Do you want to learn how to easily execute an email campaign to hundreds or even thousands of customers and prospects with Sugar? Do want to a simple way to create drip marketing campaigns for Sugar? Do you want higher open rates, click-thru rates and conversions? Then, this is a session for you! Email marketing allows you to connect with greater numbers of prospects and customers, at a fraction of your traditional marketing costs. Learn how to combine Sugar’s email campaign capabilities with inBOX25’s marketing platform to dramatically simplify the campaign setup process, increase message deliverability and drive greater response rates using email and drip marketing campaigns. In addition you'll also learn how to combine powerful social media platforms, such as Facebook, Twitter and Linkedin with your email marketing program and share your campaign across multiple networks with millions of users. You'll also get a real-time demo of our robust social reports that show you which customers or prospects shared your campaign and what they said about it.

1. C R M 1 01
Email, Social, and Drip Marketing Made Easy

2. Bill Kahlert
S P C - one inOX 5
V & oFudr B 2
,
Kevin Lawrie
D irector of T echnology & C o-Founder, inBO X 25
Mark Turgeon
V e r idn o N tnla s a ho t o tn
ic Pe et f a aSl, Mt p in Slios
s io e c u
Alison Kennedy
Owe, K R I .
nr P , n c
0/ /
442
21 © 02 ua R I . Al h r evd
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4. Kn es r
e Fa e
t
Inom t nS t m D e t rf r
f r aio y e s irco o
s
National Institute on Money in State Politics
fl t m ny r
oo h oe.og
lw e

6. HOMEBREW SYSTEM CHALLENGES
P o P t r wh o r e ey n a ot orp r g
o r lf m it P o D l r ad l sn eot
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Major Problem
N H M spot
o T L up r
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o bit o emn ad a e
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o C N SA cml t
ia
N Op- u mcais
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o
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in
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io
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w iv e

7. rl e a t
C N SA
A -PM
C n oin t As l f o- o it P ror h A d a e g co 20
ot l gh s u o N n l e ong py n Mr t A t f03
S ic d a k in
Make sure your ‘From’ and ‘Reply-to’ email addresses are valid. noreply@ - stop it!
D n uer dl tr s is n a , sc a o e rl s n fs haessc n 4a 5a 1, ad )
o 't s f uu n t nm s dt uh s pn e y adae edr (et s ( ) ( ) ) n 6.
a e a io a a l io , (
Don’t lie.
D n ue is ain sne o sb cle (et n ( )1 ad ( )2)
o 't s m l d g edr r uj tinssc 5a ) n 5a ).
e e io ( (
You need a Physical Address included
A d o r ot adesoa e a (et n ( )3 ad ( )5( )iii).
d yu p s ldrst l mil c 5a ) n 5a )A( )
a l s io ( (
Opt-out is a must and it should be a single-click function
I l e "c a ad o sico susbcib mcais in vr e a (et n ( )5( )ii).
n u a l r n cnp u u" nusr e ehn m eey milsc 5a )A( )
cd e io (
H v a rcsf handling unsubscribes within the 10-day window. (et n ( )4)
ae poeso r sc 5a ).
io (
Global Suppression List
Ofr eip ns wyorciv sm t e o e a f m o wilb cin ohr a n wh "g bl
f rc ieta a t ee e o e y s fmil o yu he l k g tes l g it a l a
e p r o , o o
usbcib" o t n os p luue mil o yu ogn a n sc n ( )3( ).
nus e pio t t a f r e a f m o r raizt (et 5a )B)
r o lt r io io (
Don't share the address of a person who unsubscribed with any other entity seeking to send that party
email (section 5(a)(4)).
Don't harvest email addresses or use automated means to randomly generate addresses (section 5(b)(1)).

8. B ucs
one
H r b ucssfb ucsb ce b ucs-wy oIae
ad o ne, o o ne, l kd o ne, h d cr?
t o
Soft Bounce
At p r y rb m peet g e ey fo r es ef ea p a sr mil x igt e
e oa po l is rvnin dl r o yu ms g, o xml ues ab m h b
m r e iv a r e o
ecein te s r e u t T is o ne h u b fge, bth e a adesh u rmin a -
xed ghir t a qoa h b uc so l el gd u te mildrsso l e a vl
og . d a d id
f nw
o o.
r
while talking to smtp.hello.example [192.0.2.3] >>> RCPT TO:<myinboxisfull@hello.example>
<<< 5.2.2 Mailbox over quota
Hard Bounce
Pr aet r r n yu h u n tt mtn te dleyotae a ades At iclep ne
emnn er ad o so l o a e p aohr e r t ht mildrs
o d t iv . y arso s is
p
unknown user, no such user o invalid user. T ee r vr imot torm v f m o ris
r hs ae ey p r n t e oer yu lt
a o
im eia l
md tye.
while talking to smtp.hello.example [192.0.2.3] >>> RCPT TO:<nonexistinguser@hello.example>
<<< 550 No such user here
Blocked Bounce
A I , fe o ue tins o r es e igt e P M T is o lrqir sm fl u ad
nS ilr r srh k yu ms g m h b SA . h cu eu e o eoo p n
P t a d lw
t ul h oin.
r b so t g
o e
while talking to smtp.hello.example [192.0.2.3] >>> RCPT TO:<nodeliver@hello.example>
<<< 551 Message Rejected as possible spam
Conclusion
B uc hnlg h u b atmt ad mr Y u o ’t atorm v t gtf m o risbcue
o ne ad so l e uo a n s at o d n wn t e oe a e r yu lt eas
in d ic . r so
te’r ino wsu, ad o d n wn t sn t e a adessht o ’t x t The cleaner your list,
hy e b x a fl n yu o ’t ato ed o mildrs tad n eis
l e .

