150 Installations across..... 14 Countrries
..... And expanding furthe

ENVIROPOL
ENGINEERS PVT. LTD. FOR HEALTHY
ENVIROMENT

Our Divisions
›› Environment ›› Wet Scrubbers ›› Wet Electrostatic Precipitator ›› Dry Electrostatic Precipitator ›› Bag Filters ›› Mechanical Dust Collectors
›› Fume Extraction & Cleaning System ›› Mechannical Dust Collectors ›› Fumes Extraction & De-dusting Systems
Energy
›› Flash Dryer for Bagasse ›› Boilers & Accessories ›› Co-genration Power Projects
Material Handling
›› Slurry De-Watering Systems ›› High speed bagging system ›› Fuel/Ash Handling System ›› Pneumatic Conveying System

Flash Dryer for WET SCRUBBERS
Bagasse
Our Manufacturing Range
Fo r E n e r g y E f f i c e n t
Prolonged Co-generation Fluidized bed nye Tray
Bagasse and ists High EnergyVenturi
conservation has become
a necessity for up coming Multi Jet Spray Tower
sugar factories moving FixedVane Mixer
towards co-generation.
Enviropol-Flash Sryers for Packed Bed Tower
Bagasse maximizes the Wet Cyclones
generation of heat energy
from the available system
through substantial
reduction in moisture
content.

A-50, Sector-65, Indl. Area, Phase III, Noida-201307, U.P India
Tel: +91-120-2403441, Telfex: +91-120-2403442
Email: marketing@enviropolengineers.in, ceo@enviropolengineers.in
www.enviropolengineers.in
02

Editorial
Vishal Gupta CONTENTS
Editor 04 Getting rid of unnecessary by- products in the sugar industry

Anton Paar expands its product portfolio
India's Remarkable Global 04
Position in Sugar Industry Bevcon Wayors ties up with FMK Poland to offer Revolutionary
06 Special Conveying Products to the Core Industries in India
India holds a very sweet position in the Global Sugar Industry with the top slot for
sugar consumption and the second in sugar production after Brazil. India produces
34,818,700 tons of sugar annually.
07 E-interview with Mr. Rajesh Verma, Director,
ENVIROPOL Engineers Pvt. Ltd.
Cultivation of sugarcane is the main source of sugar production in India and it is Benchmarking Concept For Sugar Complex
called cane sugar. 70% of sugar is produced from sugarcane and the remaining 30% 08
of sugar comes from sugar beet.
Techrevo Engineers Serving the Industry in different ways with
The Indian sugar industry so far, has successfully met the domestic demand despite 10 their quality products
the highest sugar consumption and not a single grain has been imported during the
last few years. On the contrary India seems to become a lucrative export hub for
sugar in future. 11 Launching of Sugar Links Magazine
The trade figures of India correspond to the mark of 1.5 million tons. The climate
and soil condition in some parts of India are favourable for sugar cane cultivation. 13 A Novel Innovation by IMCO
The sugar production up to 31st March, 2012, is 232 lakh tons. This is about 27.5 lakh
tons higher than the production of 204.5 lakh tons last year, indicating an increase of
13% over last year. Uttar Pradesh has already produced 66.35 lakh tons up to the
14 Shrijee Process Engineering Works Ltd. (India)
end of March 2012, U.P. alone accounts for 24% of the overall sugar production and
Sugar prices may rise to Rs
Maharashtra's contribution can be totalled to 20%. 16 31/kg in few months: Balrampur
There are about 599 sugar mills all over India. Maharashtra itself accounts for 194
factories. The sugar industry has a brighter side in respect of its by-products e.g. Co-
18 Announcement from BASF, Arsenal and Foosung
generation. The principal by-products are molasses which are utilized in the
production of bio-fuel, ethanol and other products in distilleries used for other
commercial purposes.
10,17 News
21,23
The recent problem of conversion of food/feed grain into bio-fuel ethanol
particularly from corn-soya has thrown the price of the feed/food grains to sky Product Launch
11-19
high.
Pixie Consulting Solutions LTD. (PCSL) is a trade news publication house
unanimously publishing 23 trade specified journals aiming to various segments of
22 Sugar Mania
agriculture industry. Our goal is to cater top 2000 companies in India & Abroad &
facilitate them with best of the trade information via our Trade shows & Magazines. 24 Buyers Guide
We welcome all for their views & ideas towards the path of success and Prosperity.
Office :
923, Sector-9, Urban Estate, Karnal 132 001 (Haryana)
Our Team Advertisement Mob.: + 91 9991705002, 9812082121
Fax : + 91 (184) 2231050
Vishal Gupta Enviropol Engineers Pvt. Ltd. 2
E-mail: sugar@pixie.co.in | Website :www.pixie.co.in

Chairman & Editor in Chief Editorial Policy is independent. Views
Avant-Garde Engg. & expressed by authors are not necessarily those
vishal@pixie.co.in held by the editors.
Vinod Kumar Consultants (P) Ltd. 5 Editorial & Advertisements may not be
General Manager reproduced without the written consent of the
J P Mukherji & Associates (P) Ltd. 9 publishers. Whilst every care is taken to ensure
gm@pixie.co.in the accuracy of the contents of sugar links the
Shree Krishna Mfrs. Co. 20 publishers do not accept any responsibility or
Jawahar Khurana liability for the material herein.
Marketing Manager Shrijee Group 25 Publication of news, views and information is in
marketing@pixie.co.in the interest of positive sugar industrial
Food & Biotech Engg.(I) Pvt. Ltd. 27 development in India. It does not imply
Dr. S.S. Mondal publisher’s endorsement.
M.V.Sc. & A.H., Ph.D. ISRMAX Asia 2012 28 Unpublished material of industrial interest, not
submitted elsewhere, is invited.
info@pixie.co.in The submitted material will not be returned.
Manoj Singla Publisher, Printer - Mr. Vishal Gupta on behalf of
Pixie Consulting Solutions Ltd.
Co-Editor Printed at: PRNT Source Glazers Pvt. Ltd.,
New Delhi
sugar@pixie.co.in Published at: 923, Sector-9, Urban Estate
Ashwani Verma Karnal 132001 (Haryana)
Editor-in-chief - Mr. Vishal Gupta
Graphic Designer
All legal matters are subject to karnal
design@pixie.co.in jurisdiction.

