Developing Business Plan

PROJECT REPORT ON
Business Plan: Recycling & Upycling Plant

PREPARED BY
Group-9
ENTERPRENEURSHIP
Kiran Jacob
& Rituparna Dutta
NEW VENTURE CREATION Ramanathan K
Ritesh Agarwal
Sunam Pal
Puneeth K

Business Plan: Recycling & Upcycling Plant Group-9

Table of Contents

1. INTRODUCTION....................................................................................................................... 7

1. A Name & Address of Business ............................................................................... 7

1.B Names and Addresses …………………………………………………………….………………8

1.C Nature of Business.................................................................................................. 8

1.D Financing Needed ................................................................................................. 10

1.E Satement of Confidentiality Report .................................................................... 11

2. EXECUTIVE SUMMARY ...................................................................................................... 13

The purpose of selection of business ......................................................................... 14

Vision............................................................................................................................ 15

Mision ........................................................................................................................... 14

Some Advantages to the environment: ..................................................................... 15

3. INDUSTRY ANALYSIS .......................................................................................................... 16

3.A Future outlook & trends ...................................................................................... 16

Future Outlook .......................................................................................... 16

The Evolution of the Disposable Society ................................................. 16

Trends ........................................................................................................ 19

3.B Competitor analysis.............................................................................................. 19

3.C Market Segmentation .......................................................................................... 20

3. D Industry & Market Forecast .............................................................................. 21

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4. BUSINESS DESCRIPTION .................................................................................................... 24

4.A General Description of Business ......................................................................... 24

4.B Industry & Enterpreneurs Background ............................................................ 24

4.C Goals & Potential of the of the business ............................................................. 26

4.D Products and their uniqueness…………………………………………………………….26

4.E Sizes of Business ................................................................................................... 26

5. PRODUCTION PLAN ............................................................................................................. 27

5.A Manufacturing Process Including sub contract ................................................ 27

5.A.1 Logistics : TTL PVT LTD .............................................................. 27

5.A.2 Automation Systems: Siemens/Honeywell .................................... 27

5.A.3 Information Processing: Ramco & IBM ....................................... 27

5.A.4 Quality Check: Dedlon ................................................................... 27

5.A.5 Auditing: Price Water Cooper ....................................................... 28

5.B Physical Plant with complete layout ................................................................... 29

5.C Machinery & necessary equipments .................................................................. 30

Machinery .................................................................................................. 30

Equipments ................................................................................................ 30

5.D Name of the suppliers of raw materials ............................................................. 33

6. OPERATIONAL PLAN ........................................................................................................... 36

6.A Description of company’s operation ................................................................... 36

The recycling process ................................................................................ 37

The upcycling process ............................................................................... 39
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6.B Location Advantage,Zone & Tax benifit............................................................ 40

Location: .................................................................................................... 40

Zone ............................................................................................................ 40

Tax Benifit ................................................................................................. 40

6.C Flow of order for goods & services ..................................................................... 41

6.D Proximity of suppliers & access to transportation ............................................ 44

6.E Tecnology Utilization ........................................................................................... 45

7. MARKETING PLAN ............................................................................................................... 47

7.A Target Market ...................................................................................................... 47

7.B Market Size and trends ........................................................................................ 47

7.C Competition .......................................................................................................... 49

7.D Pricing ................................................................................................................... 51

Pricing Stratigy: ........................................................................................ 51

Product Pricing: ........................................................................................ 51

7.E Distribution ........................................................................................................... 52

Regional Sales Headquaters ..................................................................... 52

Distribution Channels............................................................................... 53

7.F Advertising & Promotion..................................................................................... 54

Positioning ................................................................................................. 54

Advertisements .......................................................................................... 55

8. ORGANIZATIONAL PLAN ................................................................................................... 56

8.A Form of ownership ............................................................................................... 56
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ORGANISATION STRUCTURE ........................................................... 56

8.B Employee Details .................................................................................................. 58

Number of employee ................................................................................. 58

Salary Structure ........................................................................................ 59

8.C Authotity of Policy & Prinicipals ........................................................................ 60

8.D Management Team – Key Personal .................................................................... 61

9. FINANCE PLAN ...................................................................................................................... 64

9.A Profit & Loss Statement ...................................................................................... 64

Calculation of fixed asset with depreciation ........................................... 66

Balance sheet ............................................................................................. 68

9.B Cash Flow statement ............................................................................................ 69

9.C Break-even analysis.............................................................................................. 71

9.D Cost controls & Budgeting .................................................................................. 71

9.E Sources & application of funds ........................................................................... 72

Loan repayment scheme ........................................................................... 72

Start-up ...................................................................................................... 72

10. CRITICAL RISKS.................................................................................................................. 72

10.A Evaluation of weakenes & threat of business .................................................. 72

Weakness ................................................................................................... 72

Threat ......................................................................................................... 72

10.B Potential Problems ............................................................................................. 72

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Technical challenges ................................................................................. 72

Failure to offer suitable alternative work ............................................... 72

Failure to properly consult....................................................................... 72

Financial problems.................................................................................... 72

10.C Obstacle & their risks ........................................................................................ 72

10.D Contigency Plans & Alternative actions .......................................................... 72

10.D.1 Contingency ................................................................................... 72

10.D.2 Alternative Action ......................................................................... 72

11. HARVEST STRATIGY ......................................................................................................... 77

11.A Transfer of Asset ................................................................................................ 77

11. B Continuity of Business Stratigy ........................................................................ 80

11.C Identify Successors ............................................................................................. 81

12. COMPANY ANALYSIS ........................................................................................................ 81

12.A Feasibility of the project .................................................................................... 81

12.B SWOT ANALYSIS ............................................................................................ 81

12.C PRODUCT PROFILE ....................................................................................... 81

12.D Unique Selling Proposition ................................................................................ 83

12.E 6P’s of Marketing ............................................................................................... 81

PRODUCT: ............................................................................................... 81

PLACE: ...................................................................................................... 81

PROMOTION: .......................................................................................... 81

PRICING: .................................................................................................. 81

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PROCESS: ................................................................................................. 81

PEOPLE: ................................................................................................... 81

13. EXECUTION STRATEGY ................................................................................................... 81

14. APPENDIX .............................................................................................................................. 81

APPENDIX-1:Questionnaire ................................................................................... 881

APPENDIX-2: List of Subcontracts .......................................................................... 89

APPENDIX-3: List of Suppliers ............................................................................... 91

APPENDIX-4: Price List of Products ....................................................................... 92

15. REFERENCES ........................................................................................................................ 91

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1. Introduction
1. A Name & Address of Business

Name of company : ECO CAPITALIST PVT.LTD

Address:
ECO CAPITALIST (Kengeri )
Mysore Road, Kanmanike,
Kumbalgodu
Bangalore, Karnataka, India
560060
Phone: 80 - 4012 9800/9802/9820,
Website: www.ecocapitalistindia.com

1.B Names and Addresses of Principals

Names:

1. Sunam Pal
2. Kiran Jacob
3. Rituparna Dutta
4. Ritesh Agarwal
5. Ramanathan K
6. Puneeth K

Address:

Alliance University

Chikkahagade Cross
Chandapura - Anekal Main Road
Anekal, Bangalore - 562106
Karnataka, India
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1.C Nature of Business

Recycling Plant

India is the second most populous country, which has about 16% of the world
population and 25% of the land area. Rapid industrialization last few decades
have led to the depletion of pollution of precious natural resources in India
depletes and pollutes resources continuously. Further the rapid industrial
developments have, also, led to the generation of huge quantities of hazardous
wastes, which have further aggravated the environmental problems in the
country by depleting and polluting natural resources. Therefore, rational and
sustainable utilization of natural resources and its protection from toxic releases
is vital for sustainable socio-economic development.

