O slideshow foi denunciado.
Seu SlideShare está sendo baixado. ×

Mais Conteúdo rRelacionado

Lasswell communication model

  1. 1.  Topic – Lasswell's communication model  submitted by – Susheel Chourasiya  Udaya Varadarajan  Documentation Research and Training Centre  Indian Statistical Institute Bengalore centre  560059
  2. 2. 03/11/16 COMMUNICATION MODEL 2 Introduction  Developed by communication theorist Harold D. Lasswell in 1948. Also known as action model or linear model or one way model of communication  George Gerbner who is the founder of the cultivation theory, expanded Lasswell's model and included the concept of reaction of the receiver.  Lasswell's communication model has 5 components:  Who  Says what  Channel  To whom  With what effect.
  3. 3. Components • Who • Communicator or source or sender of message. • Here sender has all the power. 03/11/16 COMMUNICATION MODEL 4
  4. 4. Cont • Says What • Message • Content of the message
  5. 5. Cont.. • Channel • Medium • In which channel
  6. 6. Cont • Whom • Receiver of the message • Audience
  7. 7. Cont • With what effect • Feedback • From receiver to sender
  8. 8. Cont... • 5 components is used as an analysis tool for evaluating the communication process and components. • The components are the questions to be asked to get the answers and keep communication going.
  9. 9. Various analysis • Control analysis helps the sender to have all the power. • Content analysis is associated to stereotyping and representation of different groups politically. It is also related to the purpose or the ulterior motives of the message. • Media analysis represents which medium should be used to exercise maximum power against the receivers. • Audience analysis shows who are the target population to be manipulated or brain-washed. • Effect analysis is done before the process starts. It is
  10. 10. Advantage  It is Easy and Simple  It suits for almost all types of communication  The concept of effect
  11. 11. Disadvantage •  It ignores the possibility of noise. •  Is very linear and does not consider barriers in the communication process. • Very general • Traditional topics • Too Simple 
  12. 12. Conclusion  Lasswell's model of communication has been widely adopted.Without feedback, a communication process can not be fruitful.It is more focused on the resulting outcome and generally used for media persuasion.
  13. 13. References  www.businesstopia.net/communication/lasswell-communication-model  http://www.slideshare.net/EarlGuzman/lasswell-shannon-weaver  en.wikipedia.org/wiki/Lasswell%27s_model_of_communication

×