Quantifying a Product's #SocialFootprint: The Next Stepping Stone in Assessing Product Sustainability
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While clear rules and standards for environmental LCA have existed for many years, corporate sustainability professionals around the world have suffered from the lack of commonly accepted methodologies for 'social LCA.' To respond to that need, PRé Sustainability convened twelve sustainability experts from leading companies – including BASF, BMW Group, DSM, Goodyear, Philips, L'Oréal, Marks&Spencer and Steelcase – in its Roundtable for Product Social Metrics, aiming to make social impact assessment more accessible and meaningful through the development of a handbook containing an explicit, clearly defined set of principles and metrics. Join PRé and L'Oréal for the first public-event presentation of this one-of-a-kind initiative in quantifying social footprints on a product level, followed by an open discussion with the audience.
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Quantifying a Product's #SocialFootprint: The Next Stepping Stone in Assessing Product Sustainability
- 1. Quantifying a Product’s #SocialFootprint: The Next Stepping Stone in Assessing Product Sustainability João Fontes, PRé Sustainability Charles Duclaux, L’Oréal @Loreal
- 2. #SocialFootprint The next steppingstone to assess product sustainability
- 3. Introduction João Fontes Charles Duclaux
- 4. Today’s discussion Why bother? The methodology Practical experience at L’Oréal Wrap up
- 5. Why bother?
- 6. Social and environmental impact on consumer purchasing behavior? ? ? ? No influence Only when something goes wrong Willing to pay more for it
- 7. More than half willing to pay more 2013 2014 45% 55% Source: Nielsen Corporate Responsibility Survey
- 8. An opportunity for product differentiation The benefit of getting it RIGHT
- 9. Social media: news travels fast The cost of getting it WRONG
- 10. How to measure? SOCIAL IMPACT
- 11. Common management thinking What’s measured, improves” - Peter Drucker
- 12. Productivity Profitability Quality Safety Measuring performance ✔ ✔ ✔ ✔ 1930s-1980s
- 13. Measuring environmental impact Carbon footprint Water use Pollution Waste ✔ ✔ ✔ Early 2000s ✔
- 14. ? Social impact
- 15. The methodology
- 17. How we design, produce, and sell Company Design Production Workers Community Distribution
- 18. How we source Communities Company Design Production Workers Distribution Supply chain Materials Suppliers
- 19. Impact does not stop at the gate Company Design Production Communities Workers Distribution Supply chain Downstream Materials Suppliers Use Recycle Consumers
- 20. Everything, everywhere, everybody Supply chain Company Downstream Distribution Materials Suppliers Design Production Use Recycle Communities Workers Consumers
- 22. Our challenge Everything Everywhere Everybody ? Intangible concepts
- 23. Our challenge Measurable Shared Feasible Product level Everything Everywhere Everybody Intangible concepts
- 24. Getting down to product level CORPORATE BUSINESS UNIT CATEGORY PRODUCT
- 25. Getting down to product level CORPORATE BUSINESS UNIT CATEGORY PRODUCT One product at a time Differences within your own portfolio Relate to consumers
- 26. 12 Roundtable Partners Chemical company
- 29. …making them measurable and visible 1 2
- 30. Insights about the methodology Highlights improvement potential Increases supplier engagement Product-level impact assessment Provides transparency
- 31. Practical experience at L’Oréal
- 32. Engrained in our values
- 33. Four pillars INNOVATING SUSTAINABLY PRODUCING SUSTAINABLY LIVING SUSTAINABLY DEVELOPING SUSTAINABLY
- 34. By 2020… We will innovate so that 100% of products have an environmental or social benefit. We will reduce our environmental footprint by 60 % whilst bringing beauty to one billion new customers. We will empower every L’ORÉAL consumer to make sustainable consumption choices while enhancing the beauty of the planet. L'ORÉAL employees will have access to health care, social protection and training, wherever they are in the world. 100% of our strategic suppliers will be participating in our supplier sustainability program. We will enable more than 100,000 people from underprivileged communities, equivalent to the size of our global workforce, to access work. INNOVATING SUSTAINABLY PRODUCING SUSTAINABLY LIVING SUSTAINABLY DEVELOPING SUSTAINABLY DEVELOPING SUSTAINABLY DEVELOPING SUSTAINABLY
- 35. By 2020… We will innovate so that 100% of products have an environmental or social benefit. We will reduce our environmental footprint by 60 % whilst bringing beauty to one billion new customers. CONSUMERS We will empower every L’ORÉAL consumer to make sustainable consumption choices while enhancing the beauty of the planet. L'ORÉAL employees will have access to health care, social protection and training, wherever they are in the world. 100% of our strategic suppliers will be participating in our supplier sustainability program. We will enable more than 100,000 people from underprivileged communities, equivalent to the size of our global workforce, to access work. INNOVATING SUSTAINABLY PRODUCING SUSTAINABLY LIVING SUSTAINABLY DEVELOPING SUSTAINABLY DEVELOPING SUSTAINABLY DEVELOPING SUSTAINABLY EMPLOYEES SUPPLIERS COMMUNITY
- 36. By 2020… INNOVATING SUSTAINABLY 100% of our products will have an environmental or social benefit
- 37. By 2020… LIVING SUSTAINABLY we will empower every L’ORÉAL consumer to make sustainable choices while enhancing the beauty of the planet
- 38. Pilot at the Body Shop
- 39. Insights about the methodology Highlights improvement potential Provides transparency Increases supplier engagement Product-level impact assessment
- 40. Recapping
- 41. Our challenge was… Measurable Shared Feasible Product level Everything Everywhere Everybody Intangible concepts
- 42. A practical methodology is now available
- 43. But there is more work to do JOIN OUR BREAK OUT Today 2pm Grand Ballroom (Mainstage) Insight in the methodology Lessons learned Next steps
Notas do Editor
- Thurs Sept 25 Main Stage 11:00-12:30
- Why at product level: Various reasons, including -Easier to focus on one product at a time -Big differences among products in the same company -Touch point with the consumer