1. Using your website to grow your business
SEO & Digital Marketing
4/21/17
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2. Inbound Marketing vs. Traditional Outbound Marketing
Inbound Marketing
Outbound Marketing
Inbound marketing refers to marketing activities
that bring visitors in, rather than marketers having
to go out to get prospects' attention.
IM earns the attention of customers, makes the
company easy to be found, and draws customers to
the website by producing interesting content.
Outbound marketing tries to reach consumers
through general media advertising as well as
through in-person contact.
Depending on the venue, the approach can be
extremely broad (TV advertising), thoroughly
personal (face-to-face meetings), or “impersonally
personal” (cold-calling or blanket emails).
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3. Today many SMBs are missing opportunities to market to new and existing customers -
digitally
SMB’s view on Marketing Channels - 2017
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4. Ourmissionistodeliverthepowerof
inboundmarketingtosmall and mid-sized
businesses (SMB’s)everywhere.
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5. We focus on the 6 most impactful areas of Search
Engine Optimization (SEO) to drive results:
TECHNICAL SEO
CONTENT
LOCAL SEO
REPUTATION MANAGEMENT
SOCIAL MEDIA
ANALYTICS & REPORTING
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2
4
5
6
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6. Page Optimizations
Hand optimized pages based on in-depth research, including page titles,
meta descriptions, and heading tags.
Reporting Configuration
Set-up or audit Google Analytics, Google Search Console, and phone
tracking implementation.
Website Audit & Research
Report on technical errors, indexation, crawl errors, keyword
relevance & more.
Technical SEO 1
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7. Content 2
Optimized Implementation
Our experts will implement each blog post according to SEO best
practices along with a high-quality image.
Premium Writers
US-based writers develop all of our content according to our high
level of expectations and editorial standards.
Quarterly Editorial Calendar
Based on initial keyword research, we’ll find the topics that really
matter for your business.
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8. Local SEO
Submission to 60+ local listing sites
Standardize your brand across all listings
Enhance your listings with content
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9. Reputation Management 4
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10. SOCIAL
MEDIAWe post on your behalf on Facebook, Twitter, and LinkedIn.
We don’t recycle content and we manage each profile with a unique voice.
Don’t have profiles? Don’t worry, we’ll set you up.
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11. Our reporting suite measures our progress
and performance. Everything is fully
transparent and available to our clients 24/7.
Analytics & Reporting
Digital & PDF Reports
Google Analytics Tracking
Task & Progress Reports
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12. TheBizzeBee’s Results platform givesourclientstotalaccessto theirInboundMarketing
Program24/7viatheweb.
TheReporting Portalallows for youto continually monitoryourcampaigns progress.
Thislevelof transparencyissecondto noneintheindustry.
Measure Results with our State of the Art Results Platform
Reportng & Analytcs
Task Management
Reputation Management
Search Engine Optmizaton
SocialMedia
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13. Analytics & Reporting
Analytics Summary
6
Activity Summary
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14. Analytics & Reporting
SEO Report Card
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15. SEOAudit
Technical site auditand
pageopptmizations.
Get Started With A Comprehensive Site Audit (Average Time: 45 Days)
BlogSetup
Develop acompany blog (if
needed)and editorial calendar.
Local SEOAudit
Map existing listingsand
standardize branding.
Social MediaAudit
Profile setup,competitive
analysis,and baseline
performancereview.
Full Reporting Setup
Installation and Configuration of
Google Analytics, Bing
Webmaster Google Search
Console & BizzeBees Results
Platform
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16. Thank you!
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