TAM Airlines & Star Alliance

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TAM Airlines & Star Alliance

  1. 1. TAM Airlines<br />A New STAR ALLIANCE Member<br />
  2. 2. Agenda:<br /><ul><li> TAM - business proposition
  3. 3. Why Star Alliance?
  4. 4. TAM’s contribution
  5. 5. A Win/Win situation?
  6. 6. Barriers for accession</li></li></ul><li>TAM<br />- business proposition<br />
  7. 7. MARKET LEADER DOMESTICALLY & INTERNATIONALLY<br />Source: TAM <br />
  8. 8. Measured in RPKs<br />Source: TAM <br />
  9. 9. TAM<br />- a strategic choice<br />
  10. 10. TAM – OPERATING ENVIRONMENT<br /><ul><li> robust internal market of 60m+ ppa
  11. 11. strong financial performance in spite of the crisis
  12. 12. market growth by 50% (up to 120m ppa) by 2014 (World Cup)
  13. 13. mostly higher yielding business pax</li></ul>Source: TAM estimates <br />
  14. 14. Why Star Alliance?<br />
  15. 15. THE MOST COMPREHENSIVE OF THEM ALL<br />Source: TAM <br />
  16. 16. A win/win deal?<br />
  17. 17. REVENUE GENERATION<br /><ul><li>for TAM
  18. 18. greater network coverage at minimal cost
  19. 19. enhanced brand recognition worldwide
  20. 20. access to a wider database of corporate accounts
  21. 21. for STAR ALLIANCE
  22. 22. disappearance of the last gap in network
  23. 23. further reinforcement of existing synergies</li></li></ul><li>SYNERGIES FROM GLOBAL COLLABORATION<br /><ul><li>economies of scale
  24. 24. alliance bargaining power
  25. 25. individual member’s strengths
  26. 26. joint ground handling
  27. 27. terminal collocation
  28. 28. common IT platform
  29. 29. joint promotional activity</li></li></ul><li>STREAMLINED PASSENGER EXPERIENCE<br /><ul><li>increased connectivity
  30. 30. integrated loyalty programmes
  31. 31. more than 800 VIP lounges worldwide
  32. 32. constant quality & service levels
  33. 33. overall less stressful travel</li></li></ul><li>MARKET DOMINATION WORLDWIDE<br />Capacity share in Brazil (in- & outbound) – 2007<br />Source: ANAC annual report 2007<br />
  34. 34. Barriers for accession <br />
  35. 35. INTEGRATION COMES AT A COST...<br /><ul><li> integration historically takes up to 18 months
  36. 36. involves significant cash input
  37. 37. several minimum requirements need to be accomplished:
  38. 38. operational
  39. 39. commercial
  40. 40. IT</li></li></ul><li>...BUT RESULTS IN LONG-TERM BENEFITS<br />Source: Star Alliance<br />
  41. 41. Thank you for your attention<br />

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