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Interview with Lee Fox of http://koodooz.com at the Ideation 10 Conference. Lee's organization is a cause-based social networking site for "KDZ" (friends , students and agents of change) who aspire to make the world a better place. Their approach is to:
1. challenge KDZ with a variety of online attainable goals which require real-world calls-to-action, such as volunteering.
2. reward KDZ for turning challenges into achievements.
3. celebrate KDZ by hosting community events.