03

Article
Getting rid of unnecessary by- Anton Paar expands its
products in the sugar industry product portfolio
Case I Acquisition of the Petrotest Group
The raw juice for sugar production is made from sugar beet or sugar cane. As of March 1, 2012, Anton Paar world leader in
After the extraction the raw juice still contains various organic and providing high-precision measuring instruments in
inorganic components that would interfere with the subsequent the field of density and concentration
production steps. These non-sugar substances have to be removed from measurement, determination of dissolved CO2,
the thin juice. rheology and material characterization of surfaces
has acquired the Petrotest Group.
D u r i n g t h e
calcinations of lime Petrotest and Anton Paar signed the purchase
stone in lime kilns contract on February 28.
chalk and carbon Petrotest will now be called “Petrotest GmbH, a
company of Anton Paar” and continue operations
dioxide is extracted.
at its headquarters in Dahlewitz, near Berlin. An
The chalk is added in
expansion of the premises is planned. The
the form of lime milk
acquisition of the Petrotest Group represents the
so that floating
largest purchase in the history of Anton Paar. In
s e d i m e n t i s
1996 Anton Paar acquired PhysicaMesstechnik
coagulated and the
GmbH in Stuttgart. This is now managed as Anton
undesired non-sugar
Paar Germany GmbH, a 100 % subsidiary. In 2006
substances are Anton Paar purchased the
bound. Graz-based company MSB Morocutti GmbH,
For 9 years, a sugar producer has been using a Börger rotary pump CL which is now integrated into the Anton Paar Group
390 for the conveying of lime milk. The sugar producer is mainly as Anton PaarShapeTec GmbH. 2007 saw the
impressed by the reliability and the long service life of the Börger pump. acquisition of Dr. Wolfgang Kernchen GmbH in
Case II Seelze-Letter, Germany, which is now Anton
PaarOptoTec GmbH.
A producer of alcohols extracts ethanol and methanol from molasses (by-
The new 100 % subsidiary, the seventeenth in the
product of sugar
Anton Paar Group, will be managed by Florian
production).
Wierzbicki, the former commercial manager of
The molasses is Petrotest, and Heinz Kindlhofer, Business Development Manager at
stored in storage Anton Paar.
t a n k s . T h e
Petrotest is a family company with a long tradition. It was established in
company requires
1873 by Berthold Pensky. The company became well-known for
a new pump to producing equipment for determining the flash point of petroleum
c o n v e y t h e products using the Pensky-Martens method. Customers are renowned
required quantity and globally active refineries, manufacturers of biofuel, vehicles and
f o r d a i l y bitumen, companies in the chemical industry, beverage industry and
production from food industry, among others. For the last 33 years Petrotest has been
the storage tank to successfully managed by VolkmarWierzbicki.
a production tank
Dr. Friedrich Santner, CEO of Anton Paar GmbH: “Petrotest's products
(so-called D tank). are anideal complement to Anton Paar's product portfolio. Anton Paar is
The pumps should be able to convey viscous media, it should be easy to the world leader in the field of density and concentration measurement,
service and resistant to pressure. Furthermore a solution for controlling the determination of dissolved CO2, rheology and the material
of overpressure was requested. They had bad experience with the characterization of surfaces. Its customers include the largest soft drink
initially installed overpressure valve. The sugary medium clogs the and beer manufacturers in the world, as well as companies in the food,
opening of the valve and hardens. chemical and pharmaceutical industries. Established in 1922 as a one-
man locksmith's workshop in Graz, Austria, the company continues to
The producer of potable alcohol settled for a Börger rotary pump CL 260
tread new paths and combine high-precision manufacturing with the
with a BörgerVariocap as overpressure protection.
latest research results. Anton Paar is active in more than 110 countries
The force resulting from the pressure head of the pump affects the with sixteen now seventeen subsidiaries. Over 1400 employees in a
Variocap. As long as the spring force is larger than the pressure force, the worldwide sales and service network support customers on-site and
plate remains in position thus sealing the conveying chamber. If the make sure that Anton Paar'sproducts, support and service live up to their
pressure exceeds the set spring force, the plate shifts in an axial direction excellent reputation.
thus permitting the conveying medium to flow back. VolkmarWierzbicki, former owner and CEO of Petrotest reports: “I am
Boerger Pumps Asia Pte. Ltd. pleased that an innovative and also value-led high-tech company such as
German Centre,office#21 Anton Paar, which is known for its excellent company culture, employee
14th, Floor,Building no. 9, Tower B orientation and highly precise and high-quality products, will be the new
DLF Cybrer City Phase III owner of Petrotest. It is important to me that the location in Dahlewitz is
Gurgaon 122002 Haryana , India secure for the long term. In contrast to international companies with
Land line: 0124-4636060, Fax: 0124-4636063 shareholders, Anton Paar has a sustainable company philosophy.”
www.boerger.com
Contact: sonja.hiebler[at]anton-paar.com, www.anton-paar.com
04

