall's general elections.
Merkel has earned the top spot on
the FORBES list of Most Powerful
Women in The World for seven of
the past 10 years.
Dilma Rousseff
Dilma Rousseff is the President of
Brazil. Now at the midpoint of her
first term, the former revolutionary
sits atop the world’s seventh-largest
national economy (GDP $2.4 trillion).
Despite Brazil’s size, Rousseff is
tasked with pulling the country out
of its slowest two years of growth in
more than a decade. Her emphasis
on entrepreneurship has inspired a
new generation of startups, however
many criticize the leader for favoring
pro-development policy over more
humanitarian concerns. Rousseff has
a new ally in the first-ever Brazilian
director-general of the World Trade
Organization, Roberto Azevedo, who
was confirmed in Geneva in early
May.
Michelle Obama
The Harvard grad and former
corporate attorney (and husband
Barack Obama’s boss) actively uses
her platform as first lady to fight
childhood obesity and promote
healthier eating and lifestyles. With
67% of Americans viewing Michelle
Obama in a positive light, she’s more
popular than her husband by far (47%)
-- likely because she spends more
time laughing on TV than running
the country. This year alone she’s
appeared on the shows of Katie Couric
and Jimmy Fallon and announced the
Best Picture for the Academy Awards.
At a keynote address in March, she
kept it real, saying “It wasn’t that long
ago that I was juggling a demanding
job with two small children and a
husband who traveled.”

19. the view19
Indra Khadka is the assistant Food and Beverage Manager of Soaltee Crown Plaza. Khadka shares some of the work
life experiences with the students of BHTM.
How do you get into the hospitality industry?
Are you satisfied in the industry? Did you
study hotel management?
Well, I liked interacting with people; but I had no idea
that one day I would work in hospitality industry and
enjoy interacting with people from across the globe
as hospitality professional. Luck would have it, I saw
some vacancies for F&B Service Trainees, applied
for it and got an excellent opportunity to work in then
Soaltee Oberoi, as a F&B service trainee. Thus, my
career in hospitality industry began.
Looking back I find myself very content with
my profession. It has brought me tremendous
opportunities including many international
exposures. Although I entered hotel without any
formal training I got all the training required from the
hotel under the supervision of professional managers
and colleagues.
Turn of events, my training at HMTTC, completion
of Hotel Management from International School of
Tourism and Hotel Management, Salzburg, Austria
and exposure at world’s leading hospitality Industry,
Walt Disney World, Florida, USA further helped me
bring shine in my professionalism.
What is your leadership style? What makes
you an effective leader?
I would say I believe in participative style of
leadership. As it is only through team work that
we get our works done, genuine involvement
of each individual in the team is most for the
accomplishment of any task. We all chip in from
our individual level and make things happen.
Participative leadership style always helps us to keep
our team members in high spirits.
What are the difficult issues you are facing
in your current position?
There are no difficult issues. I would say we have
some challenges at times which demand more of
our attention and care. With our experience and
knowledge we anticipate these challenges well on
time and keep solution handy. Of course, our
knowledge about situational leadership comes handy
at such challenging times. All these challenges
eventually add on to our ability to take on more
challenges in the future.
At work what puts smile on your face?
Of course, it is the cheerful faces of team members
for having accomplished the task given to them on
time; their trust on us and our confidence in them
put smile on my face. It is the bond that goes a long
way.
What advice would you offer to those who
are inspired to become a senior executive in
the hotel/ hospitality industry one day?
First of all I would like to welcome them on board
and congratulate them for having chosen the right
career path. Moreover, I would like to tell them they
"I see hope for tourism entrepreneurs"
Indra Khadka

20. the view 20
should have a clear vision in life and work on it with
undeterred courage, and not loose hope. Before the
power of their determination success is inevitable. .
Even though hospitality business, which operates
in volatile environment, demands lots of our time;
at times we are thrown out of balance and find it
difficult to strike a right balance between personal
and professional our goal..
How do you envision the future of
Kathmandu city in perspective of hospitality
industry?
Historical city, Kathmandu, offers immense
opportunities and I hope for tourism entrepreneurs.
Architecture, landscape and traditions coupled with
hospitable people with perennial smile on their
faces, all have joined hands to make Kathmandu a
very unique tourist destination. Definitely hospitality
students, with their right education and attitude,
will identify all bounties and potentials kathmandu
holds from them in time and be able to showcase
it as an unique product in the international market
successfully and proudly eke out a decent living.
When have you been most satisfied in your
life?
Although there have been many satisfying moments
in my professional career, I felt most satisfied few
years ago when my younger brother broke the
news that after completing his post graduate in
culinary arts from Georgian College, Canada, he had
established himself as a professional chef in Toronto
and given himself an identity
If you got hired, loved everything about this
job, and are paid the salary you asked for,
what kind of offer from another company
would you consider?
Of course money is an important tool to measure the
degree of one’s success and happiness, but it lacks
to act as the only yardstick when it comes to measure
complete happiness. Host of other things like good
working environment, quality leadership, room for
growth add on to our happiness beside money.
Tell us about a project or accomplishment
that you consider to be the most significant
in your career.
My interest in acquiring knowledge about the
function and role of many departments that gives
hotel a complete shape has been my project. While
working on this project I have gained extensive
exposure to different departments of the hotel and
also many international hospitality industries in the
country and abroad. And I am constantly working on
this project to bring some shine in my personality
and professionalism.
We are constantly making things. In fact, we do not
make anything smarter on our own. It is our instinct
to survive and stay on top of things that have got
us doing all these things. To address the demand
of time and make best of the resources available
at hand we focus our attention on things like multi
tasking, time management, thinking ahead , team
building, leadership and so on so that our guest
satisfaction level is enhanced, employee become
more productive and satisfied, investors get more
return on their investment and society counts on us
as a socially responsible institution.
How you mange situation when things go
wrong?
It is the nature human beings to feel unhappy when
we fail to get what we expect. When things go wrong,
although I fell sad, I don’t let is last longer and ruin
my days. I rather disengage myself and try to find
where things actually went wrong and its reason.
Once the reason clear and problem identified I work
upon them. Gradually everything falls in place. They
say every thing happens for a reason, why worry.
What will be your suggestion?
I congratulate them for their decision. Their desire
to identify themselves as hospitability professional
is really commendable. All I want to tell them is
they are on the right path, and feel happy that they
have found early in life what they want. Next step,
they should just work hard and stay focused, for
a name and identity to live as a accomplished and
responsible citizen and help take tourism our
country to next level. This is my best wishes for
them all.
Of course money is an important tool to measure the
degree of one’s success and happiness, but it lacks to act
as the only yardstick

