6. Promo, promo,
promo
• Most apps go unnoticed
• Paid vs. viral growth
• Know your target audience
• Measure your marketing success
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7. What goes into making an App?
Jonasson Lochner
Product Director
jonas@fatfishgames.com
@fatfishgames
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8. Concept
• Using your instincts
• Current Trends / Me too Apps
• Competition, USP
• Niche / Gap on the Market
• Passion vs. Logic
• Short Term vs. Long Strategy
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10. Software Design
Cycle
• Your Team, Sub Teams
• High Level Design of Your App
• Published case studies
• AB Testing
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11. Rinse and Repeat
• Event Tracking and User Behaviour
• Compare, Optimise, Repeat
• Your App is never finished
• Product Development Strategies
• Scrum, iterative and incremental
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12. And the rest…
• Goals and defining success
• Making your App successful
• A great App is not enough
• What have you learned?
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