Press Release
Bevcon Wayors ties up with FMK Poland Saisidha Presence in Indo
to offer Revolutionary Special Conveying African Conclave
Products to the Core Industries in India Saisidha has been at the forefront in making its presence felt at various
Partnership aimed at providing Stacker Reclaimers, Wagon tipplers high profile domestic and international Conventions, Seminars, and
among others to Power, Mining, Mineral and Cement Industries in India Conclaves etc. in India and abroad. Saisidha had its representation at
and Abroad ~ recently concluded Indo-African conclave at New-Delhi in March
Hyderabad, 21st October, 2011 One of India's premier Bulk Material
Handling and Conveying Systems provider Bevcon Wayors Pvt. Ltd and
Financing & Manufacturing & Know-How Ltd (FMK), Poland's premier
design & engineering consultancy, today announced their strategic
partnership to introduce special conveying products that will provide
revolutionary solutions to complex material handling issues of core
industrial sectors.
Following this collaboration, industries from Power, Cement, Mining
and Mineral sector will greatly benefit from the introduction of Stacker-
Reclaimer, Wagon Tippler, Portal Scrapper and Paddle Feeders.
These special conveying products will enable core industries to manage
their bulk materials like coal, iron ore and limestone effectively and
efficiently. For instance, Stacker-Reclaimer can stack and reclaim bulk
materials up to a height of 70 meters, much higher than any other
available conventional conveying system thereby saving space and
2012.Where a host of African nations were present with large contingents
capital investment for the industries.
to interact with their Indian counterparts.
The new relationship between the two pioneering organizations takes
Such platforms and events have a great relevance in opening up
the form of an extensive tie-up whose scope of collaboration will cover
the Design & Engineering, Manufacturing, Quality and Assurance,
Supervision of Erection and Commissioning of the special conveying
products and solutions.
Commenting further on this strategic partnership, Mr. P Suneel
Lakshman, Managing Director, Bevcon Wayors said: “We are proud to
partner with FMK Poland, one of Europe's leading design engineering
organizations in providing state-of-the-art products and solutions for
core industries to manage bulk materials effectively and efficiently.
Having cemented ourselves as India's preferred bulk material handling
and processing solutions provider in our segment, this tie-up is another
step forward in Bevcon Wayors' commitment towards providing cutting
edge engineering, manufacturing and research capabilities to the core
industries across India and abroad. Given the increasing need for
managing bulk materials across sectors, we believe that robust
technology delivery and better brand alliances like ours will lead to
superior customer confidence.”
boundaries for business and give a broad perspective of the
Speaking on this occasion, Mr. Jan Czechowski, Senior Vice-President, opportunities in sugar sector, world-over. Saisidha has widened its
FMK Poland said, “FMK is committed to become a globally recognized overseas contact base not only for business but has also been looking to
design, engineering and manufacturing organization in the field of acquire know-how of cutting edge technologies world-wide in pursuit of
material handling. In order to expand our footprint excellence in what it offers to the clients.
beyond Europe, we have been scouting for partners with similar Saisidha shall also be present at”ISRMAX Asia-Sugar 2012” being held at
capabilities and tenacity for growth. This partnership with Bevcon Thailand in August 2012 looking to new horizons and openings for
Wayors is significant to our growth and gives us the opportunity to business in South East Asian countries.
introduce our revolutionary products to Indian market. For varied
material handling needs, FMK will be able to provide a bouquet of
special conveying products, through this partnership. For the core
industry players this is another evolution in ways they handle bulk
Asia’s
materials and to make the most of the buoyant market climate in India”.
ISRM AX
Biggest SUGAR
FMK, in the process of analyzing the strength and potential available ASIAX ISRM A
SI
towards designing, engineering and manufacturing of conveyor
systems, crushers and screens of Bevcon Wayors will extend this
A A Exhibition
association to buy back Bevcon Wayors components and products for the
ongoing and future projects FMK execute in Poland. 29th to 31st August 2012
And also as part of the partnership, FMK will train Bevcon Wayors
engineers in designing, up-gradation and support in manufacturing Hall 8, Impact Exhibition & Convention,
technologies, standardization of Quality Assurance processes and
systems, erecting and commissioning the special conveying products.
Centre, BANGKOK (THAILAND)
For further media queries, please contact
Shabbir Khan, Mob: 8885564075, Shabbir.khan@bevconwayors.com +91 9991705002 | sugar@pixie.co.in
06

Interview
E-interview with
Mr. Rajesh Verma
Director,
ENVIROPOL
Engineers Pvt. Ltd.

With global presence in 14 countries and field of Environment, I feel, milestone for diversified our product range by introducing
more than 180 installations worldwide in 2020 could be to meet more stringent more innovative technologies such as Wet
the past years, what are next projections emission norms for solid particulates and Electrostatic Precipitators (WESP) and
from Enviropol?
gaseous pollutants besides zero water Bagasse Dryers to further strengthen our
ENVIROPOL, being technology driven discharge. At Enviropol, we are already market.
company, our next projections are to make geared up to face these challenges. What are the challenges that you see for
“Pollution Control in the Sugar Mills more
During your journey with Enviropol, what Enviropol in the Sugar Industry in India?
effective and Profit making through heat
all feathers you have added to your basket And how do you plan to overcome them?
recovery while scrubbing. Taking forward
up till now? What do you learn from both Sparing adequate funds for EHS
this concept, we aim to reach many more
Success and failure during this time span? (Environment, Health and Safety) is indeed a
countries.
We had a humble beginning and gradually challenge in the present scenario with Sugar
Where do you see the Indian Sugar Industry
caught pace. While enjoying a good response Industry particularly in India. Going for high
in comparison with the world sugar trade in
from domestic market, we fetched our first end solutions requires good capital
terms of technological development?
investment. Foreseeing this challenge,
export order in the year 2006. At this time; I
The Indian Sugar Industry is on a junction Enviropol has already worked out and
realized that we need to upgrade ourselves
today where it can avail enormous promoting an integrated technology for
opportunities created by emergence of with respect to certifications, infrastructure
Emission Control using Bagasse Drying as a
sugarcane as a source of Renewable Energy and international standards. Today, have our
viable option for return on investment.
through ethanol and cogeneration own corporate office, world class workshop
with latest manufacturing facilities and What is the role of Enviropol in making the
worldwide.
Sugar Complex more environment friendly?
accreditations like ISO 9001, 14001 & 18001
As an Industry leader you have witnessed
towards Quality, Environment, Health & The “Air Pollution Control System” supplied
the industry transformation in past decade.
Safety and are well equipped to cater by Enviropol have so far been able to clean
In your opinion what were the key
international market. our environment by over 4 Million Tons of
challenges and the key drivers of prosperity
hazardous fly ash besides 70 Million Tons of
during this period? What has been the response/feedback from
carbon dioxide within last 8 years of
Indian Sugar Industry can be a global leader Sugar Industry for the Wet Scrubbers
existence. This surely has made its positive
provided it comes out of the vicious cycle of introduced in India 2003?
impact on better agricultural growth, health
shortage and surplus of sugarcane, lower Out of 180 installations so far, more than 60% and safety of human beings living in the
yield and recovery, ever increasing are repeat orders from the same Customers. vicinity of Sugar Factories besides creating
production cost and mounting losses, which This itself speaks about the response and employment and usable by-products.
have been the key challenges in the past satisfied clientele across globe.
decade. However, emergence of sugarcane
What are the strategies you have adopted to
as a source of renewable energy has been the
increase your market share in India?
key driver for sustainability during the
period. A. Efficient design, Adequate Automation,
What milestones you foresee that Indian User friendly Operation, Prompt services,
Sugar Industry will be achieving by 2020? Continual improvement, On time Delivery
and Competitive price have been the key
With the present scenario, it is difficult to
Performance Indicators for a good market
predict the milestones for 2020. However I
share. ceo@enviropolengineers.in
am sure, Indian Sugar Industry has all the
During last couple of years, we have also www.enviropolengineers.in
ingredients to become world leader. In the
07

