marketing strategy of jio in now a day pre-traffic pln

1. RELIANCE JIO
BS SUDARSHAN
Presented By

2. CONTENT
• INTRODUCTION
• START –UP PROCESS
• UNIQUENESS
• JIO APP
• MARKETING STRATEGY
• ISSUES
• FUTURE ASPECTS
• CONCLUSION

4. INTRODUCTION
• Reliance Jio Infocomm Limited.
• Jio, is a LTE mobile network operator in India .
• Which is a wholly owned subsidiary of Reliance
• Sanjay Mashruwalla is the Managing Director.
• With coverage across all 22 telecom circles in India
• Headquarters located in Navi Mumbai.
• 1,50,000 crore have been invested.
• It will cover 22 zones all over India.

5. Start-up Process
Firstly Jio has started providing free Wi-Fi hotspots, data,
call, message services in cities throughout India.
Secondly Reliance Jio had started its Preview Offer in May
this year .
That was only for a Reliance employees.
Soon after that the Jio SIM was available to people.
The Preview Offer SIM was virtually available to
everyone.
Before the mid August, the Jio has a service incredibly
fast.
Reliance Jio Welcome Offer, which started from
September 5.

6. Jio Demand in the market

7. Reliance jio’s vision
• Reliance’s vision for India is that broadband and digital
services will no longer be a luxury item ,Rather convert it
into a basic necessity that can be consumed in abundance
by consumers and small businesses .The initiatives are truly
aligned with the Government of India's ‘Digital India’ vision
for our nation.
• Digital Healthcare
• Affordable Devices
• Jio Drive
• Digital Education
• Digital Currency
• Digital Entertainment and social connectivity

9. Uniqueness
• Jio is the only company who is using fourth
generation (4G) LTE service.
• Jio is operating its network on 1800 MHz and
2300 MHz bands in Mumbai.
• Normal download speed of Jio is 15-20 Mbps.
• Lowest international call tariff in the world.
• 4G handset with free connection for starting at as
less as RS 2999.
• No surge pricing on public holidays , festivals and
new year.

10. JIO APP
• In May 2016, Jio launched a bundle of multimedia
apps on Google Play as part of its upcoming 4G
services. While the apps are available to download
for everyone, a user will require a Jio SIM card to
use them. Additionally, most of the apps are in beta
phase. Following is a list of the apps:

11. JIO
TRAFFIC PLAN OF JIO VS other
telecommunication companies

14. MARKETING STRATEGY
• Jio is offering special operating own apps like jio
play, jio money, jio security etc.
• Jio is going to charge 1/10th of standard in
telecommunication charges.
• Competitive pricing & Tariff Plans.
• Focusing on calls, text and data respectively
without any roaming charges throughout India.
• Student gets an additional 25% data usage if
they register their sim card on a student ID.

16. Market share of telecom companies
Market share of telecom companies
11.26%
7.87%
27.22%
18.01%
6.1%
21.1%
8.44%

18. ISSUES
• Initial offer packages are of 90-150 rupees, but
few months down the line these brilliant offer
may charge you 500.
• Offer are of validity of 28 days instead of 31, then
for a year 13 packs are required in place of 12.
• Bandwidth that jio will follow is traffic free but
tough to catch.
• Gaining the sim and operating have some
boundations.
• If try to trick the companies complex network
system, then company have right to ban the sim.

19. • It will increase its market share.
• To bring 1Gbps broadband to 100 Indian cities.
• To start a new era of digital life.
• They have target to add up to 100 million user.
• Now they are preparing their base in the market
but after 5 years they will work upon their profit.
• To develop product for 2G/3G user ,who have not
enjoying jio opportunity.
Future Aspects

21. Conclusion
Since Reliance Jio is backed by its parent company with a pan-India
4G spectrum, it is here to stay for a long time.
Free voice calls & cheap data tariffs offer might not seem sustainable
in the long run, but one mustn't forget that Jio derives its strength from
RIL's balance sheet, sitting on a cash pile of nearly Rs 91,000 crore.
Till January 1, consider that every service from Jio is part of a big
beta testing.
Declining speed of 4G.
More and More customers linking to reliance.
A tough competitor to all other telecom companies.
A big step towards digital India.