Explore the future of sustainable business metrics. The two-day, Sustainable Brands Issues in Focus event examines leading-edge work that expands the way business can create, quantify, manage and communicate value, and enhance financial performance with shared value. Top sustainability strategists from a variety of sectors will explore models for quantifying the environmental and social impacts of business activity. And industry leaders will collaborate on issues such as valuing ecosystem services, adding environmental impact and human capital to the balance sheet, and putting goals in context. September 24-25, 2013, Philadelphia, PA. Learn more: www.SBIIF.com

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The New Metrics of Sustainable Business Conference
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September 24-25, 2013 | The University of Pennsylvania, Philadelphia, PA

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As the meaning of business value continues to be re-defined by
innovative companies, consumers and society, there is growing
demand for business leaders to demonstrate their ability to create
value for all stakeholders, while at the same time remaining
profitable and competitive in a difficult economy. New Metrics
(#NewMetrics) is an umbrella term for the most successful ways
businesses are creating and capturing entirely new forms of value,
or quantifying previously-ignored existing economic, social and
environmental impacts. How these New Metrics are conceived,
brought to life, and communicated effectively, are the key questions
the Sustainable Brands community will be asking – and answering
– at our 3rd annual gathering on this niche, yet crucial set of
conversations defining success in the business environment of tomorrow.
Join us on September 24-25, 2013, at the University of Pennsylvania
in Philadelphia, PA, as we continue to learn from remarkable
thought leaders and proven on-the-ground experts creating a
path toward smarter, more accurate and more inclusive business
metrics for all. This two-day event examines the latest advances in
capturing traditionally underestimated social and environmental
risks throughout the value chain, the very tangible value of
human capital and employee engagement, the increasingly
sophisticated science of assessing natural capital, as well as
powerful means of translating shared value activities into enhanced
financial performance. Top-notch experts will dissect competing
sustainability performance and reporting standards, and we will,
together, renew the search of new metrics of trust, reputation
and 21st century brand value. The event will combine a few dozen
presentations with plenty of time devoted to interactive discussion
facilitated by some of today’s top sustainability minds.
INTRODUCTION

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What You Will Learn
• What societal trends are driving the need to re-define the meaning and measure
of business value
• What ROI models are proving most useful in translating the benefits environmental
and social innovation to the CFO, CEO and the rest of the C-Suite
• How to drive bottom-line results from executing on compelling shared-value
models, and how to craft a ‘social value proposition’ accordingly
• How to structure incentives, both internally and externally, to build momentum
from all stakeholders
• What new tools are helping companies measure and value environmental impacts
throughout the entire value chain
• How to leverage product-level innovation to bring a corporate sustainability vision to life
• How to quantify the benefits of sustainability-driven employee engagement, and
how to embed it deeper into the organization
• What research findings and market analysis are driving next-generation metrics of
trust, reputation and brand value
• Who is winning the sustainability performance rating ‘wars,’ and how close we are
to the Holy Grail of a ‘gold standard’
• What to expect in the near future from evolving reporting standards
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7.30 AM Registration
8.00 AM Breakfast
9.00 AM – 10.30 AM Morning Plenaries
Opening Remarks
KoAnn Vikoren Skrzyniarz, Founder & CEO, Sustainable Brands
Where will sustainability-based differentiation come from in the near future? And what
metrics do smart, fast-moving companies need to understand and utilize in order to drive
ongoing competitive advantage in the context of a Renaissance in environmental and
social innovation?
Opening MC Remarks
Gil Friend, President & CEO, Natural Logic, Inc.
How has the world of New Metrics evolved over the last two decades? Where are we and
are we moving fast enough? What topics are we covering over the next two days, and why
is this entire New Metrics conversation crucial to brand success?
Measuring the Core Business Benefits of a Social Value Proposition
Jason Saul, Founder & CEO, Mission Measurement
What is the difference between socially conscious consumers and consumers that
respond to ‘social value drivers,’ and how can a company capitalize on this distinction?
What is a brand’s ‘social value proposition,’ what kinds of value does it deliver, and how do
you measure that? What core business benefits can be associated with a well-positioned
‘social value proposition’?
Next-generation Differentiated Value: The Metrics behind the Meaningful Brands Index
Amy du Pon, SVP, Head of Strategic Planning, MPG/Havas Media
With consumers globally indicating they wouldn’t notice or miss 70% of all brands if they
disappeared tomorrow, what characteristics should brands work on to qualify among
Havas’ most ‘meaningful brands’? What aspects of social and environmental innovation
get the best or fastest traction, according to the latest analysis, and how can a brand think
of its ‘meaningfulness’ within its industry?
10.30 AM – 11.00 AM Networking Break
11.00 AM – 12.30 PM Morning Plenaries, Continued
CFO-Approved: New Horizons in Modeling the ROI of Sustainability
Joseph Wolk, Vice President, Finance, Johnson & Johnson
How do you quantify financial benefits from sustainability, particularly in the case of
intangible benefits such as risk reduction or being seen as a leader by customers who
are increasingly making sustainability part of their purchasing decisions? How do you
take on the challenge of quantifying and communicating the potential financial benefits
of product stewardship efforts, in a way that is well received outside of the sustainability
organization, too?
Natural Selection: The Evolution of Social Impact Metrics
Jessica Grillo, Chief Livelihoods Analyst, Evaluation & Research,
Rainforest Alliance
What have decades of experience taught one of the few most successful non-profits in the
space, The Rainforest Alliance, about measuring social impact? What are the next stages
of this natural evolution, and how can brands derive value from what is coming?
From Metrics, to Tactics, to Strategy: Embedding Sustainability across the Value Chain
Thomas Odenwald, Senior Vice President, SAP
When it comes to building an informed sustainability roadmap, how should a company
move from metrics, to tactics, to strategy? What companies are embedding sustainability
across their entire value chain, and how are they leveraging the existing system
infrastructure as a central part of the solution?
A New Breed of Non-profit: Model Social Innovation in Action
Veronika Scott, Founder & CEO, The Empowerment Plan
As the line between for-profit and non-profit is getting blurry for 21st century purpose-
driven organizations, what takeaways from successful shared-value-driven entrepreneurs
could you transfer to your own circumstances? What essential pillars does social
innovation rest on, whether for- or non-profit, and what does that mean for your industry?
Breakthroughs in HR Decision Making: New Horizons in Human Capital Valuation
Erin Meezan, Vice President of Sustainability, Interface
How has a pioneering project in holistic human capital valuation turned from an abstract
modeling exercise to a series of tools allowing corporate HR to make more informed,
data-backed decisions and budget allocations? How are various components of the
valuation model being used to make strategies for managing the value of different types of
human capital on a practical level?
DAY 1 - Tuesday, September 24th

