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Birla Sun Life Insurance

Rainbow
A single premium life insurance plan
with assured returns




                                       1
BSLI Rainbow is a traditional non-participating savings plan. This plan ensures security of your
capital and provides steady growth of your savings through regular monthly additions.

Plus a loyalty benefit at the end of the policy term to boost up your accrued savings.


                                       Regular                               Tax benefits
 Guaranteed            Life                               Loyalty
                                      Monthly                               u/sec 80C and
  Savings             Cover                               Benefit
                                      Additions                                10 (10D)

A simple, hassle free plan that provides assured returns along with life cover thus ensuring
your peace of mind.


         SALIENT BENEFITS

• You choose the Single Premium you wish to pay
• You choose a policy term of 5 or 10 years depending on your convenience
• You enjoy a life cover of 5 x Single Premium amount
• You get Maturity Sum Assured at maturity - plus
  - Guaranteed Monthly Additions; plus
  - Guaranteed Final Addition
• You enjoy tax benefits under section 80C and section 10 (10D) of the Income Tax Act, 1961

Plan at a glance

 Entry Age                8 - 60 years, subject to minimum attained age of 18 at maturity

 Policy Term              5 or 10 years

 Pay Term                 Single pay

 Single Premium           Minimum Rs. 50,000

 Basic Sum Assured        5 times Single Premium


Basic Sum Assured
You choose (a) the Single Premium amount, and (b) the Policy Term. Basic Sum Assured is
5 x Single Premium

Maturity Sum Assured
Based on your chosen premium, policy term, entry age and the gender of the life insured, we
will determine the Maturity Sum Assured applicable to your policy.

Specimen Maturity Sum Assured per Rs. 100 of Single Premium is as under:

                          Policy Term 5 years                      Policy Term 10 years
   Entry Age
                         Male               Female                Male                Female

       20                92.98               92.93                92.98                92.93

       30                92.75               92.89                92.63                92.89

       40                91.76               92.18                89.98                91.14

       50                88.69               89.94                81.75                85.00

       60                82.43               84.83                61.24                69.83

Please consult your advisor for the Maturity Sum Assured applicable to your policy.


            EARN GUARANTEED MONTHLY ADDITIONS
            AND A GUARANTEED FINAL ADDITION

Guaranteed Monthly Additions
At the end of every month you will earn Guaranteed Monthly Addition. Your Guaranteed
Monthly Addition is calculated as:




                                            3
Guaranteed Monthly Addition Rate x Maturity Sum Assured
                                                  1000

From time to time, we will declare new Guaranteed Monthly Addition Rates based on then
prevailing economic conditions. The latest Guaranteed Monthly Addition Rate declared by us
shall be assigned to your policy when issued and shall be guaranteed throughout the whole
policy term.

As of November 15, 2010, the Guaranteed Monthly Addition Rates applicable to new
policies are:

     Single Premium          50,000             100,000           250,000           500,000
       (in Rupees)          to 99,999          to 249,999        to 499,999        and above

  Policy Term of 5 Years      5.35                5.90              6.15              6.25

 Policy Term of 10 Years      6.85                7.40              7.65              7.75


Guaranteed Final Addition
We reward you for your loyalty with a Guaranteed Final Addition on maturity.

          Policy Term                             Guaranteed Final Addition

               5 years                  shall equal 6 x one Guaranteed Monthly Additions

            10 years                    shall equal 12 x one Guaranteed Monthly Additions
KEY BENEFITS

1. Maturity Benefit - On maturity, you will receive
  Ø Sum Assured; plus
  Maturity
  Ø
  All Guaranteed Monthly Additions earned to date; plus
  Ø
  Guaranteed Final Addition

2. Death Benefit - In the unfortunate event of death of the life insured, the nominee shall
  receive the Basic Sum Assured.

