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StyleSearch Shopping App | UX Design & Business Model
Designed to enrich your shopping experience through organization and discovery D ec emb er W edd ing by 1 2 / 15 ADD + WAN T HAV E Cap ture Con nec t D isco ver
The Team Darwin Witt, CEO Web Developer and Software Consultant for industrial manufacturers including Fluke, Mercedes-Benz and Pittsburgh Glass Works; previously network security researcher; computer science background Tristan Plank, CIO Researcher and UX Designer for HF Designworks, a UI Design and System Safety Analysis firm; psychology, human factors, & usability background Susan Oldham, CMO UX & Visual Designer; design, branding and human-computer interaction background; experience in fashion & retail industries
Turning Hassles into Value Other mobile apps live in the land of “OR”— StyleSearch lives in the land of “AND” Hassles Solutions Value It’s simple, easy-to-use, and gives shoppers the features they want. StyleSearch takes away the hassles and makes shopping fun again!
Give ‘em what they want HAVE Lots of Keep It Be Integrate NEED Pictures Simple Social to Simplify WANT Suggest Help Track Compare Feedback New Shoppers Favorites Things is Key Things Discover Our Our Our Shoppers Retailers Influencers
Insights to Features StyleSearch integrates many easy-to-use HAVE features into a single app to enhance the CO M P ARE shopping experience. Compare items and swatches from home closet, NEED DISCO in store photos, and online catalogs VER Organize shopping with custom ‘Need’ and ‘Want’ lists WANT SHOP Discovery tool to find closest stores, where to eat after—everything for a shopping adventure ? $$ Suggestions based on shopper’s favorite styles Captu 2 4 re CS ohare nnect Remin Social integration to ask friend’s opinions, or d Favs Share latest and greatest purchases Quick and easy-to-use interface while juggling Prototype shopping bags, lattes and smartphone
StyleSearch is for Retailers Retailers are the Customer in the StyleSearch ecosystem. Our Retail Customers want: Target marketing for mobile shoppers Valuable shopper data: Habits, Browsing, Favorite Styles, Favorite Brands A direct connection to shoppers Reduced item returns More foot traffic in stores More revenue December Wedding by 12/15 ADD + Shopper WANT HAVE Capture Connect Discover
Market 100,000 25 Million+ Retail Stores in U.S. Fashion Aware Shoppers Apparel / Acces. Stores (2011) using SmartPhones | Age 18-54 (Est. 2012) 34% underserved by retail apps 36% 56% 44% 13.1% PREFER PREFER IN STORE ONLINE STORES ONLINE Apparel Retail Apparel Shopping Growth(Est. 2013) Preferences (2011)
Market Segmentation Targeted Market Small business clothing/accessory retailers 10% of 34,000 local retailers = 3400 Planning to target 1% for 1st year = 340 Large chain stores Already having success with 3rd party mobile apps like ShopKicks & Best Decisions StyleSearch has a more social aspect, and a more direct connection
Making Money Revenue Strategies 1. Retailer Subscriptions 7% 3% User Data Monthly/Seasonal options Fees Tiered for retailer size, number of stores Est. $100-$500/month (Avg $3000/yr) 340 retailers = $1M Revenue 3400 partners = $10M Revenue 90% Subscriptions 2. Selling Shopper Data Quizzes, favs, recommendation features gain more shopper preferences 3. Transaction fees for sales/deals 4. Freemium Free to shoppers to encourage growth
Costs & Partnerships Costs Partners Infrastructure Discount/Coupon providers Servers, developers, service reps Merchant services Retailer Partnerships Demo subscriptions for 6 months Google Maps, Google Places, Bing Online/store model for larger retailers Advertising partners Local heros model for smaller Sizing app or online database retailers Service Account reps to subscribe retailers Marketing Advertising, retailer guides, social media, store collateral
Go-to-Market Strategy Launch Social Media activity, focus on Pinterest and Twitter Online advertising, i.e. GoogleAds, etc. Press releases to tech press and retailer publications Stickers for shop windows and in-store displays Retailer Product Guide Demo subscriptions
Future Opportunities Growth Deals and rewards for shopping with partners Quizzes to learn user preferences translates into better business intelligence Advertising—notifications or in-App Expansion to other markets, restaurants & home furnishings Tablet, desktop versions of the application Branded, retailer-specific versions of the app Referrals
Recap Shoppers overwhelmed Problem by choices One place to organize Solution your shopping needs Multiple Revenue Streams Opportunity Under-served retail markets $1M for product development Investment and partner relationships $1M revenue 1st year Return Growth to $10M within 3 years