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12.30 PM – 2.00 PM Lunch
2.00 PM – 3.00 PM Breakout Discussion Sessions
[Product&ServiceValue]MainstreamingSourcingandSupplyChainCertificationStandards
Mary Jo Cook, Chief Impact Officer, Fair Trade USA
Kerry Coughlin, Regional Director, Americas, Marine Stewardship Council (MSC)
Jessica Grillo, Chief Livelihoods Analyst, Evaluation & Research,
Rainforest Alliance
Forest Stewardship Council (FSC)
What is the next step in the evolution of key certification standards? Are they measuring
all the right things, and how does that get communicated in an age of information
overload? How can brands perfect their message to consumers through certification
labels, and what is currently missing in terms of adoption and leadership?
DAY 1 - Tuesday, September 24th
[Organizational Value] Beyond Employee Engagement: Using New Metrics to Embed
Sustainability throughout the Organization
Rachel Parikh, Director, Sustainability, SAP
Sierra Nevada
Ben & Jerry’s
How do companies quantify the value of successful employee engagement initiatives?
What are the current best practices around incorporating tangible on-the-ground HR
incentives tied to recruiting, performance assessment, compensation, and competency
building? What does it take to effectively drill down objective and subjective performance
criteria and goals to the level of every employee?
[Societal Value] Getting Real with Thresholds: Updates on Incorporating
Sustainability Context in Corporate Sustainability Strategies
Mark McElroy, Founder and Executive Director, Center for Sustainable
Organizations
Mike Bellamente, Director, Climate Counts
Corporate Case Study 1
Corporate Case Study 2
Now that many important stakeholders, including a growing number of brands, have
understood and appreciated the implications of sustainability context, what tools are best
suited to assist in benchmarking against actual natural thresholds? How does the Climate
Counts assessment work and why are brands getting engaged?
3.00 PM – 3.30 PM Networking Break
3.30 PM – 4.30 PM Breakout Discussion Sessions, Continued
[Product & Service Value] Beyond Supply Chain Scorecards: New Approaches to
Elevating Supplier Responsibility
Amy Longsworth, Managing Director, Sustainable Business Solutions, PwC
Amy Hargroves, Director of Corporate Responsibility, Sprint
Is there hope for overcoming supplier survey and scorecard fatigue? Have individual
leading companies’ custom scorecards worked well to drive supplier sustainability, and is
there a clear need to design overarching industry-level standards? What brands and other
organizations are best positioned to lead such efforts, and why?
[Organizational Value] Benchmark, Localize, Divest: Emerging Trends in the
Sustainable Investing Landscape
Vancity
HSBC
350.org
RSF Social Finance
What sustainability-related trends are picking up among investors, and are there
reasons to believe any of these trends might see mainstream adoption? What next-
level benchmarks should brands pay attention to, and why? Are the principles of fossil
divestment and localization ever going to take off, or have they already?
[Societal Value] Measuring Shared Value throughout the Value Chain
Greg Hills, Managing Director, Shared Value Initiative / FSG
Nestlé
InterContinental Hotels
Verizon
Cisco
Royal DSM
While few, if anyone, would argue against creating shared value, how do leading
practitioners go about measuring and communicating it reliably? What have the most
effective means of quantification been to date and where is this emerging shared value
movement headed next?