3. Surrender Benefit - you may surrender your policy anytime after 1st policy year and receive
  Øthe Maturity Sum Assured; plus
  90% of
  Ø
  Guaranteed Monthly Additions earned to date

ILLUSTRATION OF BENEFITS

 Entry Age            : 30 years            Maturity Sum Assured          : Rs. 92,630

 Policy Term          : 10 years            Guaranteed Monthly Addition : Rs. 685 p.m.

 Single Premium       : Rs. 1,00,000        Guaranteed Final Addition     : Rs. 8,226

 Basic Sum Assured : Rs. 5,00,000           Maturity Benefit              : Rs. 1,83,111

The above are illustrative values for a healthy male, assuming Guaranteed Monthly Addition
Rate of Rs. 7.40 per 1000 Maturity Sum Assured


        OTHER BENEFITS

1. Tax Benefits - You will be eligible for tax benefits under Section 80C and Section 10 (10D)
  of the Income Tax Act, 1961. Currently,
  • Under Section 80C, premiums up to Rs. 1,00,000 are allowed as a deduction from your
     taxable income
  • Under Section 10 (10D), the benefits you receive from this plan are exempt from tax,
     subject to mentioned exclusions

2. Policy Loans - Starting from the 2nd policy year you can get a loan on your policy. The
  minimum loan amount is Rs. 5,000 and the maximum loan amount is 90% of the Surrender
  Benefit. The interest we charge on such loans will be fixed by us from time to time based on
  then prevailing market conditions. Any proceeds payable upon policy termination due to
  death, surrender or maturity shall be reduced by any outstanding policy loan at that time.
  Should the outstanding policy loan equal or exceed the Surrender Benefit at any time prior
  to maturity, then the policy shall be terminated without value.




                                            5
3. Free-look Period - You will have the right to return your policy to us within 15 days from the
   date of receipt of the policy. We will refund the single premium paid once we receive your
   written notice of cancellation (along with reasons thereof) together with the original policy
   documents. Depending on our then current administration rules, we may reduce the amount
   of the refund by expenditures incurred by us in issuing your policy and as permitted by the
   IRDA and in accordance to IRDA (Protection of Policyholders Interest) Regulations, 2002.


           TERMS and CONDITIONS

Refund of Premium upon Death

We will refund only the Single Premium in the event the life insured dies by suicide, whether
medically sane or insane, within one year after the issue.

Prohibition of Rebates - Section 41 of the Insurance Act, 1938

No person shall allow or offer to allow, either directly or indirectly, as an inducement to any
person to take or renew or continue an insurance in respect of any kind of risk relating to lives
or property in India, any rebate of the whole or part of the commission payable or any rebate of
the premium shown on the policy, nor shall any person taking out or renewing or continuing
a policy accept any rebate, except such rebate as may be allowed in accordance with the
published prospectuses or tables of the insurer.

Any person making default in complying with the provisions of this section shall be punishable
with a fine which may extend to five hundred rupees.

Non-Disclosure - Section 45 of the Insurance Act, 1938

No policy of life insurance effected after the coming into force of this act shall, after the expiry
of two years from the date on which it was effected be called in question by an insurer on
the ground that statement made in the proposal or in any report of a medical officer, or referee,
or friend of the life insured, or in any other document leading to the issue of the policy, was
inaccurate or false, unless the insurer shows that such statement was on a material matter or
suppressed facts which it was material to disclose and that it was fraudulently made by the
policyholder and that the policyholder knew at the time of making it that the statement was
false or that it suppressed facts which it was material to disclose.

Provided that nothing in this section shall prevent the insurer from calling for proof of age at any
time if he is entitled to do so, and no policy shall be deemed to be called in question merely
because the terms of the policy are adjusted on subsequent proof that the age of the life
insured was incorrectly stated in the application.




