This document discusses various ways of marketing, including guerrilla marketing, social media marketing, press marketing, digital marketing, word-of-mouth marketing, offline marketing, campaigns, and shopper marketing. It provides details on each method such as guerrilla marketing requiring a low budget and targeting public places to reach large audiences, social media allowing relationship building, and press marketing involving communication with news media. The document also notes that offline marketing includes traditional methods like newspapers and exhibitions, while campaigns can utilize various media and techniques to promote products.

1. VARIOUS WAYS OF
MARKETING

2. Introduction
Marketing are activities of a company
associated with buying and selling a product
or service. It includes advertising, selling and
delivering products to people.

3.  Marketing is everything a company does to acquire
customers and maintain a relationship with them so
that the product introduced by the company may be
known to customers.
What it does??

4. Different Ways of Marketing
1. Guerilla Marketing.
2. Marketing via social media.
3. Marketing via Press.
4. Marketing through electronic
deceives
5. Word Of Mouth.
6. Offline Marketing and hoardings etc
7. Campaigns.

5.  Guerrilla marketing is an advertisement
strategy concept designed for businesses to
promote their products or services in an
unconventional way.
 It requires low budget for marketing and attracts
customers.
Guerilla Marketing

6. The main point of guerrilla marketing is that the
activities are done exclusively on the streets or
other public places, such as shopping centers, parks
or beaches with maximum people access so as to
attract a larger number audience.

7.  It is the process of driving awareness
about the product through various internet
sites and blogs
 Social networking websites allow
individuals and businesses to interact
with one another and build relationships
and communities online.
Marketing through social media

8.  Social networking websites are based on building
virtual communities, that allow consumers to
express their needs, wants and values,

9.  Marketing via press is a written or recorded communication
directed at members of the news media for the purpose of
announcing their upcoming product.
 Various journalists at newspapers, magazines, radio
stations, online media, television stations or television
networks are present at press.
Marketing via Press

10.  Companies uses an electronic
devices medium to advertise their
product.
Companies tries to target customers
through various ads and pop-ups
coming on cell phones , tabs,
computers, etc
Marketing Through Electronic
devices

11.  Word of mouth is the passing of information from
person to person by oral communication, which could
be as simple as telling someone the time of day.
 This process relies on the added credibility of person-
to-person communication, a personal recommendation
Word Of Mouth

12.  Word-of-mouth marketing implies that an organisation
takes active steps to encourage WOM (e.g. offering a
reward to the WOM sender), whereas normal WOM
implies that the sender is not rewarded

13.  Which encompasses a variety of subcategories, including
buzz, blog, viral, grassroots, brand advocates, cause
influencers and social media marketing , as well as
ambassador programs.
 Along with positive aspects it also includes negative
aspects

14.  The word contains the meaning of offline
Marketing itself.
 It includes other methods of marketing apart
from internet marketing. This industry is very
popular since hundreds of years back.
Offline Marketing and hoardings

15.  It comprises of advertisement in newspaper,
magazines, hoardings, exhibition shows, and print
media, etc

16.  Marketing campaigns promote a product
through different media, including television,
radio, print and online platforms
 Campaigns don't have to rely solely on
advertising and can also include demonstrations
and other interactive techniques.
Marketing campaign

17.  Businesses operating in highly competitive markets may initiate
frequent marketing campaigns and devote significant resources to
generating brand awareness and sales.

18.  Integrated marketing communication (IMC) is a concept
approach used by majority of organisations to develop a
strategic plan on how they are going to broadcast their
marketing and advertising campaigns.

19.  Shopper marketing is a “ understanding how one’s target
consumers behave a shopper, in different channels and
formats, and leveraging this intelligence to the benefit pf
all stakeholders, defined as brands, consumers, retailers
and shoppers.
 According to Chris Hoyt “Shopper marketing is brand
marketing in retail environment.” Since it includes
category management, displays, sales, packaging,
promotion, research and marketing “shopper marketing
is the elephant in the room that nobody sees the same
way.”
Shopper marketing

20.  In shopper marketing, manufactures target portions of
their marketing investment at specific retailers or retail
enjoinments. Such targeting is dependent on congruency
of objectives, targets and strategies between the
manufacturer and a given retailer or a given type of
retail environment.

21. Prepared by
Siddhesh
Chinmay
Sumit
Vinay
Ajay
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