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The Fundamentals Principles of UX
Design
for an engaging mobile application
Mobile apps are designed and popularized by different business
organizations as it is an ideal medium for business promotion and
taking a product to the customers.
Companies contend to bring new and
exciting mobile apps that create an
eagerness among people to
download.
Unfortunately, only a few among them remains in the users’
mobiles for long.
Most of them are uninstalled after a month.
The UX design principles have come up with revolutionary ideas for
sustaining the usage of mobile apps.
Features of Mobile Apps
Following are some of the basic qualities that users look for in
an app
 User friendliness
 Simplicity
 Good performance
 Attractive design
 Security
 Immediate feedback
 Compatibility
 Regular updates
 Offline support
Distinguishing between CX and UX
CX stands for customer experience and UX stands for user experience. Although
CX and UX have different meanings and goals, they are interlinked. An
organization should improve both CX and UX for effective communication with the
customers.
Elements of UX design
The User
User is the most important element
in UX design. The designer must
keep the target audience in his/her
mind while designing the apps.
Task Analysis
Task analysis is a critical process in
designing mobile apps. It is a step-by-
step procedure which evaluates the tasks
which are to be accomplished by the
users from their own perspective.
Smartphone display
The applications must be designed in a way
so that they have a better display in mobile
phones.
Clear communication :
Communicating the various usability and
advantages of the app is an important
aspect that the designers are to be
careful about.
Methods to Transform Mobile UX
Improved user interface
Simple sign-up process
Seamless in-app purchases
Provide user guidance
Provide feedback
Learn more about Suyati’s expertise in delivering unique UI/UX solutions
Other Slideshare Decks You Might Like
That’s not all, feel free to share this information
Suyati provides marketing technology and integration services for
companies that wish to combine the best of breed solutions and
create a unified approach to customer acquisition. This unified digital
marketing approach requires system integration between various
CMS and CRM platforms, and a slew of eCommerce, Marketing
Automation, Social Media Listening, email and social marketing, and
customer service systems. Our specialized knowledge in Salesforce,
open source and .Net based systems enables us to build effective
custom integrated solutions for our clients.

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The UX Design 101- For Engaging Mobile Apps

  • 1. The Fundamentals Principles of UX Design for an engaging mobile application
  • 2. Mobile apps are designed and popularized by different business organizations as it is an ideal medium for business promotion and taking a product to the customers.
  • 3. Companies contend to bring new and exciting mobile apps that create an eagerness among people to download.
  • 4. Unfortunately, only a few among them remains in the users’ mobiles for long.
  • 5. Most of them are uninstalled after a month.
  • 6. The UX design principles have come up with revolutionary ideas for sustaining the usage of mobile apps.
  • 8. Following are some of the basic qualities that users look for in an app  User friendliness  Simplicity  Good performance  Attractive design  Security  Immediate feedback  Compatibility  Regular updates  Offline support
  • 10. CX stands for customer experience and UX stands for user experience. Although CX and UX have different meanings and goals, they are interlinked. An organization should improve both CX and UX for effective communication with the customers.
  • 11. Elements of UX design
  • 12. The User User is the most important element in UX design. The designer must keep the target audience in his/her mind while designing the apps.
  • 13. Task Analysis Task analysis is a critical process in designing mobile apps. It is a step-by- step procedure which evaluates the tasks which are to be accomplished by the users from their own perspective.
  • 14. Smartphone display The applications must be designed in a way so that they have a better display in mobile phones.
  • 15. Clear communication : Communicating the various usability and advantages of the app is an important aspect that the designers are to be careful about.
  • 16. Methods to Transform Mobile UX
  • 17. Improved user interface Simple sign-up process Seamless in-app purchases Provide user guidance Provide feedback
  • 18. Learn more about Suyati’s expertise in delivering unique UI/UX solutions
  • 19. Other Slideshare Decks You Might Like
  • 20. That’s not all, feel free to share this information
  • 21. Suyati provides marketing technology and integration services for companies that wish to combine the best of breed solutions and create a unified approach to customer acquisition. This unified digital marketing approach requires system integration between various CMS and CRM platforms, and a slew of eCommerce, Marketing Automation, Social Media Listening, email and social marketing, and customer service systems. Our specialized knowledge in Salesforce, open source and .Net based systems enables us to build effective custom integrated solutions for our clients.