                                                    6
8
BIRLA SUN LIFE INSURANCE -
           A COMING TOGETHER OF VALUES

About Birla Sun Life Insurance

Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla
Group, a well known Indian conglomerate and Sun Life Financial Inc, one of the leading
international financial services organization from Canada. With an experience of over a
decade, BSLI has contributed significantly to the growth and development of the Indian life
insurance industry and currently is one of the leading life insurance companies in the country.
Enjoying trust of its over 2 Million customers, BSLI is known for innovations. BSLI offers a
complete range of offerings comprising of protection solutions, children's future solutions,
wealth with protection, health and wellness as well as retirement solutions and has an
extensive distribution reach over 500 cities through its network of over 600 branches, close to
1,40,000 empanelled advisors and over 700 partnerships with Corporate Agents and Banks.
This is well supported by the sound financials that the Company has. The AUM of Birla Sun Life
Insurance is close to Rs. 16,000 crs and it has a robust capital base of over Rs. 2450 crs as on
March 31, 2010. For more information, please visit www.birlasunlife.com

About Aditya Birla Group

The Aditya Birla Financial Services Group (ABFSG) has a significant presence across various
verticals, including life insurance, insurance broking, mutual funds, private equity, security
based lending, factoring, insurance advisory services, retail broking and distribution of third
party products.

The seven companies representing Aditya Birla Financial Services Group are Birla Sun Life
Insurance Company Ltd., Birla Sun Life Asset Management Company Ltd., Aditya Birla Capital
Advisors Ltd., Aditya Birla Money Ltd., Aditya Birla Money Mart Ltd., Aditya Birla Finance Ltd.
and Birla Insurance Advisory & Broking Services Ltd.

The ABFSG is committed to being a leader and role model in a broad based and integrated
financial services business. Its 7 lines of businesses, with over 5.5 million customers manages
assets worth USD 18 billion approximately and prides itself for having a talent pool of over
16,000 committed employees. ABFSG has its wings spread across more than 500 cities in
India through 1600 branches and over 200,000 channel partners. This allows ABFSG to offer
its customers virtually anything other than a savings or current account. With over a billion
dollar revenue, ABFSG is a significant non bank player and one of the few players who have
a top 5 position in both life insurance and mutual funds.




                                            9
ABFSG is a part of Aditya Birla Nuvo Ltd (ABNL), a USD 3 billion conglomerate having
leadership position across its manufacturing as well as services sector businesses. ABNL is a
part of the Aditya Birla Group, a USD 29 billion Indian business house operating in 25 countries
across the globe.

About Sun Life Financial Inc.

Sun Life Financial is a leading international financial services organization providing a diverse
range of protection and wealth accumulation products and services to individuals and
corporate customers. Chartered in 1865, Sun Life Financial and its partners today have
operations in key markets worldwide, including Canada, the United States, the United
Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda.
As of March 31, 2010, the Sun Life Financial group of companies had total assets under
management of $435 billion. For more information, please visit www.sunlife.com


          DISCLAIMERS

Maturity Sum Assured is based on chosen premium, policy term, entry age and gender of
the life insured. Please consult your advisor for further details on Maturity Sum Assured.
Guaranteed Monthly Additions and Guaranteed Final Additions in the policy are based on
Guaranteed Monthly Addition Rate, which is declared by BSLI from time to time, depending on
the then prevailing economic conditions. Latest Guaranteed Monthly Addition Rate will be
assigned to the policy when issued and shall be guaranteed throughout the policy term.

This policy is underwritten by Birla Sun Life Insurance Company Limited (BSLI). This is a single
premium non-participating traditional insurance plan. All terms & conditions are guaranteed
throughout the policy term. BSLI reserves the right to recover levies such as the Service Tax
and Education Cess levied by the authorities on insurance transactions. If there be any
additional levies, they too will be recovered from you. This brochure contains only the salient
features of the plan. For further details please refer to the policy contract. Tax benefits are
subject to changes in the tax laws. Insurance is the subject matter of the solicitation. For more
details and clarification call your BSLI Insurance Advisor or visit our website and see how we
can help in making your dreams come true.




