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Getting into the App business

David Lane
Managing Director

david@fatfishgames.com
@davidmlane
1
About Us
• Formed the business in 2004.
• Formed with friends from university.
• Wanted to work for ourselves
• Getting into games

2
Funding your idea
• Cash flow.
• Start up money/Seed funding.
• Investors
• Loans & grants.

3
Your team
• Who do you start a business with?
• Should you get a partner?
• Working with family & friends.
• Hiring & firing.

4
The billion dollar
idea

?
5
Promo, promo,
promo
• Most apps go unnoticed
• Paid vs. viral growth
• Know your target audience
• Measure your marketing success

6
What goes into making an App?

Jonasson Lochner
Product Director

jonas@fatfishgames.com
@fatfishgames
1
Concept
• Using your instincts
• Current Trends / Me too Apps
• Competition, USP
• Niche / Gap on the Market
• Passion vs. Logic
• Short Term vs. Long Strategy

2
Decisions, Decisions,
Decisions
• Designing your App
• What platforms to develop for
• Time / Cost Management.
• Unified Free App, and UI

3
Software Design
Cycle
• Your Team, Sub Teams
• High Level Design of Your App
• Published case studies
• AB Testing

4
Rinse and Repeat
• Event Tracking and User Behaviour
• Compare, Optimise, Repeat
• Your App is never finished
• Product Development Strategies
• Scrum, iterative and incremental

5
And the rest…
• Goals and defining success
• Making your App successful
• A great App is not enough
• What have you learned?

6
Questions?
www.FatFishGames.com
@FatFishGames
7

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