Selecting a wide range of promotional products for various occasions is a good idea to be followed. The promotional items that you distribute during a tradeshow or exhibition need not be the same and it’s good to have different products for different occasions.

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Promotional items for all occasions
Selecting a wide range of promotional products for various occasions is a good idea to be followed.
The promotional items that you distribute during a tradeshow or exhibition need not be the same
and it’s good to have different products for different occasions. Promotional products that are to be
offered to business associates will be different again from the items you want to give to your
employees. With so much variety available, it's not too difficult to choose a good variety of items, so
that you've got appropriate items for any occasion.
Employee Promotional Items: When selecting promotional items for your employees it is
important to remember that those items should be of regularly used products like desk top
items such as calendars, mouse mats, pens, a personal organizer, paper products and perhaps
a promotional coffee mug. This will make them feel comfortable and will enable them to get
more involved with the team. This works best for the employees who joined the company
recently. Also imprinted promotional products will make them feel inspired in their work. If you
want to recognize an employee’s effort giving him a souvenir will definitely make an
unforgettable impact and this will reinforce his/her morale and they will remain faithful to you.

2. Business Items What works for the employees will not work for your clients and potential
prospects. In case of business gifts it is always advisable to add a bit of personal flavor to your
offerings as this will make your customers feel more connected with you. Wrapped in attractive
packaging a personalized gift will break the ice for your future business and this will enhance
your brand recall.
Trade Shows and Exhibitions When it comes to trade shows and exhibitions the main
objective of your campaign is to get noticed in the show and draw attention to your booth. In
order to achieve this you can some "bait" items to attract attention to your exhibition booth like
large or colorful, with moving parts or items that can be easily noticed. It is also important to
understand your industry make offers of custom promotional items accordingly so that your
visitors or customers can easily identify you line of business without much difficulty.
Purchase Incentives Another break through idea is “purchase incentives”. With these
promotional items you try to maximize your sales. For example, you may offer free items with
orders worth over a certain amount, or you may want to create a purchase incentive program
that offers a free gift after a certain number of purchases. It’s always good to have a variety of
purchase incentive items of different values, so that you can accommodate all types of target
audience. You can offer a free gift for buying $ 50.00 item from the stock. You also can even
offer a more expensive gift (only if your budget permits) such as an attractive promotional mug
or mouse mat. There is no limit to the types of items you can offer here, and you can even
allow your customers to choose their own item--for example, give them the choice between a
mug or mouse mat for their free gift.
Special Events Items for special occasions--such as a gift for a client who has been dealing with
you since long and who was there with you all through your thick and thin, or may your employee
who celebrates a personal occasion or even if your client is observing a special day at heir office can
be a good occasion when you can show your acknowledgement and your appreciation by gifting a
surprise promotional item which will be more valued by your customers or by your co-workers.
Thanks to promotional products, visibility doesn't have to cost much. Building awareness for your
brand is probably easiest, not to mention cheapest, with promotional products. Not only do these
cost less than regular print or multimedia advertising, they also offer long-term exposure.

3. Among all other promotional products wearable items are the most popular promotional products
because they're useful and can be used for longer and over and over again. Also writing instruments
including notepads are great promotional products to distribute at a very low coat. These custom
promotional items like pens, notepads and sticky notes are used widely used by all so the visibility of
these items is more. When building rapport with employees, think of giving away promotional
health-care products such as pill cases, pedometers, stress relievers, or medical diaries. These types
of promotional items can be customized and the best part of it this way you can show how much
you really care about the well being of your co-workers.
Whatever be the type of promotional item you select for gifting the basic objective is to connect
your brand with your target audience, market visibility and brand promotion. With the ever
burgeoning cost in traditional marketing, endorsing through promotional items will have better
brand presence with a far lower cost.
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