21. the view21
Acclaimed to be bold, a male friend of mine wrote this
line somewhere. It said “If real men don’t rape, real
women don’t expose’’. I got numb thinking that, how
shameful this line was to be written by a boy who is living
in 21st century. Not only it contradicted the relationship
of exposure and molestation, it pumped uncountable
questions, in my veins, it boiled my female blood inside
and pinched my feminism. Did he mean that a girl
wherever found with a part of her body exposed should be
raped? Did he mean that a naked woman is not a woman
but a thing which should be molested wherever it’s seen?
Did he mean that he’ll rape me one day if he sees a part
of me? It is insane to feel righteous of having a command
over a naked female body or to relate any exposure with
the series of rapes continuing today, ignoring the fact that
not only those who expose and not only those who hide
but, every one in ten who bear double X chromosomes
is being raped. Why fake this? For those who say girls
get raped only because they expose, why don’t you think
about a5 year old girl child getting raped every day
everywhere who does not even know what being raped is?
Why don’t you think about a woman wearing burka from
her head to toe who even fears meeting unknown eyes,
getting raped every day? Does that 5 year old body seems
so inviting to you? Do you even see any skin through that
burka that’ll make one forget every sanity and jump over
her? You walk everywhere bare chested and you’re a real
man, she walks in the same way with at least some more
clothes than you, and she’s not a real woman? Justice?
No!
While boasting about their superiority and dominance
over female race, males are forgetting that even
linguistically, they are with in her.The word male is
itself a part of the word feMALE, he lies inside sHE,
man lies inside woMAN, prince lies inside PRINCEss,
heir lies inside HEIRess and so on. Not only this but,
biologically too, from birth He exists in her. His sperm
lies into her ovum; the ‘’he’’ baby cuddles into her ovary;
he nourishes himself with her blood; he comes being
indifferent with her physically as well as mentally; he
feeds himself her milk and he grows bigger sucking
every nutrient out of her. But then he grows up and he
sees the same breast of a girl somewhere peeping out
of her cloth, and suddenly he feels like raping her? And
even if a female walks nude in front of a male, with which
right does he think that he is free to rape her? He came
out from her womb, he breastfed himself with the same
chest mountains and he suddenly boosts up and rapes
her because she’s exposing the same things to him.
Which justice is this? Why does a male act as if those
parts were never in his touch before? Not fair I say.
Once while visiting a jail, I happened to meet a rape
accused who was just shut in for a rape case. It but came
as a shock that, when asked why he did so, without any
guilt of being so inhumane, he told with a pride that,
‘Ghar ma kukhura kaatera ta jalle Pani Khancha tara
simkukhura ko sikaar garnu jasto majjaa tesma khoi? Ma
ta tei mathi mard hoon. [Everyone eats chicken at home
but where’s the fun that equates the adventure of hunting
wild chicken in the trees? Even more, I am a man].
Shame on human race that being a mere male can make
someone feel so righteous to play every foul against
humanity. Whom to blame?
Every male is not a man and they’re proving it every
day, sometimes by harassing her in the open crowd,
sometimes by raping her in the broad daylight, raping
her even with candles and rods, and do you even know
how do they rock themselves back and forth in a moving
bus? Everyone’s too busy blaming females for exposing
their body but no one seems to acknowledge the real
reason behind these sexual crimes. People are often
found saying that sexual restrictions cause sexual crimes
because we always want to see what’s hidden rather that
what’s always visible. But, making thatan only excuse,
many other reasons make much sense to motivate these
forceful attacks. In the name of patriotism, in the name of
male hood (not manhood), in the name of bravery, in the
name of adventure, in the name of proving their distaste
on easy meat, don’t you think that males are forgetting
to be real man? Don’t you think that they’re mistaken
with the meaning of being real? Don’t you think there are
some limitations that one should remain within being
a human than making excuses afterwards? Why forget
that a real man is not the one who just does not rape, is
not the one who just does not cry but the one, who does
not fake his own vision by pretending not to have seen
anything wrong with in and around him. A real man is he
who just does not bang his chest for being a mere male
but he who respects every essence of another female
body and the one is he who never forgets that he’d once
lived onto the same female blood when he even had no
heart of his own.
There’s nothing in being a macho man but there’s a
whole kind in being a human.
“Being real as you say”By: Prerana Chaulagain
1st Year (BBA)

