Everyone’s doing it, and it shows no signs of going away. Are you interested in riding the Social Media wave, but not sure where to even start? Join us for an introduction into the fundamentals of Social Media. You’ll learn:
- Who is using social media?
- Why is social media an important part of your marketing strategy?
- What are the most commonly used outlets?
- Which platforms are best for you?
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Social Media 101: Getting Started
1. Social Media 101: Getting Started
Everyone’s doing it, but where do I start?
2. The Fundamentals of Social Media
Who is using social media?
Why is social media an important part of your
marketing strategy?
What are the most commonly used outlets?
Which platforms are best for you?
3. @NikkiSunstrum
• B.S. in Political Science & M.A. in
Education
• Skilled in making dull things interesting
& teaching complicated stuff in ways
everyone can understand
• Master manipulator of content & small
children
• Throws parades for fun
4. Defined
Internet-based applications that build on the ideological and technological
foundations, which allow the creation and exchange of user-generated
content.
www.wikipedia.com
5.
6.
7. The Stats on Social Media
1 in 4 people use social
networking sites
Globally there are over 1.73
Billion registered users
73% of adults identify as
using social media, 56% in
America
43% of Senior Citizens in the
U.S. now use social
8. The Stats on Social Media
90% of marketers use social
media for business
58% of SM users follow or
“like” a brand anticipating
exclusive content or
discounts
There are now more smart
devices, than people
Nearly two-thirds of
American sleep with their cell
phones
9. Why should I care about your
cats, bacon & breakfast?
Outreach
Information
Clarification
Resources
Customers
10. Know before you go…
• Why do I want to engage in social media
• What do I hope to accomplish?
• Who is my target audience?
• Where do I belong?
11. Worldwide there are over 1.5 Billion active users
699 Million people log into Facebook daily
5 new profiles are created every second
Time spent/person/month on Facebook = ~8hours
54% of monthly Facebook users (901M) access via mobile
Single largest photo repository with over a quarter of a Trillion
images
14.58 million photo uploads per hour.
“Like” Me.
12. 554,750,000 registered users
135,000 people sign up for twitter each day
400Million tweets happen each day, 9,100 per second
2.1 Billion search inquires occur on Twitter every day
400 Million in projected advertising revenue in 2013
Average user spends 170 minutes each month on Twitter
12 Million Vine videos uploaded to Twitter daily
Short, sweet & to the point
13. Launched in 2010
Purchased by Facebook in 2013 for $1 Billion, 13 employees
150 Million monthly active users
60% of Instagram users are outside the United States
16 Billion photos shared
1.2 Billion “Likes” each day, 8,500 per second
55 Million photos uploaded on average each day
5 Million videos posted within 24 hours of feature launch
Say cheese, with a filter
14. More than 1 billion unique users each month
Over 6 billion hours of video are watched each month—almost
an hour for every person on Earth, a 50% increase over last year
100 hours of video are uploaded to YouTube every minute
70% of YouTube traffic comes from outside the US
YouTube is in 56 countries and 61 languages
YouTube reaches more US adults ages 18-34 than any cable
network
The Value of Going Viral
15. Ready, Set, Go
Get Started
Identify Yourself
Find your audience
Be Unique
www.facebook.com/pages
Store hours, info, staff
Spread the word! Rubber
stamps, flyers, postcards,
bag stuffers, receipts
Vanity URL, branded
welcome page
17. Start Simple
Shared stories
Mentions and collaboration
Support promotional efforts across multiple channels
Create a buzz….decorate for season
Social plug-ins
Facebook advertisements
18. It’s not just what you say,
but how you say it
Visual
Engage
Show personality
Provide exclusivity
Build an expectation
Analyze
19. Content: Diversification, Strategy and ROI
• Photos, Videos, Questions, Polls, etc.
• Gift registries, holiday countdowns, pricing alerts, store events
and exclusive promotions via social media
• Update consumers about local events, extended store hours,
price changes
• Friday Fun Facts, Deal of the Week, Wacky Wednesday
Contest, Logo usage and Foursquare
• Take the time to analyze critical response patterns and build
your social posts accordingly.
20. Rules of Engagement
Policy
Style, images, content, disclaimers
There is no expectation of privacy
Confidential information, defamatory or derogatory
postings
Reinforce proper usage, activities,
professionalism, no advertising