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Consumer’s Perception and Buying Behavior of Health Insurance Policies in pune

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Consumer’s Perception and Buying Behavior of Health Insurance Policies in pune

  1. 1. Dr. D. Y. Patil Unitech Society’s Dr. D. Y. Patil Institute of Management and Research, Pimpri Summer Internship Project Title Study of perception of investor in insurance policies in TLS Life Insurance Under the Guidance of Prof. Vishakha hinge Submitted by Vinayak Y Chavan Date – 3/12/2022
  2. 2. Research Project Title Study of perception of investor in insurance policies in TLS Life Insurance
  3. 3. Objectives of the Study 1. To study About the investors perception Regarding insurance services. 2. To measure the satisfaction levels of the investors towards to the services provides by the company. 3. To identify the factors of consumer perception towards investment in life insurance policies. 4. To study the need, believe and expectations of the customer from a life insurance. 5. To focus and improve The investment pattern on investor.
  4. 4. Scope of the Study This study focus on what actually people think about investments And how aware they are about the Life insurance, This study will be done With questionnaire and some internet data as Survey and reference. This Study shall have People who are from sangli and are closely connected. Mainly this research is all about Knowing the perception, awareness and requirements of the people investing in Life insurance.
  5. 5. Research Methodology Points Details Type of Research Design Exploratory Research and Descriptive Research Nature of Research Quantitative Type of Data Primary + secondary Sources of data collection Primary (Questionnaire, interview) secondary(Article, research paper, website etc. ) Sampling Method Simple random sampling Sample size 25 Tools used for Data Analysis Graphical and Percentage Method
  6. 6. Plan of Data Analysis 1. Collect data 2. Screen data 3. Analyse data 4. Finalize data 5. Follow up

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