Segmentação Logística<br />Equipe: Andressa, Nathalia e Jonathan<br />
Introdução à Segmentação<br />Entendendo a Segmentação<br />Como segmentar a partir das expectativas de serviço?<br />Difi...
Introdução à Segmentação<br />O mercado tem exigido muito além de apenas a oferta de bons preços e<br /> bons produtos, va...
Introdução à Segmentação<br />Devemos oferecer sempre níveis elevados de serviço para todos os  nossos clientes ou é mais ...
Introdução à Segmentação<br />Oferecer os mesmos níveis elevados de serviço para todos os clientes  indiscriminadamente po...
Introdução à Segmentação<br />Entendendo a Segmentação<br />Como segmentar a partir das expectativas de serviço?<br />Difi...
Entendendo a Segmentação<br />A ideia de segmentação aponta para subdivisão dos clientes e potenciais clientes em grupos d...
Entendendo a Segmentação<br />Abordagens para a segmentação logística:<br />A primeira abordagem, mais comumente utilizada...
Introdução à Segmentação<br />Entendendo a Segmentação<br />Como segmentar a partir das expectativas de serviço?<br />Difi...
Como Segmentar?<br />Conhecer o mercado através de pesquisas.<br />
Como Segmentar?<br />	Muitas vezes o que o fornecedor acredita ser o atributo mais importante para seu cliente é, na reali...
Como Segmentar?<br />1º Identificar atributos do serviço<br />Tempo entre pedido e recebimento<br />Aviso de recebimento d...
Como Segmentar?<br />2º Realizar pesquisas com clientes<br />Quais os atributos mais importantes?<br />Qual o desempenho d...
Como Segmentar?<br />3º Formar grupos com expectativas semelhantes<br />Agrupar em um mesmo segmento<br />clientes com pri...
Como Segmentar?<br />4º Identificar características organizacionais semelhantes nos segmentos<br />Localização<br />Setor ...
Introdução à Segmentação<br />Entendendo a Segmentação<br />Como segmentar a partir das expectativas de serviço?<br />Difi...
Dificuldades na Segmentação<br /># Erros na etapa de decisão<br /># Problemas na identificação dos segmentos<br /># Gerenc...
Introdução à Segmentação<br />Entendendo a Segmentação<br />Como segmentar a partir das expectativas de serviço?<br />Difi...
Considerações adicionais sobre a segmentação:<br />	A segmentação dos serviços logísticos não deve passar apenas pela cons...
Considerações adicionais sobre a segmentação:<br />Outra questão que não pode ser esquecida está relacionada à utilização ...
Considerações adicionais sobre a segmentação:<br />A rede mundial de computadores possibilita a oferta de serviços altamen...
CONCLUSÃO<br />
É reconhecida a importância do serviço ao cliente proporcionado pela logística para a obtenção de vantagem competitiva.<br...
Conclusão<br />Para usufruir das vantagens da segmentação de mercado<br />é preciso que a empresa se estruture de modo a s...
Segmentação de mercado para diferenciação dos serviços logísticos<br />Bibliografia:<br />Maria Fernanda Hijjar<br />Unive...
Obrigado!<br />Andressa, Jonathan e Nathalia<br />
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Segmentação Logistica

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Trabalho acadêmico apresentado por mim, Jonathan Ralison e Nathalia Andrade na disciplina de Administração de Materiais.

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  • Frames with faded pictures and text(Intermediate)To reproduce the picture effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Illustrations group, click Picture. In the Insert Picture dialog box, select a picture and then click Insert. Select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher.In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 3” and the Width box is set to 3”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Repeat steps 2-4 to insert, resize, and crop another picture so that in the Size and Position dialog box, on the Size tab, under Size and rotate, the Height box is set to 3” and the Width box is set to 3”. Press and hold SHIFT and select both pictures. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Picture dialog box, click Picture in the left pane, and then do the following in the right pane:Click the button next to Recolor, and then under Color Modes click Grayscale (first option from the left). In the Brightness box, enter 55%.In the Contrast box, enter -70%. Select both pictures. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Select the two duplicate pictures. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Shape, and then under Basic Shapes click Frame (second row, fourth option from the left). On the slide, select one frame and drag the yellow diamond adjustment handle to increase or decrease frame width. Repeat this step on the other frame.Press and hold SHIFT and select both frames. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Picture dialog box, click Picture in the left pane. In the right pane, click the button next to Recolor, and then under No Recolor,click No Recolor. Also in the Format Shape dialog box, click 3-D Formatin the left pane, and then do the following in the right pane under Bevel:Click the button next to Top, and then under Bevel click Circle (first row, first option from the left).Next to Top, in the Width box, enter 6 pt. Next to Top, in the Height box, enter 6 pt. Also in the Format Shape dialog box, click Shadow in the left pane, and then do the following in the right pane:Click the button next to Presets, and then under Outer click Offset Bottom (first row, second option from the left).In the Blur box, enter 30 pt. In the Distance box, enter 18 pt. Press and hold SHIFT and select one of the frames and the corresponding grayscale picture. On the Home tab, in the Drawing group, click Arrange, and then do the following to position the frame directly on top of the grayscale picture:Point to Align, and then click Align Selected Objects.Point to Align, and then click Align Center.Point to Align, and then clickAlign Middle. Click Group. Repeat step 14 with the other frame and corresponding grayscale picture. Select each group and drag them so they are next to each other at the desired position on the slide.Press and hold SHIFT and select both groups. On the Home tab, in the Drawing group, click Arrange, point to Align, and then click Align Middle. To reproduce the text effects on this slide, do the following:On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Franklin Gothic Medium Condfrom the Font list and then enter 30 in the Font Size box.On the Home tab, in the Paragraph group, click Center to center the text on the slide.Under Drawing Tools, on the Format tab, in the WordArt Styles group, click the arrow next toText Fill, and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the slide, drag the text box to position it inside one of the frames.Repeat steps 1-5 to createtext for the other frame. To reproduce the horizontal line effects on this slide, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Lines click Line (first option from the left).Press and hold SHIFT, and then on the slide, drag to draw a straight, horizontal line. Select the line. Under Drawing Tools, on the Format tab, in the Size group, in the Shape Width box, enter 10”.On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Line Color in the left pane, and then do the following in the right pane:Select Solid line.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 35% (fifth row, first option from the left).Also in the Format Shape dialog box, click Line Style in the left pane, and then in the right pane, in the Width box, enter 0.75 pt.On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Press and hold SHIFT and select both lines on the slide.On the Home tab, in the Drawing group, click Arrange, and then click Send to Back. Drag both lines so that they are positioned behind the pictures and frames. On the Home tab, in the Drawing group, click Arrange, point to Align,and then do the following:Click Align to Slide.Click Align Center.To reproduce the background on this slide, do the following:On the Design tab, in the Background group, click the arrow next to BackgroundStyles, and click Style 5 (second row, first option from the left). (Note: If this action is taken in a PowerPoint presentation containing more than one slide, the background style will be applied to all of the slides.)
  • Custom animation effects: buttons grow and turn on path(Advanced)To reproduce the curved shape on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Lines click Freeform (11th option from the left).On the slide, do the following to draw the freeform line:Click the first point on the upper left corner of the slide. Click the second point on the bottom edge of the slide, slightly to the left of the middle. Click the third point on the lower left corner of the slide. Double-click the fourth and final point on the first point, on the upper left corner of the slide.Right-click the freeform shape, and then click Edit Points. Right-click the diagonal line, and then click Curved Segment. (Note: Your segment may not look as curved as in the example above.)Select the freeform shape. On the Home tab, in the Drawing group, click the arrow next to Shape Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left).On the Home tab, in the Drawing group, click the arrow next to Shape Outline, and then click No Outline.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Diagonal(second row, third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 230, Green: 230, Blue: 230.To reproduce the picture and text effects on this slide, do the following:On the Insert tab, in the Illustrations group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Shape, and then under Basic Shapes click Oval (first option from the left).With the picture still selected, under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 1.2” and the Width box is set to 1.2”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Under Picture Tools, on the Format tab, in the Picture Styles group, click the arrow next to Picture Effects, point to Bevel, and then under Bevel click Circle (first row, first option from the left).Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to Bevel, and then click 3-D Options. In the Format Picture dialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane, under Surface:Click the button next to Material, and then under Standard click Metal (fourth option from the left). Click the button next to Lighting, and then under Neutral click Contrasting (second row, second option from the left). In the Angle box, enter 25°.Also in the Format Picture dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer click Offset Diagonal Bottom Left (first row, third option from the left), and then do the following:In the Transparency box, enter 77%.In the Size box, enter 100%.In the Blur box, enter 10 pt.In the Angle box, enter 141°.In the Distance box, enter 10 pt.On the slide, drag the picture onto the curve, near the top. On the Insert tab, in the Text group, click Text Box. On the slide, drag to draw the text box.Enter text in the text box and select it. On the Home tab, in the Font group, do the following:In the Font list, select Corbel.In the Font Size box, enter 22.Click the arrow next to Font Color,and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box.On the slide, drag the text box to the right of the picture. To reproduce the animation effects on this slide, do the following:It will help to zoom out in order to view the area off the slide. On the View tab, in the Zoom group, click Zoom. In the Zoom dialog box, select 33%.On the Animations tab, in the Animations group, click Custom Animation.On the slide, select the picture. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then clickMoreEffects. In the AddEntrance Effect dialog box, under Moderate, click Grow &amp; Turn.Select the animation effect (grow &amp; turn effect for the picture). Under Modify: Grow &amp; Turn, do the following:In theStart list, selectWith Previous.In the Speed list, select Fast. On the slide, select the picture. In the CustomAnimation task pane, click AddEffect, point to Motion Paths, point to Draw Custom Path, and then click Curve.On the slide, do the following to create the custom motion path:Click the first point in the center of the picture. Click the second point in the middle of the curve. Double-click the third point off the bottom edge of the slide. In the CustomAnimation task pane, select the second animation effect (motion path for the picture), and then under Modify: Custom Path, do the following:In theStart list, selectWith Previous.In the Speedlist, select Fast.On the slide, right-click the motion path and then click Reverse Path Direction.On the slide, select the text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then clickMoreEffects. In the AddEntrance Effect dialog box, under Subtle, click Fade.Select the third animation effect (fade effect for the text box). Under Modify: Fade, do the following:In theStart list, selectAfter Previous.In the Speed list, select Fast. To reproduce the other animated pictures and text boxes on this slide, do the following:On the Home tab, in the Editing group, click Select, and then click Selection Pane. On the slide, press and hold CTRL and then select the picture and the text box. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate.In the Selection and Visibility pane, select the duplicate picture and text box. On the slide, drag them onto the curve below the first group. In the Custom Animation task pane, select the fifth animation effect (motion path for the second picture). On the slide, point to the starting point (green arrow) until the cursor becomes a two-headed arrow. Drag the starting point below the bottom edge of the slide, to the same position as the starting point for the first motion path. (Note: The endpoint of the second motion path should still be in the middle of the second picture.)On the slide, right-clickthe second picture and then click ChangePicture. In the Insert Picture dialog box, select a picture, and then click Insert. With the picture still selected, under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 1.2” and the Width box is set to 1.2”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Click in the text box and edit the text.Repeat steps 1-7 two more times to reproduce the third and fourth pictures and text boxes with animation effects.
  • Custom animation effects: title fade-in on path and text fade by letter(Intermediate)Tip: For the effects on this slide, use a picture that measures 7.5” high (the height of the slide) and 2.61” wide.To reproduce the shape effects on this slide, do the following:On the Home tab, in theDrawing group, clickShapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle.Select the rectangle. Under DrawingTools, on the Format tab, in the Size group, do the following: In the ShapeHeight box, enter 3.17”.In the ShapeWidth box, enter 9.5”.Drag the rectangle slightly above the middle of the slide. Select the rectangle. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Left.Under DrawingTools, on theFormat tab, in the ShapeStyles group, click the next to ShapeOutline, and then click NoOutline.Under DrawingTools, on the Format tab, in the bottom right corner of the ShapeStyles group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Right (first row, fourth option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 50% (fifth row, 10th option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).To reproduce the “heading” text box on this slide, do the following:On the Insert tab, in the Text group, select TextBox. On the slide, drag to draw a text box.Enter the heading text, and then select text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize box, enter 38.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the text box just above the rectangle, in the right half of the slide. To reproduce the second text box on this slide, do the following:On the Insert tab, in the Text group, click TextBox. On the slide, drag to draw a text box.Enter three lines of text with paragraph breaks, and then select the text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize list, select 28.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click White, Background 1 (first row, first option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the second text box onto the rectangle, below the “heading” text box. To reproduce the full-color picture on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Illustrations group, clickPicture. In the InsertPicture dialog box, select the 7.5” x 2.61” picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Bottom box, enter 2.43”. (Note: Under Size and rotate, the Height should now be 5.08”.)On the slide, select the picture. UnderPicture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to Glow, and then under Glow Variations click Accent color 1, 5 pt glow (first row, first option from the left).Also under PictureTools, on the Format tab, in the PictureStyles group, click PictureEffects, point to Glow, point to MoreGlowColors, and then under ThemeColors click White, Background 1 (first row, first option from the left).Drag the full-color picture on top of the rectangle, to the left of the text boxes. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Top. To reproduce the second picture on this slide, do the following:On the Insert tab, in the Illustrations group, click Picture. In the InsertPicture dialog box, select the same 7.5” x 2.61” picture, and then click Insert. On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Top box, enter 5.08”. (Note: Under Size and rotate, the Height should now be 2.43”.)On the slide, select the second, smaller picture. Under PictureTools, on the Format tab, in the PictureStyles group, click the FormatShape dialog box launcher. In the FormatPicture dialog box, click Picture in the left pane, and in the Picture pane do the following:In the Brightness box, enter 70%.In the Contrast box, enter -70%.On the slide, drag the smaller picture until it is directly underneath the larger full-color picture.Select the smaller picture. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Bottom. Press and hold CTRL, and then select both pictures. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Selected Objects.Click Align Center. To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation. On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the animation effect (fade effect for the “heading” text box). Click the arrow to the right of the selected text box, and then click Timing. In the Fade dialog box, on the Timing tab, do the following:In the Start list, select WithPrevious.In the Delay box, enter 1.5.In the Speed list, select 2 seconds (Medium).On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:ClickAddEffect, point to MotionPaths, and then click Left.Select the second animation effect (left motion path for the “heading” text box). Under Modify: Left,do the following:In the Start list, select WithPrevious.In the Speed list, select Medium. On the slide, right-click the left motion path and click ReversePathDirection. With the motion path still selected,point to the starting point (green arrow) of the motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the starting pointabout 1.5” off the left edge of the slide. (Note: It may help to display the ruler. On the View tab, in the Show/Hide group, select Ruler. If your lines of text are longer than in the example above, you may need to further increase the length of the motion path. )On the slide, select the second text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the third animation effect (fade effect for the second text box). Click the arrow to the right of the selected effect, and then click Effect Options. In the Fade dialog box, do the following:On the Effect tab, do the following:In the Animate text list, select By Letter.In the % delay between letters box, enter 5.On the Timing tab, do the following:In the Start list, select AfterPrevious.In the Speed list, select 0.5 seconds (VeryFast).On the TextAnimation tab, in the Grouptext list, select By 1st Level Paragraphs.To reproduce the background on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until three stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 40%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 3 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 232, Green: 227, and Blue: 216.
