Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Social Media Marketing Tips for Small Businesses
1. +
Social Media
For Small Business
Inexpensive, effective marketing
@NikkiSunstrum
Social Engagement Coordinator
September 17, 2013
2. +
Who I am…
Nicole Sunstrum
• B.S. in Political Science & M.A. in
Education
• Skilled in making dull things interesting &
teaching complicated stuff in ways
everyone can understand
• Master manipulator of content & small
children
• Throws parades for fun
5. +
Stats
According to
Mashable, 43% of
Senior Citizens in the
U.S. now use social
media
Nearly two-thirds of
Americans sleep with
their cell phones
58% of Facebook users
“Like” brands on
Facebook because they
anticipate access to
exclusive content or
discounts.
200 million photos are
uploaded to Facebook
every day.
6. +
Why do I care about your
cat, bacon, & breakfast?
Outreach
Information
Clarification
Resources
Customers
7. +
Know before you go…
• Why do I want to engage in social media
• What do I hope to accomplish?
• Who is my target audience?
• Where do I belong?
8. +
We don’t just tweet press releases.
Justification
Strategy
Goal Development
Content
Administration
Response
Engagement
Making business personable
14. +
Standing out in the crowd
Pick one and do it well…
• Twitter for customer service
• Yelp for recommendations
• Vine for sharing tips or events
• Pinterest for new product display
• Facebook for promotions
• LinkedIn for recruitment
16. +
Caution
Don’t…
Only connect with the intent to
sell
Connect but never interact
Spam
Copy and paste across networks
Forget who you are and why you
are here
Negate the power of social and
that it is forever
17. +
It’s all about the ROI baby
• Clicks and impressions and actions, oh my…
• $174
• Not all fans are created equally
• Ask yourself why does it matter?
18. +
www.michigan.gov/socialmedia
One stop shop for all things social in Michigan government
• Inventory
• Policy
• Procedures
• Style Guide
• Resources
• Campaigns
• Accomplishments