9. Sa C ml t
pm o p in
as
W yhye p r n ad o t mng t m
h t ’r imot tn hwo aae h
e a e
ISP Feedback Loops
W e a eip n fg yu ms g a sa , teS wl r ad o a eat vr n fh
hn rc ietl s o r es e s pm h I ilowr yu rdc d es o te
a a P f e io
cml totate eip n cn e e oe ad o e l peetuue o p ins
o p in s hth rc iet a b rm vd n h pfl rvn f r cml t
a uy t a .
Unsubscribe and Suppress the Recipient
Sa cml taeut pro e a mre gn mt r ht H wvrifo d n
pm o p ins r j a a fmil akt , o a e wa o ee, yu o ’t
a s t in t .
mng cml tyu sne rpt io ad e ey il e ircy pc d A y pm
aae o p ins o r edr eua n n dl r wl d et imat . n sa
a t iv b l e
cml th u b t a d s n nusr e n te eip n so lb sprs drm l f
o p in so l e r t a a usbcib ad h rc ieth u e upes f a o
a d ee d e o l
yu f ueis .
o ru r lt
t s
Make it super simple to unsubscribe
Of n ims sr wla a es e s pmif s o c a h w ousbcib.
t t e ues ill ms g a sa , itn t l r o t nusr e
e fg a e
Provide an email-based unsubscribe method
Sm I ’sik G a d n t aeedako p. B thy il r t atmtay nusr e
o eS le milo o hv f bc l s u te wl y o uo a l usbcib a
P e o t ic l
rc ietht ak yu ms g a sa , ifo poid te a e a mto t d s.
eip n tamrs o r es e s pm yu rv e hm n mil e d o o o
a h

10. At n a n
u et t
h ic io
Al so t tl P wois u oizd osn miln or
lw yu o e I ’s h at re t ed a o yu
o lS h
bhl n pr ityu ae ae we h o a es e
ea ad e so t t o nr ip f ms g.
f m k k s a
Sender ID
Domainkeys
DKIM

11. P in x v H M
l t ts T L
ae .
wic is e e ad hthu Ied
h h bt rn wasol sn?
t d
Answer: Sn B t
ed oh
Multipart Messages
A a et rc eyu h u a as ed ht rf rd oa a
s bspat , o so l l y sn wa e r t s
ic d w ’s e e
ml at es eBsayte milo t s oh l t t
u iprms g. a l, h e a cna b t p in e
t a ic l in a x
ad T L o t tOne ee e, a eip n's milrg m
n H M cne . c rcivd rc iet e a por
n a
dc e wacnet so n ehr T L r l t tbt
eids ht o t is h w - ite H M o p in e , u
n a x
nvr oh th s e im.
ee b t ate a t e m

13. T s gT s g n m r T s g
et , et ad oe et
in in in

14. Sa F e &uk o e
pm ilr J Fl r
ts n d s

15. Scl eia
oiaMd
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cod go 21 K s t s eot mr , sr ad
percent of Facebook users s they will buy from brands that they follow.
aid
Iad io , 34 percent of respondents s te wu le bcm a r da if
n dit n a hy o l ikl eo e ba f
id d y n n
a aqa t c le te a e rn.
n cuina eiksh s bad
n m
B inrdc g n poe ms g f mtn sc l eiaFollow the
y t uin a imrvd es eo aad oiamd ,
o a r
Money doubled their subscriber base in a single year.

17. Rpr g
eot
in
so t ns atit dleygorpy n sc l o e p t
p tr d in c y e r, egah ad oiain n so.
e iv , iv

18. E a A tmtn
mil u a
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1 e a ms gs a d n usr e bhv r r t etie
:1 mil es e bs o sbcibr eaio o ine sy l
a e r d
h hr ep ne a s n hlbilgetedr eua n.
ige rso s rt ad e ud rasne rpt io s
e p t

19. I C CUI
N ON L SON

20. SUGARCRM / INBOX25 SOLUTION
D pnalE a P t r , Sc l o nc ad akt g uo a n
eedb millf m oiaC netn Mre A tmt
e ao in io
H himatR bsR p r g
ig- pc o ut eot
, in
Report Card
Ml at milup r( et T L
u iprE a SpotT x/ M)
t H A eae e Rt
vr Opn a
g e
A vne Sg et io & agt g
dacd emna n Tre
t in 32.4%
Fl C N SA C mln
uy A - P M o p t
l ia H hsOpn a
iget e Rt
e
S g Cic U sbcib
inl lk nusr e
e 49.1%
Fl mil et g u e
u E a T s Sit
l in A eae lk hu
vr Cic- r
g t
A tmt Sa C ml t rcs g
uo a d pm o p in Poes
e a in 4.3%
A tmt B uc H nlg
uo a d o ne ad
e in H hsCic- hu
iget lk r
t
Fl edr uhnict n
u Sne A teta
l io 51.7%
Bat l imlU e I ef e
euif, s p srn r c
u e t a L t rw
isG o t
h
A eae e eail 9.2%
vrg D l rbit 9 2
iv y 100%

21. Sb ites n edak
um Ss Febc
io
1) S e le c t th e S u g arC o n M o b ile Ap p :
2) a o t ss n
Tp n h es is io
3) a o sr y
Tp n uv e
4) um yu f dak
Sb itore bc e
*Pizso at d e wosb it es n ed ak
re f t n es h u m ssio f b c
r e e
uin te o ilA p
s g h M be p

22. #S C O N 1 2
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21 © 02 ua R I . Al h r evd
21 Sgr Mn ligt e r .
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