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Moms and
Millennials:
Insights into New
Market Segments


Diane MacEachern
GUY
SCREENS:
Fit
(sort
of);
Cost

GIRL
SCREENS

•  Style

•  Fit
(Perfect)

•  Cost

•  Trendy

•  What
can
I
wear
them

with?

Relationships
are
Key

Human
Impacts
Most
Important

         (consequences,
not
causes)


•    Increased
asthma

•    Higher
food
prices

•    More
skin
cancer

•    More
birth
defects


•  NOT
–
CO2

Human
Impacts
Most
Important

      (consequences,
not
causes)


Is
U.S.
“in
as
much
danger
from
eco
hazards
like
air

   pollution
and
global
warming
as
it
is
from

   terrorists?”



YES!

•  70%
Women

•  56%
Men


(Yale
study)

Can
You
Explain
Global
Warming?

YES! 



•  71%
Men

•  55%
Women




(Yale
study)

Is
Environment
Worse?

YES!


•  Women
–
67%

•  Men
–
56%




(Yale
study)

SOLUTIONS
THAT
ARE:

•    People‐oriented

•    Relevant

•    Cost‐effective

•    Credible

Insights into New Consumer Segments: Moms and Millennials

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Insights into New Consumer Segments: Moms and Millennials