Article
Benchmarking Concept For Has ethanol helped lower
Sugar Complex gas prices?
Changing market opportunities, A new study claims the growth in ethanol production over the last 12 years
Environmental considerations, has reduced wholesale gas prices.
Technological developments and The study from Iowa State University's Center for Agricultural and Rural
increasing demand for energy, necessitate a Development (CARD) also finds that
cane sugar factory to maximize their overall ethanol lowered gasoline prices by just
efficiency and optimization the production over $1.00 per gallon in 2011. But Marlo
of a range of products and by-products from Lewis, senior fellow for the Competitive
the cane feedstock. Enterprise Institute's (CEI) Center for
M.S. Sundaram Integration of Sugar Factory (mill) with Energy and Environment, says the
bagasse based cogeneration (generation of study does not pass the laugh test.
electrical power for export to consumers outside the factory) and "Gas prices this year hit an all-time high
distillery (ethanol / extra neutral alcohol plant) enhance the feasibility of at the same time that ethanol production
overall Sugar Complex. This is possible due to more favorable prices for hit an all-time high, and yet they're
electrical energy (power) & alcohol. telling us that ethanol is some kind of
Energy audits, replacement of old technology with new one viz. great solution to the problem of high gas
replacement of mill turbines with hydraulic drives / electric motors etc. prices," he notes. "If this is success, what does failure look like?"
and implementation of advanced technologies in process house resulted Marlo Lewis (CEI)But getting past the initial reaction, Lewis adds that a closer
in drastic reduction in energy requirement of sugar manufacturing look at the study reveals the authors explored how much gasoline would cost
process. if the motor fuel supply were reduced by ten percent -- the amount that
Bagasse, one of the main by-product is normally burnt in boilers to ethanol makes up in today's motor fuel. The CEI senior fellow says that is
produce steam and electrical energy, providing energy necessary to unrealistic.
fulfill the process requirements. Use of efficient technologies with lowest "They want us to believe that all of these resources, like refining capacity, that
possible steam consumption for the sugar processing coupled with are now dedicated to ethanol production because the law requires it would
Cogeneration and Ethanol production, allows production of surplus simply have been left idle over the last ten years and that the refiners would
bagasse, which is used as a fuel source for electricity generation. Different not have used that to make gasoline instead of ethanol," he comments.
Lewis adds that there is a market demand for ethanol as an octane booster, so
ethanol would not disappear from the equation altogether.
source: onenewsnow

New study shows ethanol
saves Midwest drivers $1.69
A new study conducted by university economists shows that Midwestern
drivers saved $1.69 per gallon of fuel last year because of domestic ethanol
production and use.
The Midwest fared the best in the study that was done by Dermot Hayes of
Iowa State University and Ziaodong Du of the University of Wisconsin.
Nationally, consumers saved $1.09 per gallon. The Center for Agricultural
cogeneration systems, such as Rankine cycle with condensing steam and Rural Development released results of the study recently.
turbines, improves the amount of electricity produced from sugarcane Chad Blindauer, president of the South Dakota Corn Utilization Council, said
bagasse, thus allowing it sell to the grid. most consumers have no idea how much more it would cost to fill up their
Previous sugar mills used to operate with steam at low pressure (32 bara vehicles if it weren't for ethanol.
/ 21 bara) and temperature and back pressure steam turbines, resulting “Having access to American ethanol generates a significant savings for hard-
in low energetic efficiency, high bagasse consumption, low bagasse working families in South Dakota and the rest of country, which typically
surplus and a small electricity surplus, or even none. As a consequence, goes unnoticed,” said Blindauer, a Mitchell farmer and rancher. “It's
new projects of sugar cane mills operates with steam at higher levels of important for consumers and policy makers at all levels to understand just
temperature (up to 540 ºC) and pressure (110 / 85 / 64 bara), condensing how much of a positive impact the ethanol industry truly has on our
steam turbines and the use of all the bagasse generated in the mills as a country.”
fuel to produce electricity, selling the surplus electricity to the grid. The study shows that ethanol reduced the average American household's
Another bi-product molasses is processed by fermentation of its sugars spending on gasoline by more than $1,200 in 2011. The $1.09-per-gallon
to produce Ethanol. Depending upon market demand cane juice, syrup national impact is up from 89 cents per gallon in 2010, a change the
can also be diverted for production of ethanol. Ethanol blending in researchers attribute to increased ethanol production and higher crude-oil
gasoline is mandated in most of countries resulted in better market prices as well as a bigger price difference between ethanol and gasoline.
prospects for Ethanol. EM The average price for a barrel of crude oil increased to $95 in 2011, up from $80
For further information, please contact: in 2010.
M.S. Sundaram, B.Tech. (Chem), M.I.E., (Chartered Engr.) The study determined that drivers would have paid an average of about $4.60
Managing Director, J.P. Mukherji & Associates Pvt. Ltd. per gallon last year without the inclusion of 13 billion gallons of ethanol.