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4.45 PM – 5.30 PM Evening Plenary Discussion
New Metrics for Trust, Reputation and Brand Value
Amy du Pon, SVP, Head of Strategic Planning, MPG/Havas Media
Cynthia Figge, Co-founder, CSRHub
Neil Wieloch, Research Director, CoreBrand
Edelman
Verdantix
BrandLogic
Are current leading measures of trust, reputation and brand value adequate? Up to speed
with a rapidly changing landscape of stakeholders’ attitudes? What co-creative efforts
might assessment and data providers engage in to get to improved metrics of evolving
notions of trust, reputation and brand value? How can brands stay ahead of that process?
5.30 PM – 7.00 PM Cocktail Reception
DAY 1 - Tuesday, September 24th

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7.30 AM Registration
8.00 AM Breakfast
9.00 AM – 10.30 AM Morning Plenaries
Opening MC Remarks
Paul Herman, Founder, HIP Investor, Inc.
What content have we covered so far and what key lessons have we learned? Where is the
conversation headed next?
Big Picture: How to Enable the Transformation we are Seeking
John Ehrenfeld, Author, Flourishing: A Frank Conversation about
Sustainability
What are the core economic and cultural features of society that drive the unsustainable,
unsatisfying, and unfair social and economic systems we have put in place? What
transformative cultural shift(s) are we now in position to engage in, as we equip ourselves
to better understand and manage the complexity of our reality?
The Next Frontier in Holistic Understanding and Management of Environmental
Impact Data
Ory Zik, Founder & CEO, Energy Points
What opportunities are there for creating a richer, more accurate and truly unified
picture of environmental impact data? What new types of analysis and respective tools
can productively build on top of current corporate environmental impact management,
specifically to enhance interpretation, putting results in a broader context, and make
voluntary disclosure easier?
Helping Customers Help Themselves: End-to-End Net Good
Kevin Moss, Head of Net Good Program, BT
How can a brand leverage LCA analysis, both on a product and company level, to help
customers reduce carbon emissions by multiple times the end-to-end carbon impact of
the company’s entire business? How could you go about setting a restorative Net Good
goal consistent with a scenario in which society lives within the limits of the planet’s
resources, and how does that fit – particularly with respect to brand benefits – within a
broader corporate sustainability agenda?
Internal Carbon Fees to the Rescue
Microsoft, Disney
In the absence of a carbon tax or other top-down government-mandated mechanisms for
sharp reduction of GHG emissions, what internal incentives could a company put in place
to lead the way effectively? How do internal ‘carbon budgets’ work and why does it make
business sense to charge business units an internal carbon fee?
10.30 AM – 11.00 AM Networking Break
11.00 AM – 12.30 PM Morning Plenaries, Continued
Rating the Raters: Bringing Order to the Clutter of Sustainability Performance Rankings
Mark Tulay, Program Director, Global Initiative for Sustainability Ratings (GISR)
With over 100 organizations working on some kind of sustainability performance rating or
ranking, how can companies decide which one(s) to focus on, or manage against? What key
underlying principles should high-quality assessment criteria follow, and how is ‘rating the
raters’ likely to affect the perceived value of existing ratings and rankings? What else could
be done to bring about further clarity and trustworthiness to said assessments?
A Sneak Peek: The Gold Standard for ESG Performance
Bob Willard, Thought Leader and Author, The New Sustainability Advantage
What are the key characteristics of a truly sustainable enterprise, and how can they be used
to build a ‘gold standard’ ESG performance benchmark? How do companies need to perform
on key ESG criteria, and respective KPIs, if the business world is to conform to fundamental
science-based conditions required for human society to flourish on our finite planet?
New Metrics in Communication with Politicians and Policy Makers
Bill Shireman, President & CEO, Future 500
If politicians and policy makers, particularly in America, prefer to think in terms of jobs,
economic growth and national security – rather than reduction of CO2 or the value of
natural capital – then why aren’t more companies translating sustainability impacts
and opportunities to that ‘language’? Might that approach also be useful in engaging
stakeholders other than local or national government?
Reigning in Siloed Big Data
Enigma
What is the current state of the quickly changing landscape of web services able to bring
together and explore vast amounts of publicly available but hard-to-obtain or previously-
siloed data? Is the hype around finding connections between seemingly disparate
data points justified and what implications do those new horizons have for corporate
sustainability and brand value?
An Alternative Macro-economic Framework: How, on Earth?
Donnie Maclurcan, Post Growth Institute
Could a new economic framework founded on a not-for-profit enterprise model and
transcending the current macro-economic status quo become the new normal? Could we create
a system in which businesses can still make profits, but any profits are always reinvested for
social or organizational benefit, rather than being accumulated privately by individuals?
DAY 2 - wednesday, September 25th

