KG Tech(the registered SEO company in India), which started as a freelancing services to help retailers sell products online in 2008, has grown into a complete digital branding services providing solutions on SEO, SEM, SMO & related business requirements. It was not a plan, but consistent growth of search engines andsocial medias, launch of new marketing platforms every year or two, shift of customer base to online and growing demands of businesses to create a reputable brand online has all brought us to where we are today, ofcourse with our efforts and the trust that our customers have on us. We are extremely client-friendly company working on customized solutions for every project.For More Information visit: http://www.kgtech.in/. call us: +917845920090 , +914424350693

1. Search Engine Optimization (SEO)
Presentation by
Celina Jonesi
SEO india-KG Tech

2. What is Search Engine Optimization?
 SEO is short for search engine optimisation. As
the term implies, Seo india is all about optimizing
a website to gain maximum visibility within the
search engine results.
 SEO takes time and effort. Do not be fooled by e-mails
turning up unannounced in your inbox,
promising instant SEO results.

3. SEO
 Once you have realised the need for decent SEO on your website
you should approach the issue seriously. We see many clients who
have dabbled with SEO, maybe using information they have
gleamed from YouTube and other sources but the trouble is a lot
of information on YouTube is either completely wrong or out of
date and some of the advice can actually harm the position of your
website within the search engines .
 Increasingly people use Google to search for products or services
rather than traditional sources such as Yellow Pages. I cannot even
remember the last time I looked at Yellow Pages. So if you want
to get more customers the obvious way to do it is by getting your
website found easily in Google.

4. Overview: Search Engine Optimization
Search engine optimization (SEO) is the process of improving the
volume and quality of traffic to a web site from search engines via
"natural" ("organic" or "algorithmic") search results.
SEO helps to ensure that a site is accessible to a search engine and
improves the chances that the site will be found by the search
engine.
It is the process of choosing targeted keyword phrases related to a
site, and ensuring that the site places well when those keyword
phrases are part of a Web search.
The practice of designing web pages so that they rank as high as
possible in search results from search engines.
SEO helps to ensure that a site is accessible to a search engine and
improves the chances that the site will be found by the search
engine.

5. Goals: Search Engine Optimization
•Achieving a high ranking on the search engines
•Boost sales / Increase your return on investment
•Improve your competitive edge
•Expand customer base and target audience
•Growth in site traffic

6. SEO and ROI (Return on Investment)
 In terms of the return on investment, search engine optimisation
offers fantastic returns. If you simply place a large advert in say
Yellow Pages it will sit there for a year but once printed you
cannot change it to meet changing circumstances and you cannot
improve it. The great thing about search engine optimisation is
that you should always be thinking about tweaking the focus of
the optimisation so you get exactly the results you require.
 The cost of search engine optimisation is minimal. The results
however can be a complete game changer for your business.
Obviously no one can guarantee an increase in business as result
of successful search engine optimisation, however it stands to
reason that if you’re easy to find on Google and people are
looking for your product or service on Google then people are
going to try you rather than your competitors so you have a much
better chance of increasing your levels of business.

7. What is possible with SEO
 It is important to realise the limitations of search engine
optimisation techniques. There are a lot of companies
sending out spam emails which you will probably have
received offering to get you onto the first page of Google
by this time next week. This is patiently rubbish. Good
SEO takes effort and good SEO takes time. The timescale
for seeing benefits from careful search engine
optimisation of your website is weeks and months rather
than days.

8. PROCESS: Search Engine Optimization
Off Page are the best way to get more website traffic. Off page
factors include relevant back links to the website, as well as anchor
text. Back links are very important for Google for generating
traffic to the website
On-Page factors are related directly to the content and structure of
the website. On-page optimization involves modifying keyword
frequency in the URL, Optimizing Title, Headings, Hypertext
Links and Body text.

9. Onsite and offsite SEO
 When you are optimizing your website for search engine visibility
there are two distinct aspects to the optimization.
On-site optimization refers to any changes that you make to the actual
content of the website. This on-site optimization may relate to the
text that your visitors can see when they visit your website or it may
relate to the code behind the website that the search engine will see,
but that your visitors will not necessarily view.
 For instance, as we will see elsewhere, within the ‘head’ section of
the HTML code for each page of the website, you may optimise the
title, description and keywords. There are also many other on-site
optimisation opportunities, such as using header tags and alt tags.In
many ways the most important part of on-site optimisation is to
make sure that all your keyword phrases are displayed within the
body text of the page.

