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ELEMENTS OF DESIGN
Line
Object/form
Texture
Colour
Shape
Value
What is clothing made up of?
Good fashion has a combination of the elements and principles of
design.
Elements of design a...
Line
Out of the 6 elements of design, line is the strongest and most important and
dominant.
Without line;
¥…. There can b...
Vertical lines
Vertical lines tend to convey different moods, ranging from power and strength, to growth.
Directional/Jagg...
What lines appear in
this dress?
What is Line?
Refers to an elongated mark that connects two or more points. Line
encloses and divides space, creating shap...
Structural
Structural –
lines required to
maintain
the structure of
the garment;
for example,
seams
Decorative
Decorative ...
Straight Lines
Message
Forceful, Rigid, Strong, Hard, Formal, Masculine, Crisp, Stiff,
Severe
Illusion
Increases, emphasiz...
Straight lines
Curved Lines
Message
Gentle, Romantic, Fragile, Soft, Casual, Feminine, Graceful,
Sensual
Illusion
Holds attention longer,...
Curved lines
Vertical
Message
Formal, strong, dignified, stiff, business-like, stately,
conservative, grandious, majestic, efficient
Il...
Vertical lines
Horizontal
Message
Restful, stable, calm, relaxed, casual, quiet, serene, in repose,
lethargic
Illusion
Increases, emphasi...
Horizontal lines
Diagonal
Message
Active, movement, instability, excitement, interesting, dramatic,
restless, sophisticated, in motion, vit...
Diagonal lines
Portfolio Assignment
Create portfolio pages
For Straight Line, Curved Line, Diagonal Line etc.
Address the following in th...
Curved line
sample
portfolio page
Diagonal Line
sample
portfolio page
Straight line
portfolio
sample page
Types
•Warm Colors
•Reds, oranges,
yellows
Color has an immediate and profound
effect on a design.
•Cool Colors
•Blues, pu...
Color
Area enclosed when both sides of a line meet. Shapes can be
geometric or organic.
The shape, outline, or configuration of ...
Shape
Examples: Squares, Circles, Ellipses,
Ovals, Rectangles, Triangles
By incorporating the use of space in
your design, you can enlarge or
reduce the visual space
Space
Types of Spaces are
•Op...
Texture The surface look or feel of something.
Texture
Rough surface
Absorbs more light and, therefore,
appears darker.
Smooth surface
Reflects more light and, therefore...
Smooth Texture
Rough Texture
Value
The relative lightness or darkness
of a color.
Methods
Shade
Degree of darkness of a color
Tint
A pale or faint vari...
Value
Thank
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Elements of design in fashion

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Elements of design in fashion