                                                 10
Call Toll-free: 1-800-270-7000    www.birlasunlife.com       SMS RAINBOW to 56161

Regd. Office: One Indiabulls Centre, Tower 1, 15th & 16th Floor, Jupiter Mill Compound, 841,
Senapati Bapat Marg, Elphinstone Road, Mumbai 400013. Reg. No. 109 Unique No.: 109N063V01
ADV/12/10-11/4383 VER 2/DEC/ 2010




                                              12

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  • 1. Get multiple benefits from a one-time investment Birla Sun Life Insurance Rainbow A single premium life insurance plan with assured returns 1
  • 2. BSLI Rainbow is a traditional non-participating savings plan. This plan ensures security of your capital and provides steady growth of your savings through regular monthly additions. Plus a loyalty benefit at the end of the policy term to boost up your accrued savings. Regular Tax benefits Guaranteed Life Loyalty Monthly u/sec 80C and Savings Cover Benefit Additions 10 (10D) A simple, hassle free plan that provides assured returns along with life cover thus ensuring your peace of mind. SALIENT BENEFITS • You choose the Single Premium you wish to pay • You choose a policy term of 5 or 10 years depending on your convenience • You enjoy a life cover of 5 x Single Premium amount
  • 3. • You get Maturity Sum Assured at maturity - plus - Guaranteed Monthly Additions; plus - Guaranteed Final Addition • You enjoy tax benefits under section 80C and section 10 (10D) of the Income Tax Act, 1961 Plan at a glance Entry Age 8 - 60 years, subject to minimum attained age of 18 at maturity Policy Term 5 or 10 years Pay Term Single pay Single Premium Minimum Rs. 50,000 Basic Sum Assured 5 times Single Premium Basic Sum Assured You choose (a) the Single Premium amount, and (b) the Policy Term. Basic Sum Assured is 5 x Single Premium Maturity Sum Assured Based on your chosen premium, policy term, entry age and the gender of the life insured, we will determine the Maturity Sum Assured applicable to your policy. Specimen Maturity Sum Assured per Rs. 100 of Single Premium is as under: Policy Term 5 years Policy Term 10 years Entry Age Male Female Male Female 20 92.98 92.93 92.98 92.93 30 92.75 92.89 92.63 92.89 40 91.76 92.18 89.98 91.14 50 88.69 89.94 81.75 85.00 60 82.43 84.83 61.24 69.83 Please consult your advisor for the Maturity Sum Assured applicable to your policy. EARN GUARANTEED MONTHLY ADDITIONS AND A GUARANTEED FINAL ADDITION Guaranteed Monthly Additions At the end of every month you will earn Guaranteed Monthly Addition. Your Guaranteed Monthly Addition is calculated as: 3
  • 4. Guaranteed Monthly Addition Rate x Maturity Sum Assured 1000 From time to time, we will declare new Guaranteed Monthly Addition Rates based on then prevailing economic conditions. The latest Guaranteed Monthly Addition Rate declared by us shall be assigned to your policy when issued and shall be guaranteed throughout the whole policy term. As of November 15, 2010, the Guaranteed Monthly Addition Rates applicable to new policies are: Single Premium 50,000 100,000 250,000 500,000 (in Rupees) to 99,999 to 249,999 to 499,999 and above Policy Term of 5 Years 5.35 5.90 6.15 6.25 Policy Term of 10 Years 6.85 7.40 7.65 7.75 Guaranteed Final Addition We reward you for your loyalty with a Guaranteed Final Addition on maturity. Policy Term Guaranteed Final Addition 5 years shall equal 6 x one Guaranteed Monthly Additions 10 years shall equal 12 x one Guaranteed Monthly Additions
  • 5. KEY BENEFITS 1. Maturity Benefit - On maturity, you will receive Ø Sum Assured; plus Maturity Ø All Guaranteed Monthly Additions earned to date; plus Ø Guaranteed Final Addition 2. Death Benefit - In the unfortunate event of death of the life insured, the nominee shall receive the Basic Sum Assured. 