22. the view 22
Prelude
T
o write and submit a
research proposal is one of
the most important steps
in the research process
of social, political or any other
branch of study. Individuals write
proposals for a variety of reasons
such as for obtaining permission
to do research on any subject,
securing contract or grants from
government or private or other
autonomous agencies, or outlining
the plan, structure and strategy of
any research study.
Each institution or agency has or
may have its own format or specific
guidelines for the preparation
and submission of the research
proposal and its approval. A
researcher needs to work in much
greater detail to establish that
his or her proposed research
work and investigation will, first,
address the problem concerned
convincingly, and is, then, likely to
contribute to the related literature.
Researchers therefore need to
make a contribution to the existing
knowledge of the field of study and
survey its background information
to estimate the likelihood of
contribution.
Any person doing research needs
to prepare a research proposal
to go ahead with a strategy of
thinking and a programme of
action just as a builder requires
plans to build a house. Thus, a
research proposal is a sort of a
blueprint for any plan, academic
or otherwise. Without a research
proposal, a researcher may not be
able to do any research smoothly,
efficiently and effectively.
Basic Components of a
Research Proposal
Title
The title of the proposed research
study, which may be given as
provisional and changed with
permission in the latter part of the
work before submission, should
indicate the nature and scope of
the research study. It need not be
catchy or cleverly planned, but it
needs to catch the reader’s eye and
deserve careful thought. By way of
giving the title, researchers should
tell the reader precisely what the
study is about. The title should be
accurate, succinct and informative.
It should also be unambiguous and
meaningfull.
It is good if the title refers to the
thesis statement and summarizes
itself in as few words as possible.
It need not and should not be
a complete sentence that is
essentially a shorter version of the
thesis statement. The title should
be brief and to the point. However,
a subtitle can be provided if the
main title does not sufficiently
explain or clarify the nature, scope
and purpose of the research study.
So the researcher should devise a
title only when he or she is clear
about the focus of the study.
Introduction
This is the first substantial part
of the proposal. The introduction
places the research work in
context and sets the scene for
what is to follow. It should be
sufficiently interesting to awaken
the interests of all concerned with
and interested in the proposed
research work.
The introduction should enable
the reader to understand the
purpose of the study together with
the overview of the background
information that is most relevant
to the research. It needs to give a
general statement of the field of
the study, and its significance in a
historical context, the need for the
research and the prospects of the
results of the study
The introduction also shows the
applicant’s or the proposer’s
interest in the research, and
familiarity with and competence
of the field of the study. It is also
the place to show his or her state
of knowledge before the proposed
study is started, to define the
gap in knowledge, to say that the
research study will fill that gap
and to state what the applicant
or proposer’s sets out to do. So
a researcher needs to carefully
organize the introduction of the
proposal.
Objectives and Aims
This is the next important part of
the proposal. This section deals
with the objectives and aims of
the research proposal or project
to be undertaken. If the research
is conducted at the behest of any
organization, institution or agency,
this section may also consist
of a statement of the frame of
reference which is given to the
researcher at the inception of the
research study.
The objectives and aims of the
proposed research study detail
what the researcher wishes to
accomplish as a result of the
result of the research work.
Such objectives and aims can be
broken down into major and minor,
HOW TO WRITE A RESEARCH
PROPOSAL- Prof. Dr. Panna Kaji Amatya

23. the view23
primary and secondary objectives
and aims. In such a case, they are
arranged in a hierarchical order
and listed from the most important
one to the least important.
The number of such objectives
and aims depends upon the nature
of the research study. However,
researchable objectives and aims
are more effective and rewarding.
If precisely stated, they can better
guide the researcher to work with
ease.
Significance of the
Study
The section touching on the
significance of the research study
to be undertaken is an important
part of the research proposal in
which the proposal writer should
be able to justify the utility and
urgency of the proposed research
study. This section should also
indicate clearly why the proposed
study is significant and how the
result of the research can not
only contribute to the literature
concerned but also influence the
theory and practice in the area of
enquiry,
The need for the study may be
significant in that it will show the
time lapse between the similar
study done before, if such study
had been done earlier, and the
present-proposed study. Besides,
new knowledge, new techniques
and /or conditions may necessitate
the replications of the study afresh.
There may also be the need for the
study so that it can show gaps in
the knowledge provided by previous
research studies made in the past,
and show how the present study
will help to fill these gaps, thereby
adding to the quantum of existing
knowledge. There is the further
need for the study because it can
show the lack of information about
a problem(s) by presenting the
supporting statements of other
research studies.
Statement of Problem
The statement of the problem of
the research study is an essential
part of the research proposal.
In many cases, if there are no
problems, research studies may
not be fruitful.
In fact, the whole process of
research depends on how
thoroughly the problem has
been thought out at the start and
framed accordingly. Without the
statement of problem, no research
study is worth doing. To perceive
a problem(s) is one of the crucial
steps in designing any piece of
research.
A statement of the problem
precedes the research or
investigation of the field of the
study. Such problem(s) stated in
the proposal should be thought out
and framed in such a way that they
seem to be original, researchable,
solvable and feasible.
It is important that the researcher
select a problem or problems,
define them, ask questions related
to them and clarify what is to be
solved. The question as to whether
a researchable problem should
be presented as a question or in
the form of a statement is not
important though the question
form is to be preferred.
Statement of
Hypothesis
A hypothesis is closely related to
the problem to be researched or
investigated. Such a hypothesis or
hypotheses are formulated only
as the suggestive solution to the
problem(s), which may lead to its
retention or rejection after they
are put to an empirical test either
to validate or to invalidate such
hypotheses.
The formulation of the hypothesis
is the edifice upon which the
success of a research study largely
depends. In fact, the hypothesis
guides the researcher to get
results. The guiding power of
the hypothesis paves the way for
bringing to fruition any sort of
research.
A good hypothesis should provide
a tentative answer to the problem
specified in the proposal, should
be operational, should be simple
and specific, should be clearly and
precisely stated, should state the
expected relationship between
variables, should be limited in
scope, should be amenable to
testing within a researchable
time, and should be testable
and verifiable. It is only when a
hypothesis is verified and found
to be true that it ripens into a
theory, an objective which a true
researcher always bears in mind.
Review of Literature
The review of related literature
is as important as any of other
components specified in the
research proposal. Such a
review provides a summary of
the writings, both published
and unpublished, of recognized
authorities and of previous
research work done in the related
field, and provides the researcher
with an opportunity to assess what
has been done and achieved so far,
and what remains to be done in the
field.
The researcher therefore needs
to go through all the existing
literature relating the problems
so that no important piece of
work should be left unread
and unrecorded. Research or
investigation in any field of study
involves, first, reading what other
researchers have written about the
researcher’s area of interest, then,
gathering information to support
or refute his or her arguments
and, finally, writing about his or her
findings.
The researcher should examine
how other researchers have
clarified their findings, how they
have explored relationships
between variables or facts, and