  1. 1. ELEMENTS OF DESIGN Line Object/form Texture Colour Shape Value
  2. 2. What is clothing made up of? Good fashion has a combination of the elements and principles of design. Elements of design are the parts. They structure and carry the work. The elements of design are; Line Shape Form or Object Color Texture space Value Principles of design are concepts. They affect content and message. The principles of design are; Balance Harmony Proportion Emphasis Rhythm
  3. 3. Line Out of the 6 elements of design, line is the strongest and most important and dominant. Without line; ¥…. There can be no shape. ¥…. Without shape there can be no form. ¥…. Without form there can be no texture and there can be no pattern. Lines can be; • Vertical • Horizontal • Diagonal • Curved • short or tall • thick or thin • can lead you away, or move you forward in an image
  4. 4. Vertical lines Vertical lines tend to convey different moods, ranging from power and strength, to growth. Directional/Jagged lines Jagged/sharp lines can be perceived as forceful, chaotic, sharp, and threatening Curved lines Represents freedom, the natural, having the appearance of softness and creates a soothing feeling Diagonal lines Diagonal- Represents action, activity, excitement and movement. Thin lines Thin lines can be experienced by some as unstable, and by others as weak. Thick lines Thick lines can be experienced as rigid and dependent, or can be experienced as dominating . Horizontal lines Represents calm, peace and relaxation.
  5. 5. What lines appear in this dress?
  6. 6. What is Line? Refers to an elongated mark that connects two or more points. Line encloses and divides space, creating shapes and forms. Seam lines divide and enclose space on a garment. . Effects of line Can create optical illusions Show directions Show movement Show strength A B C D
  7. 7. Structural Structural – lines required to maintain the structure of the garment; for example, seams Decorative Decorative – lines created by the designer purely for decoration; for example, a printed-on design Vs .
  8. 8. Straight Lines Message Forceful, Rigid, Strong, Hard, Formal, Masculine, Crisp, Stiff, Severe Illusion Increases, emphasizes, reinforces body lines and angles, counters curved lines and rounded body areas Placements Closures, Necklines, Collars, Lapels, Seamlines, Darts, Tucks, Pleats, Folds, Stripes, Shapes, Silhouettes
  9. 9. Straight lines
  10. 10. Curved Lines Message Gentle, Romantic, Fragile, Soft, Casual, Feminine, Graceful, Sensual Illusion Holds attention longer, increases, emphasizes, reinforces rounded soft-body curves, counter straight lines and angular body areas Placements Fabric pattern, necklines, collars, yokelines, seamlines, bows, lapels, sleeves, ruffles, skirts, gathers, trims, buttons
  11. 11. Curved lines
  12. 12. Vertical Message Formal, strong, dignified, stiff, business-like, stately, conservative, grandious, majestic, efficient Illusion Increases, emphasizes, reinforces length, height, narrowness, thinness– slimming, counters horizontal lines Placement Deep v-necklines, pointed collars, narrow lapels, narrow panels or gores, fabric insets, lengthwise grainline, vertical stripes, darts, tucks, pleats, folds, crease, zippers, row of buttons, pockets, ties, neckties, long sleeves, high heels
  13. 13. Vertical lines
  14. 14. Horizontal Message Restful, stable, calm, relaxed, casual, quiet, serene, in repose, lethargic Illusion Increases, emphasizes, reinforces width, bulk, shortness, counters vertical lines, when placed high appears taller, when placed low appears shorter Placement Necklines, flat collars, bow ties, yoke lines, horizontal stripes, belts, cuffs, waistline, sashes, patch/flap pockets, wide-set double-breasted closure, strap shoes, platform shoes, wide- brimmed hat
  15. 15. Horizontal lines
  16. 16. Diagonal Message Active, movement, instability, excitement, interesting, dramatic, restless, sophisticated, in motion, vitality Illusion Increases, emphasizes, reinforces the direction of the dominant angle, counters vertical and horizontal lines Placement V-shaped neckline, open collar, lapels, raglan sleeve seamlines, French darts, closures, surplice closure, row of buttons, fabric inset, diagonal stripes, gores, herringbone pattern, zigzag pattern, A-line skirt, flared skirt or pants, shoe laces crisscross straps
  17. 17. Diagonal lines
  18. 18. Portfolio Assignment Create portfolio pages For Straight Line, Curved Line, Diagonal Line etc. Address the following in the paragraph: What lines are found in the picture? Where are the lines found? Are the lines structural or decorative? What is the illusion and message associated with the described lines.
  19. 19. Curved line sample portfolio page
  20. 20. Diagonal Line sample portfolio page
  21. 21. Straight line portfolio sample page
  22. 22. Types •Warm Colors •Reds, oranges, yellows Color has an immediate and profound effect on a design. •Cool Colors •Blues, purples, greens Color Colors can affect how humans feel and act.
  23. 23. Color
  24. 24. Area enclosed when both sides of a line meet. Shapes can be geometric or organic. The shape, outline, or configuration of anything. Shape
  25. 25. Shape Examples: Squares, Circles, Ellipses, Ovals, Rectangles, Triangles
  26. 26. By incorporating the use of space in your design, you can enlarge or reduce the visual space Space Types of Spaces are •Open, uncluttered spaces •Cramped, busy •Unused vs. good use of space
  27. 27. Texture The surface look or feel of something.
  28. 28. Texture Rough surface Absorbs more light and, therefore, appears darker. Smooth surface Reflects more light and, therefore, is a more intense color.
  29. 29. Smooth Texture
  30. 30. Rough Texture
  31. 31. Value The relative lightness or darkness of a color. Methods Shade Degree of darkness of a color Tint A pale or faint variation of a color
  32. 32. Value
  33. 33. Thank

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