  • Custom animation effects: title fade-in on path and text fade by letter(Intermediate)Tip: For the effects on this slide, use a picture that measures 7.5” high (the height of the slide) and 2.61” wide.To reproduce the shape effects on this slide, do the following:On the Home tab, in theDrawing group, clickShapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle.Select the rectangle. Under DrawingTools, on the Format tab, in the Size group, do the following: In the ShapeHeight box, enter 3.17”.In the ShapeWidth box, enter 9.5”.Drag the rectangle slightly above the middle of the slide. Select the rectangle. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Left.Under DrawingTools, on theFormat tab, in the ShapeStyles group, click the next to ShapeOutline, and then click NoOutline.Under DrawingTools, on the Format tab, in the bottom right corner of the ShapeStyles group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Right (first row, fourth option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 50% (fifth row, 10th option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).To reproduce the “heading” text box on this slide, do the following:On the Insert tab, in the Text group, select TextBox. On the slide, drag to draw a text box.Enter the heading text, and then select text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize box, enter 38.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the text box just above the rectangle, in the right half of the slide. To reproduce the second text box on this slide, do the following:On the Insert tab, in the Text group, click TextBox. On the slide, drag to draw a text box.Enter three lines of text with paragraph breaks, and then select the text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize list, select 28.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click White, Background 1 (first row, first option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the second text box onto the rectangle, below the “heading” text box. To reproduce the full-color picture on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Illustrations group, clickPicture. In the InsertPicture dialog box, select the 7.5” x 2.61” picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Bottom box, enter 2.43”. (Note: Under Size and rotate, the Height should now be 5.08”.)On the slide, select the picture. UnderPicture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to Glow, and then under Glow Variations click Accent color 1, 5 pt glow (first row, first option from the left).Also under PictureTools, on the Format tab, in the PictureStyles group, click PictureEffects, point to Glow, point to MoreGlowColors, and then under ThemeColors click White, Background 1 (first row, first option from the left).Drag the full-color picture on top of the rectangle, to the left of the text boxes. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Top. To reproduce the second picture on this slide, do the following:On the Insert tab, in the Illustrations group, click Picture. In the InsertPicture dialog box, select the same 7.5” x 2.61” picture, and then click Insert. On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Top box, enter 5.08”. (Note: Under Size and rotate, the Height should now be 2.43”.)On the slide, select the second, smaller picture. Under PictureTools, on the Format tab, in the PictureStyles group, click the FormatShape dialog box launcher. In the FormatPicture dialog box, click Picture in the left pane, and in the Picture pane do the following:In the Brightness box, enter 70%.In the Contrast box, enter -70%.On the slide, drag the smaller picture until it is directly underneath the larger full-color picture.Select the smaller picture. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Bottom. Press and hold CTRL, and then select both pictures. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Selected Objects.Click Align Center. To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation. On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the animation effect (fade effect for the “heading” text box). Click the arrow to the right of the selected text box, and then click Timing. In the Fade dialog box, on the Timing tab, do the following:In the Start list, select WithPrevious.In the Delay box, enter 1.5.In the Speed list, select 2 seconds (Medium).On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:ClickAddEffect, point to MotionPaths, and then click Left.Select the second animation effect (left motion path for the “heading” text box). Under Modify: Left,do the following:In the Start list, select WithPrevious.In the Speed list, select Medium. On the slide, right-click the left motion path and click ReversePathDirection. With the motion path still selected,point to the starting point (green arrow) of the motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the starting pointabout 1.5” off the left edge of the slide. (Note: It may help to display the ruler. On the View tab, in the Show/Hide group, select Ruler. If your lines of text are longer than in the example above, you may need to further increase the length of the motion path. )On the slide, select the second text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the third animation effect (fade effect for the second text box). Click the arrow to the right of the selected effect, and then click Effect Options. In the Fade dialog box, do the following:On the Effect tab, do the following:In the Animate text list, select By Letter.In the % delay between letters box, enter 5.On the Timing tab, do the following:In the Start list, select AfterPrevious.In the Speed list, select 0.5 seconds (VeryFast).On the TextAnimation tab, in the Grouptext list, select By 1st Level Paragraphs.To reproduce the background on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until three stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 40%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 3 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 232, Green: 227, and Blue: 216.
  • Custom animation effects: title fade-in on path and text fade by letter(Intermediate)Tip: For the effects on this slide, use a picture that measures 7.5” high (the height of the slide) and 2.61” wide.To reproduce the shape effects on this slide, do the following:On the Home tab, in theDrawing group, clickShapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle.Select the rectangle. Under DrawingTools, on the Format tab, in the Size group, do the following: In the ShapeHeight box, enter 3.17”.In the ShapeWidth box, enter 9.5”.Drag the rectangle slightly above the middle of the slide. Select the rectangle. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Left.Under DrawingTools, on theFormat tab, in the ShapeStyles group, click the next to ShapeOutline, and then click NoOutline.Under DrawingTools, on the Format tab, in the bottom right corner of the ShapeStyles group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Right (first row, fourth option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 50% (fifth row, 10th option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).To reproduce the “heading” text box on this slide, do the following:On the Insert tab, in the Text group, select TextBox. On the slide, drag to draw a text box.Enter the heading text, and then select text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize box, enter 38.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the text box just above the rectangle, in the right half of the slide. To reproduce the second text box on this slide, do the following:On the Insert tab, in the Text group, click TextBox. On the slide, drag to draw a text box.Enter three lines of text with paragraph breaks, and then select the text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize list, select 28.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click White, Background 1 (first row, first option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the second text box onto the rectangle, below the “heading” text box. To reproduce the full-color picture on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Illustrations group, clickPicture. In the InsertPicture dialog box, select the 7.5” x 2.61” picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Bottom box, enter 2.43”. (Note: Under Size and rotate, the Height should now be 5.08”.)On the slide, select the picture. UnderPicture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to Glow, and then under Glow Variations click Accent color 1, 5 pt glow (first row, first option from the left).Also under PictureTools, on the Format tab, in the PictureStyles group, click PictureEffects, point to Glow, point to MoreGlowColors, and then under ThemeColors click White, Background 1 (first row, first option from the left).Drag the full-color picture on top of the rectangle, to the left of the text boxes. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Top. To reproduce the second picture on this slide, do the following:On the Insert tab, in the Illustrations group, click Picture. In the InsertPicture dialog box, select the same 7.5” x 2.61” picture, and then click Insert. On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Top box, enter 5.08”. (Note: Under Size and rotate, the Height should now be 2.43”.)On the slide, select the second, smaller picture. Under PictureTools, on the Format tab, in the PictureStyles group, click the FormatShape dialog box launcher. In the FormatPicture dialog box, click Picture in the left pane, and in the Picture pane do the following:In the Brightness box, enter 70%.In the Contrast box, enter -70%.On the slide, drag the smaller picture until it is directly underneath the larger full-color picture.Select the smaller picture. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Bottom. Press and hold CTRL, and then select both pictures. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Selected Objects.Click Align Center. To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation. On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the animation effect (fade effect for the “heading” text box). Click the arrow to the right of the selected text box, and then click Timing. In the Fade dialog box, on the Timing tab, do the following:In the Start list, select WithPrevious.In the Delay box, enter 1.5.In the Speed list, select 2 seconds (Medium).On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:ClickAddEffect, point to MotionPaths, and then click Left.Select the second animation effect (left motion path for the “heading” text box). Under Modify: Left,do the following:In the Start list, select WithPrevious.In the Speed list, select Medium. On the slide, right-click the left motion path and click ReversePathDirection. With the motion path still selected,point to the starting point (green arrow) of the motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the starting pointabout 1.5” off the left edge of the slide. (Note: It may help to display the ruler. On the View tab, in the Show/Hide group, select Ruler. If your lines of text are longer than in the example above, you may need to further increase the length of the motion path. )On the slide, select the second text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the third animation effect (fade effect for the second text box). Click the arrow to the right of the selected effect, and then click Effect Options. In the Fade dialog box, do the following:On the Effect tab, do the following:In the Animate text list, select By Letter.In the % delay between letters box, enter 5.On the Timing tab, do the following:In the Start list, select AfterPrevious.In the Speed list, select 0.5 seconds (VeryFast).On the TextAnimation tab, in the Grouptext list, select By 1st Level Paragraphs.To reproduce the background on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until three stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 40%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 3 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 232, Green: 227, and Blue: 216.
  • Custom animation effects: buttons grow and turn on path(Advanced)To reproduce the curved shape on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Lines click Freeform (11th option from the left).On the slide, do the following to draw the freeform line:Click the first point on the upper left corner of the slide. Click the second point on the bottom edge of the slide, slightly to the left of the middle. Click the third point on the lower left corner of the slide. Double-click the fourth and final point on the first point, on the upper left corner of the slide.Right-click the freeform shape, and then click Edit Points. Right-click the diagonal line, and then click Curved Segment. (Note: Your segment may not look as curved as in the example above.)Select the freeform shape. On the Home tab, in the Drawing group, click the arrow next to Shape Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left).On the Home tab, in the Drawing group, click the arrow next to Shape Outline, and then click No Outline.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Diagonal(second row, third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 230, Green: 230, Blue: 230.To reproduce the picture and text effects on this slide, do the following:On the Insert tab, in the Illustrations group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Shape, and then under Basic Shapes click Oval (first option from the left).With the picture still selected, under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 1.2” and the Width box is set to 1.2”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Under Picture Tools, on the Format tab, in the Picture Styles group, click the arrow next to Picture Effects, point to Bevel, and then under Bevel click Circle (first row, first option from the left).Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to Bevel, and then click 3-D Options. In the Format Picture dialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane, under Surface:Click the button next to Material, and then under Standard click Metal (fourth option from the left). Click the button next to Lighting, and then under Neutral click Contrasting (second row, second option from the left). In the Angle box, enter 25°.Also in the Format Picture dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer click Offset Diagonal Bottom Left (first row, third option from the left), and then do the following:In the Transparency box, enter 77%.In the Size box, enter 100%.In the Blur box, enter 10 pt.In the Angle box, enter 141°.In the Distance box, enter 10 pt.On the slide, drag the picture onto the curve, near the top. On the Insert tab, in the Text group, click Text Box. On the slide, drag to draw the text box.Enter text in the text box and select it. On the Home tab, in the Font group, do the following:In the Font list, select Corbel.In the Font Size box, enter 22.Click the arrow next to Font Color,and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box.On the slide, drag the text box to the right of the picture. To reproduce the animation effects on this slide, do the following:It will help to zoom out in order to view the area off the slide. On the View tab, in the Zoom group, click Zoom. In the Zoom dialog box, select 33%.On the Animations tab, in the Animations group, click Custom Animation.On the slide, select the picture. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then clickMoreEffects. In the AddEntrance Effect dialog box, under Moderate, click Grow &amp; Turn.Select the animation effect (grow &amp; turn effect for the picture). Under Modify: Grow &amp; Turn, do the following:In theStart list, selectWith Previous.In the Speed list, select Fast. On the slide, select the picture. In the CustomAnimation task pane, click AddEffect, point to Motion Paths, point to Draw Custom Path, and then click Curve.On the slide, do the following to create the custom motion path:Click the first point in the center of the picture. Click the second point in the middle of the curve. Double-click the third point off the bottom edge of the slide. In the CustomAnimation task pane, select the second animation effect (motion path for the picture), and then under Modify: Custom Path, do the following:In theStart list, selectWith Previous.In the Speedlist, select Fast.On the slide, right-click the motion path and then click Reverse Path Direction.On the slide, select the text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then clickMoreEffects. In the AddEntrance Effect dialog box, under Subtle, click Fade.Select the third animation effect (fade effect for the text box). Under Modify: Fade, do the following:In theStart list, selectAfter Previous.In the Speed list, select Fast. To reproduce the other animated pictures and text boxes on this slide, do the following:On the Home tab, in the Editing group, click Select, and then click Selection Pane. On the slide, press and hold CTRL and then select the picture and the text box. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate.In the Selection and Visibility pane, select the duplicate picture and text box. On the slide, drag them onto the curve below the first group. In the Custom Animation task pane, select the fifth animation effect (motion path for the second picture). On the slide, point to the starting point (green arrow) until the cursor becomes a two-headed arrow. Drag the starting point below the bottom edge of the slide, to the same position as the starting point for the first motion path. (Note: The endpoint of the second motion path should still be in the middle of the second picture.)On the slide, right-clickthe second picture and then click ChangePicture. In the Insert Picture dialog box, select a picture, and then click Insert. With the picture still selected, under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 1.2” and the Width box is set to 1.2”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Click in the text box and edit the text.Repeat steps 1-7 two more times to reproduce the third and fourth pictures and text boxes with animation effects.