24. the view 24
how they have explained such
relationships. The researcher
should also examine whether their
methods are suitable or not for his
or her purposes, and whether they
have given him or her ideas about
how he or she may categorize his
or her data and ways in which he
or she may be able to draw on
the work of those researchers
to support or refute his or her
arguments and conclusions. The
researcher should therefore be
able to locate and select sources
wisely, prepare bibliography
properly and read the related
literature critically and make their
critical summary judiciously.
Methodology
(procedure)
This section of the proposal, in
reality, comprises the how-to-do
research phase, and makes explicit
the research design. It considers,
in detail, what should be done and
how. It outlines the procedure or
the order of doing things step by
step. In fact, research methodology
relates to the application of
appropriate analytical tools and
techniques which are essential for
data collection, data analysis and
conclusion.
The section dealing with the
research methodology should
be prepared in such a way that
if any other person(s) want to
repeat a similar research work
in a similar manner they will get
similar results. Therefore, this
part of the proposal should not be
lost sight of. (It is hereby strongly
advised that the researcher must
read some books on Research
Methodology for both before
preparing Research Proposal and
Research Report.)
Basic Assumptions
Every area of research study
is based on certain initial
assumptions. Such assumptions
are the statements of ideas what
the researchers believe to be true
but they cannot verify them. They
should, therefore, select and make
their assumptions carefully so that
those assumptions are relevant,
applicable and necessary to the
research study.
However, those assumptions are
open to question. Therefore, they
should be selected and made
in such a way that they can be
defended by logic, empirical
evidence or authoritative sources
Limitations and
Delimitations of the
Study.
A sound research proposal
certainly includes a section
dealing with the limitations and
delimitations of the research study
being undertaken. The essence
of this aspect refers to the fact
that the area and scope of the
research study should be limited
and delimited so that researchers
may not become too ambitious and
not aspire to encompass what is
beyond their control and capacity.
If the area and scope of the
research study is not thus limited
and delimited the work itself
may become unmanageable and
uncontrollable.
An over-ambitious research
work is more than likely to place
restrictions on its conclusions.
Researchers should, therefore,
frankly recognize and state such
restrictions and limitations. This
recognition helps them focus their
attention on the valid objectives
of the research and minimize the
dangers of over-generalization.
The boundaries of the research
study and its reference to, on
the one hand, the scope of the
research study and its specific
areas, and on the other hand,
the procedural treatment of the
research work including sampling
procedures, the techniques of data
collection and analysis, and the
development of measuring tools
and their use in the study should
be made clear in limiting and
delimiting a research project.
Time Schedule
Although this portion may not be
required for the persons pursuing
academic research such as Ph.D.,
M.Phil. and so on, a realistic time
schedule should be prepared for
completing the research study,
dividing the study into manageable
phases, and assigning tentative
dates for their completion helps
researchers systematize the study
and minimize their tendency to
procrastinate and waste their
valuable time unnecessarily and
obliviously. Researchers should
therefore take into account all
aspects of time factor from the
very beginning of the research
study till its completion and
submission.
Budget
The costing of the research study
is an important component of
the research proposal though
the mention of budget is not
necessary for academic research.
The research proposals which
are prepared and submitted to
the government or private or
autonomous agencies for financial
assistance necessarily include the
component of budget. Generally,
the cost of the work is calculated
and prepared accordingly. If the
funding agency does not have
fixed costing conventions and
does not provide any guidelines
on such costing, a fairly standard
way of meeting all the expenses
required for staff costs, travel and
subsistence costs, recurrent and
non-recurrent costs, equipments,
tools and other costs and other
necessary materials should be
computed and included in the
research proposal.
Definitions of Terms,
Concepts, etc.
Although not an integral part
of the research proposal, this

25. the view25
section is of great importance.
It is important that researchers
define all such unusual terms,
concepts and variables as can be
misunderstood and misinterpreted
or interpreted in more than one
sense to the detriment to the
research study. All the terms,
words and phrases having special
meanings need to be defined
operationally in a clear-cut way.
Otherwise, ambiguity, confusion
and misunderstanding may result
from such misinterpretations.
Therefore, researchers should
define and/or describe uncommon,
unusual and unfamiliar words,
terms and concepts in such a way
that they will not be misinterpreted
or interpreted in more than one
meaning. For this purpose, the
researchers may find valuable
sources in various dictionaries
and encyclopedias concerned with
different areas and comfortably
benefit from them; or they may
develop their own definitions,
concepts etc., which are likely to be
accepted by their peers and others.
Chapterization
Although not needed for a
comparatively short work, a
tentative table of contents may be
listed in the proposal if it aims at
an academic research work such
as theses or dissertations, which
indicates an overview of the work
to be divided into various parts
after its completion. Generally,
the table of contents includes
such headings such as preface,
introduction, chapters, conclusion,
appendixes, bibliography, vita and
so forth. They may be listed in
order.
Among these headings, the
mention of chapters is the most
important one and other headings
may accordingly be excluded and
ignored. That is why chapterization
alone is given the main heading of
this part, generally, in academic
theses and dissertations.
References and
Bibliographical
Information
References and/or the
bibliographical information, if
needed to be mentioned in the
proposal, contains such references
and/or the bibliographical
information for each of such
sources as are derived from books,
periodicals, audiovisual material,
interviews and so on. All the works
consulted and cited in the body of
the proposal should be listed. Even
those sources, which are not cited
in the proposal but consulted while
preparing it, may also be listed.
Such sources may be footnoted at
the bottom of the page(s) or cited
as the references at the end of the
proposal. Such references should
always be numbered.
Instead of citing the sources as
references, if the researcher
wants to list the sources in the
bibliographical information
at the end of the proposal
these sources should be
listed in the alphabetical
order. However, References
and the Bibliographical
Information both can be cited
in the proposal. If it is done
so, References should be
footnoted at the bottom of
page(s) concerned and the
Bibliographical Information at
the end of the proposal.
Epilogue
It is therefore important
that researchers take into
consideration all the sections
mentioned above besides
other necessary parts as
demanded by the nature
of the study and situation,
while preparing any research
proposal. A well-planned and
well-thought out research
proposal can not only make the
research proposal acceptable
but also make the work easy,
smooth and rewarding. So a
lot of preliminary work should
be done both before the
preparation and the submission
of such proposal. The more
one plans for the proposal,
the better it will be for one’s
research study.