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12.30 PM – 2.00 PM Lunch
2.00 PM – 3.00 PM Breakout Discussion Sessions
[Product & Service Value] Benefits of Ambitious Sustainability Goals and Evolving
Levels of Data Transparency
Saleem Van Groenou, Global Environmental Initiatives Manager, HP
Kevin Moss, Head of Net Good Program, BT
Is it wise and value-adding to announce specific bold sustainability goals without
necessarily having a play-by-play road map for how you will get there? How does the
value of intentionality manifest itself and how do big goals inspire big ideas? How does
the voluntary release of total environmental impacts across the supply chain, operations
and portfolio of products add brand value to a global company? Are the benefits of such
transparency a no-brainer?
DAY 2 - wednesday, September 25th
3.00 PM – 3.30 PM Networking Break
3.30 PM – 4.30 PM Breakout Discussion Sessions, Continued
[Product & Service Value] Cognitive Science and Big Data toward a Better
Understanding of Purchasing Behavior
Dara O’Rourke, Founder, GoodGuide
Joe Brewer, Founding Partner & Innovation Strategist, DarwinSF
Neurofocus
What do the latest discoveries of cognitive science have to teach us about sustainability-
related attitudes and behaviors, and what do we need to measure better for more
insightful analyses? What possibilities are new swaths of purchasing decision data
opening up, and how can brands take advantage?
[OrganizationalValue]CompareandContrast:SustainabilityPerformanceRatingsandRankings
Deloitte
Corporate Knights
Sustainalytics
Bloomberg
Dow Jones Sustainability Index
With over 100 organizations working on some kind of sustainability performance rating or
ranking, how can companies decide which one(s) to focus on, or manage against? What
do the people behind some of the most popular methodologies out there worry about, and
is there any order to this seemingly chaotic situation? What should brands worry about in
this confusing picture?
[Societal Value] Best-in-Class in Methodologies for Putting a Monetary Value on
Social Impact
Bea Boccalandro, SROI Thought Leader, Georgetown University
Witold Henisz, Deloitte & Touche Professor of Management, The Wharton
School, University of Pennsylvania
What are the most pragmatic methodologies for converting various measures of social
impact into monetary terms? Why have ‘Social ROI’ models seen both ups and downs
over the last several years? How are smart brands turning SROI results into powerful
communications pieces?
[OrganizationalValue]TrialsandTribulationsinaCloudofSustainabilityReportingStandards
Mark Tulay, Program Director, Global Initiative for Sustainability Ratings (GISR)
Global Reporting Initiative (GRI)
B Lab
International Integrated Reporting Council (IIRC)
What can brands expect when it comes to the evolution of leading reporting standards bodies?
[Societal Value] Are We There Yet: The State of Natural Capital Valuation
Libby Bernick, Senior Vice President, North America, Trucost
Rodney Irwin, Managing Director for Financial Capital, WBCSD
Michelle Lapinski, Director of Corporate Practices, The Nature Conservancy
What progress have the last 12 months seen in translating the value of natural capital in a
language the business world hears loud and clear? What new tools and modeling exercises
are emerging, and where can one look for a reasonable beginner-level road map?

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DAY 2 - wednesday, September 25th
4.45 PM – 5.30 PM Evening Plenary Discussion
Listening Session: What is Missing in the New Metrics Conversation?
Everyone speaks and everyone listens – a freestyle discussion about burning issues that
somehow keep falling through the cracks.

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