3. Surrender Benefit - you may surrender your policy anytime after 1st policy year and receive Øthe Maturity Sum Assured; plus 90% of Ø Guaranteed Monthly Additions earned to date ILLUSTRATION OF BENEFITS Entry Age : 30 years Maturity Sum Assured : Rs. 92,630 Policy Term : 10 years Guaranteed Monthly Addition : Rs. 685 p.m. Single Premium : Rs. 1,00,000 Guaranteed Final Addition : Rs. 8,226 Basic Sum Assured : Rs. 5,00,000 Maturity Benefit : Rs. 1,83,111 The above are illustrative values for a healthy male, assuming Guaranteed Monthly Addition Rate of Rs. 7.40 per 1000 Maturity Sum Assured OTHER BENEFITS 1. Tax Benefits - You will be eligible for tax benefits under Section 80C and Section 10 (10D) of the Income Tax Act, 1961. Currently, • Under Section 80C, premiums up to Rs. 1,00,000 are allowed as a deduction from your taxable income • Under Section 10 (10D), the benefits you receive from this plan are exempt from tax, subject to mentioned exclusions 2. Policy Loans - Starting from the 2nd policy year you can get a loan on your policy. The minimum loan amount is Rs. 5,000 and the maximum loan amount is 90% of the Surrender Benefit. The interest we charge on such loans will be fixed by us from time to time based on then prevailing market conditions. Any proceeds payable upon policy termination due to death, surrender or maturity shall be reduced by any outstanding policy loan at that time. Should the outstanding policy loan equal or exceed the Surrender Benefit at any time prior to maturity, then the policy shall be terminated without value. 5
  • 6. 3. Free-look Period - You will have the right to return your policy to us within 15 days from the date of receipt of the policy. We will refund the single premium paid once we receive your written notice of cancellation (along with reasons thereof) together with the original policy documents. Depending on our then current administration rules, we may reduce the amount of the refund by expenditures incurred by us in issuing your policy and as permitted by the IRDA and in accordance to IRDA (Protection of Policyholders Interest) Regulations, 2002. TERMS and CONDITIONS Refund of Premium upon Death We will refund only the Single Premium in the event the life insured dies by suicide, whether medically sane or insane, within one year after the issue. Prohibition of Rebates - Section 41 of the Insurance Act, 1938 No person shall allow or offer to allow, either directly or indirectly, as an inducement to any person to take or renew or continue an insurance in respect of any kind of risk relating to lives or property in India, any rebate of the whole or part of the commission payable or any rebate of the premium shown on the policy, nor shall any person taking out or renewing or continuing a policy accept any rebate, except such rebate as may be allowed in accordance with the published prospectuses or tables of the insurer. Any person making default in complying with the provisions of this section shall be punishable with a fine which may extend to five hundred rupees. Non-Disclosure - Section 45 of the Insurance Act, 1938 No policy of life insurance effected after the coming into force of this act shall, after the expiry of two years from the date on which it was effected be called in question by an insurer on the ground that statement made in the proposal or in any report of a medical officer, or referee, or friend of the life insured, or in any other document leading to the issue of the policy, was inaccurate or false, unless the insurer shows that such statement was on a material matter or suppressed facts which it was material to disclose and that it was fraudulently made by the policyholder and that the policyholder knew at the time of making it that the statement was false or that it suppressed facts which it was material to disclose. Provided that nothing in this section shall prevent the insurer from calling for proof of age at any time if he is entitled to do so, and no policy shall be deemed to be called in question merely because the terms of the policy are adjusted on subsequent proof that the age of the life insured was incorrectly stated in the application. 6
  • 7.