26. the view 26
F
or the success of
any country there
is great role of
private sector.
Without the involvement
of private sector in the
country’s economy, no
country can become a
prosperous country .The
involvement of private
sector in various fields
in an economy makes
positive impact because
the main aim of private
sector is to get benefits
from investment and
provide services.
It is the fact that that
in every developed
country there is great
role of private sector.
For example in U.S.A
there are so many
multinational companies
like Microsoft, Chevrolet,
Wal-mart etc. which
play very important
rule for the upliftment
of U.S. economy. Many
development agencies
thus work to strengthen
the capacity of
businesses and business
associations to engage in
public-private dialogue
with governments. Where
entrepreneurship and
markets are stifled by
inappropriate regulation,
excessive taxation, lack
of fair competition, lack
of voice or an unstable
policy environment,
growth and poverty
reduction are likely to
suffer. Typically, donors
first fund business
environment analyses,
such as the World Bank’s
Business Reports,
identifying the major
constraints to business
growth and then they
work with government
and other stakeholders
to implement reforms.
The private sector itself
can play an important
role in advocating
for a better business
environment. Many
development agencies
work to strengthen
the capacity of
businesses and business
associations to engage in
public-private dialogue
with governments.
In addition, state is
the most powerful in a
country, for making the
guidelines, rules and
regulations for private
sectors is its major role.
It is the main duty of
state in order to maintain
stable political condition
because it is directly
related with overall
development of any
country. For example, in
Nepal during the difficult
situation 12 years of
insurgency if there was no
appropriate role of private
sectors and the state, the
condition of Nepal would
have been much worse.
But, it is the fact that the
private sector is still facing
difficulties.
Today in Nepal, the
major investments are in
private sector. The huge
investments in private
sector have been playing
important role for the
upliftment of country’s
economy. In addition, it
also shows the role of the
state to provide guidelines
and maintain a good and
safe environment for
the sustainability of the
private sectors. State
should provide a favorable
economic environment
as a positive motivator,
to encourage more
investments from not just
internal private sectors
but also from international
investors. The involvement
of private sectors in
different fields and positive
motivation and guidelines
for the development of
private sectors ultimately
make the country
prosperous.
Santosh Dahal Batch "BBA (2008-12)"
Role of private sector and state in
making Nepal prosperous country

27. the view27
T
his is the age of Information Technology.
IT has become life blood for any business
Organization. IT has brought revolutionary
change in most of the organizational activities.
Business Process Reengineering is also the
aftermath of IT.
Booming competition in an increasingly global
marketplace leaves no room for successful
companies to harbor internal inefficiencies. Even
more importantly, customers are becoming more
demanding; if one product or services does not live
up to their expectations, there are many more from
which to choose. The stakes are high, and so is the
penalty for not satisfying the right customers with
the right product and services. The quest for internal
efficiency and external effectiveness means that
organization must align their internal activities and
resources with the external requirements, or to put
it differently, business processes must be designed
properly.
Business Process Reengineering (BPR) has become
buzz word in today’s world of globalization. BPR
simply means Fundamental rethinking and Radical
redesign of business Processes to bring about
Dramatic improvements in critical, contemporary
measures of performance, such as cost, quality,
service, and speed. The philosophy of BPR is,”
Organization should improve internal processes
and procedures to align with the goal of customer
satisfaction” BPR aims to achieve the goal of
sufficing customers’ needs through efficient and
effective business processes.
It’s certain Companies created to thrive on mass
production, stability, and growth can’t be fixed to
succeed in such a world of hyper-competition. Three
C’s have been identified as a driving force of BPR.
These driving forces are Customers orientation,
Cut throat Competition, and Constant Change. It is
believed that Customers are the king of the market.
Attraction and Retention of customers require
best business processes possible. Similarly, stiff
competition driven by globalization has compelled
the organizations to be distinctive in the market.
Here again, efficient and effective business processes
can make the organization distinctive from other
competitors. Likewise, there is no doubt change is
only the constant thing in the world. The organization
must be proactive to predict and embrace all the
necessary changes, which is again surely possible
through efficient processes.
Therefore, BPR is essence to do right things in a
right way to deliver value to the customers in the
competitive marketplace. Any organization that fails
to address the issue of BPR surely becomes the
victim of existence in the near future. So the word
BPR is knocking the doors of most of the organization
around the globe.
Upen Pandey
"BBA 2007-2011"
“Business Process Reengineering”
Buzz Word Today

28. the view 28
H
uman beings have great
ability to perceive things.
When we are presented with
some information that is just
below the threshold of our conscious
awareness but still reaches our
brains, it is a subliminal message.
The information enters our system
and our brain without us truly being
aware of it. We may be familiar with
the idea of subliminal messages
in advertising where a message
is flashed so quickly that we don’t
“think” we saw it but our brains
actually processes it conveying the
message which the advertiser wants
us to get. The idea behind that is
we will still respond to the message
even though we fail to realize that
we saw it. This method of marketing
actually generates brand familiarity
among the buyers which may be
triggered by shape, size, sounds
and even color associated with
the product. It has been proved
that music with fast beats makes
shopper shop few items and rapidly.
Whereas, if the shops have slow and
pleasant music playing, shoppers
take time to shop while exploring
various items on the shelves.
One of the first and most famous
experiments about this was in
1957, when a marketing researcher
named James Vicary conducted an
experiment at a movie theater in
Fort Lee, New Jersey. While they
were screening the movie “Picnic”,
he rapidly flashed messages like
“Drink Coca-Cola” and “Hungry?
Eat Popcorn” in the movie screen
every five seconds. The messages
were shown at a speed of 1/3000 of
a second at a time, which is too fast
to be perceived by the conscious
mind. As a result Coca Cola sales
increased by 18.1% and popcorn
sales increased by 57.8%. These
results were pretty impressive,
except for the little fact that the
experiment was a fake. In 1962
James Vicary admitted that he had
faked the results of the whole thing.
Though the results failed at those
times, subliminal advertising has
been one of the major weapons
of the advertisers these days.
Advertisers try to trigger the stimuli
on individual brain so as to register
the desired stimuli on sub conscious
brains.
A large food manufacturer once
tested two different containers
for mayonnaise aimed at female
shoppers. Both containers held
the exact same mayonnaise, and
both bore the exact same label.
The only was with the shape of
the bottles. The first was a narrow
one around the middle and thicker
at the top and on the bottom. The
second had a slender neck that
had a fat bottom, like a genie
bottle. When asked which product
they preferred, all diet-conscious
women selected the first bottle
without even having tasted the
stuff. The researchers concluded
that the subjects were associating
the shape of the bottle with an
image of their own bodies.
Though researchers agree that
people register the subliminal
messages if and only if the brain
isn’t too busy and has some spare
capacity. This is the reason why
subliminal advertisements are
placed on movie theatres, and on
television shows which people
watch during spare times.
Subliminal
Messages
References:
Parade: How Subliminal Advertising Works (Martin Lindstrom)
alleydog.com