  • Custom animation effects: title fade-in on path and text fade by letter(Intermediate)Tip: For the effects on this slide, use a picture that measures 7.5” high (the height of the slide) and 2.61” wide.To reproduce the shape effects on this slide, do the following:On the Home tab, in theDrawing group, clickShapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle.Select the rectangle. Under DrawingTools, on the Format tab, in the Size group, do the following: In the ShapeHeight box, enter 3.17”.In the ShapeWidth box, enter 9.5”.Drag the rectangle slightly above the middle of the slide. Select the rectangle. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Left.Under DrawingTools, on theFormat tab, in the ShapeStyles group, click the next to ShapeOutline, and then click NoOutline.Under DrawingTools, on the Format tab, in the bottom right corner of the ShapeStyles group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Right (first row, fourth option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 50% (fifth row, 10th option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).To reproduce the “heading” text box on this slide, do the following:On the Insert tab, in the Text group, select TextBox. On the slide, drag to draw a text box.Enter the heading text, and then select text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize box, enter 38.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the text box just above the rectangle, in the right half of the slide. To reproduce the second text box on this slide, do the following:On the Insert tab, in the Text group, click TextBox. On the slide, drag to draw a text box.Enter three lines of text with paragraph breaks, and then select the text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize list, select 28.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click White, Background 1 (first row, first option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the second text box onto the rectangle, below the “heading” text box. To reproduce the full-color picture on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Illustrations group, clickPicture. In the InsertPicture dialog box, select the 7.5” x 2.61” picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Bottom box, enter 2.43”. (Note: Under Size and rotate, the Height should now be 5.08”.)On the slide, select the picture. UnderPicture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to Glow, and then under Glow Variations click Accent color 1, 5 pt glow (first row, first option from the left).Also under PictureTools, on the Format tab, in the PictureStyles group, click PictureEffects, point to Glow, point to MoreGlowColors, and then under ThemeColors click White, Background 1 (first row, first option from the left).Drag the full-color picture on top of the rectangle, to the left of the text boxes. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Top. To reproduce the second picture on this slide, do the following:On the Insert tab, in the Illustrations group, click Picture. In the InsertPicture dialog box, select the same 7.5” x 2.61” picture, and then click Insert. On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Top box, enter 5.08”. (Note: Under Size and rotate, the Height should now be 2.43”.)On the slide, select the second, smaller picture. Under PictureTools, on the Format tab, in the PictureStyles group, click the FormatShape dialog box launcher. In the FormatPicture dialog box, click Picture in the left pane, and in the Picture pane do the following:In the Brightness box, enter 70%.In the Contrast box, enter -70%.On the slide, drag the smaller picture until it is directly underneath the larger full-color picture.Select the smaller picture. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Bottom. Press and hold CTRL, and then select both pictures. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Selected Objects.Click Align Center. To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation. On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the animation effect (fade effect for the “heading” text box). Click the arrow to the right of the selected text box, and then click Timing. In the Fade dialog box, on the Timing tab, do the following:In the Start list, select WithPrevious.In the Delay box, enter 1.5.In the Speed list, select 2 seconds (Medium).On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:ClickAddEffect, point to MotionPaths, and then click Left.Select the second animation effect (left motion path for the “heading” text box). Under Modify: Left,do the following:In the Start list, select WithPrevious.In the Speed list, select Medium. On the slide, right-click the left motion path and click ReversePathDirection. With the motion path still selected,point to the starting point (green arrow) of the motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the starting pointabout 1.5” off the left edge of the slide. (Note: It may help to display the ruler. On the View tab, in the Show/Hide group, select Ruler. If your lines of text are longer than in the example above, you may need to further increase the length of the motion path. )On the slide, select the second text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the third animation effect (fade effect for the second text box). Click the arrow to the right of the selected effect, and then click Effect Options. In the Fade dialog box, do the following:On the Effect tab, do the following:In the Animate text list, select By Letter.In the % delay between letters box, enter 5.On the Timing tab, do the following:In the Start list, select AfterPrevious.In the Speed list, select 0.5 seconds (VeryFast).On the TextAnimation tab, in the Grouptext list, select By 1st Level Paragraphs.To reproduce the background on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until three stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 40%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 3 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 232, Green: 227, and Blue: 216.
  • Custom animation effects: title fade-in on path and text fade by letter(Intermediate)Tip: For the effects on this slide, use a picture that measures 7.5” high (the height of the slide) and 2.61” wide.To reproduce the shape effects on this slide, do the following:On the Home tab, in theDrawing group, clickShapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle.Select the rectangle. Under DrawingTools, on the Format tab, in the Size group, do the following: In the ShapeHeight box, enter 3.17”.In the ShapeWidth box, enter 9.5”.Drag the rectangle slightly above the middle of the slide. Select the rectangle. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Left.Under DrawingTools, on theFormat tab, in the ShapeStyles group, click the next to ShapeOutline, and then click NoOutline.Under DrawingTools, on the Format tab, in the bottom right corner of the ShapeStyles group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Right (first row, fourth option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 50% (fifth row, 10th option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).To reproduce the “heading” text box on this slide, do the following:On the Insert tab, in the Text group, select TextBox. On the slide, drag to draw a text box.Enter the heading text, and then select text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize box, enter 38.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the text box just above the rectangle, in the right half of the slide. To reproduce the second text box on this slide, do the following:On the Insert tab, in the Text group, click TextBox. On the slide, drag to draw a text box.Enter three lines of text with paragraph breaks, and then select the text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize list, select 28.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click White, Background 1 (first row, first option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the second text box onto the rectangle, below the “heading” text box. To reproduce the full-color picture on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Illustrations group, clickPicture. In the InsertPicture dialog box, select the 7.5” x 2.61” picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Bottom box, enter 2.43”. (Note: Under Size and rotate, the Height should now be 5.08”.)On the slide, select the picture. UnderPicture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to Glow, and then under Glow Variations click Accent color 1, 5 pt glow (first row, first option from the left).Also under PictureTools, on the Format tab, in the PictureStyles group, click PictureEffects, point to Glow, point to MoreGlowColors, and then under ThemeColors click White, Background 1 (first row, first option from the left).Drag the full-color picture on top of the rectangle, to the left of the text boxes. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Top. To reproduce the second picture on this slide, do the following:On the Insert tab, in the Illustrations group, click Picture. In the InsertPicture dialog box, select the same 7.5” x 2.61” picture, and then click Insert. On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Top box, enter 5.08”. (Note: Under Size and rotate, the Height should now be 2.43”.)On the slide, select the second, smaller picture. Under PictureTools, on the Format tab, in the PictureStyles group, click the FormatShape dialog box launcher. In the FormatPicture dialog box, click Picture in the left pane, and in the Picture pane do the following:In the Brightness box, enter 70%.In the Contrast box, enter -70%.On the slide, drag the smaller picture until it is directly underneath the larger full-color picture.Select the smaller picture. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Bottom. Press and hold CTRL, and then select both pictures. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Selected Objects.Click Align Center. To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation. On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the animation effect (fade effect for the “heading” text box). Click the arrow to the right of the selected text box, and then click Timing. In the Fade dialog box, on the Timing tab, do the following:In the Start list, select WithPrevious.In the Delay box, enter 1.5.In the Speed list, select 2 seconds (Medium).On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:ClickAddEffect, point to MotionPaths, and then click Left.Select the second animation effect (left motion path for the “heading” text box). Under Modify: Left,do the following:In the Start list, select WithPrevious.In the Speed list, select Medium. On the slide, right-click the left motion path and click ReversePathDirection. With the motion path still selected,point to the starting point (green arrow) of the motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the starting pointabout 1.5” off the left edge of the slide. (Note: It may help to display the ruler. On the View tab, in the Show/Hide group, select Ruler. If your lines of text are longer than in the example above, you may need to further increase the length of the motion path. )On the slide, select the second text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the third animation effect (fade effect for the second text box). Click the arrow to the right of the selected effect, and then click Effect Options. In the Fade dialog box, do the following:On the Effect tab, do the following:In the Animate text list, select By Letter.In the % delay between letters box, enter 5.On the Timing tab, do the following:In the Start list, select AfterPrevious.In the Speed list, select 0.5 seconds (VeryFast).On the TextAnimation tab, in the Grouptext list, select By 1st Level Paragraphs.To reproduce the background on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until three stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 40%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 3 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 232, Green: 227, and Blue: 216.
  • Custom animation effects: buttons grow and turn on path(Advanced)To reproduce the curved shape on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Lines click Freeform (11th option from the left).On the slide, do the following to draw the freeform line:Click the first point on the upper left corner of the slide. Click the second point on the bottom edge of the slide, slightly to the left of the middle. Click the third point on the lower left corner of the slide. Double-click the fourth and final point on the first point, on the upper left corner of the slide.Right-click the freeform shape, and then click Edit Points. Right-click the diagonal line, and then click Curved Segment. (Note: Your segment may not look as curved as in the example above.)Select the freeform shape. On the Home tab, in the Drawing group, click the arrow next to Shape Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left).On the Home tab, in the Drawing group, click the arrow next to Shape Outline, and then click No Outline.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Diagonal(second row, third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 230, Green: 230, Blue: 230.To reproduce the picture and text effects on this slide, do the following:On the Insert tab, in the Illustrations group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Shape, and then under Basic Shapes click Oval (first option from the left).With the picture still selected, under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 1.2” and the Width box is set to 1.2”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Under Picture Tools, on the Format tab, in the Picture Styles group, click the arrow next to Picture Effects, point to Bevel, and then under Bevel click Circle (first row, first option from the left).Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to Bevel, and then click 3-D Options. In the Format Picture dialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane, under Surface:Click the button next to Material, and then under Standard click Metal (fourth option from the left). Click the button next to Lighting, and then under Neutral click Contrasting (second row, second option from the left). In the Angle box, enter 25°.Also in the Format Picture dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer click Offset Diagonal Bottom Left (first row, third option from the left), and then do the following:In the Transparency box, enter 77%.In the Size box, enter 100%.In the Blur box, enter 10 pt.In the Angle box, enter 141°.In the Distance box, enter 10 pt.On the slide, drag the picture onto the curve, near the top. On the Insert tab, in the Text group, click Text Box. On the slide, drag to draw the text box.Enter text in the text box and select it. On the Home tab, in the Font group, do the following:In the Font list, select Corbel.In the Font Size box, enter 22.Click the arrow next to Font Color,and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box.On the slide, drag the text box to the right of the picture. To reproduce the animation effects on this slide, do the following:It will help to zoom out in order to view the area off the slide. On the View tab, in the Zoom group, click Zoom. In the Zoom dialog box, select 33%.On the Animations tab, in the Animations group, click Custom Animation.On the slide, select the picture. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then clickMoreEffects. In the AddEntrance Effect dialog box, under Moderate, click Grow &amp; Turn.Select the animation effect (grow &amp; turn effect for the picture). Under Modify: Grow &amp; Turn, do the following:In theStart list, selectWith Previous.In the Speed list, select Fast. On the slide, select the picture. In the CustomAnimation task pane, click AddEffect, point to Motion Paths, point to Draw Custom Path, and then click Curve.On the slide, do the following to create the custom motion path:Click the first point in the center of the picture. Click the second point in the middle of the curve. Double-click the third point off the bottom edge of the slide. In the CustomAnimation task pane, select the second animation effect (motion path for the picture), and then under Modify: Custom Path, do the following:In theStart list, selectWith Previous.In the Speedlist, select Fast.On the slide, right-click the motion path and then click Reverse Path Direction.On the slide, select the text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then clickMoreEffects. In the AddEntrance Effect dialog box, under Subtle, click Fade.Select the third animation effect (fade effect for the text box). Under Modify: Fade, do the following:In theStart list, selectAfter Previous.In the Speed list, select Fast. To reproduce the other animated pictures and text boxes on this slide, do the following:On the Home tab, in the Editing group, click Select, and then click Selection Pane. On the slide, press and hold CTRL and then select the picture and the text box. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate.In the Selection and Visibility pane, select the duplicate picture and text box. On the slide, drag them onto the curve below the first group. In the Custom Animation task pane, select the fifth animation effect (motion path for the second picture). On the slide, point to the starting point (green arrow) until the cursor becomes a two-headed arrow. Drag the starting point below the bottom edge of the slide, to the same position as the starting point for the first motion path. (Note: The endpoint of the second motion path should still be in the middle of the second picture.)On the slide, right-clickthe second picture and then click ChangePicture. In the Insert Picture dialog box, select a picture, and then click Insert. With the picture still selected, under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 1.2” and the Width box is set to 1.2”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Click in the text box and edit the text.Repeat steps 1-7 two more times to reproduce the third and fourth pictures and text boxes with animation effects.
  • Custom animation effects: title fade-in on path and text fade by letter(Intermediate)Tip: For the effects on this slide, use a picture that measures 7.5” high (the height of the slide) and 2.61” wide.To reproduce the shape effects on this slide, do the following:On the Home tab, in theDrawing group, clickShapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle.Select the rectangle. Under DrawingTools, on the Format tab, in the Size group, do the following: In the ShapeHeight box, enter 3.17”.In the ShapeWidth box, enter 9.5”.Drag the rectangle slightly above the middle of the slide. Select the rectangle. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Left.Under DrawingTools, on theFormat tab, in the ShapeStyles group, click the next to ShapeOutline, and then click NoOutline.Under DrawingTools, on the Format tab, in the bottom right corner of the ShapeStyles group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Right (first row, fourth option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 50% (fifth row, 10th option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).To reproduce the “heading” text box on this slide, do the following:On the Insert tab, in the Text group, select TextBox. On the slide, drag to draw a text box.Enter the heading text, and then select text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize box, enter 38.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the text box just above the rectangle, in the right half of the slide. To reproduce the second text box on this slide, do the following:On the Insert tab, in the Text group, click TextBox. On the slide, drag to draw a text box.Enter three lines of text with paragraph breaks, and then select the text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize list, select 28.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click White, Background 1 (first row, first option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the second text box onto the rectangle, below the “heading” text box. To reproduce the full-color picture on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Illustrations group, clickPicture. In the InsertPicture dialog box, select the 7.5” x 2.61” picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Bottom box, enter 2.43”. (Note: Under Size and rotate, the Height should now be 5.08”.)On the slide, select the picture. UnderPicture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to Glow, and then under Glow Variations click Accent color 1, 5 pt glow (first row, first option from the left).Also under PictureTools, on the Format tab, in the PictureStyles group, click PictureEffects, point to Glow, point to MoreGlowColors, and then under ThemeColors click White, Background 1 (first row, first option from the left).Drag the full-color picture on top of the rectangle, to the left of the text boxes. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Top. To reproduce the second picture on this slide, do the following:On the Insert tab, in the Illustrations group, click Picture. In the InsertPicture dialog box, select the same 7.5” x 2.61” picture, and then click Insert. On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Top box, enter 5.08”. (Note: Under Size and rotate, the Height should now be 2.43”.)On the slide, select the second, smaller picture. Under PictureTools, on the Format tab, in the PictureStyles group, click the FormatShape dialog box launcher. In the FormatPicture dialog box, click Picture in the left pane, and in the Picture pane do the following:In the Brightness box, enter 70%.In the Contrast box, enter -70%.On the slide, drag the smaller picture until it is directly underneath the larger full-color picture.Select the smaller picture. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Bottom. Press and hold CTRL, and then select both pictures. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Selected Objects.Click Align Center. To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation. On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the animation effect (fade effect for the “heading” text box). Click the arrow to the right of the selected text box, and then click Timing. In the Fade dialog box, on the Timing tab, do the following:In the Start list, select WithPrevious.In the Delay box, enter 1.5.In the Speed list, select 2 seconds (Medium).On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:ClickAddEffect, point to MotionPaths, and then click Left.Select the second animation effect (left motion path for the “heading” text box). Under Modify: Left,do the following:In the Start list, select WithPrevious.In the Speed list, select Medium. On the slide, right-click the left motion path and click ReversePathDirection. With the motion path still selected,point to the starting point (green arrow) of the motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the starting pointabout 1.5” off the left edge of the slide. (Note: It may help to display the ruler. On the View tab, in the Show/Hide group, select Ruler. If your lines of text are longer than in the example above, you may need to further increase the length of the motion path. )On the slide, select the second text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the third animation effect (fade effect for the second text box). Click the arrow to the right of the selected effect, and then click Effect Options. In the Fade dialog box, do the following:On the Effect tab, do the following:In the Animate text list, select By Letter.In the % delay between letters box, enter 5.On the Timing tab, do the following:In the Start list, select AfterPrevious.In the Speed list, select 0.5 seconds (VeryFast).On the TextAnimation tab, in the Grouptext list, select By 1st Level Paragraphs.To reproduce the background on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until three stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 40%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 3 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 232, Green: 227, and Blue: 216.
