E-Commerce Vs Traditional Marketing

Amity International Business School
E-Commerce Vs Traditional Marketing
National Bank Vs International Bank

E-Commerce: Commonly known as Electronic Marketing Buying and
selling of goods or services through Internet. without using any paper
documents. A type of business model, or segment of a larger business
model, that enables a firm or individual to conduct business over an
electronic network, typically the internet.

There are no guarantees for purchased goods as online product
is intangible until the product is at hand.

The consumer browses the catalog
of products featured on the site and
selects items to purchase. The
selected items are placed in the
electronic equivalent of a shopping
cart & provides a bill and ship-to
address for purchase and delivery.

• B to B
• B to C
B2B
• C to B
• C to C B2C C2C
C2B

Credit Card
Net banking
Wire Transfer
Cash On Delivery
Checks and Money Orders

1) More products and services: EC provides with more choices; they
can select from many vendors and from more products.
2) Cheaper products: EC frequently provides consumers with less
expensive products and services by allowing them to shop in many
places and conduct quick comparisons.
3)No Middlemen- There is a direct contact with customers in e-commerce
through internet without any intermediation. Companies
can now focus more on specific customers by adopting different one-to-
one marketing strategy
4) You can shop anywhere in the world
5) Easy access 24 hours a day

Not everyone is connected to the Internet
There is the possibility of credit card number theft (There is an increase
amount of fraud on the Internet)
There are no guarantees for purchased goods as online shopping
(Because Product is intangible until the product is at hand)

Traditional Marketing: Traditional Commerce is the process of
buying, selling or exchanging products, services or information is
physical, Marketing is the process of communicating the value of a
product, Traditional marketing is the directly meet customers,
Traditional marketing activities typically involve advertising, publicity,
sales, merchandising and distribution.

• Micro Environment: Suppliers, Intermediaries, Competitors,
Customers, Publics
• Macro Environment: Demographic, Economic, Technological,
Political, Socio-Culture
DIRECT SELLING
COMPANY CUSTOMER

Easy to pick and choose whatever you
like and eliminate what you don’t like
Goods are tangible, therefore we can
see the exact appearance of the product

The 4 P’s involved with a
communications giant is very
important as they are directly linked
to the customer’s preference

Marketing Mix - A mixture of several ideas and plans
followed by a marketing representative to promote
a particular product or brand is called marketing
mix. Several concepts and ideas combined together to
formulate final strategies helpful in making a brand
popular amongst the masses form marketing mix.
1 Product
2 Price
3 Place
4 Promotion

Product
Goods manufactured by organizations for the end-users are called
products.
Products can be of two types - Tangible Product and Intangible Product
(Services)
An individual can see, touch and feel tangible products as compared to
intangible products.
A product in a market place is something which a seller sells to the buyers
in exchange of money.
Price
The money which a buyer pays for a product is called as price of the
product. The price of a product is indirectly proportional to its availability in
the market. Lesser its availability, more would be its price and vice a versa.
Retail stores which stock unique products (not available at any other store)
quote a higher price from the buyers.

Place
Place refers to the location where the products are available and can be
sold or purchased. Buyers can purchase products either from physical
markets or from virtual markets. In a physical market, buyers and sellers
can physically meet and interact with each other whereas in a virtual
market buyers and sellers meet through internet.
Promotion
Promotion refers to the various strategies and ideas implemented by the
marketers to make the end - users aware of their brand. Promotion
includes various techniques employed to promote and make a brand
popular amongst the masses.

• We can get the product on time.
• Many Choice.
• Free from shipping cost.
• Free from tax.
• It is tangible. We can see the exact appearance of the
product.
• We can make sure the size as we can try the product before
we purchase it.

•It may takes time for us to find parking.
• Some appliances need transportation cost to
send it to our home. Example, a refrigerator.
• We have to queue and wait for our turn to pay
at the counter.

Sunil Kr Ahirwar
Amity University, Noida- 125
Eamil- sunil.ahirwar@student.amity.edu
Mo- +91-9871836819

E-Commerce Vs Traditional Marketing

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