29. the view29
Unilever
Unlike other companies, Unilever
takes pride in its brand and
actually represents its products
(food, beverages, personal care)
through smaller details. For
example, the heart represents
love, care and well-being, while
the bird is a symbol of freedom,
relief of daily chores and getting
more out of life.
Coca Cola
The most popular brand being
Coca-Cola which lends a tribute
to its European locations with its
white font where each “O” crosses
to represent the flag of Denmark.
Amazon
Clever and innovative, Amazon’s
logo holds two distinct meanings.
The first is the arrow that
points from A to Z - referring to
everything being available on their
website - while also signifying a
satisfied smile that’s accented by
a dimple.
Sony Vaio
This Sony logo represents the
brand’s integration of both digital
and analog technology. The “VA” is
designed to represent an analog
waveform and the “IO” symbolizes
binary code.
Baskin Robbins
Though some believe the shade
of pink to symbolize ice cream,
the color choice actually has a
different use. Introduced in 2005,
this logo uses the company’s
initials to cleverly advertise the
number of ice cream flavors the
chain offered.
Tostitos
Looking closely at the centre of
this logo,we can notice two people
enjoying a Tostito chip with a bowl
of salsa. This design was built to
convey the feeling of connecting
with others.
Toblerone
Chocolate bars are more known
for gimmicks than subliminal
notes - but Toblerone’s logo
actually features a dancing bear.
The design is a tribute to the
Swiss town where the chocolate is
created.
Tour De France
Can you spot the cyclist in the Tour
de France logo? We sure can, and
truth be told, the yellow circle is
supposed to represent the sun
which notes that the stages of
the cycling event only takes place
during the daytime.
NBC
Most of us are pretty familiar
with the peacock hiding in the
network’s official logo but there’s
a lot more than meets the eye. The
rainbow palette of its feathers is
supposed to state that NBC is a
channel not just for Americans,
but for citizens of all ethnicities.
Green Labs
This logo looks like a simple,
boring green tree, but if you look
at the tree crown, you’ll see that
it can also be interpreted as a
brain. The logo lays emphasis on
the strong intellectual capabilities
of the company’s staff and also
reflects ‘green’ and ‘labs’ parts of
their name.

30. the view 30
We see and interact with large number of
organizations regularly. We get fascinated
about the names, tag lines and logos that
these companies use in order to catch every
individual’s attention. Have we ever wondered
how these organizations ever got their names?
Let us know about few companies how did they
explore their names?
How brands got
their names?
The name describes
the coca leaves and
kola nuts which were
originally used in Coca
Cola for its flavoring.
Adidas is taken for the nickname of
the founder Adolf Adi Dassler. His
brother, Rudolf Rudi Dassler went
on to found his own shoe company
called Ruda which later became
Puma.
This is a combination of Latin word
veritas which means truth and
another word horizon.
This was named after the
company’s first product the ever-
sharp pencil.
IKEA was named after the initials
of founder Ingvar Kampard and
th initials of the property and
village he grew up in, Elmtaryd
Agunnararyd.
The name Nabisco is shortened
form of original name, National
Biscuit Company.
This was named after Adobe Creek
running behind the founder’s house.
SEGA is short form of
Service Games Japan,
which originally imported
pinball machines to
American Military Bases
in Japan.
Pepsi is named after the
digestive enzyme pepsin.
This came from a Japanese
word Nintendou. Nin
means entrusted and
ten-dou means heaven.
It is stylized form the word
rhebok which means an
African antelope.
This popular hamburger
provider was named under
the nickname of thefounder
Dave Thomas daughter
Melinda.

31. the view31
Cigarette,
My Friend!
I’m living to spend the life.
Happiness is once in a blue moon,
I’m smiling to conceal the pain,
Tears have become my boon.
I’ve found a buddy,
She’s my friend, my wife.
I’ve to become muddy,
She’s my friend, my life.
My corpse is important to the nature,
She makes my life shorter.
The minerals are important to the nature.
She makes the peace last longer.
When I get tensed,
I take her out from my pocket.
When my brain gets fenced,
I lit him with my lighter.
She never refuses my company.
I inhale her sweet peaceful breath,
She gives me pleasure of honey,
I promise to gift her my last breath.
Old dry woods would get the goal,
Fire in the body would liberate my soul.
By: Roshan Roy
BBA 1st Year
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celebrating their successes with
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Remember us for:
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Partner