  • Custom animation effects: title fade-in on path and text fade by letter(Intermediate)Tip: For the effects on this slide, use a picture that measures 7.5” high (the height of the slide) and 2.61” wide.To reproduce the shape effects on this slide, do the following:On the Home tab, in theDrawing group, clickShapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle.Select the rectangle. Under DrawingTools, on the Format tab, in the Size group, do the following: In the ShapeHeight box, enter 3.17”.In the ShapeWidth box, enter 9.5”.Drag the rectangle slightly above the middle of the slide. Select the rectangle. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Left.Under DrawingTools, on theFormat tab, in the ShapeStyles group, click the next to ShapeOutline, and then click NoOutline.Under DrawingTools, on the Format tab, in the bottom right corner of the ShapeStyles group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Right (first row, fourth option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 50% (fifth row, 10th option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).To reproduce the “heading” text box on this slide, do the following:On the Insert tab, in the Text group, select TextBox. On the slide, drag to draw a text box.Enter the heading text, and then select text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize box, enter 38.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the text box just above the rectangle, in the right half of the slide. To reproduce the second text box on this slide, do the following:On the Insert tab, in the Text group, click TextBox. On the slide, drag to draw a text box.Enter three lines of text with paragraph breaks, and then select the text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize list, select 28.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click White, Background 1 (first row, first option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the second text box onto the rectangle, below the “heading” text box. To reproduce the full-color picture on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Illustrations group, clickPicture. In the InsertPicture dialog box, select the 7.5” x 2.61” picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Bottom box, enter 2.43”. (Note: Under Size and rotate, the Height should now be 5.08”.)On the slide, select the picture. UnderPicture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to Glow, and then under Glow Variations click Accent color 1, 5 pt glow (first row, first option from the left).Also under PictureTools, on the Format tab, in the PictureStyles group, click PictureEffects, point to Glow, point to MoreGlowColors, and then under ThemeColors click White, Background 1 (first row, first option from the left).Drag the full-color picture on top of the rectangle, to the left of the text boxes. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Top. To reproduce the second picture on this slide, do the following:On the Insert tab, in the Illustrations group, click Picture. In the InsertPicture dialog box, select the same 7.5” x 2.61” picture, and then click Insert. On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Top box, enter 5.08”. (Note: Under Size and rotate, the Height should now be 2.43”.)On the slide, select the second, smaller picture. Under PictureTools, on the Format tab, in the PictureStyles group, click the FormatShape dialog box launcher. In the FormatPicture dialog box, click Picture in the left pane, and in the Picture pane do the following:In the Brightness box, enter 70%.In the Contrast box, enter -70%.On the slide, drag the smaller picture until it is directly underneath the larger full-color picture.Select the smaller picture. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Bottom. Press and hold CTRL, and then select both pictures. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Selected Objects.Click Align Center. To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation. On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the animation effect (fade effect for the “heading” text box). Click the arrow to the right of the selected text box, and then click Timing. In the Fade dialog box, on the Timing tab, do the following:In the Start list, select WithPrevious.In the Delay box, enter 1.5.In the Speed list, select 2 seconds (Medium).On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:ClickAddEffect, point to MotionPaths, and then click Left.Select the second animation effect (left motion path for the “heading” text box). Under Modify: Left,do the following:In the Start list, select WithPrevious.In the Speed list, select Medium. On the slide, right-click the left motion path and click ReversePathDirection. With the motion path still selected,point to the starting point (green arrow) of the motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the starting pointabout 1.5” off the left edge of the slide. (Note: It may help to display the ruler. On the View tab, in the Show/Hide group, select Ruler. If your lines of text are longer than in the example above, you may need to further increase the length of the motion path. )On the slide, select the second text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the third animation effect (fade effect for the second text box). Click the arrow to the right of the selected effect, and then click Effect Options. In the Fade dialog box, do the following:On the Effect tab, do the following:In the Animate text list, select By Letter.In the % delay between letters box, enter 5.On the Timing tab, do the following:In the Start list, select AfterPrevious.In the Speed list, select 0.5 seconds (VeryFast).On the TextAnimation tab, in the Grouptext list, select By 1st Level Paragraphs.To reproduce the background on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until three stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 40%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 3 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 232, Green: 227, and Blue: 216.
  • Custom animation effects: title fade-in on path and text fade by letter(Intermediate)Tip: For the effects on this slide, use a picture that measures 7.5” high (the height of the slide) and 2.61” wide.To reproduce the shape effects on this slide, do the following:On the Home tab, in theDrawing group, clickShapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle.Select the rectangle. Under DrawingTools, on the Format tab, in the Size group, do the following: In the ShapeHeight box, enter 3.17”.In the ShapeWidth box, enter 9.5”.Drag the rectangle slightly above the middle of the slide. Select the rectangle. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Left.Under DrawingTools, on theFormat tab, in the ShapeStyles group, click the next to ShapeOutline, and then click NoOutline.Under DrawingTools, on the Format tab, in the bottom right corner of the ShapeStyles group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Right (first row, fourth option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 50% (fifth row, 10th option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).To reproduce the “heading” text box on this slide, do the following:On the Insert tab, in the Text group, select TextBox. On the slide, drag to draw a text box.Enter the heading text, and then select text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize box, enter 38.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the text box just above the rectangle, in the right half of the slide. To reproduce the second text box on this slide, do the following:On the Insert tab, in the Text group, click TextBox. On the slide, drag to draw a text box.Enter three lines of text with paragraph breaks, and then select the text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize list, select 28.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click White, Background 1 (first row, first option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the second text box onto the rectangle, below the “heading” text box. To reproduce the full-color picture on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Illustrations group, clickPicture. In the InsertPicture dialog box, select the 7.5” x 2.61” picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Bottom box, enter 2.43”. (Note: Under Size and rotate, the Height should now be 5.08”.)On the slide, select the picture. UnderPicture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to Glow, and then under Glow Variations click Accent color 1, 5 pt glow (first row, first option from the left).Also under PictureTools, on the Format tab, in the PictureStyles group, click PictureEffects, point to Glow, point to MoreGlowColors, and then under ThemeColors click White, Background 1 (first row, first option from the left).Drag the full-color picture on top of the rectangle, to the left of the text boxes. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Top. To reproduce the second picture on this slide, do the following:On the Insert tab, in the Illustrations group, click Picture. In the InsertPicture dialog box, select the same 7.5” x 2.61” picture, and then click Insert. On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Top box, enter 5.08”. (Note: Under Size and rotate, the Height should now be 2.43”.)On the slide, select the second, smaller picture. Under PictureTools, on the Format tab, in the PictureStyles group, click the FormatShape dialog box launcher. In the FormatPicture dialog box, click Picture in the left pane, and in the Picture pane do the following:In the Brightness box, enter 70%.In the Contrast box, enter -70%.On the slide, drag the smaller picture until it is directly underneath the larger full-color picture.Select the smaller picture. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Bottom. Press and hold CTRL, and then select both pictures. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Selected Objects.Click Align Center. To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation. On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the animation effect (fade effect for the “heading” text box). Click the arrow to the right of the selected text box, and then click Timing. In the Fade dialog box, on the Timing tab, do the following:In the Start list, select WithPrevious.In the Delay box, enter 1.5.In the Speed list, select 2 seconds (Medium).On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:ClickAddEffect, point to MotionPaths, and then click Left.Select the second animation effect (left motion path for the “heading” text box). Under Modify: Left,do the following:In the Start list, select WithPrevious.In the Speed list, select Medium. On the slide, right-click the left motion path and click ReversePathDirection. With the motion path still selected,point to the starting point (green arrow) of the motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the starting pointabout 1.5” off the left edge of the slide. (Note: It may help to display the ruler. On the View tab, in the Show/Hide group, select Ruler. If your lines of text are longer than in the example above, you may need to further increase the length of the motion path. )On the slide, select the second text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the third animation effect (fade effect for the second text box). Click the arrow to the right of the selected effect, and then click Effect Options. In the Fade dialog box, do the following:On the Effect tab, do the following:In the Animate text list, select By Letter.In the % delay between letters box, enter 5.On the Timing tab, do the following:In the Start list, select AfterPrevious.In the Speed list, select 0.5 seconds (VeryFast).On the TextAnimation tab, in the Grouptext list, select By 1st Level Paragraphs.To reproduce the background on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until three stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 40%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 3 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 232, Green: 227, and Blue: 216.
  • Custom animation effects: title fade-in on path and text fade by letter(Intermediate)Tip: For the effects on this slide, use a picture that measures 7.5” high (the height of the slide) and 2.61” wide.To reproduce the shape effects on this slide, do the following:On the Home tab, in theDrawing group, clickShapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle.Select the rectangle. Under DrawingTools, on the Format tab, in the Size group, do the following: In the ShapeHeight box, enter 3.17”.In the ShapeWidth box, enter 9.5”.Drag the rectangle slightly above the middle of the slide. Select the rectangle. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Left.Under DrawingTools, on theFormat tab, in the ShapeStyles group, click the next to ShapeOutline, and then click NoOutline.Under DrawingTools, on the Format tab, in the bottom right corner of the ShapeStyles group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Right (first row, fourth option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 50% (fifth row, 10th option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).To reproduce the “heading” text box on this slide, do the following:On the Insert tab, in the Text group, select TextBox. On the slide, drag to draw a text box.Enter the heading text, and then select text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize box, enter 38.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the text box just above the rectangle, in the right half of the slide. To reproduce the second text box on this slide, do the following:On the Insert tab, in the Text group, click TextBox. On the slide, drag to draw a text box.Enter three lines of text with paragraph breaks, and then select the text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize list, select 28.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click White, Background 1 (first row, first option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the second text box onto the rectangle, below the “heading” text box. To reproduce the full-color picture on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Illustrations group, clickPicture. In the InsertPicture dialog box, select the 7.5” x 2.61” picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Bottom box, enter 2.43”. (Note: Under Size and rotate, the Height should now be 5.08”.)On the slide, select the picture. UnderPicture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to Glow, and then under Glow Variations click Accent color 1, 5 pt glow (first row, first option from the left).Also under PictureTools, on the Format tab, in the PictureStyles group, click PictureEffects, point to Glow, point to MoreGlowColors, and then under ThemeColors click White, Background 1 (first row, first option from the left).Drag the full-color picture on top of the rectangle, to the left of the text boxes. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Top. To reproduce the second picture on this slide, do the following:On the Insert tab, in the Illustrations group, click Picture. In the InsertPicture dialog box, select the same 7.5” x 2.61” picture, and then click Insert. On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Top box, enter 5.08”. (Note: Under Size and rotate, the Height should now be 2.43”.)On the slide, select the second, smaller picture. Under PictureTools, on the Format tab, in the PictureStyles group, click the FormatShape dialog box launcher. In the FormatPicture dialog box, click Picture in the left pane, and in the Picture pane do the following:In the Brightness box, enter 70%.In the Contrast box, enter -70%.On the slide, drag the smaller picture until it is directly underneath the larger full-color picture.Select the smaller picture. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Bottom. Press and hold CTRL, and then select both pictures. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Selected Objects.Click Align Center. To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation. On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the animation effect (fade effect for the “heading” text box). Click the arrow to the right of the selected text box, and then click Timing. In the Fade dialog box, on the Timing tab, do the following:In the Start list, select WithPrevious.In the Delay box, enter 1.5.In the Speed list, select 2 seconds (Medium).On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:ClickAddEffect, point to MotionPaths, and then click Left.Select the second animation effect (left motion path for the “heading” text box). Under Modify: Left,do the following:In the Start list, select WithPrevious.In the Speed list, select Medium. On the slide, right-click the left motion path and click ReversePathDirection. With the motion path still selected,point to the starting point (green arrow) of the motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the starting pointabout 1.5” off the left edge of the slide. (Note: It may help to display the ruler. On the View tab, in the Show/Hide group, select Ruler. If your lines of text are longer than in the example above, you may need to further increase the length of the motion path. )On the slide, select the second text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the third animation effect (fade effect for the second text box). Click the arrow to the right of the selected effect, and then click Effect Options. In the Fade dialog box, do the following:On the Effect tab, do the following:In the Animate text list, select By Letter.In the % delay between letters box, enter 5.On the Timing tab, do the following:In the Start list, select AfterPrevious.In the Speed list, select 0.5 seconds (VeryFast).On the TextAnimation tab, in the Grouptext list, select By 1st Level Paragraphs.To reproduce the background on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until three stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 40%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 3 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 232, Green: 227, and Blue: 216.
  • Custom animation effects: title fade-in on path and text fade by letter(Intermediate)Tip: For the effects on this slide, use a picture that measures 7.5” high (the height of the slide) and 2.61” wide.To reproduce the shape effects on this slide, do the following:On the Home tab, in theDrawing group, clickShapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle.Select the rectangle. Under DrawingTools, on the Format tab, in the Size group, do the following: In the ShapeHeight box, enter 3.17”.In the ShapeWidth box, enter 9.5”.Drag the rectangle slightly above the middle of the slide. Select the rectangle. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Left.Under DrawingTools, on theFormat tab, in the ShapeStyles group, click the next to ShapeOutline, and then click NoOutline.Under DrawingTools, on the Format tab, in the bottom right corner of the ShapeStyles group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Right (first row, fourth option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 50% (fifth row, 10th option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).To reproduce the “heading” text box on this slide, do the following:On the Insert tab, in the Text group, select TextBox. On the slide, drag to draw a text box.Enter the heading text, and then select text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize box, enter 38.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the text box just above the rectangle, in the right half of the slide. To reproduce the second text box on this slide, do the following:On the Insert tab, in the Text group, click TextBox. On the slide, drag to draw a text box.Enter three lines of text with paragraph breaks, and then select the text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize list, select 28.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click White, Background 1 (first row, first option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the second text box onto the rectangle, below the “heading” text box. To reproduce the full-color picture on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Illustrations group, clickPicture. In the InsertPicture dialog box, select the 7.5” x 2.61” picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Bottom box, enter 2.43”. (Note: Under Size and rotate, the Height should now be 5.08”.)On the slide, select the picture. UnderPicture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to Glow, and then under Glow Variations click Accent color 1, 5 pt glow (first row, first option from the left).Also under PictureTools, on the Format tab, in the PictureStyles group, click PictureEffects, point to Glow, point to MoreGlowColors, and then under ThemeColors click White, Background 1 (first row, first option from the left).Drag the full-color picture on top of the rectangle, to the left of the text boxes. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Top. To reproduce the second picture on this slide, do the following:On the Insert tab, in the Illustrations group, click Picture. In the InsertPicture dialog box, select the same 7.5” x 2.61” picture, and then click Insert. On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Top box, enter 5.08”. (Note: Under Size and rotate, the Height should now be 2.43”.)On the slide, select the second, smaller picture. Under PictureTools, on the Format tab, in the PictureStyles group, click the FormatShape dialog box launcher. In the FormatPicture dialog box, click Picture in the left pane, and in the Picture pane do the following:In the Brightness box, enter 70%.In the Contrast box, enter -70%.On the slide, drag the smaller picture until it is directly underneath the larger full-color picture.Select the smaller picture. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Bottom. Press and hold CTRL, and then select both pictures. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Selected Objects.Click Align Center. To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation. On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the animation effect (fade effect for the “heading” text box). Click the arrow to the right of the selected text box, and then click Timing. In the Fade dialog box, on the Timing tab, do the following:In the Start list, select WithPrevious.In the Delay box, enter 1.5.In the Speed list, select 2 seconds (Medium).On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:ClickAddEffect, point to MotionPaths, and then click Left.Select the second animation effect (left motion path for the “heading” text box). Under Modify: Left,do the following:In the Start list, select WithPrevious.In the Speed list, select Medium. On the slide, right-click the left motion path and click ReversePathDirection. With the motion path still selected,point to the starting point (green arrow) of the motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the starting pointabout 1.5” off the left edge of the slide. (Note: It may help to display the ruler. On the View tab, in the Show/Hide group, select Ruler. If your lines of text are longer than in the example above, you may need to further increase the length of the motion path. )On the slide, select the second text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the third animation effect (fade effect for the second text box). Click the arrow to the right of the selected effect, and then click Effect Options. In the Fade dialog box, do the following:On the Effect tab, do the following:In the Animate text list, select By Letter.In the % delay between letters box, enter 5.On the Timing tab, do the following:In the Start list, select AfterPrevious.In the Speed list, select 0.5 seconds (VeryFast).On the TextAnimation tab, in the Grouptext list, select By 1st Level Paragraphs.To reproduce the background on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until three stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 40%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 3 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 232, Green: 227, and Blue: 216.