Hazardous waste management is a new concept for most of the Asian countries
including India. The lack of technical and financial resources and the regulatory
control for the management of hazardous wastes in the past had led to the
unscientific disposal of hazardous wastes in India, which posed serious risks to
human, animal and plant life.

Looking at the current status of the recycling industry in India a number of
attempts have been made in order to use any kind of waste, be it household, e-
waste, industrial etc. or at least to dispose this waste in a wise manner which
would affect the environment in the least possible manner.

A number of committees and societies have been formed to look into this issue.
A number of conferences have been conducted, exhibitions have been put up,
and attempts have been made to spread awareness amongst the public in
relation to the waste management.

The concept of recycling is not very new in India, but looking at the actual
work done in this respect, we found out that there is still a long way to go.

India‟s e-waste is increasing at a rapid rate of 10% every year but still there are
no e-waste recycling plants in India yet. There are not many organizations
which are seriously taking steps towards it.

The work done and steps taken all seem to be very theoretical in approach and
good to hear but in reality nothing has seemed to take a practical shape.

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Here is a state wise distribution of the waste produced all over India, it also
classifies as to which waste can be recycled, incinerated or disposed.

Introduction to small/medium scale industries

The Ministry of Small Scale Industries (SSI) is a defunct Indian government
ministry. It was merged with the Ministry of Agro and Rural Industries to form
the Ministry of Micro, Small and Medium Enterprises. The ministry was tasked
with the promotion of micro and small enterprises (MSEs).

The Ministry of Small Scale Industries and Agro and Rural Industries
(SSI&ARI) was created in October 1999. In September 2001, the ministry was
split into the Ministry of Small Scale Industries (SSI) and the Ministry of Agro
and Rural Industries (ARI). The Ministry of Small Scale Industries merged with
the Ministry of Agro and Rural Industries to form the Ministry of Micro, Small
and Medium Enterprises in 2007

The Small Industries Development Organization (SIDO) was under the control
of the ministry, as was the public sector undertakings National Small Industries
Corporation Limited (NSIC).

The Small Industries Development Organization

It is the Office of the Development Commissioner for Small Scale Industries.
SIDO was established in 1954 on the basis of the recommendations of the Ford
Foundation. It has over 60 offices and 21 autonomous bodies under its
management. These autonomous bodies include Tool Rooms, Training
Institutions and Project-cum-Process Development Centers.

Various Services provided by SIDO to the SMEs:-

 Facilities for testing, tool mending, training for entrepreneurship
development.
 Preparation of project and product profiles.
 Technical and managerial consultancy.
 Assistance for exports.
 Pollution and energy audits.

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SIDO also provides economic information services and advises Government in
policy formulation for the promotion and development of SSIs. The field
offices also work as effective links between the Central and the State
Governments.

1.D Financing Needed

We plan to invest and put in a maximum capital of Rs. 6 Crore. All the money
will be diversified for various purposes ranging from the expenditure of
acquiring machinery to salary of employees, marketing expenses and other
essentials.

Initial Investment costs

PARTICULARS AMOUNT
(Rs)
Building Construction 3000000
Advance for office building 500000
Machinery 10000000
Furniture 300000
Tools 400000
Computers 300000
Preliminary Expenses 1500000
Fixed deposit 1500000
Cash balance 2500000
Total 20000000

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1.E Statement of Confidentiality Report

The Guiding Principle of Confidentiality embodied in the language of the letter
of agreement among AMT, AMTDA, and Object ware Inc. states: "no one
should be able to use these reports to identify a company involved in any
transaction.”

The report also states that the Joint Statistics Committee, composed of an equal
number of AMT and AMTDA member representatives, shall approve any
Changes in report structure, use of and access to the data.

The Joint Statistics Committee has
approved the following Confidentiality Rules:

 Press release report: No masking. All numbers will be disclosed.

 No masking for units. All numbers will be disclosed.

 For dollar value data points, the “3/40/5 Rule” will function as follows:

 A minimum of 3 companies must report transactions for each data point

 If one company accounts for more than 40% of the dollars reported, then
the number will not be disclosed; Or If 5 or more companies report
transactions, then the number will be disclosed.

 There may be cases of non-disclosure of some dollar values, in order to
prevent someone from determining the value of a single data point which
has not been disclosed, per the above rules.

 Unit data is disclosed on the premise that, for any product or sales area,
the number of participants in the program (both builders and
distributors), is at least three companies, and that in any given month, it is
not possible to attribute a transaction to a specific company. Due to
sensitivity of price information, restrictions are imposed on the disclosure
of this information.

 The operating agreement further states that industry reports shall be
jointly owned by AMT and AMTDA (not Object ware Inc.).
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 Their Joint Statistics Committee retains complete discretion to determine
the scope and terms of distribution of any reports. The participants shall
maintain ownership of their respective data, while the aggregate data base
is owned by the two

Associations.

In addition to the safeguards described above, additional provisions include:

• Access to USMTC data limited to the Object ware Inc. staff directly involved
in providing services and producing reports.

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2. Executive summary
Our business has a start - up capital of Rs. 2 Crores. We have allocated
resources to different spheres of the business with much thought and
application. Our basis consists of the up cycling of waste wrappers, cloth
pieces, broken wood pieces, and waste plastic and metal containers. We plan to
focus mainly on plastic and polyester and terracycled papers coming from
masala pouches like pan parag, plastic bottles of mineral water as well as soft
drinks and plastic from almost all packed food items like potato chips etc...
These items which would‟ve been a waste could actually be used for
transforming them into different stationary items like pencils, backpacks,
folders, pencil cases and other useful items like trash containers, eco binders,
disposable glasses, plates, umbrellas and bags.

The bottles produced will be used for packaging of cleaning agents used in
houses or for fertilizers, pesticides or other materials used for farming. The only
material required for making these products is trash, which is why our tagline is
"Trash modified is Cash simplified."

Raw material can be made obtained easily. We will have tie ups with major
MNC‟s who are the major contributors to the kind of resources we are looking
for. Some of these companies include Pepsi and coke India, Parle, HUL & Pan
Parag. We can ask each of these companies to sell their used bottles and
pouches to us as well as their defected products. This is how we will acquire
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our raw material which can be easily made available due to the large amount of
sale of products in these categories in India.

Our project has been formed for the purpose of not only earning huge profits
but also create awareness about the need of saving the environment. Hence, we
are expecting a lot of support when we initiate this revolution because of the
social cause attached to it. This organization will help take care of excess litter
and reuse and up cycle things that would have just added to the pollution if not
acted upon. Incineration adds to air pollution while dumping of reusable
products on land chokes the soil and makes it impossible to grow any crops on
that land.

Being Realistic, our products will be slightly higher priced than the normal ones
in the market because the process of up cycling is more expensive than
manufacturing from the start. The raw material has to be made suitable for safe
human use. Because of this technical 'difficulty', we are starting our business
operations in Bangalore first which will gradually followed by setting up
operations in other Metropolitan cities of Delhi, Kolkata, Mumbai and
Hyderabad.

Educated class would be willing to pay a little extra for an ecofriendly product.
It will just cost equivalent to only a cup of coffee. In India, the percentage of
people paying a little extra for the 'green' products is about 7 - 8% and
fortunately, this % is increasing. Considering the Metro cities, this % would be
about 20% since people have a better purchasing power, they are more educated
and they are more aware of the importance of the eco - friendly products.

The purpose of selection of business

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Personally both of us did think of many topics and had scrutinized quite a few
on various parameters. The reason why we selected this plan is because it is a
very feasible plan and the need of such a business is very much required at this
point in our country. Taking the example of Karnataka alone, every week we
read an article about waste being dumped or burnt in the outskirts of Bangalore
which is causing a number of problems like pollution and the release of very
dangerous gases. If the same waste can be actually used and transformed into
products of daily use then we are sure we‟ll be successful in the contribution
process of saving Mother Earth.

