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Presents:

Five Tips for Branding
Your Small Business
1. Logo Design: Having a logo that doesn't look like
      you whipped it up in MS Paint is important.

   For a few hundred dollars a graphic designer can give you
   multiple professionally drawn logos to choose from.
Keep in mind that you
can always “rebrand”
and change your logo
if something better
                               For example, our old logo
comes along!




              ...and our new one!
2. Print Collateral: Do-it-yourself business card sites
are cost effective, but in the end, they absolutely look DIY!

  Once you've nailed down the logo, have your designer
              layout your print collateral.
This can (and should) include:
● Business cards

● Brochures

● Postcards

● Letterhead
3. Exterior Signage - Studies have shown that the
right outdoor signage can influence on-the-spot buying
                      decisions.




 They also drive top-of-mind awareness towards your
          brand, products, and services.
A full service sign and graphics company can handle
all the details of design, permitting, fabrication, and
          installation of your business sign.
4. Lobby Signage - If you have an office
location, nothings says professional and established
         better than a nice logo lobby sign.




     Once again, no need to break the bank. A
    commercial sign company can put together
           solutions for every budget.
At the lower end, options
include vinyl and acrylic.

Mid-range may be a metal
laminate, such as brushed
aluminum, mounted to
acrylic or painted foam.


At the high end, go for
cast metal letters!
5. Vehicle Graphics and Wraps – A vehicle wrap may
     very well give you the most bang for your buck. In an urban
     environment, a vehicle wrap can provide upwards of 50,000
                         impressions per day.




You can expect a professionally designed and wrapped vehicle to last
4-5 years, so the cost to advertise would roughly be about $2 per day.
Partial wraps are another great option, and when designed
properly, will also make your company look the part. We always
    recommend a wrap if you don't have an office location.
Let's Review:

1. Logo Design
2. Print Collateral
3. Outdoor Signage
4. Lobby Signage
5. Vehicle Graphics and Wraps
We proudly serve Philadelphia, South Jersey,
          Delaware, and Nationwide!

   For questions, comments, tips, and advice on
branding your business (small or large!), contact us
         at http://www.sunrisesigns.com

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5 Branding Tips for Small Businesses

  • 1. Presents: Five Tips for Branding Your Small Business
  • 2. 1. Logo Design: Having a logo that doesn't look like you whipped it up in MS Paint is important. For a few hundred dollars a graphic designer can give you multiple professionally drawn logos to choose from.
  • 3. Keep in mind that you can always “rebrand” and change your logo if something better For example, our old logo comes along! ...and our new one!
  • 4. 2. Print Collateral: Do-it-yourself business card sites are cost effective, but in the end, they absolutely look DIY! Once you've nailed down the logo, have your designer layout your print collateral.
  • 5. This can (and should) include: ● Business cards ● Brochures ● Postcards ● Letterhead
  • 6. 3. Exterior Signage - Studies have shown that the right outdoor signage can influence on-the-spot buying decisions. They also drive top-of-mind awareness towards your brand, products, and services.
  • 7. A full service sign and graphics company can handle all the details of design, permitting, fabrication, and installation of your business sign.
  • 8. 4. Lobby Signage - If you have an office location, nothings says professional and established better than a nice logo lobby sign. Once again, no need to break the bank. A commercial sign company can put together solutions for every budget.
  • 9. At the lower end, options include vinyl and acrylic. Mid-range may be a metal laminate, such as brushed aluminum, mounted to acrylic or painted foam. At the high end, go for cast metal letters!
  • 10. 5. Vehicle Graphics and Wraps – A vehicle wrap may very well give you the most bang for your buck. In an urban environment, a vehicle wrap can provide upwards of 50,000 impressions per day. You can expect a professionally designed and wrapped vehicle to last 4-5 years, so the cost to advertise would roughly be about $2 per day.
  • 11. Partial wraps are another great option, and when designed properly, will also make your company look the part. We always recommend a wrap if you don't have an office location.
  • 12. Let's Review: 1. Logo Design 2. Print Collateral 3. Outdoor Signage 4. Lobby Signage 5. Vehicle Graphics and Wraps
  • 13. We proudly serve Philadelphia, South Jersey, Delaware, and Nationwide! For questions, comments, tips, and advice on branding your business (small or large!), contact us at http://www.sunrisesigns.com