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Micropanel Webinar 8 24-11

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This is a webinar for MicroPanel, a panel management solution created by SurveyAnalytics. If interested please click on the link to listen view the webinar and let us know if you have further questions. http://bcove.me/a8j5rugv.

Publicada em: Tecnologia, Negócios
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Micropanel Webinar 8 24-11

  1. 1. SurveyAnalytics Enterprise License How To Set Up A Panel Management Solution in 30 Minutes Using MicroPanel
  2. 2. AGENDA: Online Panel Landscape – Esther Lavielle Online Panel Advantages- Esther LaVielle MicroPanel/MP Modules/Advantages -ERL Panel Respondent Experience -ERL/JJ Building A Custom Community/Panel- JJ Create/Edit/Targeted Profiles- John Johnson Incentive Management – John Johnson Panel Analytics- John Johnson
  3. 3. Online Panel Landscape <ul><li>Virtually nonexistent 10 years ago </li></ul><ul><li>Significant growth in the MR sector </li></ul><ul><li>85% of online research spending is supported by panels </li></ul><ul><li>Industry is still dominated by a handful of providers who account for more than 50% of panel revenue </li></ul><ul><li>Increase internet penetration will result in the creation of more panels </li></ul>
  4. 4. Advantage + Online Panel <ul><li>Quick research turn around </li></ul><ul><li>Control over data quality </li></ul><ul><li>High response rate </li></ul><ul><li>Extensive profile information </li></ul><ul><li>Reduce project cost </li></ul>
  5. 5. MicroPanel <ul><li>Community portal for panel registration and profile management </li></ul><ul><li>Panel engagement Tools (quick polls, message boards, respondent management) </li></ul><ul><li>Unified software platform (surveys, reports, advance analytics, panel management) </li></ul><ul><li>Data delivery and online reporting </li></ul><ul><li>Custom reward solution (points, cash, gift cards) </li></ul>
  6. 6. MicroPanel Modules <ul><li>SurveySwipe: Smartphone App </li></ul><ul><li>Ipad App: SurveyPocket </li></ul><ul><li>SurveyAnalytics: Enterprise Platform </li></ul><ul><li>IdeaScale – Idea generation/Crowd Source Tool </li></ul>
  7. 7. MicroPanel advantage <ul><li>Affordable software licensing fees (small, medium, large firms) </li></ul><ul><li>Unlimited surveys (no additional data collection charge) </li></ul><ul><li>No up front development charge (panels can be created in minutes) </li></ul><ul><li>Unified platform ( Surveys, reporting, analytics, mobile, panel, polls) </li></ul><ul><li>Custom reward solution (points, cash, gift cards) </li></ul>
  8. 8. Panel Respondent Experience Put yourself in your panel’s shoes for a minute. . . . . We will show you what a typical panel respondent can see and do as a one of your panel members: -Join a panel -Create/Manage their own profile -Manage/review incentives -View History of panel participation -Share and Invite their friends to join the panel
  9. 9. Building A Custom Community/Panel <ul><li>A typical online panel can take up to 3 months to set up and build. </li></ul><ul><li>MicroPanel will allow to set up your own panel community in 30 minutes! </li></ul><ul><li>This is the only DIY panel that is integrated with survey and mobile modules in the market </li></ul><ul><li>-Community/Panel Set up </li></ul><ul><li>-Setting up Multiple Communities </li></ul><ul><li>-CSS customization </li></ul><ul><li>Edit options </li></ul>
  10. 10. Create/Edit/Targeted Profiles <ul><li>Creating, editing, and managing your online panel can seem intimidating and even overwhelming at times. </li></ul><ul><li>With the right tools offered by MicroPanel, growing and maintaining your panel health is quick and easy to do. </li></ul><ul><li>-Creating/Editing Profiles </li></ul><ul><li>-Bulk Uploads of respondent profiles </li></ul><ul><li>-custom classification of specific respondents </li></ul><ul><li>Segment panelists to target specific respondents for new email marketing campaigns/target emails invitation for new surveys, etc </li></ul>
  11. 11. Incentive Management With MicroPanel’s Build-in Incentive system it will be easy to manage and audit your panel incentives. Quality incentive management = happy responsive panel members -Integration with Amazon.com -Apple iTunes -Customize your own incentive with each panel
  12. 12. Panel Analytics Checking the pulse of your online panel for maintenance and adjustments are required but you don’t need to bring in a bunch of doctors to figure it out. Get real-time a pulse check of your online panel on MicroPanel Analytics that are easy to understand Get data that = actionable solutions!
  13. 13. John Johnson [email_address] Esther LaVielle esther.rmah @surveyanalytics.com COMMENTS OR QUESTIONS SESSION