Vision

Solutions for a green planet

Mission

To become the world's leading Consumer Company for recycle products and
services rich in process driven operations, with emphasis on environment,
health and safety.

Some Advantages to the environment:

- Reduction and thereby gradual elimination of dumping of waste particularly
plastic.

- No contamination of ground or water by dumping or burning of these harmful
chemicals.

- Less toxic fumes

- Reduction in the rate of global warming, acid rains, etc.

We believe that it will not be very tough in convincing the corporate world also
about the advantages of such products and hence the search for customers could
also end there.

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3. Industry Analysis
3.A Future outlook & trends

Future Outlook:The Evolution of the Disposable Society

It helps to put municipal waste in perspective. At the turn of the 20th century,
the rapid industrialization of the previous century led to urban squalor. People
were crowded together in tenements, throwing their garbage into the streets. But
a dedicated urban reform movement helped to establish municipal sanitation
departments. Uniformed crews began to provide convenient collection and
disposal of municipal waste. The system was overseen by municipal engineers
who convinced local elected officials to invest in modern waste disposal
technologies such as "sanitary" landfills, waste-to-energy combustion facilities
and recycling plants.

As time went by, the waste stream changed. In 1905 municipal waste consisted
of household ashes from cooking and heating (75 percent), kitchen scraps (16
percent) and miscellaneous rubbish (7 percent). A century later, the ashes were
gone, but the "miscellaneous rubbish" (today's consumer products and
packaging) had swelled to take their place.

It only seems sensible, when you think about it, that there would be such
explosive growth in throwaway products and packaging. Municipal waste
management is provided as a public service, perceived by citizens as a free
resource. There is no incentive to economize on waste either at the household
level or, more importantly, in the marketplace.

Producers of consumer products never thought twice about designing their
products to be thrown away. It started with the convenient "no deposit no
return" pop cans which consumers were urged to toss in the trash rather than
return to the store to be refilled. And it continues today with a new generation
of throwaways: consumer electronics. The personal computer is the pop can of
the cyber age, a disposable container for quickly obsolescing information
technology.

Computer makers have shipped hundreds of millions of units without ever a
thought of what would happen to them when the newer, better, faster version
became available. And it is local cities and towns that are expected to bear the
brunt of the problem.

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Despite the figures being so huge no action has been really taken to either
control it or reuse it. Hence, we come up with this project to propose a recycling
up cycling plant which could use this waste as its raw material and make better
useful accessories out of it.

The Future of Waste
So what is the alternative? At the same time that North American cities and
towns were beginning to budget for recycling, there was a quiet policy
revolution underway in Europe and the Canadian province of British Colombia.
There, governments and a handful of citizens were questioning the century-old
assumption that local communities should clean up after the Disposable
Society.

A new waste policy known as Extended Producer Responsibility (EPR) has led
to the adoption of laws in many parts of the world that require any company
that sells a consumer product to provide "cradle-to-cradle" take-back service to
its consumers. In British Columbia these laws are being introduced one product
category at a time. First the producers of paint were called to the table and
required to set up a program to take back and recycle their products from
consumers. Then the producers of pesticides, pharmaceuticals, fuels, and paint
thinners. Most recently the producers of packaged motor oil and oil filters. Soon
it will be tires and batteries. Then British Columbia will likely follow Europe's
example and require EPR for electronic products.

Cities and towns in British Columbia are now able to ban these products from
their waste management programs, reminding citizens to look to the producer
for the waste solutions. People living in British Columbia imagine a day when
cities and towns will devote their resources to developing state-of-the-art
composting and sewage treatment systems - not to mention libraries, parks and
schools - while recycling of consumer products and packaging will be a thriving
commercial activity. It will be carried out in what some like to call "discard
malls." It will be a profitable activity because products will be designed for
recycling and reuse, rather than for the landfill.

This is the New American Dream - that the consumer products industry can
eliminate waste by effectively managing its resources. It will take conscientious
citizens to send this message to our civic leaders.

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While we must currently make do with recycling, it is only one small part of
waste management and we can do much better. As long as communities
continue to pick up after producers of disposable products, producers will never
learn how to pick up after themselves.

Trends

 Current trends in the market greatly favor the start-up of our recycling
business.
 Municipalities are already seeking alternative means of disposal as disposal
prices are expected to skyrocket as landfill space decreases dramatically.
 Municipalities are already seeking alternative means of disposal as disposal
prices are expected to skyrocket as landfill space decreases dramatically.
 Growth rate is 7-8%.Thus, a huge opportunity ahead for us since still an
untapped market.

3.B Competitor analysis

Ratings (Scale = 1-5: 1-Poor, 5-Excellent)
Global e-
waste
management
Weight (Must Eco Capitalist, Attero
Attributes & services
Total 100%) Kengeri Recycling
(GEMS),
Sarjapura
Road
Product 30 4 2 3
Product Price 40 4 3 4
Distribution 15 3 3 3
Location 15 5 3 2
Total 100% 16 11 12
Potentially Upcoming Main
Conclusion
Advantageous Threat competitor

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3.C Market Segmentation
DEMOGRAPHIC

 Income: Medium and High

 Social class: Any class

 Occupation: Corporate, young students

PSYCHOGRAPHIC

 Lifestyle: who wouldn‟t mind paying a little extra for a cause.

 Outlook: who are willing to save the environment

BEHAVIOURAL

 User Status: mainly it‟ll include the 1st timers who have hardly used recycled
products; the people who are regular to this concept will also be attracted.

 Usage Rate: will gradually increase as they realize its advantages

 Attitude: Looking for potential customers with positive mindset.

GEOGRAPHICAL

 Urban India

 Metro cities – Headquarters at Bangalore alongside operations in all major
metropolitan cities.

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3. D Industry & Market Forecast

Market Forecasting
2005 2006 2007 2008 2009
Potential
Growth CAGR
Customers
Municipalities
with treatment 1% 34 34 34 34 34 0.00%
plant
Compost users 5% 1,779 1,868 1,961 2,059 2,162 5.00%
Other 0% 0 0 0 0 0 0.00%
Total 4.91% 1,813 1,902 1,995 2,093 2,196 4.91%

Market Growth

The possibility of growth in this market is realistically huge. Consider the
following simple facts:

 Municipalities must have an alternative means for disposing of human
waste; we offer a great alternative to meet that need.
 Market trends are skewing more and more toward organic soil enhancements
and away from chemical fertilizers; we meet this need as well.
 We have no direct competition in West Virginia and very little in the Mid-
Atlantic region.

All of this means that Mid-Atlantic Recycling is poised to see tremendous growth.

Buying Patterns

To be a player in the organic fertilizer and soil produce market, Mid-Atlantic
Recycling identified market needs to gain an overall competitive advantage. The
following explains our product's competitive advantages. Our product is:

 Organic: Our organic product allows us to be responsive to the dominant
market trend. We offer all of the advantages that organic products have over
chemical competitors.
 Comparable application times: Based on the West Virginia University
laboratory analysis, our product is comparable in potency to chemical
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fertilizer. Thus the application time is also comparable, which saves money
and labor since there is no need to purchase and apply additional products.
 Recycled: This part of our product has to do with marketing. We are a
company that cares about the consumer and the environment. We offer a
valuable product, at low cost, that saves landfill space

Sales Forecast

The table below outlines the sales forecast and cost of goods sold. The forecast is
based on reasonable sales projections within this very large market.

An additional revenue stream will be the collection and removal of sawdust, wood
chip, and bark from the International Paper Company on a full time basis; the
contract for this work has been won. The sawdust materials collected will be used
in the composting process.

