1. S U E F R E D R I C K S O N
B U S I N E S S P O RT F O L I O
2. MEET SUE FREDRICKSON
Sue Fredrickson
925.463.9500 (office)
925.218.1214 (direct)
925.413.1208 (mobile)
Sue.Fredrickson@prurealty.com
www.Suefred.com
Prudential California Realty
6111 Johnson Court, Suite 110
Pleasanton, CA 94588
DRE # 01860800
No one will work harder for you!
3. MY PHILOSOPHY
Hello!
This Business Portfolio highlights my background, my strengths, my interests and my passions; and how these
experiences have shaped how I live my life. It is important to me that you know who I am, and that you are
working with a person of absolute integrity, trust, open communication and the highest ethics.
How will I work with you? I will give you utmost honesty, superior service, and work with you in a collaborative
spirit in helping you in your home transaction. Look to me as your “second self ” who will put your needs above my
own. I will maintain strict confidentiality throughout our entire working process, and focus all of my attention on
making certain you sell your home for the best possible price and or find your new home for the greatest value.
I have compiled this Portfolio so that when you hire me as your real estate professional, you may do so with
complete confidence. In all my years in business, I have been known as a person who gives her utmost to her
clients. I want you to be able to say the same!
I look forward to a very positive relationship for many years to come.
With sincere commitment,
~Sue Fredrickson
“Integrity, quality, and a passion for distinguished serviceN G E X P E C T thatT I O N work for you always deliver the best.”
“ E X C E E D I are Sue’s hallmark qualities A when put to S ”
~ John Earthy
4. P R O F E S S I O N A L H I S T O RY
CAREER HISTORY Quoted in the book
Real Estate Sales Associate “Pay Yourself What You Are Worth,”
Prudential California Realty by Shirley Hutton (top Mary Kay Sales Director)
Pleasanton, CA. in goal setting and business planning.
Vice President, Sales & Field Development
The Balance Company (San Mateo , CA) COMMUNITY INVOLVEMENT
Shaklee Corporation (Pleasanton, CA) New Orleans and Dallas Junior Leagues: worked with
Excel Communications (Dallas, TX) children with learning disabilities and gifted children.
House of Lloyd (Kansas City, MO) Castro Valley Chamber of Commerce member
Sales, Marketing, Training & Leadership Business Network International member (BNI)
Development Consultant
EDUCATION
for over 50 companies in the network marketing
Southern Methodist University; Dallas, TX
industry.
BA, Education
Author and Designer of EvEssence™
A leadership development curriculum for PROFESSIONAL ASSOCIATIONS
professional women. National Association of Realtors
Top Achiever California Association of Realtors
in sales, sales management and training for Bay East Association of Realtors
Discovery Toys (Martinez, CA). Junior League
No one will work harder for you!
5. P E R S O N A L H I S T O RY
HOMES: INTERESTS:
Tulsa, OK; Louisville, KY; Cincinnati, OH; Gourmet cooking and entertaining,
Hinsdale (Chicago), IL; Dallas, TX; New Orleans, LA; reading, gardening, art and museums,
Walnut Creek, CA; Castro Valley, CA. movies, visiting Capitola and Santa Cruz,
international travel and dancing.
CAREER:
Real estate sales, sales management and training,
business coaching and consulting, public speaking LITTLE KNOWN FACTS:
and group facilitation. Spelling Bee Champion for my
elementary school in KY in 5th grade
TRAVELS: Winner of the 100-yard dash in 2nd grade
England, Scotland, Wales, Spain, France, among all grades (boys & girls!)
the Caribbean, Hawaii, Mexico, Canada,
and 48 of our 50 United States.
I WOULD LIKE TO:
PASSIONS: Learn how to salsa,
Wine, personal and leadership development, training, go to Italy, design my own
working out 5x/week and chocolate chip cookies. dream home from scratch.
“…a true professional…”
“Sue Fredrickson is a true professional. Her integral character, coupled with her pointed attention to the details of business, along with her talents of
giving genuine attention to the needs of her clients is extraordinary. Sue is one of those rare individuals who understands and sees the whole picture, thus
creating a successful outcome for all involved.”