jpma@vsnl.com| www.jpma.co From a South Dakota Corn Growers Association news release
08

News
Promoters increasing stake in Techrevo Engineers Serving the
sugar firms (INDIA) Industry in different ways with
New Delhi, Promoters of sugar companies are consolidating their
holdings, taking advantage of the current low valuations in a cyclical
their quality products
industry. Techrevo Engineers is a rich amalgamation of qualified professionals,
people with hands on experience, strong enough to hand hold and carry
Among the groups that have hiked their stakes are Balrampur Chini
the young and energetic to meet
Mills Ltd, Bajaj Hindusthan Ltd, Simbhaoli Sugars Ltd and DCM Shriram
all project challenges. At
Consolidated Ltd (DSCL).
Techrevo the strength is Our
Highest holding People . Backed by company s
positive and encouraging work
Process
For the quarter-ended March 2012, DSCL and Oudh Sugar Mills Ltd
culture the Techrevo team is House
reported the highest promoter shareholding of over 61 per cent each.
Being cyclical in nature, the sugar industry had seen valuations hit a low always ready to face the Equipment
in the recent quarters. challenges of present and future.
The team believes not just in
The sugar stocks had been battered in recent months and scrips of many
managing the technology but in
companies had hit 52-week lows in the December quarter on poor Revolutioning it.
performance and weak outlook for the sector. Stocks dumped by
All Projects are treated alike,
institutional investors and the public are being mopped up at regular
small or big, the execution is not
intervals by the promoter and promoter groups.
an individual but a team
“We have confidence in the performance of the company and have responsibility. The in-house design team is well supported by specialists
gradually increased our promoter stake over the years according to the from well known institutions.
norms set by the Government,” said Mr Ajay S. Shriram, Chairman and
Mr. Jitender Singh Sahil CEO and founder of Techrevo group has vast
S e n i o r
experience of heading key functions like projects, construction, quality
Managing
and procurement in well known Indian corporate. His hand on
Director, experience with information and technology has made Techrevo a
DSCL. The
company
has seen its Multi fuel
promoter Biomass Boilers
holding go
up from
57.57 per
cent in
quarter-
e n d e d
March 2011
to 61.14 per cent in the latest quarter.
“It is not a year-on-year trend, but part of our family philosophy to
consistently increase our stake as a long-term strategy showcasing our
confidence in the company,” Mr Shriram added.
Despite rising output for three consecutive years, many sugar companies
continue to reel under losses as the sector is still heavily controlled by the
Government. The cane arrears or the payment to be made by the
companies to growers continue to rise as the cane pricing is not linked to
the returns on sugar sales.
process & systems oriented company.
Long-term prospects
Products
The industry continues to demand decontrol of the sector and the
Government has set up a high-level panel to look into the issue. “The Sugar Machinery
long-term prospects for sugar are definitely good. The capacity, which Cogeneration Power Plants
has come up in the past few years, is getting absorbed. Hopefully, with Pulp & Paper
the new crop, sugar prices may see a correction,” said Mr Kishor
Material Handling
P.Ostwal, CMD, CNI Research.
Filtration
“The promoters have made good use of the low prices to buy their shares
in the open market and I expect this trend to continue,” Mr Ostwal said. Special Purpose Machines
For Further Information please contact:
However, other major sugar producers such as Shree Renuka Sugars Ltd,
Mawana Sugars, Sakthi Sugars, Bannari Amman and Dharani Sugars B-12, 3rd & 4th Floor, RDC, Rajnagar, Ghaziabad,
have not seen any changes to the promoter holdings. UP - 201002 , India
“It (promoters hiking stake) is company specific and cannot be Phone - + 91 120 4234526,4134368
generalised as a trend because of the cyclical nature of the industry,” said Fax - +91 120- 4134368
Mr Jagannadham Thunuguntla, Strategist and Head of Research at SMC
Email - techrevo@techrevoengineers.com Website -
Global Securities.
www.techrevoengineers.com

10

Press Release
Launching of Sugar Links Magazine

Manoj Singla-Co Editor of Sugar Links from PCSL, India with Impact Team in Thailand
“SUGAR LINKS” the first &only Indian connect it to International market. However, industrial & trade associations, mills,
magazine (every Quarterly) dedicated to the this will not only showcase the Sugar industry, distilleries, Sugar processing units etc.
sugar industry. but will also provide a unique insight into In the top 10 countries we consider the Brazil,
Launched in Bangkok, Thailand with IMPACT other sector of sugar industry &its by-products India, China, Mexico, Thailand, Pakistan,
team. The main motive behind its inceptionis which includes ethanol, co-generation and Colombia, Australia, Indonesia and USA.
to strengthen links between manufacturers& much more.
For further information, please contact:
buyers of sugar industry. It aims to provide a This magazine will be distributed to the top 10
+91 9991705002 | sugar@pixie.co.in
perfect platform to Indian sugar industry to sugar producing countries including