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Sales Forecast

2007 2008 2009

Unit Sales

Sawdust collection services in hours 13,440 13,440 13,440

Waste acceptance in tons 10,640 25,920 51,840

Compost sales in tons 14,776 36,000 72,000

Total Unit Sales 38,856 75,360 137,280

Unit Prices 2007 2008 2009

Sawdust collection services in hours $14.20 $14.77 $15.36

Waste acceptance in tons $18.00 $18.00 $18.00

Compost sales in tons $50.00 $52.50 $55.13

Sales 2007 2008 2009

Sawdust collection services in hours $190,848 $198,509 $206,438

Waste acceptance in tons $191,520 $466,560 $933,120

Compost sales in tons $738,800 $1,890,000 $3,969,360

Total Sales $1,121,168 $2,555,069 $5,108,918

Direct Unit Costs 2007 2008 2009

Sawdust collection services in hours $0.71 $0.74 $0.77

Waste acceptance in tons $0.90 $0.90 $0.90

Compost sales in tons $7.00 $7.35 $7.72

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Direct Cost of Sales 2007 2008 2009

Sawdust collection services in hours $9,542 $9,925 $10,322

Waste acceptance in tons $9,576 $23,328 $46,656

Compost sales in tons $103,432 $264,600 $555,710

Subtotal Direct Cost of Sales $122,550 $297,853 $612,688

4. Business Description
4.A General Description of Business

 Our products offer needed solutions to municipalities and the market for
recycled products.
 It realizes that consumers today are more conscious of recycling and of their
environment.

4.B Industry & Entrepreneurs Background

Rituparna Dutta

She is currently a student in Alliance University and is pursuing MBA. She
completed her graduation from PES Institute of Applied Science in Bangalore. An
enthusiast by nature, she has believed in exploring opportunities and has tried
being adventurous with whatever she does. Though she had the opportunity of
establishing her career as a Business Consultant, she opted to believe in her ideas
and go ahead with the plan of starting a new venture which she believes would not
only be successful financially but would also help in saving the environment from
the huge amounts of waste disposed every day. Her biggest assets are confidence,
commitment, thorough knowledge about the industry and financing abilities.

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Ritesh Agarwal

Currently pursuing his MBA in Alliance University. He completed his schooling
from Sri Aurobindo Memorial School in Madhepura. He has been involved in
many college level projects relating to marketing and Entrepreneurship
Development and has considerable amount of experience in formulation of plans
and projects. Like his partner, even he believes in being adventurous and doing
something for the environment. His biggest assets are his Marketing techniques
and knowledge of the local environment.

Sunam Pal

Currently in pursuing his MBA Alliance University. He did his engineering in
Electronics. He is Six sigma green belt professional. He has conducted &
organized several events & tech-feast at college level. Has participated in seminar
& presented case study to be published in journal. He is expertized in operation &
production management.

Kiran Varghese Jacob

He is currently pursuing his MBA from Alliance University, Bangalore. He has
completed his engineering in electronics & communication from Musaliar College
of Engineering & Technology. He is involved in many social organizations like
NGO to have a betterment of life of people. He is also an active participant in
social campaigns conducted by Greenpeace. His interests include travelling,
reading and other social activities to provide a better life for the fellow being. He
has always aspired to become an entrepreneur.

Ramanathan K.

He is currently a student in Alliance School of business and pursuing PGPM. He
did his schooling from Jawahar higher secondary school in Neyveli, Tamil Nadu
and he pursued his B.E from Sri Krishna College of engineering and technology,
Coimbatore, Tamil Nadu. He is very friendly in nature and he likes to move along
with people from different places. He is very good in analytical skills and people
skills. He wishes to be an entrepreneur and contribute towards improving the life
of people.
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4.C Goals & Potential of the of the business
 To provide a top quality, recycled material to the consumer so that they may
benefit from many good properties and organic elements of the waste
products.
 To ensure the financial wellbeing of the business.
 To provide municipalities with an economical, alternative for the disposal of
the recyclable wastes.

 To build in the consumer a positive feeling about the feasibility of using
recycled goods.

4.D Products and their Uniqueness

 Cost: The price of our product is quite less.

 Recycled product:
We offer recycled products which is responsive to current
market trends. This includes the entire advantages organics offer over
chemicals. Recycled products characterize a "caring company" and are more
appealing to the customer's changing attitude toward organic fertilizer as
opposed to chemical fertilizer.

 Elimination of disposal issues:
Municipalities now have a waste that takes up
landfill space. Our service recycles the waste which saves valuable landfill
space.

 Longevity of our Products:
Our product lasts for many months, thereby saving
the customer‟s money (no additional expenditure for more products).

4.E Sizes of Business
Size of Business Number
Business Unit 1
Suppliers 14
subcontractors/outsourcing 8
Employees 40
Sales Head Quarter 8
Plant Size 10,000 square feet
Coverage of raw materials 4 states

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5. Production Plan

5.A Manufacturing Process Including sub contract/Outsourcing

5.A.1 Logistics : TTL PVT LTD
 The external logistics will be subcontracted to TTL PVT LTD.

 They will look into logistics at both supplier side & distribution to optimize
the cost.

 They will operate & negotiate with tariff cost

5.A.2 Automation Systems: Siemens/Honeywell
 The automation system will be contacted to Siemens.

 Their job will be to install, configure & automate the entire production
process to be controlled from a control room.

5.A.3 Information Processing: Ramco & IBM
 Ramco PVT LTD will be subcontracted to build ERP to support the
production process

 They will look into the requirements & keep upgrading the tool with time

 IBM will look into data management processing tool

5.A.4 Quality Check: Dedlon
 The quality check will be sub contracted to Dedlon.

 They will be ensuring the quality standard with tolerance zone of customers.

 They will adopt practices like lean six sigma, TQM across industry & also
train them
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5.A.5 Auditing: Price Water Cooper
 The entire responsibility of accounting auditing would be handled over to
the PWC.

 They will look into the transparency, credibility, corporate governance pert
of it.

 Would ensure that accounting abide by the legal laws.

5.A.6 Market Research: Ac Neilson

 Market research will be conducted by AC Neilson.

 They will look into the new markets that can be trapped.

 They will help in sales forecasting.

5.A.7 Branding & Advertisement: Ogilvy & Mather

 They will help in branding & promotion.

 They will take care of advertisement.

5.A.8 Recruitment: MeritTrac

 Recruitment & talent management will be done my MeritTrac.

 They will help in developing a people knowledge base within company.

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5.B Physical Plant with complete layout

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5.C Machinery & necessary equipment’s

Machinery
We use two kinds of machines. The first is for the recycling of the plastic and the
paper.

From washing basins for waste plastic to granule extruder, complete line of
recycling plant can be seen on diagram. Recycling plant equipment is subject to
change depending on polymer to be recycled. Recycling plants contain washing
basins, crushing machine, agglomerate, drying unit, granule extruder and
packaging unit.

Equipments

Equipment used for sorting are Bales Breaker, mainly used for bottles washing,
Conveyor Belts with different set up, Metal Detectors and Separators, with
different configurations and Trommels.

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After separation plastic scraps should go to size reduction; in this section we will
be talking about Shredders and Granulators.

A good separation is what makes the final product pure therefore there is a
description of Dry Separators and wet separation with Sink-Float Tanks and
Hydrocyclones.

There is also some description of different ways of washing using Washing
Machines with some little explanation about Pre-Washing systems, according with
the scarps you will be dealing with, together with rinsing methods with Rinse-
Dryers and finally drying that is one of the most difficult things to achieve in
plastic recycling, by means of mechanical Centrifuges.

Other equipment commonly use are also Classifiers, Dosing Units, and Mixing
Silo.

When your scrap is clean and dry, you may want to upgrade your final product
according with what it is; for this you may want to go with an Agglomerator
(densifier) specially in case of thin film washing, a Pelletizing Lines together with
Polymer Filtration and speaking about PET and any Crystal Polymer, an IV
upgrade through Solid State Polycondensation.

And do not forget dirt doesn't disappear but goes into Water; few words about a
very important subject.