  • Custom animation effects: title fade-in on path and text fade by letter(Intermediate)Tip: For the effects on this slide, use a picture that measures 7.5” high (the height of the slide) and 2.61” wide.To reproduce the shape effects on this slide, do the following:On the Home tab, in theDrawing group, clickShapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle.Select the rectangle. Under DrawingTools, on the Format tab, in the Size group, do the following: In the ShapeHeight box, enter 3.17”.In the ShapeWidth box, enter 9.5”.Drag the rectangle slightly above the middle of the slide. Select the rectangle. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Left.Under DrawingTools, on theFormat tab, in the ShapeStyles group, click the next to ShapeOutline, and then click NoOutline.Under DrawingTools, on the Format tab, in the bottom right corner of the ShapeStyles group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Right (first row, fourth option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 50% (fifth row, 10th option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).To reproduce the “heading” text box on this slide, do the following:On the Insert tab, in the Text group, select TextBox. On the slide, drag to draw a text box.Enter the heading text, and then select text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize box, enter 38.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the text box just above the rectangle, in the right half of the slide. To reproduce the second text box on this slide, do the following:On the Insert tab, in the Text group, click TextBox. On the slide, drag to draw a text box.Enter three lines of text with paragraph breaks, and then select the text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize list, select 28.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click White, Background 1 (first row, first option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the second text box onto the rectangle, below the “heading” text box. To reproduce the full-color picture on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Illustrations group, clickPicture. In the InsertPicture dialog box, select the 7.5” x 2.61” picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Bottom box, enter 2.43”. (Note: Under Size and rotate, the Height should now be 5.08”.)On the slide, select the picture. UnderPicture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to Glow, and then under Glow Variations click Accent color 1, 5 pt glow (first row, first option from the left).Also under PictureTools, on the Format tab, in the PictureStyles group, click PictureEffects, point to Glow, point to MoreGlowColors, and then under ThemeColors click White, Background 1 (first row, first option from the left).Drag the full-color picture on top of the rectangle, to the left of the text boxes. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Top. To reproduce the second picture on this slide, do the following:On the Insert tab, in the Illustrations group, click Picture. In the InsertPicture dialog box, select the same 7.5” x 2.61” picture, and then click Insert. On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Top box, enter 5.08”. (Note: Under Size and rotate, the Height should now be 2.43”.)On the slide, select the second, smaller picture. Under PictureTools, on the Format tab, in the PictureStyles group, click the FormatShape dialog box launcher. In the FormatPicture dialog box, click Picture in the left pane, and in the Picture pane do the following:In the Brightness box, enter 70%.In the Contrast box, enter -70%.On the slide, drag the smaller picture until it is directly underneath the larger full-color picture.Select the smaller picture. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Bottom. Press and hold CTRL, and then select both pictures. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Selected Objects.Click Align Center. To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation. On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the animation effect (fade effect for the “heading” text box). Click the arrow to the right of the selected text box, and then click Timing. In the Fade dialog box, on the Timing tab, do the following:In the Start list, select WithPrevious.In the Delay box, enter 1.5.In the Speed list, select 2 seconds (Medium).On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:ClickAddEffect, point to MotionPaths, and then click Left.Select the second animation effect (left motion path for the “heading” text box). Under Modify: Left,do the following:In the Start list, select WithPrevious.In the Speed list, select Medium. On the slide, right-click the left motion path and click ReversePathDirection. With the motion path still selected,point to the starting point (green arrow) of the motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the starting pointabout 1.5” off the left edge of the slide. (Note: It may help to display the ruler. On the View tab, in the Show/Hide group, select Ruler. If your lines of text are longer than in the example above, you may need to further increase the length of the motion path. )On the slide, select the second text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the third animation effect (fade effect for the second text box). Click the arrow to the right of the selected effect, and then click Effect Options. In the Fade dialog box, do the following:On the Effect tab, do the following:In the Animate text list, select By Letter.In the % delay between letters box, enter 5.On the Timing tab, do the following:In the Start list, select AfterPrevious.In the Speed list, select 0.5 seconds (VeryFast).On the TextAnimation tab, in the Grouptext list, select By 1st Level Paragraphs.To reproduce the background on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until three stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 40%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 3 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 232, Green: 227, and Blue: 216.
  • Custom animation effects: buttons grow and turn on path(Advanced)To reproduce the curved shape on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Lines click Freeform (11th option from the left).On the slide, do the following to draw the freeform line:Click the first point on the upper left corner of the slide. Click the second point on the bottom edge of the slide, slightly to the left of the middle. Click the third point on the lower left corner of the slide. Double-click the fourth and final point on the first point, on the upper left corner of the slide.Right-click the freeform shape, and then click Edit Points. Right-click the diagonal line, and then click Curved Segment. (Note: Your segment may not look as curved as in the example above.)Select the freeform shape. On the Home tab, in the Drawing group, click the arrow next to Shape Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left).On the Home tab, in the Drawing group, click the arrow next to Shape Outline, and then click No Outline.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Diagonal(second row, third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 230, Green: 230, Blue: 230.To reproduce the picture and text effects on this slide, do the following:On the Insert tab, in the Illustrations group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Shape, and then under Basic Shapes click Oval (first option from the left).With the picture still selected, under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 1.2” and the Width box is set to 1.2”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Under Picture Tools, on the Format tab, in the Picture Styles group, click the arrow next to Picture Effects, point to Bevel, and then under Bevel click Circle (first row, first option from the left).Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to Bevel, and then click 3-D Options. In the Format Picture dialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane, under Surface:Click the button next to Material, and then under Standard click Metal (fourth option from the left). Click the button next to Lighting, and then under Neutral click Contrasting (second row, second option from the left). In the Angle box, enter 25°.Also in the Format Picture dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer click Offset Diagonal Bottom Left (first row, third option from the left), and then do the following:In the Transparency box, enter 77%.In the Size box, enter 100%.In the Blur box, enter 10 pt.In the Angle box, enter 141°.In the Distance box, enter 10 pt.On the slide, drag the picture onto the curve, near the top. On the Insert tab, in the Text group, click Text Box. On the slide, drag to draw the text box.Enter text in the text box and select it. On the Home tab, in the Font group, do the following:In the Font list, select Corbel.In the Font Size box, enter 22.Click the arrow next to Font Color,and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box.On the slide, drag the text box to the right of the picture. To reproduce the animation effects on this slide, do the following:It will help to zoom out in order to view the area off the slide. On the View tab, in the Zoom group, click Zoom. In the Zoom dialog box, select 33%.On the Animations tab, in the Animations group, click Custom Animation.On the slide, select the picture. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then clickMoreEffects. In the AddEntrance Effect dialog box, under Moderate, click Grow &amp; Turn.Select the animation effect (grow &amp; turn effect for the picture). Under Modify: Grow &amp; Turn, do the following:In theStart list, selectWith Previous.In the Speed list, select Fast. On the slide, select the picture. In the CustomAnimation task pane, click AddEffect, point to Motion Paths, point to Draw Custom Path, and then click Curve.On the slide, do the following to create the custom motion path:Click the first point in the center of the picture. Click the second point in the middle of the curve. Double-click the third point off the bottom edge of the slide. In the CustomAnimation task pane, select the second animation effect (motion path for the picture), and then under Modify: Custom Path, do the following:In theStart list, selectWith Previous.In the Speedlist, select Fast.On the slide, right-click the motion path and then click Reverse Path Direction.On the slide, select the text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then clickMoreEffects. In the AddEntrance Effect dialog box, under Subtle, click Fade.Select the third animation effect (fade effect for the text box). Under Modify: Fade, do the following:In theStart list, selectAfter Previous.In the Speed list, select Fast. To reproduce the other animated pictures and text boxes on this slide, do the following:On the Home tab, in the Editing group, click Select, and then click Selection Pane. On the slide, press and hold CTRL and then select the picture and the text box. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate.In the Selection and Visibility pane, select the duplicate picture and text box. On the slide, drag them onto the curve below the first group. In the Custom Animation task pane, select the fifth animation effect (motion path for the second picture). On the slide, point to the starting point (green arrow) until the cursor becomes a two-headed arrow. Drag the starting point below the bottom edge of the slide, to the same position as the starting point for the first motion path. (Note: The endpoint of the second motion path should still be in the middle of the second picture.)On the slide, right-clickthe second picture and then click ChangePicture. In the Insert Picture dialog box, select a picture, and then click Insert. With the picture still selected, under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 1.2” and the Width box is set to 1.2”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Click in the text box and edit the text.Repeat steps 1-7 two more times to reproduce the third and fourth pictures and text boxes with animation effects.
  • Frames with faded pictures and text(Intermediate)To reproduce the picture effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Illustrations group, click Picture. In the Insert Picture dialog box, select a picture and then click Insert. Select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher.In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 3” and the Width box is set to 3”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Repeat steps 2-4 to insert, resize, and crop another picture so that in the Size and Position dialog box, on the Size tab, under Size and rotate, the Height box is set to 3” and the Width box is set to 3”. Press and hold SHIFT and select both pictures. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Picture dialog box, click Picture in the left pane, and then do the following in the right pane:Click the button next to Recolor, and then under Color Modes click Grayscale (first option from the left). In the Brightness box, enter 55%.In the Contrast box, enter -70%. Select both pictures. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Select the two duplicate pictures. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Shape, and then under Basic Shapes click Frame (second row, fourth option from the left). On the slide, select one frame and drag the yellow diamond adjustment handle to increase or decrease frame width. Repeat this step on the other frame.Press and hold SHIFT and select both frames. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Picture dialog box, click Picture in the left pane. In the right pane, click the button next to Recolor, and then under No Recolor,click No Recolor. Also in the Format Shape dialog box, click 3-D Formatin the left pane, and then do the following in the right pane under Bevel:Click the button next to Top, and then under Bevel click Circle (first row, first option from the left).Next to Top, in the Width box, enter 6 pt. Next to Top, in the Height box, enter 6 pt. Also in the Format Shape dialog box, click Shadow in the left pane, and then do the following in the right pane:Click the button next to Presets, and then under Outer click Offset Bottom (first row, second option from the left).In the Blur box, enter 30 pt. In the Distance box, enter 18 pt. Press and hold SHIFT and select one of the frames and the corresponding grayscale picture. On the Home tab, in the Drawing group, click Arrange, and then do the following to position the frame directly on top of the grayscale picture:Point to Align, and then click Align Selected Objects.Point to Align, and then click Align Center.Point to Align, and then clickAlign Middle. Click Group. Repeat step 14 with the other frame and corresponding grayscale picture. Select each group and drag them so they are next to each other at the desired position on the slide.Press and hold SHIFT and select both groups. On the Home tab, in the Drawing group, click Arrange, point to Align, and then click Align Middle. To reproduce the text effects on this slide, do the following:On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Franklin Gothic Medium Condfrom the Font list and then enter 30 in the Font Size box.On the Home tab, in the Paragraph group, click Center to center the text on the slide.Under Drawing Tools, on the Format tab, in the WordArt Styles group, click the arrow next toText Fill, and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the slide, drag the text box to position it inside one of the frames.Repeat steps 1-5 to createtext for the other frame. To reproduce the horizontal line effects on this slide, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Lines click Line (first option from the left).Press and hold SHIFT, and then on the slide, drag to draw a straight, horizontal line. Select the line. Under Drawing Tools, on the Format tab, in the Size group, in the Shape Width box, enter 10”.On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Line Color in the left pane, and then do the following in the right pane:Select Solid line.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 35% (fifth row, first option from the left).Also in the Format Shape dialog box, click Line Style in the left pane, and then in the right pane, in the Width box, enter 0.75 pt.On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Press and hold SHIFT and select both lines on the slide.On the Home tab, in the Drawing group, click Arrange, and then click Send to Back. Drag both lines so that they are positioned behind the pictures and frames. On the Home tab, in the Drawing group, click Arrange, point to Align,and then do the following:Click Align to Slide.Click Align Center.To reproduce the background on this slide, do the following:On the Design tab, in the Background group, click the arrow next to BackgroundStyles, and click Style 5 (second row, first option from the left). (Note: If this action is taken in a PowerPoint presentation containing more than one slide, the background style will be applied to all of the slides.)