How Fiji can learn from India Brazil's Sugar Cane Output May
FIJI has a lot to learn from India in terms of maintaining and sustaining a
viable sugar industry. These were the words of Sugar permanent Be 505 Million Tons
secretary Lieutenant Colonel Manasa Vaniqi on his return from the Sugar cane production in Brazil's Center South, the main producing
International Sugar Organisation meeting that was held there. region of the world's largest grower, may be 505 million metric tons in
the 2012-13 season starting in April, according to Jenkins Sugar Group
Lt-Col Vaniqi said
Inc.
despite having 15
million farmers That compares with 493.5 million tons so far in the current 2011-12
working on five season, according to industry group Unica. Most of the harvesting has
million hectares, already been completed, Unica said on Feb. 14. Jenkins' estimate is lower
India's sugar industry than the 520 million tons forecast by Macquarie Group Ltd., Olam
stakeholders worked International Ltd. and Kingsman SA and the 522 million tons estimated
in tandem for the by Rabobank International.
common benefit of the “It's a low end of what the range has been for sure,” Jeff Dobrydney, a
country as a whole. vice president at the Wilton, Connecticut- based broker, said by phone
"They have a sound today. “We don't like the prospects of what was replanted year-on-year,
structure. Millers work and based on the weather, which wasn't too dramatically different than
to ensure that factories are at their best and produce sugar very efficiently last year, we don't see any reason for the crop to improve significantly.”
while growers focus on getting the best yield possible from their cane The sugar cane crop in Brazil's Center South fell for the first time in a
fields," he said. decade in 2011-12 after drought, frost and flowering cut yields,
He said Indian farmers also used every means possible to get their cane to according to Unica. Flowering reduces the sugar content in the raw
the mills and local growers could take a leaf out of their book. material.
"Apart from the usual rail and lorry transport, growers there also use Cane replanting rates have been 10 percent to 12 percent year-on-year,
bullocks pulling carts and even people pushing carts ù and the onus was below the ideal level, Dobrydney said. The crop is also getting old, and
delivering the best possible cane to the mill on time," said Lt-Col Vaniqi. the ideal age of the plants should be 2 years to 2 1/2 years, he said.
Meanwhile, the Indian government has promised to investigate “It's an older crop, a crop that has not received enough investment to
allegedly faulty equipment used by Indian technicians during mill propel a 15 or 20 percent crop replanting, which is what you look for at
upgrades conducted in Fiji between 2007-2010, funded by an Export this time,” he said. “The average age of the cane is probably somewhere
Import Bank of India line of credit to the tune of $92.97 million. between 3.9 and 4.5 years now and that's certainly much too old.”

11

Product Release
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help achieve large capacities with an handle.
extremely high degree of safety and Atul screens do not deform because of low internal stresses.
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because of the high centrifugal forces they are subjected to.
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Atul Nickel Screens are available in a wide range of slot sizes and
Revolutionary “Multi Misalignment configurations suitable for a variety of continuous centrifugals. A
Polyester Sling Coupling” by Saisidha wide choice of thickness and open area is offered by Atul.
Saisidha an ISO: 9001-2008 Sucromax
organisation established almost New Nickel Screen with Supreme Performance
two decades back, today covers
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Projects, Distillation Units and
allied industries.
With the highly professional
technocrats in its team of
experts, in all unit operations of
sugar plants, Saisidha has
created an enviable track record
in executing engineering
projects in line with Here is one more addition to Atul's pioneering innovations.
International Standards and Sucromax, the new generation Nickel Screen. This new improved
well within stipulated time- Nickel Screen is packed with features, each one developed by
frame. anticipating specific customer needs. Sucromax is an innovative idea
that facilitates productivity and profitability in the sugar industry in
Saisidha also offers a
more ways than one.
revolutionary “Multi
Misalignment Polyester Sling Sucromax has more open area for more output.
Coupling” to replace the Sucromax has reduced slot sizes for more sugar production, which
conventional tail-bar coupling. helps reduce losses and increases sugar yield without losing
The system offers a safe throughput. This would also naturally give you reduced final
transmission of power from molasses purity.
drive to the mills because of its inbuilt design feature enabling it to absorb
Sucromax is made thicker than our standard screen for longer life.
mis-alignments of large magnitude without affecting milling operations.
Sucromax increases process efficiency & saves time thereby avoiding
Another patented offering from the house of Saisidha is the “ Condensate
unnecessary energy loss too.
Re-boiler System” for heating of raw juice eliminating use of steam
altogether at this stage. Atul Electro Formers Ltd. | http://aefl.in

Sugar Day Celebration at ISRMAX Asia 2012
29-31 August 2012,, Hall 8, Impact Exhibition ,, & Convention Centre, Bangkok (Thailand)
Hall 8, Impact Exhibition & Convention Centre, Bangkok (Thailand)
Cont: +91 9812082121, 9991705002 | sugar@pixie.co.in
Cont: +91 9812082121, 9991705002 | sugar@pixie.co.in

12

Article
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13

Cover Stroy
SHRIJEE PROCESS ENGINEERING WORKS LTD. (India)
Shrijee Sugar Projects is the primary and largest process through change over from batch to steam saving in process house:
activity of Shrijee Group. Shrijee was continuous operation. Shrijee is built with a
1. Direct Contact Heater
established in 1976 by Mr. G.D Agarwalas a world class workforce of 200+ employees and
manufacturer of process house equipment for team of more than 50 dedicated technologists, 2. Duplex Heat Exchanger
sugar industry and is today touching a turnover experts, consultants and an ever innovating 3. Condensate Flashing System
of US$ 40 Million. Shrijee has today supplied its R&D team that is constantly seeking greater
equipment to more than 400 sugar factories in 4. Radial Flow Evaporator
challenges. The Shrijee team is today fully
India and to the leading sugar producers in capable of setting up an entire sugar plant on 5. Falling Film Evaporator
more than 20 countries. The corporate turnkey basis within stipulated time. 6. Rapid Boiling Pan
headquarters are in Mumbai (India) and the
Shrijee's Core Strength: 7. Continuous Vacuum Pan
regional offices are in Delhi, Ahmednagar and
Chennai. To cater to numerous national and In-depth expertise in basic engineering and
Shrijee Sugar Refinery Equipment:
international clients, there are four fully process equipment for a wide spectrum of