RAW MATERIAL

Aluminium UBC :-

 Baled aluminum Used Beverage Can (UBC) scrap.
 This material has a minimum density of 14 pounds per cubic foot and
maximum density of 17 pounds per cubic foot.
 Magnetically separated material and free of steel, lead, bottle caps, plastic
cans and other plastic glass wood dirt, grease, trash etc.

Aluminium Litho:-

 Clean Aluminum Lithographic Sheets. 1000 and or 3000 series alloys, to be
free of paper, plastic, extensively inked sheets and any other contaminants.
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PET :

 Polyethalene Terphthalate is a thermoplastic polymer resin used in making
beverage bottles and other containers.

Specs:

 Includes post industrial and post consumer beverage and food containers.

Prohibitive Materials:

 Non specific plastic, non-plastic materials, and dirt.
 There should be as little moisture as possible.
 Free flowing liquid is unacceptable.
 Contamination is not to exceed 2%.

Waste Raw Materials Procurement

Waste Procurement Area
Karnataka:
Mangalore,Mysore,Hosur
Tamil Nadu: Chennai,Coimbatore,Hosur,Madurai,katpadi
Industrial
Kerela:Trivandrum,Alapzua
waste
Andhra Pradesh:Tirupati,Hyderabad,Vijayawada,Nellore
Maharashtra/Goa:
Madgaon,Vascodagama,Mumbai,Pune,Thane,Dadar
Domestic
Bangalore,Mysore,Mangalore,Madurai,Chennai,Mumba,Goa
Waste
Municipality Bangalore,Hosur
Home
Bangalore,Mysore,Chennai
Appliances

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Waste Raw material location

5.D Name of the suppliers of raw materials

5.D.1 TATA REFRACTORIES

Supplier of: Fire Bricks,Graphite Bricks, Clay Bricks.
Use: To insulate high temperature inside kiln chambers & boilers.
Location: Jameshdpur,Jharkhand.

5.D.2 ENMASS

Supplier of : Boilers, Cooling towers, chimneys.
Use: To support production operations in factory.
Location: Ahmedabad,Gujrat.

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5.D.3 ASHOK LEYLAND

Supplier of : Automobiles, Moving trolleys, mixer bucket.
Use: To support internal & external logistics.
Location: Hosur,Tamil nadu.

5.D.4 VEDANTA

Supplier of : Aluminium.
Use: To provide shielding to plant, machinery, and equipments.
Location: Madgaon,Goa.

5.D.5 SAIL

Supplier of : Steel.
Use: To provide shielding to plant,machinery,equipments.
Location: Bhilai,Chattisgarh.

5.D.6 KIRLOSKER

Supplier of : Cranes,Elevators,Drilling machines.
Use: To support operations.
Location: Pune,Maharashtra.

5.D.7 Hindustan Machine Limited

Supplier of : Machines & equipment.
Use: To support production.
Location: Chennai,Tamil Nadu.

5.D.8 SHELL

Supplier of : Oils, Petro chemical, Industrial Fuel gas.
Use: To support ignition at kiln, firing & support vehicles.
Location: Bangalore,Karnataka.

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5.D.9 Honeywell/Siemens

Supplier of : Automation Systems.
Use: To automate the entire production process.

5.D.10 JK paper

Supplier of : Paper, Packaging material, card boards.
Use: To help in covering, packaging.
Location: Rayagada,Orissa.

5.D.11 IBM

Supplier of : ERP system & ETL tool.
Use: To integrate the various departments & help in data management.

5.D.12 SR chemicals

Supplier of : Phosphate,chlorine,Bleaching agent.
Use: To treat the waste & make it free from germs.
Location: Ahmedabad,Gujrat.

5.D.13 Dalmia Cement

Supplier of : Cement.
Use: To support construction.
Location: Delhi,India.

5.D.14 Hindalco

Supplier of : Coal.
Use: To help in ignition & also by-products.
Location: Sambalpur,Orissa.

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6. Operational Plan

6.A Description of company’s operation

The Waste-Glass Recycling Plant is a set of machines to produce Supersol, a
pumice-like light porous foamed material, from waste glass produced in the
local community as 99% of its basic materials.

The Waste-Glass Recycling Plant consists of 9 machine units, a bottle supply
hopper, a bottle conveyor, a crusher, a cullet mill, powder conveyors, a
powder sifter, a mixing machine, a baking machine and a Supersol sizer; and
automatic control panels. The bottle supply hopper can hold about 4.5 m3 of
waste glass, which is crushed into cullet of less than 6 mm in size by the
crusher. The cullet is then milled into glass powder with a median grain
diameter of 35 µm by the cullet mill. The glass powder is sent to the powder
sifter, which removes foreign objects and powder grains that are not of a
36 | P a g e


specified size. The mixing machine mixes glass powder and add-in materials,
and continuously sends the resulting powder mixture to the baking machine.
There the powder mixture is preheated, softened, baked and foamed in the
temperature range of 700 ~ 920 degrees centigrade. The layer of glass powder
mixture having an initial thickness of 15 mm is converted into a light porous
slab having a thickness of about 60 mm. More than 70% of these machines
have originally been developed by Trim.

Most conventional glass recycling machines crushes glass only into cullet.
The resulting cullet is used for making glass again if it is transparent or
brown, and other cullet is mixed in secondary concrete products, asphalt
paving and blocks. The cullet, however, is low-value-added products, and its
use in business is limited. On the other hand, Supersol, produced by the
Waste-Glass Recycling Plant, has a wide range of application, such as a light
embanking material in civil engineering, a culture medium or an inorganic soil
amendment in horticulture and agriculture, a purification material in water
purification and an insulator in architecture. It is now used in various areas for
various purposes.

Glass cullet of less than 6 mm in size produced by the glass crusher is further
milled to produce galss powder. Our cullet mill is a tube mill modified for
glass cullet. Its inlet can easily take in glass pieces of different sizes and
shapes, and its outlet discharges glass powder in the order of smaller specific
gravities. The produced glass powder is separated from paper, such as bottle
labels, by a rotary sieve within the two-layer hopper. The cullet mill contains
many alumina balls, which collide with each other to mill cullet. The machine
requires no maintenance for about 2 years. The full-automatic operation of the
cullet mill synchronized with the glass crusher enables a continuous
production of glass powder, and has achieved a stable glass powder
production of the specified grain size and a higher production efficiency
(more than 97%).

THE RECYCLING PROCESS
The recycling starts with the sorting of the mixed plastic.

MIX PLASTIC sounds very dirty because coming from garbage selection and
consequently, it is. Pre-washing is provided mainly when granulator blades can

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wear rapidly because of the amount and type of dirt, but here a single shaft
shredder is the machine to use and wearing is not critical.

Mix plastics means plastics collected from garbage automatic or manual selection.

The average composition is what follows:

 60 % LDPE
 12 % HDPE
 8 % PP
 5 % Multi-layer packaging films
 3 % PS
 3 % PET
 2 % PVC
 7 % Non sortable garbage (Fabrics, cleaning pads, foamed materials, etc.)

It will never be possible to get a material good for film or other fine applications
but only a decent material that goes into injection molding, lumber production and
so on.

In our opinion the only way to make money with this kind of recycling is to get an
high productive line, in other words something with a throughput over 1500
Kg/hour.

The problem here is mainly separation and two, sometimes three, sink-float tanks
are required to deeply separate, at least, olefins from sinkable plastics.

Just because the best way to achieve results is using clean water, each tank should
"separated" from the following one by a washing/drying step so, while material
goes forward, water goes backwards.

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This applies to almost all systems, surely to all "no chemical" washing lines but, in
this particular case, it is very important.

Back to the pre-washing matter, it goes by itself this system already has a pre-
washing and nothing else is needed, at least from cleaning point of view. (while the
separation problem remains)

Let the trash plastic dry, wash it by centrifugal force , dry it then chop it into small
pieces again wash it using same force again dry it. Put it in a extruder and extrude
it out, it comes out in the form of strings .now, using a granulator make plastic
palletes check the melt flow index of the whole composite. Now, depending upon
the melt flow index of the composite different accessories are made up .

