3. The problem.....
“
Traditional approaches to sustainability
aren’t sufficient – they’re not sufficiently
positive to be motivating and don’t
provoke the level of change required
Ian Cheshire, Group Chief Executive, Kingfisher plc
”
7. Key opportunity areas...
Shared value
More with less
Circular economy
New consumption models
Transparency and customer engagement
8. Innovate for efficiency & resilient supply chains...
Shared value
• Building a prosperous workforce and
community
More with less
• Driving productivity through resource
efficiency
Circular economy
•
Closing the loop
9. Innovate to Engage the consumer..
New consumption
models
• Changing the customer proposition
Transparency and
customer
engagement
• Building customer dialogue
11. Capturing the prize – a practical toolkit
Boardroom agenda
Trends and challenges
Key opportunities
Sales and Marketing
Operations
Procurement
Leading and communicate the change
Enable action
Re-enforce the change
Trends
Case studies
20. ASPIRATIONALS: BY THE NUMBERS
Global
Population
Average
Age
36.4%
39
Top Market
37%
34%
OF SENIORS
52% FEMALE
48% MALE
Average
Education
49.4%
OF BABY BOOMERS
29%
Gender
OF GENERATION X
46.8%
Primary
Shopper
in Household
40% OF MILLENNIALS
59.1%
Parents with
Kids Under 17
CHINA
Live in
Urban Areas
HIGH SCHOOL
Married
57.6%
22. HAPPY SHOPPERS
Shopping for new things excites me
78%
Total Respondents
Aspirationals
78%
Practicals
66%
Advocates
75%
Indifferents
63%
51%
23. STYLE AND STATUS SEEKERS
I want to stand out by the way I look, my style
73%
Total Respondents
Aspirationals
78%
Practicals
66%
Advocates
75%
Indifferents
63%
51%
24. RESPONSIBLE CONSUMERS
I believe we need to consume less to preserve
the environment for future generations
92%
Total Respondents
Aspirationals
92%
Practicals
52%
Advocates
94%
Indifferents
75%
59%
25. INFLUENCERS
I encourage others to buy from socially and
environmentally responsible companies
88%
Total Respondents
Aspirationals
88%
Practicals
39%
Advocates
87%
Indifferents
63%
33%
26. WHY ASPIRATIONALS?
A FORCE FOR CHANGE
MATERIALISM
CULTURAL
INFLUENCE
+ Culture
+ Materialism
+ Sustainability
SUSTAINABLE
VALUES
32. A NEW ALCHEMY: COLLABORATION
+ Enterprise Strategy
+ Marketing
+ Sustainability
+ Product Development
+ Consumers
+ Makers
33. A NEW IMPERATIVE: DISRUPT & DELIGHT
BRAND
Purpose
Meaning
Culture
Values
Relationships
PERFORMANCE
Economic
Environmental
Social
Shared Value
INNOVATION
DISRUPT &
DELIGHT
Business Models
Products
Packaging
Platforms
Marketplaces
SUSTAINABILITY
Materiality
Biodiversity
Waste
Resilience
Equality
34. THE ASPIRATIONALS PROJECT:
JOIN US
RAPHAEL BEMPORAD
CHRIS COULTER
@itsBBMG
rbemporad@bbmg.com
@GlobeScan
chris.coulter@globescan.com
#aspirationals
35. How the Internet of Things, the
Makers Movement and 3D Printing
combine for sustainable change.
@mateoy
50. We’ve seen this before
The new Hewlett-Packard 9100A personal computer" is "ready,
willing, and able... to relieve you of waiting to get on the big
computer.
54. A personal and sustainable wine experience
IoT connected
wine labels with a
sustainability
back story
3D containers to
reduce supply
chain costs
Chateau
Plonk
cave de
Matthew
Connected
customers and
winemakers to
produce more
sustainable wines
55. Wine racks that tell you when you’ve run out
…and when you’ve had enough!