10. Offsite search engine optimization consists of numerous
activities, such as requesting links from other websites to your
website. In addition this now includes activities ranging from
posting videos on YouTube through to setting up Facebook
and Twitter accounts.
 The single most important offsite activity is the acquiring of
links from other websites, to your website. Within reason the
more of these the better. However it is also important that
these links are high quality links, which means that you
should be linking from related sites and also sites that host
quality information and that are highly rated by Google. Links
from sites with a high Google PageRank are much more
valuable than links from website pages that have a low
PageRank value.

11. Different search engines
 There are many different search engines available today the most famous
of which is Google. Other examples include Bing from Microsoft and
Yahoo. It is important that if you are promoting a website you make sure
that each individual search engine is aware of your particular website. The
easiest way to do this is to search each search engine using your company
name and see if you can find the website.
 Alternatively many search engines will allow you to examine the search
engine to see if a particular website is listed by that search engine. You
may well have received spam emails offering to submit your website to
thousands of search engines but in reality there are only a handful of
search engines that actually matter.
 Do not be seduced by the idea that for a one-off cost will get your website
listed with thousands of search engines and all of a sudden you will start
getting lots more visitors to your website.

12. Organic vs. paid search results
 When Google displays the search results, you will normally see
what are called ‘paid for’ results displayed at the top of the
page and sometimes down the side of the page. The ‘paid for’
results section is normally lightly shaded and is frequently
labelled as ‘sponsored’ links or advertisements.
 If you want your company to be displayed within the ‘paid for’
results section, then you need to register with Google, and take
part in a global auction. This global auction will determine
which company is displayed at the top of the paid for results,
and which companies are displayed further down the list. The
more you bid, the more likely that you will be displayed at the
top of the paid for results section.

13. Organic vs. paid search results
Using the paid for results service from Google can be
attractive to new companies that have not yet fully
developed their website, but nevertheless need to attract
business via the search engine results.You should read all
the available information from Google, prior to entering
into their paid for service and you should know how to
cap expenditure within a certain time period. Also be
aware that this form of advertising can be very expensive,
but on the other hand, if you are getting results it may well
be worth the expense.

14. Organic vs. paid search results
The organic results, also referred to as natural
results, are displayed beneath the paid for results.
There is no charge for having your web pages
displayed within the organic results section. The
order in which web pages are displayed within the
organic section is determined by a series of
complex algorithms used by Google to rank
websites.Search engine optimisation is all about
getting your website to be displayed as high as
possible within the organic results section of the
search engine results.

15. Page Rank
The Google search engine gives each website page a
PageRank number. This PageRank number is essentially
an indication that Google assigns to the value of a
particular web page. The PageRank numbering system
ranges from 0 at the bottom to 10 at the top, and it is
important to realise that this is a non-linear scale.You will
find that many website pages have a PageRank of zero
which could indicate either that Google has yet to
discovery and rank this page or it could indicate that the
particular page has been penalised by Google for
attempting to spam the search engines, and has been de-listed
by the search engine.

16. Page Rank
You should endeavour to achieve the highest possible PageRank
for your homepage and other important pages within your
website.The PageRank that is publicly displayed within the
Google toolbar is only updated periodically, typically every few
months. This means that if you are engaged in intensive SEO
work on a website you cannot expect to see the PageRank move
up overnight.Sometimes you may find a web page with a low
PageRank displayed towards the top of the search engine
results. This may mean that competing pages simply have an
even lower PageRank. It can also mean that other factors are
affecting the listing of the page within the search engine results,
apart from simply the PageRank itself.

17. SEO Company in India- KG Tech
 KG Tech(the registered SEO company in India), which started as a
freelancing services to help retailers sell products online in 2008,
has grown into a complete digital branding services providing
solutions on SEO, SEM, SMO & related business requirements. It
was not a plan, but consistent growth of search engines and social
medias, launch of new marketing platforms every year or two, shift
of customer base to online and growing demands of businesses to
create a reputable brand online has all brought us to where we are
today, ofcourse with our efforts and the trust that our customers
have on us. We are extremely client-friendly company working on
customized solutions for every project. For More Information visit:
seo india call us: +917845920090 , +914424350693

18. QUESTIONS