~Cathy Keating
6. W H AT S E T S M E A PA RT
SUPERIOR SERVICE ENERGY AND ENTHUSIASM
No one will work harder for you! I am considered Along with all the necessary technical skills and know-how,
a “bird dog” when it comes to staying on top of the you will find me relentless in getting the various touch
market, communicating with you and working points of your job done for you, and with a “Yes!” attitude
for your best interest. I work tenaciously for you, and incredible energy behind it.
whether seller or buyer, during the entire transaction
process, and handle the details as if they were my very
own. And, we will have a lot of fun along the way, “In business you get to find and meet all kinds of people. Sue
too! Fredrickson is the rarest of finds. She is someone who completely
MARKET KNOWLEDGE understands that there are no degrees of integrity - you either are or
I have lived and worked in the Bay Area (Walnut you are not.There is no question that she reflects that understanding
Creek, Pleasanton, San Mateo, Castro Valley), having at the highest level. Beyond that however, you will not encounter a
re-located here a number of years ago myself; I kinder, friendlier, more engaging person anywhere.”
have both bought and sold homes for myself. This ~Ken Ludwig
places me in an empathetic position to understand all
your various needs because, “I’ve been there.” I take “I worked with Sue for several years, and I can tell you that Sue
courses annually in real estate, real estate law and the was a star – because of her total integrity, dedication to service,
changing market to keep on top of current conditions marketing creativity, and consistent good-nature. It’s because of
and property values. My commitment to you is “I these qualities that Sue is also a great Realtor – because at the
either have the answer or I know where to go to find end of the day, whether you are buying or selling, having an agent
it from my vast List of Professional Resources, and partner like Sue will make all the difference for you…”
will do so within two hours!” ~Jon Slavet
No one will work harder for you!
7. QUESTIONS TO ASK ME
FOR SELLERS: FOR BUYERS:
How Do We Determine What My Property is Worth? How Much Home Can I Afford?
How Do I Get My Home Ready to Sell? How Do I Get Pre-approved?
What Are Some Costs for Listing My Property? What Lender Should I Use?
How Will You Market My Home? What Inspections are Necessary to Protect Me?
What Inspections Should I do Before We List? How Much Should I Allocate as a Down Payment?
Do I Need a Lockbox and to List on MLS? What is Included in My Monthly Mortgage Payments?
What Will My Charges Be at Closing? What Are Customary Moving Expenses?
What Records Should I Give to the New Buyer? What Are My Closing Costs?
How Are Your Services Above Those of Other Realtors? How Are Your Services Above Those of Other Realtors?
“...service-oriented ...”
“Sue is one of the sharpest, best organized people I’ve had the pleasure to work with. She’s also an intuitive, active listener, who will make sure she
understands you and your needs before letting you know your options or her recommendations. You won’t find a more service-oriented, dedicated sales
professional to partner with!”
~Lisa Livingstone
8. C L I E N T S E RV I C E P R O G R A M F O R S E L L E R S
I WILL:
Educate you about current market conditions Provide an excellent list of subcontractors
Prepare a professional Comparable Market Coordinate the subcontractors’ work
Analysis Implement an aggressive Marketing Plan
Utilize the Prudential National Network to Negotiate for you throughout our entire
your advantage selling process
Sign you up for the “Seller’s Advantage Program” Provide Utilities Phone List and Change of Address
Communicate with you several times per week forms prior to close of escrow
Prepare your home for sale using a staging Provide a complete file on CD after close of escrow
professional (if desired) Be present at escrow signing appointment at the
Recommend which “pre-sale” inspections are title company
appropriate for your property Offer continued service beyond close of escrow
“…trusted to operate with integrity…”
“Why work with Sue? She is candid and can be trusted to operate with integrity. Sue puts others before herself. She is inquisitive and
asks the right questions to help reach the ideal solution for her clients. Looking for a partner to put your best interest at heart?
Choose Sue Fredrickson!”
~Alice White Hinckley
9. C L I E N T S E RV I C E P R O G R A M F O R B U Y E R S
I WILL:
Educate you about current market conditions Provide you with a list of reputable lenders
Provide a Buyer’s Handbook, specifying your Help you to visualize cosmetic updating
necessary steps Provide Utilities Phone List and Change of Address
Send you daily/weekly Property Alerts forms prior to close of escrow
(your choice!) Furnish a DMV Driver’s Handbook and Voter
Schedule immediate showings of selected Registration Card (for out-of-state residents)
properties Negotiate your offer for you and make it stand out
Provide experienced counsel when writing a above others
competitive offer Provide a complete file on CD after close of escrow
Provide you with a list of qualified and Be present at escrow signing appointment at the title company
licensed inspection companies Offer continued service beyond close of escrow
“…organized and prepared…”
“You are...always clear about objectives...no uncertainty; no changing courses...always organized and prepared...always
enjoyable because you did - and do - take a lively, personal interest in people...working toward the same objective - selling my
home for top dollar and/or finding me the perfect place to live...and having fun along the way.”
~Liz Wickham
10. WHY HIRE ME
1. “No one will work harder for you!” 6. Vast network of professionals from which to draw
2. High energy and enthusiasm 7. Detail-oriented
3. Outstanding communication skills 8. Intuitive negotiating skills
4. Aggressive marketing for listings and 9. Sales, marketing and communication background
aggressive research for buyers with client service emphasis
5. Focused on results 10. Dedicated to your best interests
No one will work harder for you!