THE UPCYCLING PROCESS

The recycled plastic is then used for making products like Tiffin boxes, pencil
cases, etc. The plastic is put through machine which has special equipment
attached to it called the Dye. For making different products out of plastic the same
machine can be used but the Dye needs to be different. This Dye is available in
various types and shapes.

The plastic doesn‟t really needs a different process to make different things but a
separate Dye because it needs to be molded in the shape of the desired product
which the Dye does.

These upcycled goods are packed and then distributed.

Our basic distribution channels being the road transport. The selling and
distribution work is outsourced for various cities. Our distribution is mainly be
going through separate stalls in malls and shops like more, reliance mart etc. 1
person is appointed in each city to make sure that these stalls are operating
smoothly and that the representatives are giving sufficient information to our
buyers about the recycled concept. Apart from this we have corporate tie ups with
companies like Cisco, IBM, and Infosys who are going to use our up cycled
products on a regular basis.

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UPCYCLING PLANT
An up cycling plant has nothing very new in the machinery, but the Dye plays a
very important role. To make anything new out of recycled paper all you need is
a different kind of Dye every time. Each Dye has a different shape and size so as
to give your products the desired design.

6.B Location Advantage, Zone & Tax benefit

Location:
 We are planning to set up our unit on our ancestral property which is
located on Mysore road.

 Our office will be located on Mysore Road in Bangalore from where all
our operational work will be carried out.

Zone
 The property is located 23 kms from Bangalore.

 The land will is totally 100,000 sq. ft. in area.

 The office premises spread over an area of 1500 sq. ft. with enough space
of accommodating a store room where the latest stock les may be stored

Tax Benefit

 Since we are into the manufacturing of recycled products and are set up in
a rural area, the government is giving us a tax holiday for 7 years.

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6.C Flow of order for goods & services

PROCESS FLOW CHART

RECYCLING PROCESS FLOW CHART

SEPARATION OF PLASTIC FROM
OTHER WASTE MATERIALS

WASH PLASTIC
WITH
CENTRIFUG
FORCE

MAKE DIFFERENT
ACCESSORIES

(UP CYCLING)

EXTRUDE IT IN THE
FORM OF STRINGS

CHECK THE MELT
FLOW INDEX OF
THE WHOLE
MAKE PLASTIC PALLETES THROUGH A
COMPOSITE
GRANULATOR

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LIFECYCLE OF A PAPER

This is the lifecycle of a paper how it passes the various stages starting from the
customer where he uses the paper to the final stage where he ends up reusing it
after recycling.

Process

 You buy something made of recycled paper.
 You put your old paper into your recycling box/bin at home, or take it to a
paper bank.
 The paper is taken to a factory to be recycled.
 The paper is shredded.
 The shredded paper has water added and is made into pulp (which looks a
bit like porridge) and has the ink cleaned off.
 The paper goes through large rollers which squeeze out the water and
flatten the paper into big sheets

 The new sheets can then be made into new newspapers, books and
magazines to be sold in shops.

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LIFECYCLE OF A PLASTIC

This is the lifecycle of a plastic how it passes the various stages starting from the
customer where he uses the plastic to the final stage where he ends up reusing it
after recycling.

PROCESS

 You buy something in a plastic bottle.

 You wash and squash your empty bottle and take it to a plastic bottle
recycling bank, or you may be able to put it in your recycling box/bin at
home.

 The plastic bottles are taken to a factory for recycling.

 The bottles are sorted into different types of plastic to be recycled
separately.

 The sorted plastic is washed and shredded into small flakes.

 The plastic flakes are melted down and can be made into new items

 The new plastic items are sold in shops.

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6.D Proximity of suppliers & access to transportation

Proximity
S. Mode of Transport
Suppliers Product Location (Distance in Km
no Transportation Agency
)
TATA Railway Good
1 REFRACTORIES Bricks Jameshdpur 1420 Km Train IRCTC
2 Enmass Boilers Ahmedabad 1505 Km Trucks ( Road ) Fed Ex
3 Ashok Leyland Automobile Hosur Within 50 Km Trucks ( Road ) Fed Ex
4 Vedanta Aluminiuma Goa 556 Km Good Train IRCTC
5 SAIL Steel Bhillai 997 Km Good Train IRCTC
6 Kirlosker Cranes Pune 838 Km Trucks ( Road ) Fed Ex
Hindustan
7 Machine Tool Machines Chennai 348 Km Trucks/Flight Fed Ex
Extranet
8 IBM Software Bangalore Within 50 Km Internet access
Automation Personal
9 Honeywell Tool Bangalore Within 50 Km Arrangements Honeywell
10 Shell Oil,Gas Bangalore Within 50 Km Trucks Fed Ex
Automation Personal
10 Siemens Tool Bangalore Within 50 Km Arrangements Siemens
11 JK paper Paper Rayagada 928 Km Flight DLF
12 SR Chemicals Chemicals Ahmedabad 1505 Km Ships/Flight/Road Fed Ex
Railway Good
13 Dalmia cement Cement Delhi 1204 Km Train IRCTC
14 Hindalco Coal Sambalpur 1634 Km Good Train IRCTC

In order to develop or improve SRM, an organization needs to implement a
supplier segmentation approach that considers the internal needs of the business,
spend, and also accounts for all risk and business critical factors. Segmentation
uses 4 categories:

 Strategic: Those few, most business critical suppliers, on which most
relationship management effort is expended to drive collaborative
engagement with shared benefits and minimization of risk.
 Relationship Managed: Those suppliers with some strategic value, and
with whom an element of supplier relationship managed needs to be carried
out.

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6.E Technology Utilization

Cullet Mill

Glass cullet of less than 6 mm in size produced by the glass crusher is further
milled to produce glass powder. Our cullet mill is a tube mill modified for glass
cullet. Its inlet can easily take in glass pieces of different sizes and shapes, and
its outlet discharges glass powder in the order of smaller specific gravities. The
produced glass powder is separated from paper, such as bottle labels, by a rotary
sieve within the two-layer hopper. The cullet mill contains many alumina balls,
which collide with each other to mill cullet. The machine requires no
maintenance for about 2 years. The full-automatic operation of the cullet mill
synchronized with the glass crusher enables a continuous production of glass
powder, and has achieved a stable glass powder production of the specified grain
size and a higher production efficiency (more than 97%).

Powder Sifter

Glass powder produced by the cullet mill is sorted according to grain sizes, and
powder of the specified grain size is taken out.
Connection with a powder conveyor allows the continuous sorting of powder. In
addition, because of its closed system, no powder is released into the
surrounding environment.

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Powder Conveyors

Powder conveyors transfer glass powder from the cullet mill, the powder sifter,
and the mixing machine.
These are spin flow conveyors based on the principle of whirlpools. They allow
full-automatic, stable powder transfer, while powder transfer was considered
difficult before. Furthermore, since they do not use air flow, the generation of
static electricity is low, and no dust is released into the work environment.
Mixing Machine

Glass powder sorted out by the powder sifter and two types of foaming materials
are automatically measured and mixed. These materials. which are different in
quantity, specific gravity and shape, are thus uniformly mixed.
The mixing machine is of sequential batch type and can produce 350 kg of
powder mixture in a batch process. In addition, the whole process of feeding,
measuring and adding the two types of foaming materials is fully automated,
allowing the stable production of glass powder mixture in uniform quality.
Baking Machine

Powder mixture produced by the mixing machine is baked to make a light
porous foamed material, or Supersol. The baking machine consists of a baking
section and an annealing section, each of which has a light, insulating and
fireproof structure. The machine also has a wire-mesh belt conveyor to allow
continuous baking.
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Furthermore, the baking machine is equipped with 16 burners to carry out the
processes of preheating, softening, baking and foaming.
Supersol Sizer

Produced Supersol blocks are broken and sorted into specified sizes.
The breaker has breaking blades whose shape and material have been
specifically designed for Supersol production, allowing efficient breaking and
sorting.

