This is a beginner level presentation I gave in May 2014 on using Pinterest for Marketing. Updated information on how to set up business tools, analytics, creating a strategy, setting up boards, what works and case studies.
2. My Background
• Manager of Social Media and Design
• Founder, Carmine Media
• Contributor, Business2Community
• Contributor, Voice of America Radio
Sue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing
3. What started Pinterest?
“We wanted to create a place where you can go to
upload or collect things on the web and simply
organize it the way you want to.”
Evan Sharp
Pinterest Designer and Co-Founder
4. Why is Pinterest Addicting?
• Simple design
• Content hoarding
• Image takes
center stage
• Interest rather
than relationship
based
Image credit: Flickr
5. What Can We do on
Pinterest?
• Curate content
• Share images
• Bookmark articles and images
• Organize what you love
• Share pins on Facebook and Twitter
• Comment on other pins
• Follow other pinners
• Follow other boards
6. Pinterest Stats
• Users 68% female, 32% male
• 70 million active users. 70% in US
• CTA pin renders 80% more engagement
• Accounts for 20% of ecommerce referral traffic
from social
• Pinterest shoppers spend more per checkout,
between $140–$180 per order compared with
$80 and $60 per order for Facebook and
Twitter shoppers, respectively.
Courtesy: http://socialmediastrategiessummit.com/blog/10-pinterest-stats-marketers-need-to-know/
7. Chart credit to: http://www.invesp.com/blog/ecommerce/how-pinterest-changed-facebook.html
8. How does Pinterest Work?
• Interest boards
• Pinners can follow one another
• Upload images
• Pin images directly from websites
• Pinmarklet
• Repin other people’s content
9. Is Pinterest Right for Your
Brand?
• Can you visually represent your brand?
• Is your audience on Pinterest?
• Is your website optimized for Pinterest?
• Do you have someone that can create or
manipulate images?
10. What can Pinterest do for My
Business?
• Drive traffic to your website
• Interact with customers/leads
• Increase awareness about your brand
• Make your brand interesting
11. Developing a Strategy
• Define your goals
• Review your website
• Consult with your web designer
• Make a plan for future imagery
14. How to Pin
• Upload images from your computer
• Add a pin directly from a URL
• Use the Pin It Button from Pinterest.
15. Types of Pins
• Images from your website/blog
• Images from blogs you read
• Images from customer sites
• Photos
• Infographics
• Food and Fashion
• Text slides
• Videos
17. Decide on Board Topics
• Use fun titles
• Include keywords
• Industry Best Practices
• Include a board for clients
• Include a board for inspiration
• Your HQ location
• Humor
26. Business TOS
• Using Pinterest
• Your Content
• Tools for Site Owners
• Copyright Policy
• Security
• Third party links, sites and services
• Indemnity
http://business.pinterest.com/tos/
27. Logos & Marketing
Guidelines
• Downloadable logos in .eps and
.png
• Logo guidelines
• Allowable words & phrases
• Marketing guidelines
• Contest and Promotions
• Aps and Naming Services
• Merchandise
http://business.pinterest.com/logos-and-marketing-guidelines/
28. Formatting Pins
• Use creative titles
• Focus on lifestyle
• Use keywords
• Tag others with @ symbol
• Add prices to products
• Credit your sources
• Ask questions to encourage comments
30. What Works
• Inspire with images
• Organize by topic
• Collaborate
• Host a live pinning event
• Ask questions, then pin answers on a
Pinterest Board
31. Contests and Sweepstakes
• Consult the TOS first
• Ask users to create boards about your
brand
– Include a keyword so you can repin
• Make a board for giveaways
– Direct pins to landing pages with info
• Random drawings of fans from repins
• Best board contests – offer grand prize
32. Digitize your Catalog
• Great potential for
retail
• Boost your brand
image
• Sharing
• Polyvore
44. Don’t Give Up
• Regular posts
• Leverage existing SM platforms
• Spend the time
• Relationships take time
• Set aside time to follow new pinners
• Pin daily
46. Sue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing
Questions? Connect with me!
Pinterest: /carminemedia
Facebook: /carminemedia
Web: Carminemedia.com
Twitter: @suereynolds
Instagram: carminemedia
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