equipped manufacturing facilities located in the turn-key sugar projects Shrijee has been in the forefront in meeting the
western and southern parts of India. These four State of the art manufacturing technology machinery requirement for sugar refineries.
facilities are supported by a centralized and with latest designs of equipment and Shrijee has produced and supplied equipment
fully equipped design office. systems starting from Melt-Clarification to Refined
Today Shrijee has executed more than thirty High energy efficiency sugar plants with Sugar Bagging. Today it has emerged as a
process house projects and achieved the rare steam consumption achieved up to 30% turnkey supplier of Refined Sugar Plants
distinction of manufacturing India's largest ranging in capacity from 200 tons/day to 2,500
Experienced Project Management Team
process house (15,000 TCD). Shrijee has tons/day. Shrijee has manufactured and
with highly skilled professionals ensures
pioneered technologically advanced process
timely completion of projects to customer supplied major sugar refinery equipment to
house equipment by launching products such as
satisfaction leading sugar producers and also executed
the continuous vacuum pan and upgraded
several turnkey refined sugar projects.
Shrijee's Specialty Equipment for substantial
14

Cover Stroy

Shrijee's prestigious client lists includes : West Kenya Sugars Mills (Kenya) 180 units all over the world.
Bajaj Hindustan (India) Kakira Sugars (Uganda) In 1996, Shrijee manufactured the biggest
Balrampur Chini Mills (India) Kamdhenu Ventures Ltd. (Cambodia) Continuous Pan for 'A' Massecuite in the
world and supplied to Kaset Thai,
Bannari Amman (India) PG. Kebon Agung (Indonesia)
Thailand.
Thiru Arooran (India) And many more…
Shrijee's unique design of Vertical
Renuka Sugars (India) SHRIJEE ACHIEVEMENTS
Continuous Cooling Crystallizer brings
Dharani Sugars Ltd. (India) Shrijee has supplied Sugar Plants & down sugar loss in molasses (by 4-5 units
Kaset Thai (Thailand) machinery to more than 20 countries in the
purity drop across the crystallizer). Shrijee
world.
KSL Group (Thailand) has supplied over 150 Vertical Crystallizer
In 2007, Shrijee manufactured & supplied worldwide.
Mitr Pol Group (Thailand)
India's biggest Process House of 15,000
In 2000, Shrijee launched Planetary Gear
NIVL (Vietnam) TCD on turnkey basis for Bajaj Hindustan
Drive for crystallizers in India resulting in
NAT&L (Vietnam) Ltd.
savings of upto 70% power in the
Fiji Sugar Corporation (Fiji) In 1992, Shrijee was the first company to crystallizer section.
Fincha Sugar (Ethiopia) develop the Continuous Vacuum Pan in
Shrijee is the largest supplier of Process
India, and has today supplied more than
House Equipment in Fiji, having supplied
and commissioned 3 turnkey projects
valued at US $ 15 million.

Shrijee has been recognized as Export
House by Government of India, and has
won several awards in recognition of
export excellence from Export Promotion
Council.

Shrijee has today successfully diversified
in the fields of Sugarcane Agriculture
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Email: info@shrijee.com, Web: www.shrijee.com

15

Interview
Sugar prices may rise to Rs
31/kg in few months: Balrampur
region. However, this is an online committee.
Q: It has also raised the hopes of further Previous committees were committees
measures of decontrol in the market, do which had retired judge or retired
you see this as being a precursor to bureaucrat, but this committee is headed
further partial deregulation as well? by DrRangarajan who is the head of Prime
A: I am very positive. Rangarajan committee Minister's Economic Advisory Council
met yesterday and I feel pretty certain after (PMEAC). He is far more in the loop of
this kind of an opening up. We never had things and I personally feel therefore that
exports, which said 40 lakh tonne can go this committee it is going to give its report
out of the country and there is no need for very soon and it is in the highest quarters of
any license or permission. This is a the government.
precursor. I feel very positively inclined Q: How are things progressing on the
Mr. Vivek Saraogi and if I look forward to the Rangarajan production front itself in terms of what
committee, which is a time-bound production for this year has been and
MD, Balrampur Chini Mills Ltd. program, I am
Sugar stocks have held up quite well after the positively inclined
government removed cap on sugar exports and t o w a r d s
brought it under open general license (OGL). This deregulation.
step will primarily aid millers to clear cane arrears. Q: Now that you
Vivek Saraogi, managing director, Balrampur e x p e c t a n
Chini expects to see some improvement in improvement in
domestic prices after this move. the realizations on
the back of exports
Despite this, the company doesn't expect to turn being allowed,
profitable very soon. " Even with this, there is when will your
small leg up of Rs 1.50 . I don't think it is going to sugar division turn
turn profitable very soon because cane price has profitable now?
been paid and other costs have also been
A: Even with this,
incurred," he elaborates
there is small leg up
He sees sugar prices rising to Rs 31 per kg in a of Rs 1.50. I don't
few months. think it is going to
Q: Could you walk us through the direct turn profitable very
benefit the BalrampurChini sees on the soon because cane what kind of early indications there are
back of yesterday's news? price has been paid and other costs have for next year, is it looking like another
A: There will be an improvement in the also been incurred, so if we get there at surplus here?
domestic prices post this announcement. least in the last four months where we sold A: Too early for next year. This year, we will
We have seen the improvement beginning new sugar, we have lost money. We will be around 26 million tonne. After
yesterday. My personal view is prices stop losing money at Rs 31-32. monsoon, after the survey, probably
should improve from here as we proceed. Q: What makes you hopeful that there August-September is a better time for next
Q: Where are prices at right now and how maybe some movement on decontrol, year.
much of a leg up do you think the things have not moved fast on the policy
Q: When we spoke in March, that time this
domestic prices will get in that case? front and perhaps the government would
rate was very optimistic when Samajwadi
chose to go with just this shifting into
A: In Uttar Pradesh (UP) ex-mill price is about Party came into power in UP and there
open general and expecting the sugar
Rs 29.50 before the announcement. It is were hopes that there would be a lot of
companies to work with that for the time
very difficult to predict exact numbers, but incentives, which will be given for sugar
being, any other headway that has been
it could go up by a rupee or a rupee and a production, has anything of that played
made between Indian Sugar Mills
half easily as we proceed into the next out up until now or any early signs?
Association (ISMA) and the government
couple of months. officials? A: We have had dialogues with the
Q: What is the situation right now amongst government, our representations at least
A: ISMA is in dialogue, that is the job but I feel
companies like yours in terms of having reveal that they want to look at reality and
positively inclined. You have 20
the capacity to export and whether or not they are aware of reality. Having said that,
committees, they don't need a committee
the export market still remains lucrative? the basic thinking towards
to tell them what to do. All the committees
A: Even in the earlier days we never exported. industrialization being positive that every
have a point and it is clearly said whether it
When you had a license which you could government must have a balance of all,
is Thorat Committee, Mahajan Committee,
sell, we sold the license. So, exports will that is how they think and that is how I
Nand Kumar Committee. There have been
happen from South mainly. We have Tamil think they feel. I am pretty sure the things
a plethora of committees, so if you want the
Nadu, Karnataka and Maharashtra, so all will look positive in UP also in terms of
exact truth, they know what to do.
the export now will happen from that whatever benefits we should get.
16

