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Connecting Sustainable Brands with Quality, Modernity, and Innovation

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Modern sustainable brands will share their values with both conscious and traditional consumers. Dorothy Mackenzie of Dragon Rouge, brings us examples of English businesses including Ginsters, the Co-Operative retail group, Innocent, Cadbury, Stella Artois, and Marks & Spencer. Brands that have put serious consideration toward environmental impact, communities served, local sourcing, launching unique ethical policies, improving animal welfare, and sometimes advocacy for worldly social issues. Brands that have brought ethical values into their identity in a modernized, humanistic way that is positioned as a strong aspect of product/service quality.

Publicada em: Negócios, Tecnologia
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Connecting Sustainable Brands with Quality, Modernity, and Innovation

  1. 1. Connecting Sustainable Brands with Quality, Modernity, and Innovation Dorothy Mackenzie Dragon Rouge
  2. 2. Redefining your Brand for the Future
  3. 3. CHARITIES ENVIRONMENT WORK IN THE COMMUNITY LOCAL SOURCING
  4. 4. Sales growth New consumers
  5. 5. ASSISTING COMMUNITIES LAUNCHING UNIQUE ETHICAL POLICIES IMPROVING ANIMAL WELFARE COMMUNITY PLAN
  6. 6. v
  7. 7. IMPACTS
  8. 8. IMPACTS INSIGHTS
  9. 9. IMPACTS INSIGHTS INTEGRAL
  10. 10. QUALITY MODERNITY
  11. 11. QUALITY MODERNITY SUSTAINABILITY
  12. 12. ‘MARKETERS WILL HAVE A ROLE TO PLAY IN HELPING SOCIETY TO RELOCATE DREAMS’ DAVID PUTTNAM, FILM DIRECTOR

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