7. Marketing Plan
7.A Target Market

 High income and middle income groups, individuals & corporate.
 Mainly the educated class of the society.
 Focusing on companies, students and working people.
 High frequency users

7.B Market Size and trends

Geographical Market Coverage
Delhi,U.P,M.P,Punjab,Gujrat,Rajasthan,West Bengal,Bihar,
Jharkhand,Chattisgarh, Orissa,Assam,Andhra Pradesh,Tamil
Nadu,Kerela,Karnataka, Goa,Maharashtra, Madhya Pradesh,Pondicherry,Dadar.

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Geographical Target Markets

Sales
Region State/union Territory Places Targeted
Headquarter
Delhi,Noida,Gurgaon,Lucknow,
Kanpur,Allahabad,Gorakhpur,
Delhi,Punjab,North
Delhi North Varanasi,Chandigarh,Jalandhar,
west U.P,North M.P
Jhansi,Baroda,Agra,Gwalior,
Meerut,Ludhiana,Barelley
Kolkata,Silguiri,Asansol,Bardhaman,
East and West Adra,Darjeeling,Durgapur,Howrah,
Kolkata
North-East Bengal,Assam,Bihar Purulia,Kharagpur,Guwahati,Patna,
Gaya,Baroni,Mazzafarpur

Madgaon,Vascodagama,Mumbai,
Central Goa,Maharashtra,
Mumbai Pune,Thane,Nagpur,Bhopal,
West Dadar,West M.P
Gwalior,Nasik,Kurla,Dadar

Chennai,Madurai,Coimbatore,Hosur
Tamil Nadu,Kerela,
Chennai Chennai Katpadi,Pondicherry,Kanyakumari,
Pondicherry
Trivandum,Cochin,Allapazua

Gandhinagar,Ahmedabad,Bhuj,
Ahmedabad North-west Gujrat,Rajasthan
Ajmer,Kota,Jaipur,Jodhpur,Rajkot

Bhubhaneswar,Cuttuck,Puri,
Sambalpur,Rourkela,Balasore,
Orissa,Chattisgarh, Berhampur,Paradeep,Rayagada,
Bhubhaneswar South-East
Jharkhand Balangir,Jamshedpur,Ranchi,Bokaro,
Dhanbad,Bhillai,Bilaspur,Durg,
Raipur,Korba
South- Bangalore,Mysore,Managalore,
Bangalore Karnataka
West Bijapur,Hubli
South-east Hyderabad,Vishakapatnam,
Hyderabad & central- Andhra Pradesh Vijayawada,Nellore,Rajamundry
east Scendurabad,Tirupati,Srikakulam

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Market Trends

Current trends in the market greatly favor the start-up of our recycling business.

Laws have been passed in placing greater restrictions of the types of landfills
which can receive human waste sludge. These laws take effect in 2008.
Municipalities are already seeking alternative means of disposal as disposal prices
are expected to skyrocket as landfill space decreases dramatically.

The organic industry now boasts sales in excess of $9 billion at retail, with growth
forecast to continue at 25% per year. The demand for compost to use in organic
farming and other applications is growing rapidly.

7.C Competition

MARKET COMPETITION

Though the concept of recycling and upcycling is relatively new in India , there are
some companies already working in the field of recycling but the up cycling
concept is totally new.

The recycling companies that we came across while our research our

Trishyiraya Recycling India Pvt. Ltd

TPL is a wholly owned Indian subsidiary of SIMS Recycling Solutions. SIMS
group is a USD 8.0 billion corporation having facilities in over 200 locations
across the globe. (www.SIMS-group.com). Pioneers in the area of metals and e-
waste management solutions, SIMS /TPL partner with many multinational
organizations contributing to their corporate social responsibility goals for a eco
friendly e -waste management.

Trishyiraya is focusing on four areas in India, bringing the best practices evolved
by SIMS over a period of time.

• Minimizing Product Lifecycle Costs.
• Controlling Toxicity.
• Sustaining Resources.
• Reducing Global carbon footprint.

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Global e- waste management & services

GEMS is the company situated in Surjapura road in Bangalore with over 20
years of experience in handling industrial hazardous waste, partners of this
organization have entered into electrical and electronic waste management in
India. Managed by a group of professionals, the team has all the expertise
necessary for e-waste management and disposal in a globally acceptable
manner. They use different techniques to convert the waste materials into useful
recycled materials.

Attero Recycling
Attero Recycling, an integrated end-to-end electronic waste (e-waste) recycling
company and now the first e-waste recycler to be registered with the Central
Pollution Control Board (CPCB), Ministry of Environment & Forests, Government
of India, is committed to initiate a socially-responsible movement towards
electronic waste. They mainly focus on the recycling of e- wastes and converting
to useful products Competitors located geographically.

Competitor locations
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7.D Pricing

Pricing Strategy:

 The pricing is low enough to ensure rapid growth in the market yet still
provide a very healthy profit.
 The pricing can be fixed at lower levels because the raw materials can be
procured at almost no or very less cost
 Pricing will be mainly done based on the Overall Manufacturing Costs,
Logistics and Distribution Costs.

Product Pricing:

Products Market Price Our Product Price
Pens Rs 10 Rs 7
Paper (per sheet) Re 1 10 paise
Pen/Pencil Holder Rs 30 - 50 Rs 10 - 20
Toys Rs 200 - 300 Rs 10 - 200
Tote Bags Rs 200 - 500 Rs 50 - 300
Wallet Rs 150 - 1000 Rs 50 - 400
Clocks Rs 300 - 1500 Rs 150 - 500
Book Holders Rs 25 - 300 Rs 5 - 75
Bracelet Rs 10 - 500 Rs 5 - 50
Personalized necklaces Rs 400 - 2500 Rs 200 - 500
Pendants Rs 50 - 2000 Rs 10 - 200
Cufflinks Rs 50 - 500 Rs 10 - 50
Hats Rs 30 - 300 Rs 20 - 80
Brooches Rs 50 - 250 Rs 10 - 100
Earrings Rs 50 - 1000 Rs 10 - 50
Mouse pads Rs 50 - 500 Rs 10 - 50
Mugs Rs 100 - 700 Rs 30 - 150
Water bottles Rs 30 - 200 Rs 10 - 40
Bags (School Bags etc) Rs 250 - 1500 Rs 100 - 500
Plastic Bags (per bag) 50 paise 2 paise

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7.E Distribution

Our operational unit is in Kengeri, Bangalore. For distribution we are
concentrating on metro cities namely Delhi, Kolkata, Hyderabad,
Mumbai,Bangalore,Bhubhaneswar,Ahmedabad and Chennai.

The most important „P‟ of marketing mix when we talk in terms of managing
diverse geographical area is Place. Place encompasses distribution channel.

The best distribution channel will have the right mode of transport which will take
into consideration ease of distribution, timeliness, cost rationalization. For long
distance transportation railways or air links is most preferred.

Air links have the advantage of time reduction but are costly so in case of waste
recycling railways is seen to be the most preferred.

Regional Sales Headquarters

1. Kolkata ( East and North-east )

2. Delhi ( North)

3. Mumbai ( Central West )

4. Chennai ( south)

5. Hyderabad ( South East & central )

6. Bangalore ( South West )

7. Bhubhaneswar ( South East)

8. Ahmedabad ( North-West)

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Distribution Channels

Bangalore to Delhi

Distance – 2076Km

Best mode of Transport – Good Train

Bangalore to Kolkata:

Distance – 1886Km

Best mode of Transport – Good Train

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Bangalore to Hyderabad:

Distance – 569Km

Best mode of Transport – Good Train/Truck

Bangalore to Mumbai:

Distance – 984Km

Best mode of Transport – Ship/Good Truck/Train

Bangalore to Chennai:

Distance – 347Km

Best mode of Transport –Train/Truck

Bangalore to Ahmedabad:

Distance – 1505Km


Bangalore to Bhubhaneswar:

Distance – 892 Km


7.F Advertising & Promotion

POSITIONING
“A simple way to help the most complicated issue of this world-saving the
environment!”