News
How to lower sugar prices? Sugar production
(Africa Sugar) 2012 to fall 9.8% in FY13:
The government must now step in and address Under the Comesa treaty, Kenya is allowed to CMIE
the cyclical sugar shortages which have, in the import sugar from any of the 23 member
last the past four months, pushed up retail Mumbai, Centre for Monitoring Indian
countries at a reduced tariff.
prices by more than 45 per cent. Economy (CMIE) has said the production of
This, together with the fact that some of the sugar will fall by 9.8 per cent in FY 13 due to
It should also seek ways to remedy policy countries produce sugar at half the local lower availability of sugarcane.
failures which are largely responsible for the production costs, should help drive down retail
CMIE, which has forecast 18 per cent growth
shortage. prices.
in sugar production in FY 12, observed that
First, the That was the fall in fiscal 2012-13 is due to shrinkage of
government supposed to area under sugarcane production.
should sell happen in
“Area under sugarcane will shrink as farmers
its stake in 2001, but the
turn to alternative crops following mounting
government
the sugar cane arrears in FY12,” CMIE said in its
lobbied the
industry to monthly report here.
regional bloc
allow for As a result, the production of food products
f o r a
injection of and beverages, in which sugar is a major raw
moratorium,
funds by saying the material, will see a minimal growth of only 0.5
private local industry per cent in FY13 after estimated to have
investors to needs time to grown by a healthy 15.8 percent in 2011-12, it
revitalize build capacity said.
the sugar so it can With a fall in the domestic sugar production,
mills where compete with output of molasses will also fall, which is
the state has c h e a p e r expected to pull down the output of industrial
imports. alcohol, it said.
a controlling majority. A decade later, nothing has happened. And all “We expect output of manufactured food
This will enhance production capacity and indications are that the government will be products and beverages to remain almost flat
encourage competition. lobbying for a fourth extension when the current in FY13. This will be essentially on the account
one expires on June 30 next year. of supply constraints, mainly of sugar,” CMIE
The government should also force the Kenya said.
This must not be allowed to happen. If local
Sugar Board to come up with workable
millers cannot produce enough sugar to meet Besides, the production of soybean and
solutions to help farmers increase cane
demand, then it should be imported from mustard oil, which too are the key ingredients
production.
Comesa countries.
The next step should be to stop pursuing This, however, must be done in a structured way
protectionist policies which bar the import of to ensure sugar barons do not take over the
sugar while the bottlenecks that lead to importation and conspire to keep the prices
shortages and high prices are not addressed. high.

Brazil Sugar Crop Seen Failing to
Compensate for Indian Drop
Brazil's center-south, the main sugar growing surplus is coming at a time of record global
region of the world's biggest producer, may consumption. Sugar futures plunged 27 percent
reap its second-largest crop in history this last year, the biggest decline in a decade, as the in the food products and beverages, is
season, and still fail to compensate for an glut emerged after three consecutive annual expected to fall in FY13.
anticipated decline in the Indian harvest.
shortages. Prices more than doubled in 2009
“Lower production of soybean and mustard
Center-south output will rise 5.8 percent to 33 when demand exceeded production by 12.6 seeds in the domestic market and ban on
million metric tons in the season starting in million tons, enough to supply Egypt for four import of oil seeds is expected to result in low
April, according to a Bloomberg survey of 12
years. oil production.”
analysts. India, the second-biggest producer,
will probably make 24 million tons in its season “There is increased speculation that the current However, output of other manufactured food
starting in October, a 15 percent decline, a surplus will weigh on prices, reducing the products and beverages is expected to rise in
survey of 14 analysts showed. incentive to boost production,” said Keith Flury, the year.
Global supply will match demand, compared an analyst at Rabobank International in London. “We expect output of biscuits, instant food
with a 4.5 million-ton surplus in the current “That coupled with concerns about Indian mixes, milk powder, beer, IMFL (Indian made
season, the London- based International Sugar farmers reducing cane acreage has increased foreign liquor) and aerated water and soft
Organization estimates. expectations that the globe may shift back into drinks to rise by around 2-8 per cent in the FY
13,” CMIE said.
The projected disappearance of a supply deficit next season.”

17

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