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Creating a Deeper Connection to the Source
Creating a Deeper Connection to the Source
ILLY RESPONSIBLE SUPPLY CHAIN,
A SYSTEMIC APPROACH
TO SUSTAINABILITY

Anna Adriani
Global PR Director & Chief Sustainability Officer
illycaffè S.p.A
THE COMPANY






6 million cups served everyday in more than 140 countries
Trieste, Italy from 1933
Ownership Gruppo illy SpA
990 employees worldwide
STAKEHOLDER COMPANY

CONSUMERS

CLIENTS

“illycaffè is a stakeholder

company founded on ethics
and its aim is to improve
quality of life”
Andrea Illy







TALENTS
SUPPLIERS
COMMUNITY

SHAREHOLDERS

A commitment to quality generates a virtuous cycle that creates value for all stakeholders
Sustainability is economic, social and environmental
Economic sustainability through shared value
Social sustainability though education
Environmental sustainability through respect
THE INTEGRATED
SUPPLY CHAIN






Select and motivate the growers
Knowledge transfer through the University of Coffee (growers trained so far)
Direct purchase
Build the illy community
THE RESPONSIBLE SUPPLY
CHAIN PROCESS
CERTIFICATION

 Responsible Supply Chain Process, the certification by DNV that acknowledges the sustainability of the
company all along the supply chain
 Recognizes the company ability to create (and share) value for all stakeholders
 It is the company to take the burden
THE RESPONSIBLE SUPPLY
CHAIN PROCESS
CERTIFICATION
It concerns the company in all its aspects
Areas subject to review include:
 risks related to business ethics
 environmental risks
 risks related to personnel
 social risks

It is a specific section on Green Coffee.
It focuses on relationships with growers,
the production process, the monitoring of suitable performance
indicators, and on controls carried out in the field and on the
final product
CERTIFICATION
RESULTS 2010/2012







1200 growers visited
100% of the suppliers visited already once and 50% visited twice
800 visits done by illycaffè’s technicians
900 hours of training on the sustainable green coffee production
2500 participants at the training
PERFORMANCE INDICATORS
(SOME EXAMPLES)
BENEFITS FOR
PRODUCERS

 Long term relations
 Quality improvement, coffee decommodization
 Sustainable coffee colture
 Wealth and affluence for the coffee community
BENEFITS FOR
CONSUMERS

 Sustainable consumption
 Product safety
 Human rights and the environment respect
 Traciability
 Transparency
University of coffee

Sustainable Value Report

http://valuereport.illy.com

Social media

Sebastiao Salgado
exhibitions

Rio +20
Road show with the CEO of illycaffè
and DNV Business assurance

Media relations
ILLY RESPONSIBLE SUPPLY CHAIN,
A SYSTEMIC APPROACH
TO SUSTAINABILITY
Anna Adriani – Global PR Director &
Chief Sustainability Officer
Creating deeper connections to the
source
Stuart Singleton-White
Senior Manager – External Communications

©2009 Rainforest Alliance
16
“After nourishment, shelter
and companionship, stories
are the thing we need most in
the world.”
Philip Pullman

17
19
Follow the Frog

Seal your cup

20
Creating a Deeper Connection to the Source

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Creating a Deeper Connection to the Source

  • 3. ILLY RESPONSIBLE SUPPLY CHAIN, A SYSTEMIC APPROACH TO SUSTAINABILITY Anna Adriani Global PR Director & Chief Sustainability Officer illycaffè S.p.A
  • 4. THE COMPANY     6 million cups served everyday in more than 140 countries Trieste, Italy from 1933 Ownership Gruppo illy SpA 990 employees worldwide
  • 5. STAKEHOLDER COMPANY CONSUMERS CLIENTS “illycaffè is a stakeholder company founded on ethics and its aim is to improve quality of life” Andrea Illy      TALENTS SUPPLIERS COMMUNITY SHAREHOLDERS A commitment to quality generates a virtuous cycle that creates value for all stakeholders Sustainability is economic, social and environmental Economic sustainability through shared value Social sustainability though education Environmental sustainability through respect
  • 6. THE INTEGRATED SUPPLY CHAIN     Select and motivate the growers Knowledge transfer through the University of Coffee (growers trained so far) Direct purchase Build the illy community
  • 7. THE RESPONSIBLE SUPPLY CHAIN PROCESS CERTIFICATION  Responsible Supply Chain Process, the certification by DNV that acknowledges the sustainability of the company all along the supply chain  Recognizes the company ability to create (and share) value for all stakeholders  It is the company to take the burden
  • 8. THE RESPONSIBLE SUPPLY CHAIN PROCESS CERTIFICATION It concerns the company in all its aspects Areas subject to review include:  risks related to business ethics  environmental risks  risks related to personnel  social risks It is a specific section on Green Coffee. It focuses on relationships with growers, the production process, the monitoring of suitable performance indicators, and on controls carried out in the field and on the final product
  • 9. CERTIFICATION RESULTS 2010/2012      1200 growers visited 100% of the suppliers visited already once and 50% visited twice 800 visits done by illycaffè’s technicians 900 hours of training on the sustainable green coffee production 2500 participants at the training
  • 11. BENEFITS FOR PRODUCERS  Long term relations  Quality improvement, coffee decommodization  Sustainable coffee colture  Wealth and affluence for the coffee community
  • 12. BENEFITS FOR CONSUMERS  Sustainable consumption  Product safety  Human rights and the environment respect  Traciability  Transparency
  • 13. University of coffee Sustainable Value Report http://valuereport.illy.com Social media Sebastiao Salgado exhibitions Rio +20 Road show with the CEO of illycaffè and DNV Business assurance Media relations
  • 14. ILLY RESPONSIBLE SUPPLY CHAIN, A SYSTEMIC APPROACH TO SUSTAINABILITY Anna Adriani – Global PR Director & Chief Sustainability Officer
  • 15. Creating deeper connections to the source Stuart Singleton-White Senior Manager – External Communications ©2009 Rainforest Alliance
  • 16. 16
  • 17. “After nourishment, shelter and companionship, stories are the thing we need most in the world.” Philip Pullman 17
  • 18. 19
  • 19. Follow the Frog Seal your cup 20