  • Custom animation effects: buttons grow and turn on path(Advanced)To reproduce the curved shape on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Lines click Freeform (11th option from the left).On the slide, do the following to draw the freeform line:Click the first point on the upper left corner of the slide. Click the second point on the bottom edge of the slide, slightly to the left of the middle. Click the third point on the lower left corner of the slide. Double-click the fourth and final point on the first point, on the upper left corner of the slide.Right-click the freeform shape, and then click Edit Points. Right-click the diagonal line, and then click Curved Segment. (Note: Your segment may not look as curved as in the example above.)Select the freeform shape. On the Home tab, in the Drawing group, click the arrow next to Shape Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left).On the Home tab, in the Drawing group, click the arrow next to Shape Outline, and then click No Outline.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Diagonal(second row, third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 230, Green: 230, Blue: 230.To reproduce the picture and text effects on this slide, do the following:On the Insert tab, in the Illustrations group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Shape, and then under Basic Shapes click Oval (first option from the left).With the picture still selected, under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 1.2” and the Width box is set to 1.2”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Under Picture Tools, on the Format tab, in the Picture Styles group, click the arrow next to Picture Effects, point to Bevel, and then under Bevel click Circle (first row, first option from the left).Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to Bevel, and then click 3-D Options. In the Format Picture dialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane, under Surface:Click the button next to Material, and then under Standard click Metal (fourth option from the left). Click the button next to Lighting, and then under Neutral click Contrasting (second row, second option from the left). In the Angle box, enter 25°.Also in the Format Picture dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer click Offset Diagonal Bottom Left (first row, third option from the left), and then do the following:In the Transparency box, enter 77%.In the Size box, enter 100%.In the Blur box, enter 10 pt.In the Angle box, enter 141°.In the Distance box, enter 10 pt.On the slide, drag the picture onto the curve, near the top. On the Insert tab, in the Text group, click Text Box. On the slide, drag to draw the text box.Enter text in the text box and select it. On the Home tab, in the Font group, do the following:In the Font list, select Corbel.In the Font Size box, enter 22.Click the arrow next to Font Color,and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box.On the slide, drag the text box to the right of the picture. To reproduce the animation effects on this slide, do the following:It will help to zoom out in order to view the area off the slide. On the View tab, in the Zoom group, click Zoom. In the Zoom dialog box, select 33%.On the Animations tab, in the Animations group, click Custom Animation.On the slide, select the picture. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then clickMoreEffects. In the AddEntrance Effect dialog box, under Moderate, click Grow &amp; Turn.Select the animation effect (grow &amp; turn effect for the picture). Under Modify: Grow &amp; Turn, do the following:In theStart list, selectWith Previous.In the Speed list, select Fast. On the slide, select the picture. In the CustomAnimation task pane, click AddEffect, point to Motion Paths, point to Draw Custom Path, and then click Curve.On the slide, do the following to create the custom motion path:Click the first point in the center of the picture. Click the second point in the middle of the curve. Double-click the third point off the bottom edge of the slide. In the CustomAnimation task pane, select the second animation effect (motion path for the picture), and then under Modify: Custom Path, do the following:In theStart list, selectWith Previous.In the Speedlist, select Fast.On the slide, right-click the motion path and then click Reverse Path Direction.On the slide, select the text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then clickMoreEffects. In the AddEntrance Effect dialog box, under Subtle, click Fade.Select the third animation effect (fade effect for the text box). Under Modify: Fade, do the following:In theStart list, selectAfter Previous.In the Speed list, select Fast. To reproduce the other animated pictures and text boxes on this slide, do the following:On the Home tab, in the Editing group, click Select, and then click Selection Pane. On the slide, press and hold CTRL and then select the picture and the text box. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate.In the Selection and Visibility pane, select the duplicate picture and text box. On the slide, drag them onto the curve below the first group. In the Custom Animation task pane, select the fifth animation effect (motion path for the second picture). On the slide, point to the starting point (green arrow) until the cursor becomes a two-headed arrow. Drag the starting point below the bottom edge of the slide, to the same position as the starting point for the first motion path. (Note: The endpoint of the second motion path should still be in the middle of the second picture.)On the slide, right-clickthe second picture and then click ChangePicture. In the Insert Picture dialog box, select a picture, and then click Insert. With the picture still selected, under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 1.2” and the Width box is set to 1.2”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Click in the text box and edit the text.Repeat steps 1-7 two more times to reproduce the third and fourth pictures and text boxes with animation effects.
  • Custom animation effects: title fade-in on path and text fade by letter(Intermediate)Tip: For the effects on this slide, use a picture that measures 7.5” high (the height of the slide) and 2.61” wide.To reproduce the shape effects on this slide, do the following:On the Home tab, in theDrawing group, clickShapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle.Select the rectangle. Under DrawingTools, on the Format tab, in the Size group, do the following: In the ShapeHeight box, enter 3.17”.In the ShapeWidth box, enter 9.5”.Drag the rectangle slightly above the middle of the slide. Select the rectangle. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Left.Under DrawingTools, on theFormat tab, in the ShapeStyles group, click the next to ShapeOutline, and then click NoOutline.Under DrawingTools, on the Format tab, in the bottom right corner of the ShapeStyles group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Right (first row, fourth option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 50% (fifth row, 10th option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).To reproduce the “heading” text box on this slide, do the following:On the Insert tab, in the Text group, select TextBox. On the slide, drag to draw a text box.Enter the heading text, and then select text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize box, enter 38.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click Orange, Accent 6, Darker 25% (fourth row, 10th option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the text box just above the rectangle, in the right half of the slide. To reproduce the second text box on this slide, do the following:On the Insert tab, in the Text group, click TextBox. On the slide, drag to draw a text box.Enter three lines of text with paragraph breaks, and then select the text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the FontSize list, select 28.Click Bold.Click the arrow next to FontColor, and then under ThemeColors click White, Background 1 (first row, first option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Drag the second text box onto the rectangle, below the “heading” text box. To reproduce the full-color picture on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Illustrations group, clickPicture. In the InsertPicture dialog box, select the 7.5” x 2.61” picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Bottom box, enter 2.43”. (Note: Under Size and rotate, the Height should now be 5.08”.)On the slide, select the picture. UnderPicture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to Glow, and then under Glow Variations click Accent color 1, 5 pt glow (first row, first option from the left).Also under PictureTools, on the Format tab, in the PictureStyles group, click PictureEffects, point to Glow, point to MoreGlowColors, and then under ThemeColors click White, Background 1 (first row, first option from the left).Drag the full-color picture on top of the rectangle, to the left of the text boxes. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Top. To reproduce the second picture on this slide, do the following:On the Insert tab, in the Illustrations group, click Picture. In the InsertPicture dialog box, select the same 7.5” x 2.61” picture, and then click Insert. On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,in the Top box, enter 5.08”. (Note: Under Size and rotate, the Height should now be 2.43”.)On the slide, select the second, smaller picture. Under PictureTools, on the Format tab, in the PictureStyles group, click the FormatShape dialog box launcher. In the FormatPicture dialog box, click Picture in the left pane, and in the Picture pane do the following:In the Brightness box, enter 70%.In the Contrast box, enter -70%.On the slide, drag the smaller picture until it is directly underneath the larger full-color picture.Select the smaller picture. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Bottom. Press and hold CTRL, and then select both pictures. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Selected Objects.Click Align Center. To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation. On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the animation effect (fade effect for the “heading” text box). Click the arrow to the right of the selected text box, and then click Timing. In the Fade dialog box, on the Timing tab, do the following:In the Start list, select WithPrevious.In the Delay box, enter 1.5.In the Speed list, select 2 seconds (Medium).On the slide, select the “heading” text box. In the CustomAnimation task pane, do the following:ClickAddEffect, point to MotionPaths, and then click Left.Select the second animation effect (left motion path for the “heading” text box). Under Modify: Left,do the following:In the Start list, select WithPrevious.In the Speed list, select Medium. On the slide, right-click the left motion path and click ReversePathDirection. With the motion path still selected,point to the starting point (green arrow) of the motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the starting pointabout 1.5” off the left edge of the slide. (Note: It may help to display the ruler. On the View tab, in the Show/Hide group, select Ruler. If your lines of text are longer than in the example above, you may need to further increase the length of the motion path. )On the slide, select the second text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then click MoreEffects. In the AddEntranceEffect dialog box, under Subtle, click Fade.Select the third animation effect (fade effect for the second text box). Click the arrow to the right of the selected effect, and then click Effect Options. In the Fade dialog box, do the following:On the Effect tab, do the following:In the Animate text list, select By Letter.In the % delay between letters box, enter 5.On the Timing tab, do the following:In the Start list, select AfterPrevious.In the Speed list, select 0.5 seconds (VeryFast).On the TextAnimation tab, in the Grouptext list, select By 1st Level Paragraphs.To reproduce the background on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until three stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 40%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 3 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 232, Green: 227, and Blue: 216.
  • Frames with faded pictures and text(Intermediate)To reproduce the picture effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Illustrations group, click Picture. In the Insert Picture dialog box, select a picture and then click Insert. Select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher.In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 3” and the Width box is set to 3”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Repeat steps 2-4 to insert, resize, and crop another picture so that in the Size and Position dialog box, on the Size tab, under Size and rotate, the Height box is set to 3” and the Width box is set to 3”. Press and hold SHIFT and select both pictures. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Picture dialog box, click Picture in the left pane, and then do the following in the right pane:Click the button next to Recolor, and then under Color Modes click Grayscale (first option from the left). In the Brightness box, enter 55%.In the Contrast box, enter -70%. Select both pictures. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Select the two duplicate pictures. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Shape, and then under Basic Shapes click Frame (second row, fourth option from the left). On the slide, select one frame and drag the yellow diamond adjustment handle to increase or decrease frame width. Repeat this step on the other frame.Press and hold SHIFT and select both frames. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Picture dialog box, click Picture in the left pane. In the right pane, click the button next to Recolor, and then under No Recolor,click No Recolor. Also in the Format Shape dialog box, click 3-D Formatin the left pane, and then do the following in the right pane under Bevel:Click the button next to Top, and then under Bevel click Circle (first row, first option from the left).Next to Top, in the Width box, enter 6 pt. Next to Top, in the Height box, enter 6 pt. Also in the Format Shape dialog box, click Shadow in the left pane, and then do the following in the right pane:Click the button next to Presets, and then under Outer click Offset Bottom (first row, second option from the left).In the Blur box, enter 30 pt. In the Distance box, enter 18 pt. Press and hold SHIFT and select one of the frames and the corresponding grayscale picture. On the Home tab, in the Drawing group, click Arrange, and then do the following to position the frame directly on top of the grayscale picture:Point to Align, and then click Align Selected Objects.Point to Align, and then click Align Center.Point to Align, and then clickAlign Middle. Click Group. Repeat step 14 with the other frame and corresponding grayscale picture. Select each group and drag them so they are next to each other at the desired position on the slide.Press and hold SHIFT and select both groups. On the Home tab, in the Drawing group, click Arrange, point to Align, and then click Align Middle. To reproduce the text effects on this slide, do the following:On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Franklin Gothic Medium Condfrom the Font list and then enter 30 in the Font Size box.On the Home tab, in the Paragraph group, click Center to center the text on the slide.Under Drawing Tools, on the Format tab, in the WordArt Styles group, click the arrow next toText Fill, and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the slide, drag the text box to position it inside one of the frames.Repeat steps 1-5 to createtext for the other frame. To reproduce the horizontal line effects on this slide, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Lines click Line (first option from the left).Press and hold SHIFT, and then on the slide, drag to draw a straight, horizontal line. Select the line. Under Drawing Tools, on the Format tab, in the Size group, in the Shape Width box, enter 10”.On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Line Color in the left pane, and then do the following in the right pane:Select Solid line.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 35% (fifth row, first option from the left).Also in the Format Shape dialog box, click Line Style in the left pane, and then in the right pane, in the Width box, enter 0.75 pt.On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Press and hold SHIFT and select both lines on the slide.On the Home tab, in the Drawing group, click Arrange, and then click Send to Back. Drag both lines so that they are positioned behind the pictures and frames. On the Home tab, in the Drawing group, click Arrange, point to Align,and then do the following:Click Align to Slide.Click Align Center.To reproduce the background on this slide, do the following:On the Design tab, in the Background group, click the arrow next to BackgroundStyles, and click Style 5 (second row, first option from the left). (Note: If this action is taken in a PowerPoint presentation containing more than one slide, the background style will be applied to all of the slides.)
  • Frames with faded pictures and text(Intermediate)To reproduce the picture effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Illustrations group, click Picture. In the Insert Picture dialog box, select a picture and then click Insert. Select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher.In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 3” and the Width box is set to 3”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Repeat steps 2-4 to insert, resize, and crop another picture so that in the Size and Position dialog box, on the Size tab, under Size and rotate, the Height box is set to 3” and the Width box is set to 3”. Press and hold SHIFT and select both pictures. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Picture dialog box, click Picture in the left pane, and then do the following in the right pane:Click the button next to Recolor, and then under Color Modes click Grayscale (first option from the left). In the Brightness box, enter 55%.In the Contrast box, enter -70%. Select both pictures. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Select the two duplicate pictures. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Shape, and then under Basic Shapes click Frame (second row, fourth option from the left). On the slide, select one frame and drag the yellow diamond adjustment handle to increase or decrease frame width. Repeat this step on the other frame.Press and hold SHIFT and select both frames. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Picture dialog box, click Picture in the left pane. In the right pane, click the button next to Recolor, and then under No Recolor,click No Recolor. Also in the Format Shape dialog box, click 3-D Formatin the left pane, and then do the following in the right pane under Bevel:Click the button next to Top, and then under Bevel click Circle (first row, first option from the left).Next to Top, in the Width box, enter 6 pt. Next to Top, in the Height box, enter 6 pt. Also in the Format Shape dialog box, click Shadow in the left pane, and then do the following in the right pane:Click the button next to Presets, and then under Outer click Offset Bottom (first row, second option from the left).In the Blur box, enter 30 pt. In the Distance box, enter 18 pt. Press and hold SHIFT and select one of the frames and the corresponding grayscale picture. On the Home tab, in the Drawing group, click Arrange, and then do the following to position the frame directly on top of the grayscale picture:Point to Align, and then click Align Selected Objects.Point to Align, and then click Align Center.Point to Align, and then clickAlign Middle. Click Group. Repeat step 14 with the other frame and corresponding grayscale picture. Select each group and drag them so they are next to each other at the desired position on the slide.Press and hold SHIFT and select both groups. On the Home tab, in the Drawing group, click Arrange, point to Align, and then click Align Middle. To reproduce the text effects on this slide, do the following:On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Franklin Gothic Medium Condfrom the Font list and then enter 30 in the Font Size box.On the Home tab, in the Paragraph group, click Center to center the text on the slide.Under Drawing Tools, on the Format tab, in the WordArt Styles group, click the arrow next toText Fill, and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the slide, drag the text box to position it inside one of the frames.Repeat steps 1-5 to createtext for the other frame. To reproduce the horizontal line effects on this slide, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Lines click Line (first option from the left).Press and hold SHIFT, and then on the slide, drag to draw a straight, horizontal line. Select the line. Under Drawing Tools, on the Format tab, in the Size group, in the Shape Width box, enter 10”.On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Line Color in the left pane, and then do the following in the right pane:Select Solid line.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 35% (fifth row, first option from the left).Also in the Format Shape dialog box, click Line Style in the left pane, and then in the right pane, in the Width box, enter 0.75 pt.On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Press and hold SHIFT and select both lines on the slide.On the Home tab, in the Drawing group, click Arrange, and then click Send to Back. Drag both lines so that they are positioned behind the pictures and frames. On the Home tab, in the Drawing group, click Arrange, point to Align,and then do the following:Click Align to Slide.Click Align Center.To reproduce the background on this slide, do the following:On the Design tab, in the Background group, click the arrow next to BackgroundStyles, and click Style 5 (second row, first option from the left). (Note: If this action is taken in a PowerPoint presentation containing more than one slide, the background style will be applied to all of the slides.)
