The document provides information about the Sustainable Brands Conference to be held June 7-10, 2010 in Monterey, CA. The conference will explore how sustainable brands can shape the future through strategic moves, creativity and innovation. Speakers will discuss using play, humor and game thinking to drive productivity, problem solving and engagement. Participants will learn how to leverage sustainability for competitive advantage and have opportunities to network with leading brand innovators. The conference location in Monterey offers participants opportunities to indulge in local activities along with their peers.

1. SuStainable brandS ConferenCe
Monterey, Ca / June 7-10, 2010,
Monterey ConferenCe Center
THE FUTURE WILL BE DELIGHTFUL PLAY ON AT SB’11

2. PLAY ON!
BRANDS OF THE FUTURE
WILL BE SUSTAINABLE BRANDS.
Building them requires smart strategic moves, exceptional execution and captivating
creative. At SB’11, come reawaken your sense of play and discover how game thinking
and even humor can increase productivity, improve problem solving skills, and inspire
others to join you in bringing better brands to market. Enjoy three days of extraordinary
conversation and outcomes as the game changers in sustainability, brand and design
come together to shape the future.
learn more and register at: www.sustainablebrands11.com

3. SUSTAINABLE BRANDS PROmISE THE FUTURE WILL BE DELIGHTFUL!
the world as we know it is at a pivotal point
in history and humankind is now faced with
an unprecedented challenge. the social,
environmental, and economic implications
of population growth, over consumption of
resources, and threats to biodiversity demand a
dramatic shift from ‘business as usual’. Smart
companies realize that the opportunity is ripe
for sustainable brands to own the future.
Since 2004, Sustainable Life Media has been At SB’11, join leading sustainable brand
helping leading businesses uncover that leaders such as General electric, Unilever,
opportunity by providing solutions to these SC Johnson, 3M, Hewlett Packard, Green
increasing global pressures. We inspire, equip Mountain Coffee, reI, and hundreds more
and engage over 45,000 sustainable business to discuss how better brands will shape the
leaders via our events, newsletters, and website. future through by keeping tabs on the changing
now in its 5th year, the Sustainable Brands playing field, making smarter strategic moves,
conference has become the center of gravity and leveraging game thinking and play to spur
for companies that are committed to leveraging creativity and innovation, teamwork, customer
sustainable innovation as a driver of business engagement and loyalty, and behavior change
and brand value. for the better.
learn more at: www.sustainablebrands11.com or 415.626.2212

4. A GAmE-cHANGING LINE UP
At SB, you’ll be part of a rich three-day dialogue, kick-started by some of the
leading thinkers and practitioners of environmental and social innovation in the
world. Plenary speakers inspire and provoke conversations that are picked up by
all in interactive, facilitated breakout sessions and salons, at birds-of-a-feather
dinners, in a multitude of networking events and activities – and this year, in a
unique set of hands-on, team building and game play experiences that will help
make the value of play come alive for all participants.
our commitment is to ensure you’ll leave inspired, engaged, and better
equipped to build new business and brand value for your company by innovating
for sustainability. And as always, we’re so confident in the value you’ll receive
by joining us -- we guarantee it!
A few of our SB’11 Game Changer Faculty include:
Chris librie, lisa Klauser Michael Maggio, Michael dupee
Director of Global VP Consumer & Customer VP Global Strategic VP Corporate Social
Sustainability, Solutions Design Operations, responsibility, Green
SC Johnson Unilever Johnson & Johnson Mountain Coffee
roasters, Inc.
learn more at: www.sustainablebrands11.com or 415.626.2212

5. A GAmE-cHANGING LINE UP cONTINUED:
Marc Gobe, Chip Conley, Jeffrey Hollender, Chris laslo,
Designer, Futurist, Founder & CEO, Co-founder, Seventh Author, Sustainable
Author, Citizen Brands, Joie de Vivre Generation, Author, Value, and soon,
Brandjam, and The Responsibility Embedded Sustainability
Emotional Branding 2.0 Revolution
over the last two years robert has developed and implemented Kendall
Jackson’s Corporate responsibility program built on a platform of ISo
14001, LeeD, Certified California Sustainable Winegrowing using the Global
reporting Initiative for accounting. early achievements include; two LeeD Gold
certifications; all U.S. vineyard acreage and wineries CCSW certified, 4,200
acres Sustainability in Practice certified and the Stratospheric ozone Protection
Award from the ePA. energy conservation achievements now top 9.3 million
robert boller kWh annually – equal to 1,500 homes usage.
Vice President of
Sustainability &
Production, Kendall robert has twenty two years of wine business experience in a broad spectrum of
Jackson Winery positions evenly split between operations, marketing and sales.
learn more at: www.sustainablebrands11.com or 415.626.2212