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  • 9. BIRLA SUN LIFE INSURANCE - A COMING TOGETHER OF VALUES About Birla Sun Life Insurance Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group, a well known Indian conglomerate and Sun Life Financial Inc, one of the leading international financial services organization from Canada. With an experience of over a decade, BSLI has contributed significantly to the growth and development of the Indian life insurance industry and currently is one of the leading life insurance companies in the country. Enjoying trust of its over 2 Million customers, BSLI is known for innovations. BSLI offers a complete range of offerings comprising of protection solutions, children's future solutions, wealth with protection, health and wellness as well as retirement solutions and has an extensive distribution reach over 500 cities through its network of over 600 branches, close to 1,40,000 empanelled advisors and over 700 partnerships with Corporate Agents and Banks. This is well supported by the sound financials that the Company has. The AUM of Birla Sun Life Insurance is close to Rs. 16,000 crs and it has a robust capital base of over Rs. 2450 crs as on March 31, 2010. For more information, please visit www.birlasunlife.com About Aditya Birla Group The Aditya Birla Financial Services Group (ABFSG) has a significant presence across various verticals, including life insurance, insurance broking, mutual funds, private equity, security based lending, factoring, insurance advisory services, retail broking and distribution of third party products. The seven companies representing Aditya Birla Financial Services Group are Birla Sun Life Insurance Company Ltd., Birla Sun Life Asset Management Company Ltd., Aditya Birla Capital Advisors Ltd., Aditya Birla Money Ltd., Aditya Birla Money Mart Ltd., Aditya Birla Finance Ltd. and Birla Insurance Advisory & Broking Services Ltd. The ABFSG is committed to being a leader and role model in a broad based and integrated financial services business. Its 7 lines of businesses, with over 5.5 million customers manages assets worth USD 18 billion approximately and prides itself for having a talent pool of over 16,000 committed employees. ABFSG has its wings spread across more than 500 cities in India through 1600 branches and over 200,000 channel partners. This allows ABFSG to offer its customers virtually anything other than a savings or current account. With over a billion dollar revenue, ABFSG is a significant non bank player and one of the few players who have a top 5 position in both life insurance and mutual funds. 9
  • 10. ABFSG is a part of Aditya Birla Nuvo Ltd (ABNL), a USD 3 billion conglomerate having leadership position across its manufacturing as well as services sector businesses. ABNL is a part of the Aditya Birla Group, a USD 29 billion Indian business house operating in 25 countries across the globe. About Sun Life Financial Inc. Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of March 31, 2010, the Sun Life Financial group of companies had total assets under management of $435 billion. For more information, please visit www.sunlife.com DISCLAIMERS Maturity Sum Assured is based on chosen premium, policy term, entry age and gender of the life insured. Please consult your advisor for further details on Maturity Sum Assured. Guaranteed Monthly Additions and Guaranteed Final Additions in the policy are based on Guaranteed Monthly Addition Rate, which is declared by BSLI from time to time, depending on the then prevailing economic conditions. Latest Guaranteed Monthly Addition Rate will be assigned to the policy when issued and shall be guaranteed throughout the policy term. This policy is underwritten by Birla Sun Life Insurance Company Limited (BSLI). This is a single premium non-participating traditional insurance plan. All terms & conditions are guaranteed throughout the policy term. BSLI reserves the right to recover levies such as the Service Tax and Education Cess levied by the authorities on insurance transactions. If there be any additional levies, they too will be recovered from you. This brochure contains only the salient features of the plan. For further details please refer to the policy contract. Tax benefits are subject to changes in the tax laws. Insurance is the subject matter of the solicitation. For more details and clarification call your BSLI Insurance Advisor or visit our website and see how we can help in making your dreams come true. 10
  • 11.
  • 12. Call Toll-free: 1-800-270-7000 www.birlasunlife.com SMS RAINBOW to 56161 Regd. Office: One Indiabulls Centre, Tower 1, 15th & 16th Floor, Jupiter Mill Compound, 841, Senapati Bapat Marg, Elphinstone Road, Mumbai 400013. Reg. No. 109 Unique No.: 109N063V01 ADV/12/10-11/4383 VER 2/DEC/ 2010 12