  • Custom animation effects: recolored picture with full-color section and motion path(Advanced)To reproduce the picture effects on this slide, do the following:On the Home tab, in the Slides group, click Layout and then click Blank. On the Insert tab, in the Illustrations group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert. Select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 3.58” and the Width box is set to 8”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Under Picture Tools, on the Format tab, in the Adjust group, click Recolor, and then under Dark Variations click Text color 2 Dark (first option from the left). Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to Shadow, and then under Inner click Inside Diagonal Top Left (first row, first option from the left).Drag the picture so that it is positioned above the middle of the slide. On the Home tab, in the Clipboard group, click the arrow next to Paste, and then click Duplicate.Press and hold CTRL and select both pictures on the slide. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Center. Click Align Selected Objects. Click Align Middle. Click the slide background area to cancel the selection of both pictures. Select the duplicate (top) picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,enter valuesinto the Left andRight boxes so that under Size and rotate, and the Width box is set to 2.33”. (Note: For best results, crop the duplicate picture to tightly focus on a single element in the original picture.)Under Picture Tools, on the Format tab, in the Adjust group, click Recolor, and then under No Recolor click No Recolor. On the Home tab, in the Drawing group, click Shapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle. Select the rectangle. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 7.5”.In the Shape Width box, enter 2.33”.Under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, point to Gradient, and then click More Gradients. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, then under Theme Colors click White, Background 1 (first row, first option from the left).In the Transparency box, enter 55%.Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).In the Transparency box, enter 100%.On the slide, drag the rectangle to cover the duplicate picture. Select the rectangle. On the Home tab, in the Drawing group, click Arrange, and then do the following:Point to Align, and then click Align to Slide.Point to Align, and then click Align Middle. Click Send Backward. On the Home tab, in the Drawing group, click Shapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw another rectangle. Select the rectangle. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 4”.In the Shape Width box, enter 2.67”.Under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, point to Gradient, and then click More Gradients. In the Format Shape dialog box, click Fill in the left pane. In the Fill pane, select No fill. Also in the Format Shape dialog box, click Line Color in the left pane, select Solid line in the Line Color pane, and then do the following:Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Transparency box, enter 70%.Also in the Format Shape dialog box, click Line Style in the left pane, and then do the following in the Line Style pane:In the Width box, enter 0.75 pt. Click the button next to Dash type, and then click Square Dot (third option from the top).Drag the dotted rectangle on top of the small, full-color picture. Press and hold SHIFT and select the dotted rectangle, the small picture, and the large picture on the slide. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Selected Objects. Click Align Middle. On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Gill Sans MT Condensedfrom the Font list, select 24 from the Font Size list, click the button next to Font Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).On the Home tab, in the Paragraph group, click Center to center the text within the text box.On the slide, drag the text box below the dotted rectangle.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, and then select Solid fill in the Fill pane. Also in the Fill pane, click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 15% (fifth row, second option from the left).To reproduce the animation effects on this slide, do the following:To view the area beyond the slide, on the View tab, click Zoom, and then in the Zoom dialog box, in the Percent box, enter 70%. (Note: Make sure that Fit is not selected in the Zoom dialog box.)On the Animations tab, in the Animations group, click Custom Animation. On the slide, select the dotted rectangle. In the Custom Animation task pane, click Add Effect, point to Motion Paths, point to Draw Custom Path, and then click Freeform. Press and hold SHIFT to conform the path to a straight, horizontal line, and then do the following on the slide:Click the center of the dotted rectangle to create the first motion-path point.Click approximately ½” beyond the right edge of the rectangle to create the second motion-path point. Double-click approximately 2” beyond the left edge of the slide to create the third and final motion-path point. On the slide, right-click the freeform motion path, and then click Reverse Path Direction. On the slide, select the freeform motion path. In the Custom Animation task pane, under Modify: Custom Path, in the Start list, select With Previous. On the slide, select the gradient-filled rectangle. In the Custom Animation task pane, do the following:Click Add Effect, point to Entrance, and then click More Effects. In the Add Entrance Effect dialog box, under Subtle, click Fade, and then click OK. Under Modify: Fade, in the Start list, select With Previous.Under Modify: Fade, in the Speed list, select Very Fast.Click Add Effect, point to Motion Paths, and then click Down.Under Modify: Down, in the Start list, select With Previous. Under Modify: Down, in the Speed list, select Medium. On the slide, right-click the down motion path and click ReversePathDirection.On the slide, select the smaller, full-color picture. In the Custom Animation task pane, do the following:Click Add Effect, point to Entrance, and then click More Effects. In the Add Entrance Effect dialog box, under Subtle, click Fade, and then click OK. Under Modify: Fade, in the Start list, select With Previous.Under Modify: Fade, in the Speed list, select Very Fast.Right-click the picture fade effect in the pane, and then click Timing. In the Fade dialog box, on the Timing tab, in the Delay box, enter 1.5.On the slide, select the text box. In the Custom Animation task pane, do the following:Click Add Effect, point to Entrance, and then click More Effects. In the Add Entrance Effect dialog box, under Moderate, click Descend, and then click OK. Under Modify: Descend, in the Start list, select With Previous. Under Modify:Descend, in the Speed list, select Fast.
  • Custom animation effects: buttons grow and turn on path(Advanced)To reproduce the curved shape on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Lines click Freeform (11th option from the left).On the slide, do the following to draw the freeform line:Click the first point on the upper left corner of the slide. Click the second point on the bottom edge of the slide, slightly to the left of the middle. Click the third point on the lower left corner of the slide. Double-click the fourth and final point on the first point, on the upper left corner of the slide.Right-click the freeform shape, and then click Edit Points. Right-click the diagonal line, and then click Curved Segment. (Note: Your segment may not look as curved as in the example above.)Select the freeform shape. On the Home tab, in the Drawing group, click the arrow next to Shape Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left).On the Home tab, in the Drawing group, click the arrow next to Shape Outline, and then click No Outline.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Diagonal(second row, third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 230, Green: 230, Blue: 230.To reproduce the picture and text effects on this slide, do the following:On the Insert tab, in the Illustrations group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Shape, and then under Basic Shapes click Oval (first option from the left).With the picture still selected, under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 1.2” and the Width box is set to 1.2”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Under Picture Tools, on the Format tab, in the Picture Styles group, click the arrow next to Picture Effects, point to Bevel, and then under Bevel click Circle (first row, first option from the left).Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to Bevel, and then click 3-D Options. In the Format Picture dialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane, under Surface:Click the button next to Material, and then under Standard click Metal (fourth option from the left). Click the button next to Lighting, and then under Neutral click Contrasting (second row, second option from the left). In the Angle box, enter 25°.Also in the Format Picture dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer click Offset Diagonal Bottom Left (first row, third option from the left), and then do the following:In the Transparency box, enter 77%.In the Size box, enter 100%.In the Blur box, enter 10 pt.In the Angle box, enter 141°.In the Distance box, enter 10 pt.On the slide, drag the picture onto the curve, near the top. On the Insert tab, in the Text group, click Text Box. On the slide, drag to draw the text box.Enter text in the text box and select it. On the Home tab, in the Font group, do the following:In the Font list, select Corbel.In the Font Size box, enter 22.Click the arrow next to Font Color,and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box.On the slide, drag the text box to the right of the picture. To reproduce the animation effects on this slide, do the following:It will help to zoom out in order to view the area off the slide. On the View tab, in the Zoom group, click Zoom. In the Zoom dialog box, select 33%.On the Animations tab, in the Animations group, click Custom Animation.On the slide, select the picture. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then clickMoreEffects. In the AddEntrance Effect dialog box, under Moderate, click Grow &amp; Turn.Select the animation effect (grow &amp; turn effect for the picture). Under Modify: Grow &amp; Turn, do the following:In theStart list, selectWith Previous.In the Speed list, select Fast. On the slide, select the picture. In the CustomAnimation task pane, click AddEffect, point to Motion Paths, point to Draw Custom Path, and then click Curve.On the slide, do the following to create the custom motion path:Click the first point in the center of the picture. Click the second point in the middle of the curve. Double-click the third point off the bottom edge of the slide. In the CustomAnimation task pane, select the second animation effect (motion path for the picture), and then under Modify: Custom Path, do the following:In theStart list, selectWith Previous.In the Speedlist, select Fast.On the slide, right-click the motion path and then click Reverse Path Direction.On the slide, select the text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then clickMoreEffects. In the AddEntrance Effect dialog box, under Subtle, click Fade.Select the third animation effect (fade effect for the text box). Under Modify: Fade, do the following:In theStart list, selectAfter Previous.In the Speed list, select Fast. To reproduce the other animated pictures and text boxes on this slide, do the following:On the Home tab, in the Editing group, click Select, and then click Selection Pane. On the slide, press and hold CTRL and then select the picture and the text box. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate.In the Selection and Visibility pane, select the duplicate picture and text box. On the slide, drag them onto the curve below the first group. In the Custom Animation task pane, select the fifth animation effect (motion path for the second picture). On the slide, point to the starting point (green arrow) until the cursor becomes a two-headed arrow. Drag the starting point below the bottom edge of the slide, to the same position as the starting point for the first motion path. (Note: The endpoint of the second motion path should still be in the middle of the second picture.)On the slide, right-clickthe second picture and then click ChangePicture. In the Insert Picture dialog box, select a picture, and then click Insert. With the picture still selected, under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 1.2” and the Width box is set to 1.2”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Click in the text box and edit the text.Repeat steps 1-7 two more times to reproduce the third and fourth pictures and text boxes with animation effects.
  • Custom animation effects: buttons grow and turn on path(Advanced)To reproduce the curved shape on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Lines click Freeform (11th option from the left).On the slide, do the following to draw the freeform line:Click the first point on the upper left corner of the slide. Click the second point on the bottom edge of the slide, slightly to the left of the middle. Click the third point on the lower left corner of the slide. Double-click the fourth and final point on the first point, on the upper left corner of the slide.Right-click the freeform shape, and then click Edit Points. Right-click the diagonal line, and then click Curved Segment. (Note: Your segment may not look as curved as in the example above.)Select the freeform shape. On the Home tab, in the Drawing group, click the arrow next to Shape Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left).On the Home tab, in the Drawing group, click the arrow next to Shape Outline, and then click No Outline.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Diagonal(second row, third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 230, Green: 230, Blue: 230.To reproduce the picture and text effects on this slide, do the following:On the Insert tab, in the Illustrations group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Shape, and then under Basic Shapes click Oval (first option from the left).With the picture still selected, under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 1.2” and the Width box is set to 1.2”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Under Picture Tools, on the Format tab, in the Picture Styles group, click the arrow next to Picture Effects, point to Bevel, and then under Bevel click Circle (first row, first option from the left).Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to Bevel, and then click 3-D Options. In the Format Picture dialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane, under Surface:Click the button next to Material, and then under Standard click Metal (fourth option from the left). Click the button next to Lighting, and then under Neutral click Contrasting (second row, second option from the left). In the Angle box, enter 25°.Also in the Format Picture dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer click Offset Diagonal Bottom Left (first row, third option from the left), and then do the following:In the Transparency box, enter 77%.In the Size box, enter 100%.In the Blur box, enter 10 pt.In the Angle box, enter 141°.In the Distance box, enter 10 pt.On the slide, drag the picture onto the curve, near the top. On the Insert tab, in the Text group, click Text Box. On the slide, drag to draw the text box.Enter text in the text box and select it. On the Home tab, in the Font group, do the following:In the Font list, select Corbel.In the Font Size box, enter 22.Click the arrow next to Font Color,and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box.On the slide, drag the text box to the right of the picture. To reproduce the animation effects on this slide, do the following:It will help to zoom out in order to view the area off the slide. On the View tab, in the Zoom group, click Zoom. In the Zoom dialog box, select 33%.On the Animations tab, in the Animations group, click Custom Animation.On the slide, select the picture. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then clickMoreEffects. In the AddEntrance Effect dialog box, under Moderate, click Grow &amp; Turn.Select the animation effect (grow &amp; turn effect for the picture). Under Modify: Grow &amp; Turn, do the following:In theStart list, selectWith Previous.In the Speed list, select Fast. On the slide, select the picture. In the CustomAnimation task pane, click AddEffect, point to Motion Paths, point to Draw Custom Path, and then click Curve.On the slide, do the following to create the custom motion path:Click the first point in the center of the picture. Click the second point in the middle of the curve. Double-click the third point off the bottom edge of the slide. In the CustomAnimation task pane, select the second animation effect (motion path for the picture), and then under Modify: Custom Path, do the following:In theStart list, selectWith Previous.In the Speedlist, select Fast.On the slide, right-click the motion path and then click Reverse Path Direction.On the slide, select the text box. In the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and then clickMoreEffects. In the AddEntrance Effect dialog box, under Subtle, click Fade.Select the third animation effect (fade effect for the text box). Under Modify: Fade, do the following:In theStart list, selectAfter Previous.In the Speed list, select Fast. To reproduce the other animated pictures and text boxes on this slide, do the following:On the Home tab, in the Editing group, click Select, and then click Selection Pane. On the slide, press and hold CTRL and then select the picture and the text box. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate.In the Selection and Visibility pane, select the duplicate picture and text box. On the slide, drag them onto the curve below the first group. In the Custom Animation task pane, select the fifth animation effect (motion path for the second picture). On the slide, point to the starting point (green arrow) until the cursor becomes a two-headed arrow. Drag the starting point below the bottom edge of the slide, to the same position as the starting point for the first motion path. (Note: The endpoint of the second motion path should still be in the middle of the second picture.)On the slide, right-clickthe second picture and then click ChangePicture. In the Insert Picture dialog box, select a picture, and then click Insert. With the picture still selected, under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 1.2” and the Width box is set to 1.2”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Click in the text box and edit the text.Repeat steps 1-7 two more times to reproduce the third and fourth pictures and text boxes with animation effects.
