More Related Content Similar to SB11 - Taking steps in your organization - Laszlo and Zhexembayeva Similar to SB11 - Taking steps in your organization - Laszlo and Zhexembayeva (20) More from Sustainable Brands More from Sustainable Brands (20) SB11 - Taking steps in your organization - Laszlo and Zhexembayeva 2. n TAKING STEPS IN YOUR ORGANIZATION Chris Laszlo and Nadya Zhexembayeva 9. After Regulators Energy Metals & Minerals Air Investors Forest Climate Species Employees Water Food Value Soil Social Equity Customers NGOs Technology Activists Media 23. But not all opportunity is created equal versus Bolt-on Sustainability Embedded Sustainability 24. Brainstorm What are sustainability business opportunities for your organization? (individual exercise, 5 min) Share your ideas in groups of three. Choose one participant idea to develop (group exercise, 5 min) ©2003. Sustainable Value Partners 25. Q3 Developing your project (25 minutes) Whole-system. What would key stakeholders want? Where are they frustrated today? What strengths of the organization do they value? Inquiry & design. What might your project look like? Green or smart? Incremental or heretical? Bolt-on or embedded? ©2003. Sustainable Value Partners 26. How will your project create business value? 6 Business Context Influencing industry standards 5 Brand Protecting & enhancing brand Entering new markets 4 Market 7. Innovation Differentiating products 3 Product 2 Efficiency Reducing energy, waste, mats Mitigating risk 1 Risk ©2003. Sustainable Value Partners 27. Reporting back (10 min) A few groups present quick project summaries Max 2-3 minutes Emphasize the business case. Sell your project to management Use your imagination, be creative and have fun ©2003. Sustainable Value Partners