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Advertisements

SMALL DAILY STEPS TOWARDS A
SMALLER PERSONAL IMPACT
C
T A
H P
E I
T
E A
C L
O I
S
- T
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8. Organizational Plan
8.A Form of ownership

ORGANISATION STRUCTURE

TOP LEVEL
MANAGEMENT

MIDDLE LEVEL
MANAGEMENT

OPERATIONS PRODUCTION
DEPARTMENT DEPARTMENT

HR DEPT.
PURCHASE QUALITY
FINANCE DEPT. DEPT. CONTROL

MARKETING DEPT.

SALES & DISTRIBUTION

RESEARCH & DEVELOPMENT 56 | P a g e


Since our business involves two major tasks i.e. recycling and upcycling of
plastic, paper and metal , it constitutes of a number of processes and hence a
formal structure for our organization should be suitable.

The lower level management consists of the shop floor workers which
include skilled and the unskilled workers. They are involved in the collection
of the waste which is then chemically treated and is transferred to the
recycling plants. This recycled plastic, paper, glass, fiber and metal is then
transferred to our upcycling plant for further treatment. The lower level
management is supposed to report to their respective supervisors which are in
turn coordinated by the middle management.

While on the other hand, the operations department consists of:

 HR DEPARTMENT

 FINANCE DEPARTMENT

 MARKETING DEPARTMENT

 SALES AND DISTRIBUTION DEPARTMENT

These are the managerial departments which are responsible for controlling
the HR, Marketing, Finance, Sales and distribution in the organization.

The Middle level management directs, supervises and coordinates the
working of the operations and production department.

 It resorts to the problems faced by these departments and facilitates the
smooth functioning.

 It keeps an account and record of the work done.

 It ensures that the proposed targets of every department are met
successfully, on time.

Finally,the middle level management is supposed to report all the details to
the top level management in the most comprehensive manner.

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The top management consists of the promoters and the board of directors.
The role of the board of directors is to take strategic decisions which involves
future planning, goals & objectives, laying down of the budget etc. and the
day to day working guidelines.

The Top-level management meets at least once a month so as to discuss the
progress of the organization and to decide the further course of actions.

8.B Employee Details

NO. OF PEOPLE IN EACH DEPT. (TOTAL HEADCOUNT)

Sl Department No. of people
no.

1 Middle level Managers 2

2 Quality Control inspector 1

3 Production workers 15

4 Finance 1

5 Marketing 3

6 HR 2

7 Sales & Distribution 8

8 Research & Development 2

9 Miscellaneous (guards, peons, drivers etc.) 6

Total 40

Hence, we plan to employ around 40 people in all.

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SALARY STRUCTURE

Sl Department No. of Salary/person/m Total Total
no. people onth salary/month Salary/annu
m

1 Middle level 2 10,000 20,000 2,40,000
Managers

2 Quality Control 1 3,000 3,000 36,000

3 Production 15
workers

Skilled workers 6 2700 14,200 1,70,400
on machine (10)

Transfer/ Scrap 9 1890 17,010 2,04,120
collectors (10)

4 Finance 1 6000 6,000 72,000

5 HR 2 6000 12,000 1,44,000

6 Marketing 3 6000 18,000 2,16,000

7 Sales & 8 7000 56,000 6,72,000
Distribution

8 Research & 2 6000 12,000 1,44,000
Development

9 Miscellaneous 6 3000 18,000 2,16,000
(guards, peons,
drivers etc.)

Total 40 21,14,520

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8.C Authority of Policy & Principals

Working hours

The factory workers will have to work a stipulated period 9 hours that is from
8a.m. to 5p.m. There will be 2 ten minute breaks during the day at 10:30a.m. and
3p.m. The lunch break will be a 40minute break from 12:45a.m.

Leave policy

We have two types of leave policies, first for the Production department where all
the workers will be granted leave on all national holidays as well as the first
Sunday of every month. While the operational team will have every national
holiday as well as every Sunday as a holiday. In case any employee or worker
wants to take a leave, he needs to notify the company before doing so. In the case
of any accidental/sick leave the employee must submit the medical certificate.
Maternity leave will be granted for 1 year with 75% wage being paid to the
employees.

Loan grant policy

The company has a very strict and conservative loan grant policy. We will grant
loan only to those employees who have worked in our company for a minimum of
5 years. The maximum loan the employees can apply for is Rs. 1,00,000. This loan
must be repaid with in a time span of 1 year at the rate of 5% interest per annum.

Retirement Policy

The employees must retire by the age of 60, and the pension will be granted to only
those employees who have worked with the company for a minimum period of 7
years. The factory workers will be paid 25% of their salary while the other
employees will be paid 15% of their salary.

Recruitment policy

We plan to employ only those workers who are physically fit and are suitable to
the kind of work we intend to do. To collect the factory workers we intend to
approach a contractor who would be aware of the local man power. To recruit the

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employees for our operational division, we will scan through the application banks
and the job portals. And any leftover vacancies will be filled by our own sources.

Training and Development procedures

Each new employee who is selected for the job goes through a rigorous one week
induction program which makes him thoroughly aware of his duties and
responsibilities on the job. Majorly, Training is required only for the production
team. For this we plan to implement on the job training methods where in the new
employee would work under an existing employee and learn the methods of
working on the machine.

For the clerical work force here, the supervisors train the subordinates in relation to
the work to be done. Every month a mentoring session is conducted, so as to revise
the employees and workers about the company goals and objectives. The
employees also get a chance to share the grievance they‟ve faced and the redress is
given for the same.

8.D Management Team – Key Personal

FACTORY MANAGER:-

1. To plan, develop and monitor weekly / daily charging and delivery
schedules based on S & OP plan to realise targeted volumes and participate in
management meetings for effective interaction

2. To liaison with Q.A. for timely approval of raw material and results of IP
and finished goods and with Process Control Lab for In Process tests to realize
standard yields and quality of Technical& Formulations

3. To liaison with Development Lab for process development needs (trouble
shooting) and opportunities (for improvements) and new products.

4. To identify products as per MIS for reprocessing of Non-conforming
products and plan production for liquidation of the same to reduce inventory.

5. To review monthly MIS and identify products to reduce costs.

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6. To ensure the follow-up in actual practice of the critical process
parameters and controlled conditions by effective implementation of use of
established documented procedures.

7. To ensure the maintenance of the documentation of the production batches
(e.g.. Log sheets and Log books) and registration of any observed deviations
in manufacturing operations.

8. To maintain awareness of unsafe working operations / environment and
effective follow - up for realisation of corrective actions

9. To lead and motivate staff and workmen under control for maximising
productivity and maintaining discipline and adhere to company procedures for
grievance handling and seek support eliminate them.

10. To participate and assist in developing skills.

11. To ensure the maintenance accuracy of the documentation of the production
batches (e.g.. Log sheets and Log books) and registration of any observed
deviations in operations / shop-floor.

12. To follow all systems / procedure ( MIS, SAP) ISO 9001, ISO 14001,
OHSAH in area of operation and assist in ensuring maintenance through
planned audits.

13. To adhere to Company procedures and seek necessary support for grievance
handling and maintenance of discipline.

B) PRODUCTION MANAGER:-

1. He will be expected to manage the day-to-day running of the production facility
while maintaining a cost effective and efficient manufacturing process

2. Solid commercial acumen, strong leadership and good team working capabilities
are vital to the position

3. He will have to have knowledge of quality systems and costing with the ability
to achieve targets within budget

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Developing Business Plan

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