  • Custom animation effects: recolored picture with full-color section and motion path(Advanced)To reproduce the picture effects on this slide, do the following:On the Home tab, in the Slides group, click Layout and then click Blank. On the Insert tab, in the Illustrations group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert. Select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 3.58” and the Width box is set to 8”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Under Picture Tools, on the Format tab, in the Adjust group, click Recolor, and then under Dark Variations click Text color 2 Dark (first option from the left). Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to Shadow, and then under Inner click Inside Diagonal Top Left (first row, first option from the left).Drag the picture so that it is positioned above the middle of the slide. On the Home tab, in the Clipboard group, click the arrow next to Paste, and then click Duplicate.Press and hold CTRL and select both pictures on the slide. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Center. Click Align Selected Objects. Click Align Middle. Click the slide background area to cancel the selection of both pictures. Select the duplicate (top) picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,enter valuesinto the Left andRight boxes so that under Size and rotate, and the Width box is set to 2.33”. (Note: For best results, crop the duplicate picture to tightly focus on a single element in the original picture.)Under Picture Tools, on the Format tab, in the Adjust group, click Recolor, and then under No Recolor click No Recolor. On the Home tab, in the Drawing group, click Shapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle. Select the rectangle. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 7.5”.In the Shape Width box, enter 2.33”.Under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, point to Gradient, and then click More Gradients. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, then under Theme Colors click White, Background 1 (first row, first option from the left).In the Transparency box, enter 55%.Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).In the Transparency box, enter 100%.On the slide, drag the rectangle to cover the duplicate picture. Select the rectangle. On the Home tab, in the Drawing group, click Arrange, and then do the following:Point to Align, and then click Align to Slide.Point to Align, and then click Align Middle. Click Send Backward. On the Home tab, in the Drawing group, click Shapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw another rectangle. Select the rectangle. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 4”.In the Shape Width box, enter 2.67”.Under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, point to Gradient, and then click More Gradients. In the Format Shape dialog box, click Fill in the left pane. In the Fill pane, select No fill. Also in the Format Shape dialog box, click Line Color in the left pane, select Solid line in the Line Color pane, and then do the following:Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Transparency box, enter 70%.Also in the Format Shape dialog box, click Line Style in the left pane, and then do the following in the Line Style pane:In the Width box, enter 0.75 pt. Click the button next to Dash type, and then click Square Dot (third option from the top).Drag the dotted rectangle on top of the small, full-color picture. Press and hold SHIFT and select the dotted rectangle, the small picture, and the large picture on the slide. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Selected Objects. Click Align Middle. On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Gill Sans MT Condensedfrom the Font list, select 24 from the Font Size list, click the button next to Font Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).On the Home tab, in the Paragraph group, click Center to center the text within the text box.On the slide, drag the text box below the dotted rectangle.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, and then select Solid fill in the Fill pane. Also in the Fill pane, click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 15% (fifth row, second option from the left).To reproduce the animation effects on this slide, do the following:To view the area beyond the slide, on the View tab, click Zoom, and then in the Zoom dialog box, in the Percent box, enter 70%. (Note: Make sure that Fit is not selected in the Zoom dialog box.)On the Animations tab, in the Animations group, click Custom Animation. On the slide, select the dotted rectangle. In the Custom Animation task pane, click Add Effect, point to Motion Paths, point to Draw Custom Path, and then click Freeform. Press and hold SHIFT to conform the path to a straight, horizontal line, and then do the following on the slide:Click the center of the dotted rectangle to create the first motion-path point.Click approximately ½” beyond the right edge of the rectangle to create the second motion-path point. Double-click approximately 2” beyond the left edge of the slide to create the third and final motion-path point. On the slide, right-click the freeform motion path, and then click Reverse Path Direction. On the slide, select the freeform motion path. In the Custom Animation task pane, under Modify: Custom Path, in the Start list, select With Previous. On the slide, select the gradient-filled rectangle. In the Custom Animation task pane, do the following:Click Add Effect, point to Entrance, and then click More Effects. In the Add Entrance Effect dialog box, under Subtle, click Fade, and then click OK. Under Modify: Fade, in the Start list, select With Previous.Under Modify: Fade, in the Speed list, select Very Fast.Click Add Effect, point to Motion Paths, and then click Down.Under Modify: Down, in the Start list, select With Previous. Under Modify: Down, in the Speed list, select Medium. On the slide, right-click the down motion path and click ReversePathDirection.On the slide, select the smaller, full-color picture. In the Custom Animation task pane, do the following:Click Add Effect, point to Entrance, and then click More Effects. In the Add Entrance Effect dialog box, under Subtle, click Fade, and then click OK. Under Modify: Fade, in the Start list, select With Previous.Under Modify: Fade, in the Speed list, select Very Fast.Right-click the picture fade effect in the pane, and then click Timing. In the Fade dialog box, on the Timing tab, in the Delay box, enter 1.5.On the slide, select the text box. In the Custom Animation task pane, do the following:Click Add Effect, point to Entrance, and then click More Effects. In the Add Entrance Effect dialog box, under Moderate, click Descend, and then click OK. Under Modify: Descend, in the Start list, select With Previous. Under Modify:Descend, in the Speed list, select Fast.
  • Custom animation effects: recolored picture with full-color section and motion path(Advanced)To reproduce the picture effects on this slide, do the following:On the Home tab, in the Slides group, click Layout and then click Blank. On the Insert tab, in the Illustrations group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert. Select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 3.58” and the Width box is set to 8”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Under Picture Tools, on the Format tab, in the Adjust group, click Recolor, and then under Dark Variations click Text color 2 Dark (first option from the left). Under Picture Tools, on the Format tab, in the Picture Styles group, click Picture Effects, point to Shadow, and then under Inner click Inside Diagonal Top Left (first row, first option from the left).Drag the picture so that it is positioned above the middle of the slide. On the Home tab, in the Clipboard group, click the arrow next to Paste, and then click Duplicate.Press and hold CTRL and select both pictures on the slide. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Center. Click Align Selected Objects. Click Align Middle. Click the slide background area to cancel the selection of both pictures. Select the duplicate (top) picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from,enter valuesinto the Left andRight boxes so that under Size and rotate, and the Width box is set to 2.33”. (Note: For best results, crop the duplicate picture to tightly focus on a single element in the original picture.)Under Picture Tools, on the Format tab, in the Adjust group, click Recolor, and then under No Recolor click No Recolor. On the Home tab, in the Drawing group, click Shapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle. Select the rectangle. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 7.5”.In the Shape Width box, enter 2.33”.Under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, point to Gradient, and then click More Gradients. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, then under Theme Colors click White, Background 1 (first row, first option from the left).In the Transparency box, enter 55%.Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).In the Transparency box, enter 100%.On the slide, drag the rectangle to cover the duplicate picture. Select the rectangle. On the Home tab, in the Drawing group, click Arrange, and then do the following:Point to Align, and then click Align to Slide.Point to Align, and then click Align Middle. Click Send Backward. On the Home tab, in the Drawing group, click Shapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw another rectangle. Select the rectangle. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 4”.In the Shape Width box, enter 2.67”.Under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, point to Gradient, and then click More Gradients. In the Format Shape dialog box, click Fill in the left pane. In the Fill pane, select No fill. Also in the Format Shape dialog box, click Line Color in the left pane, select Solid line in the Line Color pane, and then do the following:Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Transparency box, enter 70%.Also in the Format Shape dialog box, click Line Style in the left pane, and then do the following in the Line Style pane:In the Width box, enter 0.75 pt. Click the button next to Dash type, and then click Square Dot (third option from the top).Drag the dotted rectangle on top of the small, full-color picture. Press and hold SHIFT and select the dotted rectangle, the small picture, and the large picture on the slide. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Selected Objects. Click Align Middle. On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Gill Sans MT Condensedfrom the Font list, select 24 from the Font Size list, click the button next to Font Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).On the Home tab, in the Paragraph group, click Center to center the text within the text box.On the slide, drag the text box below the dotted rectangle.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, and then select Solid fill in the Fill pane. Also in the Fill pane, click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 15% (fifth row, second option from the left).To reproduce the animation effects on this slide, do the following:To view the area beyond the slide, on the View tab, click Zoom, and then in the Zoom dialog box, in the Percent box, enter 70%. (Note: Make sure that Fit is not selected in the Zoom dialog box.)On the Animations tab, in the Animations group, click Custom Animation. On the slide, select the dotted rectangle. In the Custom Animation task pane, click Add Effect, point to Motion Paths, point to Draw Custom Path, and then click Freeform. Press and hold SHIFT to conform the path to a straight, horizontal line, and then do the following on the slide:Click the center of the dotted rectangle to create the first motion-path point.Click approximately ½” beyond the right edge of the rectangle to create the second motion-path point. Double-click approximately 2” beyond the left edge of the slide to create the third and final motion-path point. On the slide, right-click the freeform motion path, and then click Reverse Path Direction. On the slide, select the freeform motion path. In the Custom Animation task pane, under Modify: Custom Path, in the Start list, select With Previous. On the slide, select the gradient-filled rectangle. In the Custom Animation task pane, do the following:Click Add Effect, point to Entrance, and then click More Effects. In the Add Entrance Effect dialog box, under Subtle, click Fade, and then click OK. Under Modify: Fade, in the Start list, select With Previous.Under Modify: Fade, in the Speed list, select Very Fast.Click Add Effect, point to Motion Paths, and then click Down.Under Modify: Down, in the Start list, select With Previous. Under Modify: Down, in the Speed list, select Medium. On the slide, right-click the down motion path and click ReversePathDirection.On the slide, select the smaller, full-color picture. In the Custom Animation task pane, do the following:Click Add Effect, point to Entrance, and then click More Effects. In the Add Entrance Effect dialog box, under Subtle, click Fade, and then click OK. Under Modify: Fade, in the Start list, select With Previous.Under Modify: Fade, in the Speed list, select Very Fast.Right-click the picture fade effect in the pane, and then click Timing. In the Fade dialog box, on the Timing tab, in the Delay box, enter 1.5.On the slide, select the text box. In the Custom Animation task pane, do the following:Click Add Effect, point to Entrance, and then click More Effects. In the Add Entrance Effect dialog box, under Moderate, click Descend, and then click OK. Under Modify: Descend, in the Start list, select With Previous. Under Modify:Descend, in the Speed list, select Fast.
  • Segmentação Logistica

    1. 1. Segmentação Logística<br />Equipe: Andressa, Nathalia e Jonathan<br />
    2. 2. Introdução à Segmentação<br />Entendendo a Segmentação<br />Como segmentar a partir das expectativas de serviço?<br />Dificuldades na segmentação<br />Considerações adicionais<br />Conclusão<br />Agenda<br />
    3. 3. Introdução à Segmentação<br />O mercado tem exigido muito além de apenas a oferta de bons preços e<br /> bons produtos, valorizando cada vez mais o serviço ao cliente.<br />Disponibilidade de produto<br />Bom atendimento<br />Rapidez na entrega<br />Ausência de avarias<br />Diversos outros fatores<br />
    4. 4. Introdução à Segmentação<br />Devemos oferecer sempre níveis elevados de serviço para todos os nossos clientes ou é mais viável variar este nível de acordo com o grupo de clientes que queremos atingir?<br />
    5. 5. Introdução à Segmentação<br />Oferecer os mesmos níveis elevados de serviço para todos os clientes indiscriminadamente pode acarretar em gastos desnecessários:<br />Nem todo grupo de cliente valoriza determinado serviço.<br />Clientes mais exigentes podem deixar de ter suas necessidades de serviço atendidas.<br />Picture caption<br />
    6. 6. Introdução à Segmentação<br />Entendendo a Segmentação<br />Como segmentar a partir das expectativas de serviço?<br />Dificuldades na segmentação<br />Considerações adicionais<br />Conclusão<br />Agenda<br />
    7. 7. Entendendo a Segmentação<br />A ideia de segmentação aponta para subdivisão dos clientes e potenciais clientes em grupos distintos, com características semelhantes que podem apresentar um comportamento de compra similar.<br />
    8. 8. Entendendo a Segmentação<br />Abordagens para a segmentação logística:<br />A primeira abordagem, mais comumente utilizada, é mais simples e inclui a segmentação geográfica e demográfica;<br />Picture caption<br />A abordagem por benefícios é mais trabalhosa, porém melhor se aproxima do objetivo de dividir conforme as diferentes expectativas dos clientes.<br />
    9. 9. Introdução à Segmentação<br />Entendendo a Segmentação<br />Como segmentar a partir das expectativas de serviço?<br />Dificuldades na segmentação<br />Considerações adicionais<br />Conclusão<br />Agenda<br />
    10. 10. Como Segmentar?<br />Conhecer o mercado através de pesquisas.<br />
    11. 11. Como Segmentar?<br /> Muitas vezes o que o fornecedor acredita ser o atributo mais importante para seu cliente é, na realidade, pouco relevante, ou considerado menos valioso do que outros aspectos do serviço.<br />
    12. 12. Como Segmentar?<br />1º Identificar atributos do serviço<br />Tempo entre pedido e recebimento<br />Aviso de recebimento do pedido<br />Coordenação entre produção, distribuição e marketing<br />Paletização bem feita<br />
    13. 13. Como Segmentar?<br />2º Realizar pesquisas com clientes<br />Quais os atributos mais importantes?<br />Qual o desempenho desejado pelo cliente em cada atributo?<br />
    14. 14. Como Segmentar?<br />3º Formar grupos com expectativas semelhantes<br />Agrupar em um mesmo segmento<br />clientes com priorização de atributos semelhantes<br />
    15. 15. Como Segmentar?<br />4º Identificar características organizacionais semelhantes nos segmentos<br />Localização<br />Setor da Atividade<br />Faturamento<br />
    16. 16. Introdução à Segmentação<br />Entendendo a Segmentação<br />Como segmentar a partir das expectativas de serviço?<br />Dificuldades na segmentação<br />Considerações adicionais<br />Conclusão<br />Agenda<br />
    17. 17. Dificuldades na Segmentação<br /># Erros na etapa de decisão<br /># Problemas na identificação dos segmentos<br /># Gerenciamento das políticas diferenciadas<br /># Monitoramento periódico do mercado<br />
    18. 18. Introdução à Segmentação<br />Entendendo a Segmentação<br />Como segmentar a partir das expectativas de serviço?<br />Dificuldades na segmentação<br />Considerações adicionais<br />Conclusão<br />Agenda<br />
    19. 19. Considerações adicionais sobre a segmentação:<br /> A segmentação dos serviços logísticos não deve passar apenas pela consideração das expectativas dos clientes. É necessário que se observe a importância de cada cliente para a firma, tanto no que diz respeito à rentabilidade quanto aos ganhos estratégicos.<br />Lambert  (1993) apresenta um método de classificação <br />ABC para os clientes, indicando possibilidades de <br />diferenciação dos níveis de serviço.<br />
    20. 20. Considerações adicionais sobre a segmentação:<br />Outra questão que não pode ser esquecida está relacionada à utilização cada vez maior da Internet nos negócios. <br />
    21. 21. Considerações adicionais sobre a segmentação:<br />A rede mundial de computadores possibilita a oferta de serviços altamente personalizados, onde é o cliente quem escolhe o pacote de produtos, serviços e preços que atenda a suas exigências.<br />
    22. 22. CONCLUSÃO<br />
    23. 23. É reconhecida a importância do serviço ao cliente proporcionado pela logística para a obtenção de vantagem competitiva.<br />A segmentação de mercado surge como ferramenta importante para que os recursos a serem investidos em serviço sejam direcionados da melhor forma possível.<br />Reconhecendo a diferença das preferências dos clientes será possível atuar na melhoria dos níveis de serviço que realmente sejam vistos como diferenciais.<br />Características organizacionais que precisam ser levadas em consideração na segmentação para torná-la operacionalmente viável.<br />Conclusão<br />
    24. 24. Conclusão<br />Para usufruir das vantagens da segmentação de mercado<br />é preciso que a empresa se estruture de modo a ser capaz de gerenciar a complexidade da adoção de diferentes políticas de serviço aos seus clientes,<br />estando sempre atenta às mudanças no mercado, pois estas exigirão readaptações ao longo do tempo.<br />
    25. 25. Segmentação de mercado para diferenciação dos serviços logísticos<br />Bibliografia:<br />Maria Fernanda Hijjar<br />Universidade Federal do Rio de Janeiro<br />M.Sc., Engenharia da Produção<br />1999 – 2001<br />
    26. 26. Obrigado!<br />Andressa, Jonathan e Nathalia<br />

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