32. the view 32
Recently many companies in Nepal have added social
media to the list of marketing medium. The number
of Nepali companies that are using social media as a
tool to reach customer are increasing. This increment
can be linked up with the statistics of increasing
Nepali users on Facebook, Twitter and other popular
social media. According to Social Bakers the total
number of active Nepali Facebook user have touched
around 20,98,640 with Nepal’s rank of 64 out of
212 countries as on April 2013. More and more
number of people are accessing the internet after
telecommunications boom in recent years. ADSL,
Data Cards, Wireless and cellular packages have
acted as catalyst for increasing Nepali population in
social networks. So what can be the best and
cost effective way of reaching Nepali
Customer other than Social Media
Marketing.
The concept of social media
marketing is a recent one
and is still emerging.
Revolutions and
campaigns today
are using social
media for getting
people’s support
. Politicians
abroad are
asking votes via
social media
communication.
Government now
communicates
to the public
via social media.
Almost every large
organization have
social presence. The
new trends had re-
defined social media as
a value added, competitive
advantage creation tool to survival
tool . If a company doesn’t use social media than it’s
communication is not enough.
In Nepal Social media marketing is in introduction
phase. However it is gaining momentum in very short
span. Many companies are using Social Media along
with other traditional medium. Companies like Ncell
, Acetravels.com, Sparrow SMS are very aggressive
players in social media, Specially the Facebook.
Ncell has expanded its fan base with 340 K fans in its
official Facebook page and remains the page with
highest fanbase . Many companies are using twitter
too as stream for communication, Ujyaloo online
and Nepali times are leader in Nepal with highest
followers in twitter.
Social Media Campaigns or
messages have greater impact
on society. It can be used to
make an idea come true.
In December 2012, a
social organization
- Invisible
children used a
documentary
titled “Kony
2012” via
Youtube
to create
support for
stopping
Kony (a
rebel
leader). The
documentary
created a
great buzz and
many people
came to streets
as well as signed
petition. Finally
various government
started to act to stop
Kony. Various campaigns
had been successful in Nepal
Booming social media
marketing(SMM)
Sushanta Khanal
4th Year, Marketing.
sushantakhanal.com.np

33. the view33
via Social media. Puspha Basnet and Anuradha Koirala
have achieved the title of CNN hero due to social
campaign to support and vote them. Youth groups like
UnitingNepal which started just as a Facebook group
had created lot of pressure for change. Many People
protested the issue of “Gautam Buddha Birth in India”
via Twitter, Facebook. With protests and petitions various
parties have acknowledged the fact the Gautam Buddha
was born in Nepal and corrected the issues.
Social Media have been used to advertise ideas, cause,
products, services. The usage is increasing, which
can be linked to two major advantages it serves over
other marketing channel. Firstly, Social media is cost
effective in compared to other Mass media. Secondly,
Social Media can be used to target particular group
of people on basis of age, interest, geography, culture,
religion, occupation or any other relevant dimension.
Customized communication can be done to various target
groups. Besides these major advantages, Social Media’s
effectiveness is easy to measure with Analytical tools.
Further being a interactive media it’s a two way process
where feedbacks can be assimilated easily.
Despite the increasing trend of Social media there are lots
of challenges for business to engage in it. Some social
media like Facebook require credit card payment to initiate
a sponsored Campaign. Small business cannot afford
such payment as acquiring Int. Credit card takes major
cost. Similarly some business may not get benefit from
social media as their target group could be approached via
other media effectively. A business need to think regarding
tradeoff of choosing social media over other media.
Forgive
In my life, perhaps for the first time,
I feel myself guilt of the great crime,
I couldn’t understand and hurt her heart,
Have realized now, but she has already
Departed……..
I shaded tears, blamed her for all my pain,
Forget that she was the reason for all my gain,
She was not my misfortune, but meeting her was
My fate…….
No use of thid repent coz its already too late..
Sorry dear,please come back and forgive me
I promise to become what you want me to be
Come lets return to our past which was so
Pure
Lets live together for each other,like we used to
Before…..
I known I dn’t deserve what I want from you
But cant live without you,have no other clue
I known the god is not so great to forgive me all
the
Time
But yet hope that this true love makes
Everything fine…..
By: Rohit Ojha
BBA 1st Year
Despite the increasing trend of Social media there are lots
of challenges for business to engage in it. Some social
media like Facebook require credit card payment to initiate
a sponsored Campaign. Small business cannot afford such
payment as acquiring Int. Credit card takes major cost.

34. the view 34
W
alking past the Bridha Ashram at Pashupati
where I go for a daily walk, I always see
the elderly people with their remaining
possessions carried in a bag or shawl or
whatever they have. Their sad, watery eyes stare at me
as I go past them.
I never had enough courage to get in and see what’s
there inside, how the old age home is. Weeks after
the death of my grandmother I collected my courage
and with a shy glance I entered the old age home. A
young person smiled at me thinking I was a tourist
or something (I guessed he was thinking about
“DONATION” as I could see the donation box in front
of entrance gate). I was happy to see some elderly
dancing in the tunes of a “bhajan” being performed live
by a group of some middle aged people.
But my smile faded when I saw many elderly people
compelled to sleep out in the corridors due to the
limited bed space. Seeing them sleeping in the cold
place, I remembered how my grandmother always used
to be cold and made me tuck her in her cozy bed.
I climbed the stairs of the high platform where some
temples were built in, with some iron benches, where
an old man was sitting, enjoying the sun’s warmth at
the dusk. He was looking at me, I smiled and greeted
him. To my surprise, his eyes glittered and he gave me
wide smile back. I could see the 3 decayed teeth and
his wrinkled eyes. I sat beside him he asked me where
I was from, I answered nearby. He told me that I didn’t
look like I belong here. I smiled and asked him how his
health was and how he ended up in a Bridha ashram.
He stared down at his rugged old shoe and said “khoi
ba yestai ho, K bhanne… chora, buhari le ek dui din
basnu hami lina aauchu bhane tarai khoi..aayenan” I
could feel the sadness in his deep heavy voice. I was
speechless. I tried to be cheerful and asked him if he
made some good friends. He grinned a little and said
yes. It was because of those friends he made there, he
could survive the days there. I asked him if he wanted
to eat anything. He smiled and said no. With a grin I
asked if he smoked, yes, he answered. I bought him
a pack of smoke; I knew the packet of cigarette made
him happy as it did to my grand mom. She used to be
happier if someone brought her a packet of cigarettes
than fruits or other gifts. With a smile I left him. I told
him “Buwa dherai churot nakhanu hai, ramro hudaina
ni”. He smiled but didn’t say anything. I waved at him
and while returning I took a round turn of the platform.
An old cheerful woman was smiling at me. I smiled
back she called me with a wave. I went to her. She
looked like she was in her mid 60’s. She grinned a
little and asked me “Malai chau chau kindinchau?” I
discovered a little child within the woman her asking
for the snack. I smiled and said “Huncha, kachai khana
saknuhunca”. She smiled and said, “Rati chiura saga
khane k misayera” I laughed a little. I brought her
two packets of Wai- Wai. When I handed it to her, she
hurriedly hid it inside her choli, I laughed at that site.
Untitled-Ayushma K.C (BBA, 3rd Year)

