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TAKING STEPS IN YOUR ORGANIZATION Chris Laszlo and Nadya Zhexembayeva
n TAKING STEPS IN YOUR ORGANIZATION Chris Laszlo and Nadya Zhexembayeva
2009-2010 TheQuestion
Corporate Citizenship?CSR? Sustainability?
? What should business do?
Aftermuchresearch (andpractice) [trends]
One From moral choice to inevitable reality
Before
After Regulators Energy Metals & Minerals Air Investors Forest Climate Species Employees Water Food Value Soil Social Equity Customers NGOs Technology Activists Media
Two From ‘green’ and ‘socially responsible’ productto ‘smart’solution
Before
After
From Green to Smart Let’s test your sustainability eye
Sustainability = Innovation
Sustainability = Innovation
Three From incremental change to radical innovation
Before
After
Four From company to system
Before
After
In Other Words
But not all opportunity is created equal versus Bolt-on Sustainability Embedded Sustainability
Brainstorm 	What are sustainability business opportunities for your organization? (individual exercise, 5 min) Share your ideas in groups of three. Choose one participant idea to develop (group exercise, 5 min) ©2003. Sustainable Value Partners
Q3 Developing your project (25 minutes) Whole-system. What would key stakeholders want? 	Where are they frustrated today? What strengths of the organization do they value?  Inquiry & design. What might your project look like? Green or smart? Incremental or heretical? Bolt-on or embedded? ©2003. Sustainable Value Partners
How will your project create business value? 6 Business Context Influencing industry standards 5 Brand Protecting & enhancing brand Entering new markets 4 Market 7. Innovation Differentiating products 3 Product 2 Efficiency Reducing energy, waste, mats Mitigating risk 1 Risk ©2003. Sustainable Value Partners
Reporting back (10 min) A few groups present quick project summaries Max 2-3 minutes Emphasize the business case. Sell your project to management Use your imagination, be creative and have fun ©2003. Sustainable Value Partners
Chris.Laszlo@case.edu Nadya.Zhexembayeva@iedc.si For additional resources see: www.EmbeddedSustainability.com Also on Facebook @Embedded-Sustainability Contact
SB11 - Taking steps in your organization - Laszlo and Zhexembayeva

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