6. PLAY WITH THE LEADERS
the Sustainable Brands Conference is the preeminent
international conference for executives throughout your
organization who are looking to understand today’s changing
business playing field and gain insight into best new moves for
build new products and enhancing brand value. Innovating for
sustainability takes perseverance, collaboration, and a long
term commitment, so at SB’11 we invite you to Play on! and we
look forward to demonstrating why it doesn’t hurt to add a bit
of humor along the way.
at Sb’11 You’ll learn:
• How increasing access to data can help you • How the pursuit of happiness is playing a bigger
visualize the right next move role in defining value at individual, organizational
and global economic levels
• How technology is helping sustainable brand
innovators change the game • How smart, semi-irreverent marketers are
letting go of guilt and shame and using fun and
• What “Gamification’ means, how it works, how
humor to generate attention, engagement, and
to measure it and what it can do for your brand
even behavior change…
learn more at: www.sustainablebrands11.com or 415.626.2212

7. HERE’S WHO’S PLAYING
Whether you are a trend watching business,or sustainability executive a brand strategist or designer
looking for new products or service ideas that better meet unfolding environmental or social needs, or
a communications professional seeking insights in to how to craft messages that hit the mark, make
Sustainable Brands 2011 your move to find new ideas and partners to help you leverage sustainable
innovation for competitive advantage. Here are just a few of those who are part of the Sustainable
Brands community
Increase your learning! Join our VIP group of leading brand innovators from ford, target, Coca-Cola,
Johnson & Johnson, SC Johnson, 3M, bumble bee foods, Kendall Jackson, unilever and more – each of
whom are engaged in driving the shift to a sustainable future.
learn more at: www.sustainablebrands11.com or 415.626.2212

8. THE mONTEREY BAY PENINSULA – A LOcATION THAT INSPIRES PLAY IN ALL OF US
At SB’11, you’ll find Skills Building Pre-conference Workshops, Birds-of-a feather networking dinners,
and experiential learning opportunities that support our mission to inspire, engage, and equip brand
leaders to find new ways to drive business and brand value by innovating for sustainability.
Part of the reason for the unique, Sustainable Brands experience is its setting along the beautiful
northern CA coast.. Located at the Monterey Conference Center and Portola Hotel & Spa, the conference
is near Monterey’s world-famous historic district, Cannery row, and just steps away from fisherman’s
Wharf, the renowned Monterey Bay Aquarium, and dozens of magnificent restaurants. enjoy plenty of
opportunities to indulge in your favorite activities along with your peers. In addition, take advantage of
our special room rate of $179 per night at the Portola Hotel & Spa, conveniently located adjacent to the
Conference Center. the hotel will fill up quickly, so make sure to reserve your room today.

9. SB INNOVATION OPEN
As part of our mission to be the bridge to better
brands, we are proud to announce the third annual
Sustainable Brands Innovation open – an early
stage business competition focused on connecting
the existing global brands and socially responsible
investor communities to the most innovative new
product and service solutions brought to market by
today’s social and eco-entrepreneurs. If you are in
the early venture stages of a business plan or are
an Impact Investor with a desire to connect with
an entrepreneur, the Innovation open will be the
highlight of your week.
Learn more about SBIo at SBInnovationopen.com
Picture: Winner of SBIo 2010, BioLite

10. SUSTAINABLE BRANDS 2011.
JUNE 7-10, mONTEREY cONFERENcE cENTER
For best rates, register today to attend Sustainable Brands 2011. June 7-10, Monterey,
CA. Broaden your thinking, build new partnerships, and uncover new opportunities
to increase your business and build your brand. We guarantee this will be the most
productive – and playful conference you attend all year!
sustainablebrands11.com/register or 415.626.2212