35. the view35
She answered “K garne feri
aaru le dhekchan”. I smiled and
asked her where she was from.
She replied that she was from
Pharping. Without my query she
continued “ Buhari le kutera
basnai dinne mero daraj ko luga,
bhada sabai lagi, khana pani
dinna thi, chora pani testai”.
She pointed the finger at old
couple sitting together, and said
“Tiniharu lai pani chora le basna
khana na diyeraa aafai aako
tiniharu ta”. My eyes were moist,
she continued telling her story
“Kathmandu ma janme ko malai
behe gardiyera yo kaha pare,
afno aama buwa lai pani kaile
bhetna payena, chora ta tinta
chan ni kancho kaile kai aaucha
bhetna.” The sun was starting to
set at the horizon. I cut off her
saying ‘’Aama ma feri aauchu ni hai” she smiled and
said, “La baa aau hai”. I held her hand, she squeezed
it tight. Blindly I said, “Khusi sath basnu hai.” I smiled
at the old couple, with 15RS left in my pocket. I put it
inside the donation box.
On my way back I was thinking about my grandmother.
It brought tears in my eyes, remembering how I loved
her with every bit of my heart. She was more like a
friend to me than my grandmother. How I used to
complain about the wrong female dominating culture,
and telling her I could beat up my big brother any time.
I was blessed to have great grandparents. My dearest
muwa with her guiding love and care has made me
the person I am today. Love for animals, empathy for
human and less fortunate, following culture, respecting
elders and acting “lady like”, she was my guardian
angel , my best friend and I missed her so much
during this visit to the old
age home . I tried to hold
back my tears so I wouldn’t I
burst out in public.
Now I am determined to
build a good old age home
in the future. Maybe with
some help, I can fulfill this
dream soon enough. How
sad it was for the elderly
at the Briddha Ashram to
be kicked out of their own
homes by their sons and
daughter in-laws. How cruel
and selfish the world has
become, to kick out their
own parents. “Humans
are different than animals,
because we have power to
forgive” so why not learn to
forgive, be less selfish for a
change.
I was happy with myself because with my simple
gesture I was able to put a smile on some elderly
people’s faces. Everyone deserves to smile and be
happy once in a while. So why not pay a simple visit to
an elderly home and put a smile on someone’s face.
You don’t even need to go there, just tell your parents
or grandparents how much you love them. I never got a
chance to thank my grandmom and tell her that I loved
her, as she got suddenly very sick and was in the ICU
for more than a month before she passed away on 3rd
May 2013.
Though not all people are gifted with the gift of love,
care and comfortable home, that does not mean that
they don’t deserve these things in life or they are paying
for their wrongdoing. If we take a joint step forward we
can definitely change the world.
The words that gives meaning to
my world...
The words that hurts,
or the words of pain..
The words of love,
or the words of hate..
The words that’s sharp and pierce
every heart...
The words that I said,
or the words that I heard..
The truths untold, and the words
unfold..
The words that play or the words
unexpected..
The words lie too, and is a mystery
unexplained..
By: Kirtika Joshi
BBA 1st Year
WORDS

36. the view 36
I
have a deeply rooted
dream that awakens
me every day. I have
dreamed a dream that
is going to make me stand out from the rest .I have dreamed
a dream that urges me every moment to raise myself from
my materialistic world and enter to the world of those needy
children who are waiting for someone with wider sight and
bigger heart.
Yes, my dream is for those orphans who are permanently
bereaved of or abandoned by this world. A child is like raw
clay that can moulded to a desired shape. Child is most
truthful and innocent being, who should be trusted with
great love and care. They need protection from family to
build confidence to face the world and care to nurture their
childhood. Every child deserves a future, a hope and have
right to grow as a good citizen.
But there are many children in our society who are deprived
of physical and emotional support. They have to beg for
their survival. Many children have no access to even basic
requisite: food, clothes, shelter and education. They are
forced to sleep in piles of garbage on the street. They live
their lives void of love, comfort and security. Their lives
are full of fear, uncertainty and sickness. While other
children are brought up and sold as child labour or sexual
commodities and most children left on the street to defend
themselves being victims from the local gangs. Their lives
are being lost to a tragic destiny that undermines the
vey intent of life. And sure, such is the orphan’s plight! A
question often keeps going through my mind, ‘What will be
the future of these children?’
So, I have a dream of an orphanage which welcomes
orphans and where they are treated with love and affection.
I have a dream to assist these children’s with spiritual
insight and guidance that is designed to teach them how to
live in society as an independent and responsible citizen.
I have a dream to fill the gap that has destined these young
children to live out their lives in social exclusion and
personal sufferings beyond what anyone sees or
comprehends.
I have a dream to be their voice and their inner
strength.
This is my hope. This is the faith with which I live every
day. With this faith, I will be able to save, mollify, and
glisten the life of many orphans. With this faith, I will
be able to provide physical and emotional support,
love and affection to these children who now face
life abandoned, ill prepared and emotionally empty.
With this faith, I will be able to turn these so called
caterpillars into butterflies.
But I am also aware that the string where the beads
of my dreams are embedded also carries several
obstacles and difficulties. It sounds enthusiastic and
raises the curtain of hope for those several needy
children but to dream and to give it moulding shape is
a tough task. Several hindrances will try to stop me,
discourage me to move ahead. Economically, socially
and culturally I might be discouraged. My physical
dream of being financially sound, gaining social
reputation might create chaos to choose the right path.
But no dream is taller than the dream that makes a
dried lips smile. No happiness is greater than feeding
a hungry stomach. The day when my dream comes
true I may remain same, my status may remain same
but hundreds of orphan will find a home and will find
a family. I alone might not reach there at my dream
destination; I need few more helping hands and kind
hearts that can stand tall ahead of this physical world.
Till that day when I feel I am ready to walk along the
path of my dream, I will be searching other few helping
hands. My growing dream whispers me and says,
humanity still exists and human are still kind.
“I have a
dream”
URUSHA JOSHI
1st year (BBA)