price, place, product and promotion

3. 1.Product 2.Place 3.Price 4.Promotion

5. Sports Games Action Games Adventurous Games

9. 1. SEGMENTING 2. TARGETING 3. POSITIONING

15. 1.Product 2.Place 3.Price 4.Promotion

17. Action Games Adventurous Games Sports Games

21. 1. SEGMENTING 2. TARGETING 3. POSITIONING

27. 1.Product 2.Place 3.Price 4.Promotion

29. Action Games Adventurous Games Sports Games

33. 1. SEGMENTING 2. TARGETING 3. POSITIONING

37. Comparison on the basis of STP POSITIONING EA GAME’S TARGETS MAINLY DEPENDS ON SPORTS ACTIVISION TARGETS ALL AGE GROUP TARGETING SEGMENTING

38. Comparison on the basis of 4P’S PROMOTING ITS PRODUCTS BY RELEASING MUSIC ALBUMS ALONG WITH GAMES LIKE GTA USES STRATEGY OF PLATFORM-AGNOSTIC DEVELOPMENT AND MULTI-YEAR FRANCHISES FOR PROMOTION USES THIRD – PARTY PROMOTERS PROMOTION CHANGES MARGIN ACCORDING TO PRODUCT QUALITY GROSS MARGIN IS ALL TIME HIGH INCREASING ITS MARGIN CONTINOUSLY PRICE KNOWN IN MANY FEW COUNTRIES ONLY FAMOUS IN ALL OVER THE WORLD EXPANDED IN MANY COUNTRIES PLACE MOSTLY KNOWN FOR THE GTA SERIES GAMES ARE RELEASING ON A YEARLY BASIS AND ON A BASIS OF HI-FI WORLD TOURNAMENTS PRODUCTS ARE HIGHLY RECOGNIZABLE PRODUCT