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A Hands on Experience with Brand Activation for Good,[object Object],Simon Dunne,[object Object],Specialized Bikes,[object Object]
SB11 - Specialized Bikes - Simon Dunne
SB11 - Specialized Bikes - Simon Dunne
SB11 - Specialized Bikes - Simon Dunne
SB11 - Specialized Bikes - Simon Dunne
SB11 - Specialized Bikes - Simon Dunne
SB11 - Specialized Bikes - Simon Dunne
SB11 - Specialized Bikes - Simon Dunne
SB11 - Specialized Bikes - Simon Dunne
SB11 - Specialized Bikes - Simon Dunne
SB11 - Specialized Bikes - Simon Dunne
SB11 - Specialized Bikes - Simon Dunne
SB11 - Specialized Bikes - Simon Dunne
ABILITY,[object Object],EXCITE,[object Object],AGE,[object Object],AGE,[object Object]
EXCITE,[object Object]
ABILITY,[object Object],INTRODUCE,[object Object],AGE,[object Object],AGE,[object Object]
INTRODUCE,[object Object]
PROGRESS,[object Object],ABILITY,[object Object],AGE,[object Object],AGE,[object Object]
PROGRESS,[object Object]
INVOLVE,[object Object],ABILITY,[object Object],AGE,[object Object],AGE,[object Object]
INVOLVE,[object Object]
SB11 - Specialized Bikes - Simon Dunne
CSR,[object Object],O,[object Object]
SB11 - Specialized Bikes - Simon Dunne
SB11 - Specialized Bikes - Simon Dunne
Clarity,[object Object],Relevance,[object Object],CSR,[object Object],Support,[object Object]
Clarity,[object Object],Relevance,[object Object],CSR,[object Object],Support,[object Object]
Clarity of Need,[object Object]
Clarity of Message,[object Object],	It’s simple really – set a kid riding and you set them on a winning course for life. First Gear was created to do just that, for as many kids as possible ,[object Object]
Clarity of Action,[object Object]
SB11 - Specialized Bikes - Simon Dunne
Clarity,[object Object],Relevance,[object Object],CSR,[object Object],Support,[object Object]
Support with Tools,[object Object]
Support,[object Object],With Communities,[object Object]
Support,[object Object],With reinforcement,[object Object]
SB11 - Specialized Bikes - Simon Dunne
Clarity,[object Object],Relevance,[object Object],CSR,[object Object],Support,[object Object]
Relevance ,[object Object],of association,[object Object]
Relevance ,[object Object],of impact,[object Object]
SB11 - Specialized Bikes - Simon Dunne
SB11 - Specialized Bikes - Simon Dunne
SB11 - Specialized Bikes - Simon Dunne
SB11 - Specialized Bikes - Simon Dunne
SB11 - Specialized Bikes - Simon Dunne
SB11 - Specialized Bikes - Simon Dunne

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SB11 - Specialized Bikes - Simon Dunne

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Notas do Editor

  1. I’m with Specialized Bicycles, and I thought I’d start today by introducing you to a few people.
  2. This is Rick
  3. This is Naomi
  4. Mark
  5. Ronald
  6. Tyler. Women are obviously much too smart for this kind of thing.
  7. Bill